Football Equipment Market

Market Study on Football Equipment: Football Shoes to Account for Close to 60% Product Sales

Global Football Equipment Market Segmentation by Product (Football Shoes, Football Jerseys and Soccer Balls), The United States is expected to grow by US$ 212.7 million in 2033.

Report ID: PMRREP33309

Number of Pages: 300

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: February-2023

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Football Equipment Market Outlook (2024 to 2033)

According to a new study by Persistence Market Research, the global football equipment market generated a revenue of US$ 18.05 billion in 2024. Worldwide demand for football equipment is set to increase at a CAGR of 3.5% and reach a market valuation of US$ 23.78 billion by the end of 2033.

Football requires a lot of running with the ball around the field with the participant wearing gear such as cleat shoes, stockings, shin guards, and headgear. Expansion of the football equipment market is being aided by the rising popularity of regional, national, and worldwide competitions such as the Olympic Games, FIFA, the Carabao Cup, and the Champions League.

Demand for several forms of sports and fitness equipment is increasing owing to the rising lifestyle-related health issues, including stress and obesity. Fitness equipment motivates people to engage in outdoor and fitness activities. The growing accessibility of well-known international brands of sporting goods is another factor influencing product demand. Women's participation in sports is on the rise and is one of the significant factors projected to boost market expansion over the coming years.

To increase brand awareness, businesses use television advertisements, social media platforms, team sponsorships, and partnerships with athletes from different sports. In addition, popular athletes and social media influencers promote a variety of brands, which continuously contributes to the expansion of the sports equipment market, including football equipment and gear.

Over the coming years, increasing focus on new advertising campaigns by retailers is anticipated to positively influence market growth.

Market Size (2022A)

US$ 16.43 billion

Estimated Market Size (2024E)

US$ 18.05 billion

Projected Market Value (2033F)

US$ 23.78 billion

Value CAGR (from 2024 to 2033)


Collective Value Share: Top 3 Countries (2022)

30% to 35%

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Football Equipment Demand Analysis (2018 to 2022) Vs. Market Projections (2024 to 2033)

Sports participation and activities are growing as interest and involvement in outdoor sports, including football, increases. A primary factor propelling the sales of football equipment internationally is an increase in the number of grassroot programs in schools, colleges, and clubs. Worldwide demand for football equipment increased at a CAGR of 3.5% from 2018 to 2022.

The most popular sport in the world is football, also known as soccer, which is enjoyed by people and spectators of all ages. Because of its popularity and the fact that it helps kids grow physically, schools encourage their students to actively participate in sports such as football. The market consists of several products, including footballs, shoes, accessories, protective gear, etc., which are easily available in both offline and online retail stores.

The football equipment market is anticipated to expand at a CAGR of 3.5 % in terms of value over the forecast period from 2024 to 2033.

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Will Rising e-Commerce Platforms Create Opportunities for Football Equipment Brands?

For producers and distributors in this market, e-Commerce has opened up a world of opportunities. Manufacturers and distributors of protective sports equipment are focusing on selling their goods on various e-Commerce platforms to serve a wide variety of customers across the world. Most companies are now prioritizing online shopping over traditional retail stores due to its wide reach.

Further, the use of e-Commerce platforms for marketing and promotional activities has garnered a huge pool of customers’ interest in newly introduced football equipment. Brands are highly involved in various promotional activities to gain more customers and drive their growth in this highly competitive market.

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How are Innovation and Technology Driving the Market for Football Equipment?

Various football equipment-manufacturing businesses across the world have launched several research projects to provide footballers with innovative protective equipment that lowers sports-related injuries. The global football equipment market is being driven by advanced goods and rising customers’ awareness about the same.

Cutting-edge technologies are being employed in the manufacturing of football equipment that can enhance the performance of players. Developments in the sports industry are proof that innovation is strengthened by the application and usage of technology. As a result, the market for football protective equipment will keep evolving as new football gear will gradually replace outdated ones.

Additionally, researchers and manufacturers are working together to provide more comfortable and lightweight protective sports gear.

Will the Growing Number of Sports Participants Worldwide Drive Higher Demand for Football Equipment?

The global sports sector is growing rapidly as more and more individuals participate in sports activities. Today's global sports industry is a vast enterprise that includes everything from equipment and clothing to broadcasting rights, sponsorships, retailing, and gate receipts.

The rapidly growing sports culture has attracted people to get involved in sports-related activities. To prepare for a career in sports, each year, thousands of students from all over the world enroll in academic programs that specialize in the study of sports management. This growing number of individuals in sports is positively impacting the demand growth for football equipment, globally.

  • The situation is evident from the fact that participation in high school sports increased for the 29th consecutive year, according to the National Federation of State High School Association’s High School Athletics Participation Survey (NFHS). The study claims that soccer had the highest rise, with 6,128 new participants. cross-country (3,824), volleyball (3,767), and golf had an additional contestants (2,558).

Country-wise Insights

How is the American Economy Being Fueled by Football Equipment Industry?

Football, one of the preferred sports in America, has become more dangerous because of the rise in players’ injuries that result in permanent physical damage. Among all the sports, from high school to the professional level, football has the highest prevalence of concussions and catastrophic injuries.

Protective gear manufacturers are looking for ways to lower the rate of injuries by creating helmets and other items from physical barriers and shock-absorbing materials. The sensor technology found in several recently produced helmets can assess whether a player has taken too much hit and needs to be taken out of the game.

Greater female participation in professional football competitions and the demand for safer equipment have fueled the growth of the American market. The market for football equipment in the United States is expected to grow by US$ 212.7 million in 2033.

What Makes the United Kingdom a Huge Market for Football Equipment?

The European market is one of the most significant and prominent markets in the football equipment industry. The presence and exhibition of a large number of football tournaments and events have resulted in an increased number of customers in the country. The hosting of the UEFA Champions League is one of the most significant events that are responsible for the visible growth of football enthusiasts in the U.K.

Another important aspect of British culture is football clubs. They are frequently viewed as emblems of their respective towns. This sense of community contributes to football's popularity in the U.K. and is driving the sales of football equipment.

How are Market Opportunities Being Created for New Businesses in China?

A pool of money has entered the Chinese domestic football league after the Chinese government proclaimed its ambition to build a world cup-winning football squad in an effort to popularize and glamorize the sport. To lure players from Europe's top leagues to China during the January transfer window in 2016, the Chinese transfer record was broken three times.

  • Alibaba Group, a business that offers sales services through online marketplaces, is already benefiting from these recent market developments. Launched in 2015, Alisports is a branch of Alibaba Group and seeks to use the information of millions of Alibaba users to persuade them to spend money on sporting events, gear, and equipment.
  • Adidas is another brand executing a strategy to make further profits in China.

The market for football equipment in China is predicted to expand at a value CAGR of 2.5% from 2024 to 2033.

Category-wise Insights

Which Product Accounts for a Major Portion of Football Equipment Demand?

By 2033, it is expected that football shoes would account for a major share of the global football equipment market. Football equipment is quite popular among professional players due to its comfort and capacity to prevent injuries. Football shoes are extremely versatile in terms of styling and this has increased the demand for football shoes among both professional and recreational players worldwide.

In the global market for football equipment, this category holds a significant market share of 58.6%.

Which Sales Channel Accounts for High Revenue Generation?

Many have noted that while e-Commerce is growing more and more popular with constantly connected consumers, it still cannot fully replace the in-person shopping experience, especially when it comes to footwear. However, online purchases are becoming more popular as consumers can conveniently find a wider variety of products online at cheaper costs than in retail stores.

Competition Landscape

Market players are being compelled by the escalating competition to employ several expansion strategies such as promotional initiatives and advertising expenditures to increase public awareness of their product offerings.

For instance:

  • In 2021, Japanese company ASICS introduced the ASICS Ultrezza AI football boots in the market. To make them even more comfortable when running, FUZEGEL from its running line was included.
  • In 2021, the J1-League team and New Balance entered into a partnership. For the 2021 season, New Balance unveiled the FC Tokyo home and away jerseys. The launch was a part of the company's 'You Are Tokyo' campaign that unites Japanese football fans.

Football Equipment Industry Report Scope



Forecast Period

2024 to 2033

Historical Data Available for

2018 to 2022

Market Analysis

  • US$ Million for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Market Segments Covered

  • Product Type
  • End User
  • Sales Channel
  • Region

Key Companies Profiled

  • Adidas AG
  • Nike Inc.
  • Under Armour, Inc.
  • New Balance, Inc
  • ASICS Corporation
  • MIZUNO Corporation
  • Lotto SpA
  • New Balance Inc.
  • Hummel
  • BasicNet
  • Baden Sports Inc.
  • Diadora Spa
  • Adams
  • Lotto sport Italia Spa
  • Schutt Sports
  • Under Armour Inc.
  • Xenith LLC
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Segmentation of Football Equipment Industry Research

Product Type:

  • Football Shoes
  • Football Jerseys
  • Shorts
  • Shins
  • Socks
  • Cleats
  • Soccer Balls

End User:

  • Men
  • Women
  • Kids

Sales Channel:

  • Online
  • Offline
    • Specialty Stores
    • Sports Shops
    • Departmental Stores
    • Discounted Stores
    • Hypermarkets/Supermarket


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

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Companies Covered in This Report

  • Adidas AG
  • Nike Inc.
  • Under Armour, Inc.
  • New Balance, Inc.
  • ASICS Corporation
  • MIZUNO Corporation
  • Lotto SpA
  • New Balance Inc.
  • Hummel
  • BasicNet
  • Baden Sports Inc.
  • Diadora Spa
  • Adams
  • Lotto sport Italia Spa
  • Schutt Sports
  • Under Armour Inc.
  • Xenith LLC
  • Others

Frequently Asked Questions

The global football equipment market was valued at US$ 18.05 billion in 2024.

Demand for football equipment is projected to increase at a CAGR of 3.5% and be valued at US$ 23.78 billion by 2033-end.

Key factors driving the demand for football equipment are the rise in the number of development programs and the growth of online retail stores.

The market for football equipment in North America is forecasted to expand at 4.2% CAGR through 2033.

The top three football equipment manufacturers accounted for 30% market share in 2022.

Adidas AG, Nike Inc., Under Armour, Inc., New Balance, Inc, ASICS Corporation, and Puma are leading football equipment manufacturers.

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