Clean Label Starch Market

Market Study on Clean Label Starch: Tapioca to Remain Most Sought-after Source

Clean Label Starch Market Segmented By Powder Clean Label Starch, Liquid Clean Label Starch Form in Corn, Wheat, Potato, Tapioca, Rice & Pea Source

Market Snapshot

By value, Persistence Market Research has projected 5.4% CAGR for the global clean label starch market for 2021 to 2031, with the market topping a valuation of US$ 2.4 Bn by 2031. As per projections, emerging markets in all regions are expanding at high CAGRs; however, Europe is projected to hold more than 34.3% global market value share for clean label starch by 2031.

As of 2020, by value, clean label starch consumption accounted for around 0.5% to 1% of the overall native starch market share.

Clean Label Starch Market Value (2020A)

US$ 1.35 Bn

Projected Sales of Clean Label Starch (2031F)

US$ 2.4 Bn

Value CAGR (2021-2031)


Value Share of Top 5 Countries (2020A)


Find Out More about the Report Coverage


  • Ingredion Incorporated
  • AGRANA Beteiligungs-AG
  • Archer Daniels Midland Company
  • Tate & Lyle
  • Roquette Frères S.A.
  • Cargill, Incorporated
  • BENEO GmbH
  • Emsland Group
  • SMS Corporation
  • Cooperatie Koninklijke Avebe U.A.
  • MGP Ingredients, Inc.
  • Lyckeby Starch AB
  • KMC Kartoffelmelcentralen A.M.B.A
  • Banpong Tapioca Flour Industrial Co., Ltd.
  • Blattmann Schweiz AG
  • Other (on demand)

Clean Label Starch Consumption Analysis (2016-2020) Vs Market Outlook (2021-2031)

From 2016-2020, the global market for label-friendly starch expanded at a CAGR of 3.6%. Major market driver for clean label functional food additive is growing consumer demand for all-natural ingredients and health & wellness. Demand has also increased for ready-to-eat and convenience food, which helps drive the need for clean label starch.

Major demanding regions of clean label starch are Europe and North America, owing to the fact that these regions have more label-conscious consumers. The U.K. holds a market share of 14.9%, and the U.S. 92.3% in the European and North American market, respectively. India is a major market for native starch in the South Asia region.

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Why are Clean Label Starch Manufacturers Focusing on Product?

Demand for plant-based functional ingredients is growing, laying the foundation for the production of high-quality starch. In the food additive sector, producers are expanding their product portfolios by introducing unique product lines of plant-based functional additives.

The naturally source food additive trend is a global one that has prompted food manufacturers to revaluate their strategies in order to meet consumer demand for better and safer food. Clean label products are constantly being reformulated and launched by numerous manufacturers.

  • In August 2020, Ingredion Incorporated introduced two new clean label starch products - Novation 3620 and 3820.
  • In March 2020, Tate & Lyle added Claria Everlast, a non-GMO tapioca starch, to its clean label starch product line.


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Will Rising Consumer Interest in Healthy Ingredients to Bolster Sales of Clean Label Starch?

Consumers across regions have altered their lifestyles and habits, and their concerns regarding health and well-being have grown. They are scrutinising the food ingredients before consuming products. The number of consumers who prefer ingredient labels to brand loyalty has also increased.

Food manufacturers will be able to meet consumer demand by creating and launching label-friendly and high-quality food items through their native starch portfolio. The need for plant-based ingredients and additives is anticipated to be driven by consumers' desire for clean labelling. Processed plant protein food can be as harmful as processed meat. Thus, ingredient manufacturers are offering healthy solutions with clean label options to customers.

  • In July 2020, Ingredion Incorporated introduced its new organic native starches, organic corn starch PURITY Bio 201, tapioca starch PURITY Bio 301, and organic native rice starch PURITY 805. These products are for the U.S. and Canada markets.

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How are Convenient Food (Soups & Sauces) Providing Growth Opportunities for Clean Label Starch Suppliers?

In the food industry, soups and sauces hold the largest share at 44% in 2021. Growing awareness among consumers is driving the need for clean label starch.

Consumers are becoming aware that brewing and thickening agents such as corn starch, tapioca starch, and others have a number of health benefits, including reduced cardiovascular risk, improved glucose levels in the blood, and improved intestinal microflora. Demand for native starch is increasing as people's lives change and their eating habits become more unpredictable.

Enormous growth in soup and sauce consumption over the last decade has been one of the key drivers for rising clean label starch demand. Manufacturers can satisfy consumer demand by using label-friendly starch that performs similarly to modified starches.

Clean label starch functions well in low pH or high shear cold processing environments. To boost the thickness or stability of the products, starches are added.

As a result, the need for native clean label starch is likely to increase as demand for soups and sauces grows. Clean label starch manufacturers are continuously attempting to improve the quality of their products by reformulating existing ones.

The tapioca starch market was valued US$ 204 Mn in 2021, and is expected to reach US$ 388 Mn by 2031, mainly owing to increasing consumption of arrowroot powder in food items and as a thickening agent in bakery and confectionery products.

Which Factors are Restraining Market Growth of Clean Label Starch?

Clean label starch is physically extracted and does not endure any chemical modifications to improve its qualities. Due to the general abundance of raw materials and low cost of chemicals used for modification, chemically modified starch is comparatively less expensive.

Physical extraction is time-consuming and expensive, and it raises the cost of the finished product, which is likely to stifle demand for clean label starch. Manufacturers frequently add low-cost ingredients to boost profit margins, which can be another setback for label-friendly maize starch, rice starch cassava starch, and others.

Consumers in developing markets such as India and China are not aware of the increasing utilization of speciality starch, which could stifle overall market growth. Clean label starch is mostly consumed in Western countries due to high penetration of products and huge number of market players selling clean label items.

Country-wise Insights

What Allows the U.K. to Hold the Largest Share in Clean Label Starch in the European Market?

The market for clean label starch is anticipated to show significant growth in the European market. The U.K. holds the largest share in the region at around 14.9%. Demand for label-friendly functional additives in the European market is rising owing to their functional properties that help enhance the taste and texture of food items.

Which Country Leads to Consumption of Clean Label Starch in the Latin American Market?

Brazil holds a major share in the Latin American market for clean label starch. This is owing to increasing health awareness among consumers. Market share of Brazil in Latin America is around 45%.

Category-wise Insights

Which Source of Clean Label Starch is Most Sought-after?

Based on source, corn, wheat, potato, tapioca, rice & pea, and corn clean label starch are highly demanded. Market value share for corn starch is 52.2%. This high share is owing to increasing popularity of healthy diets among consumers.

How is Bolstering Pharma Industry Offering Growth Opportunity to Clean Label Starch Producers?

Demand is rising for clean label starch in the pharma industry for the preparation of medicines. Consumption of fiber-rich, low-fat meals has numerous health benefits such as weight loss, and also support colon health.

Market value for clean label starch in the pharma industry is projected to reach US$ 112 Mn by the end of the forecast period.

Competitive Landscape

Major producers of clean label starch are inclined toward innovation, development, and expansion to enhance the functional properties of starch and its quality. Manufacturers are striving to enhance their innovation.

  • In January 2021, Tate & Lyle expanded its tapioca-based starch product portfolio. The company launched two new starches, REZISTA MAX, which is a thickening starch, and BRIOGEL, a gelling starch.
  • In 2020, Roquette Frères launched its pea starch Lycagel for vegetarian softgel capsules. Lycagel pea starch helps capsule manufacturers develop vegetable softgel solutions without compromising on the quality and performance of the capsule, owing to Lycagel's functional properties.
  • In 2019, Ingredion Incorporated added functional native starch in its clean label starch portfolio by launching the NOVATION Indulge 2920 starch. The product is a corn-based starch that helps in producing low-fat and low-calorie products.
  • In October 2017, AGRANA Beteiligungs-AG opened a corn starch mill plant at Ashach. The company invested US$ 96 Mn for this processing unit. The company has increased its production capacity to 540,000 tonnes of corn per year.

Manufacturers are also striving to reformulate existing product lines because consumers are avoiding artificial ingredients. They are taking measures to extend product presence across regions due to increasing utilization of native label-friendly functional additives in various food products.

  • In Jan 2020, Marroquin Organic International, a distribution company, was acquired by AGRANA Beteiligungs-AG. The distribution activities of the company's starch segment will be expanded with this acquisition.
  • In January 2019, Archer Daniels Midland Company established an alliance with General Starch Limited, a tapioca starch company based in Thailand.
  • In July 2018, Archer Daniels Midland Company and Vedan International Limited came up with an agreement to introduce specialty tapioca starch. The company plans to extend its product offerings in Asia, through this agreement.

Clean Label Starch Industry Report Scope



Forecast period


Historical data available for


Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • sprain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Form
  • Source
  • End Use
  • Region

Key companies profiled

  • Ingredion Incorporated
  • AGRANA Beteiligungs-AG
  • Archer Daniels Midland Company
  • Tate & Lyle
  • Roquette Frères S.A.
  • Cargill, Incorporated
  • BENEO GmbH
  • Emsland Group
  • SMS Corporation
  • Cooperatie Koninklijke Avebe U.A.
  • MGP Ingredients, Inc.
  • Lyckeby Starch AB
  • KMC Kartoffelmelcentralen A.M.B.A
  • Banpong Tapioca Flour Industrial Co., Ltd.
  • Blattmann Schweiz AG

Report coverage

  • Market Forecasts
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Clean Label Starch Industry Research by Category


  • Powder Clean Label Starch
  • Liquid Clean Label Starch


  • Corn
  • Wheat
  • Potato
  • Tapioca
  • Rice & Pea


  • Food Industry
  • Animal Feed Industry
  • Pharmaceuticals
  • Others

Media Release

- FAQs -

The global clean label starch market is currently valued at over US$ 1.4 Bn.

Manufacturers focusing on product launches, increasing use of clean label starch in multiple end-use industries, consumer interest in healthy ingredients, and rapid growth of the food additive industry and driving market demand.

From 2016 to 2020, demand for clean label starch increased at a CAGR of 3.6%.

Sales of clean label starch are projected to increase at 5.4% CAGR and be valued at over US$ 2.4 Bn by 2031.

Market trends include increasing consumer preference for chemical-free ingredients, rapid shift in consumption patterns of convenience food, and growing awareness about clean label product consumption.

Ingredion Incorporated, Archer Daniels Midland Company, Cargill Incorporated, AGRANA Beteiligungs-AG, and Tate & Lyle Plc. are the top 5 clean label starch manufacturers accounting for around 55%-60% market share.

The U.K. enjoys around 14.9% share in the European market for clean label starch.

The U.S., U.K., France, Germany, and China are the major demanding countries for clean label starch.

The market in China is anticipated to top US$ 200 Mn, while that in Australia is slated to reach US$ 60 Mn by 2031.


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