Industry: Food and Beverages
Published Date: February-2025
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 400
Report ID: PMRREP2889
The Global Sports Nutrition Market is estimated to grow from US$30.5 billion in 2025 to US$53.5 billion by 2032. The market is projected to record a CAGR of 8.4% during the forecast period from 2025 to 2032.
Persistence Market Research anticipates that the global sports nutrition market is expanding due to the high demand for natural ingredients and clean-label products. Online purchases increase accessibility, and celebrity endorsements boost company visibility. Consumers demand functional, transparent formulas, forcing brands to innovate with sustainable solutions and tailored nutrition to maintain long-term growth.
Germany’s leading sports nutrition brand, ESN, has officially launched in the UK, marking a significant expansion in response to rising consumer demand. The launch includes establishing UK offices and a dedicated warehouse, ensuring efficient distribution of ESN’s high-quality protein powders, bars, and innovative sports supplements.
Key Highlights of the Sports Nutrition Market
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Global Market Attributes |
Key Insights |
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Sports Nutrition Market Size (2025E) |
US$ 30.5 Bn |
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Market Value Forecast (2032F) |
US$ 53.5 Bn |
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Projected Growth (CAGR 2025 to 2032) |
8.4% |
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Historical Market Growth (CAGR 2019 to 2024) |
6.9% |
From 2019 to 2023, the global sports nutrition market experienced significant volatility, particularly due to the COVID-19 pandemic. The industry first encountered decreasing sales, supply chain problems, and the closure of gyms and fitness centers, which impacted customer demand. However, when consumers turned towards home workouts and immune-boosting nutrition, e-commerce and digital channels experienced tremendous acceptance and growing recovery. Brands prioritizing direct-to-consumer (DTC) models and omnichannel strategies successfully navigated this transformation.
Looking ahead to 2025-2032, the sports nutrition market is expected to experience significant growth, powered by increased health awareness, developments in functional ingredients, and increasing demand for customized nutrition. Investments in digital marketing, sustainable packaging, and product innovation will influence the competitive landscape. Furthermore, as consumers continue to prioritize health, wellness, and active lifestyles, sports nutrition brands that prioritize quality, safety, and science-backed formulations will be well-positioned for long-term growth.
Growing Engagement in Sports and Fitness Fueling Market Expansion
Growing engagement in sports and fitness activities is driving market growth, fueled by a greater emphasis on health and wellness. Consumers are actively looking for ways to improve their physical performance and general well-being, which is driving the rapid expansion of the sports nutrition and fitness market.
According to data published on Europe Active, gym memberships surged to nearly 68 million in 2023, up from 62.9 million in the previous year, underscoring the industry's strong recovery and expansion. This 8% increase in membership highlights the rising consumer commitment to fitness and a more active lifestyle. Additionally, revenues soared by 14%, reaching an all-time high of €31.8 billion, reflecting the growing demand for fitness services and facilities. The number of fitness clubs also expanded, increasing by 1.4% to nearly 65,000 across Europe.
Increased engagement in fitness activities leads to an increased consumption of sports nutrition products such as protein supplements, hydration solutions, and healing supplements. As fitness trends shift, manufacturers adapt with innovative products, specialized formulas, and broader distribution channels. With consumers emphasizing fitness and wellbeing, the sector is well-positioned for long-term development, fueled by an increasingly active population looking for better health and performance solutions.
Counterfeit and Adulterated Products Undermining Market Trust
The growing circulation of counterfeit and adulterated products in the global sports nutrition sector poses a significant problem, endangering consumer health and jeopardizing industry legitimacy. Counterfeit supplements often have undisclosed components, harmful substances, or inaccurate labeling, posing possible health risks and regulatory scrutiny. The problem is most serious in online marketplaces, where unregistered merchants sell inferior products, making it impossible for customers to check authenticity.
Authorities have been aggressively tackling this issue. In May 2022, the U.S. Food and Drug Administration (FDA) issued warning letters to several companies for illegally selling adulterated dietary supplements, underscoring the significant problem of non-compliant products flooding the market. Despite such enforcement operations, the spread of counterfeit sports nutrition products remains a major impediment, as customers become increasingly skeptical about purchasing supplements that lack proven quality certificates.
Tapping into the Esports Market with Innovative Nootropic Products
The rapidly growing esports market presents a significant opportunity for manufacturers to tap into the expanding demand for performance nutrition.
According to the data published on Glanbia Nutritionals, nearly half a billion people are expected to watch esports events this year, the global esports audience is forecast to grow another 11.7 percent, reaching 495 million viewers.
As esports tournaments continue to gain mainstream attention, the need for specialized nutrition products that support gamers' performance is becoming increasingly vital. Serious gamers are constantly seeking a competitive edge, driving demand for science-based ingredients that enhance brain and eye health, energy, focus, and vision. Popular ingredients such as caffeine, taurine, and B vitamins help with energy, while L-theanine, Panax ginseng, and choline support focus.
Additionally, ingredients like lutein and omega-3 fatty acids are crucial for visual health. As performance nutrition shifts towards sustained energy, low-sugar and sugar-free formulations with moderate caffeine levels are gaining popularity, addressing the need for long-lasting performance without the "crash" effect. These natural ingredients support cognitive performance, relaxation, and focus, appealing to gamers seeking holistic solutions.
Brands like MyProtein have introduced ‘Command’ nootropic energy drinks and shakes tailored for esports enthusiasts, addressing both mental and physical demands. As the esports market rapidly grows, manufacturers who innovate in this space can capture a large and engaged audience.
Leveraging Product Bundles To Enhance Convenience And Provide Cost-effective Options
Product bundling allows brands to address the varying needs of athletes and fitness enthusiasts comprehensively. By grouping these products, brands offer a holistic solution that covers multiple aspects of an athlete’s nutritional needs. This strategy streamlines the purchasing experience and ensures that consumers have access to a complete set of products that work synergistically to support their training and recovery.
Myprotein and Optimum Nutrition, leading sports nutrition brands, successfully use bundling strategies in European countries to cater to diverse fitness needs. Myprotein offers tailored bundles for specific fitness goals, while Optimum Nutrition’s popular ‘Gold Standard Bundle’ combines flagship products like protein powder, amino acids, and vitamins.
These bundles provide convenience, cost-effectiveness, and perceived value, simplifying purchase decisions and appealing to fitness enthusiasts seeking peak performance and recovery solutions.
Bundling has emerged as a key trend in the sports nutrition market, as it helps strengthen brand loyalty by encouraging repeat purchases. When consumers find that product bundles effectively meet their needs and offer good value, they are more inclined to return to the same brand for future purchases. This approach also enables brands to showcase a broader range of products, increasing cross-selling opportunities and driving overall sales growth.
Proteins Dominate The Micronutrient Segment Due To Their Essential Role in Muscle Repair, Recovery, And Performance.
Proteins dominate the micronutrient category as they play an important role in muscle repair, recovery, and performance improvement. Proteins, being a basic component of muscles, aid in tissue regeneration, allowing athletes and fitness enthusiasts to improve their physical strength and endurance. The growing awareness of protein's advantages has increased demand across a wide range of consumer categories, from professional athletes to casual gym attendees.
Furthermore, the rapid growth of protein-fortified products, such as beverages, bars, and powders, shows the growing consumer preference for high-protein diets. With a growing interest in fitness and well-being, proteins are expected to maintain their dominance in the micronutrient market, inspiring developments in sports nutrition.
According to the International Food Information Council, one in five Americans followed a high-protein diet in 2024, highlighting the widespread preference for protein-rich nutrition.
Consumers in The Sports Nutrition Market are Increasingly Favoring Natural Flavors.
Consumers in the sports nutrition industry are increasingly favoring natural flavors, owing to rising health consciousness and clean-label preferences. According to a Persistence Market Research (PMR) survey, 74% of customers prefer the term "Natural" over "Artificial" on ingredient statements, indicating a significant preference for transparency and authenticity in food and beverage options. Athletes and fitness enthusiasts are actively looking for goods that are devoid of synthetic additives, artificial sweeteners, and artificial flavoring agents, as natural flavors are associated with enhanced health and digestion.
In addition, the desire for plant-based and organic sports nutrition products has increased the usage of fruit extracts, botanical infusions, and organically sourced sweeteners in protein powders, energy bars, and recovery drinks. Brands are responding by using naturally derived tastes like chocolate, vanilla, and berries, which improve both taste and nutritional value.
North America Leads Global Market in Sports Nutrition Consumption
Persistence Market Research (PMR), analysis finds that the North American region holds approximately. 28.6% share in the global Sports Nutrition market and leads due to the region's substantial presence of major food and beverage manufacturers, as well as rapid innovation in plant-based and health-conscious goods, contributing to increased demand for vanilla. Furthermore, rising disposable wealth and shifting culinary trends contribute to North America's dominance in Sports Nutrition consumption.
The U.S., as the greatest contributor, benefits from a mature market with a wide range of sports nutrition products targeting both professional athletes and fitness enthusiasts. The need for specialized nutrition solutions remains high in the U.S., which is home to a wide variety of sports from football and basketball to baseball, hockey, and soccer.
Product developments, such as plant-based proteins, functional drinks, and personalized supplements, contribute to market growth. Furthermore, the FDA's nutrition initiatives, including stricter labeling requirements and ingredient transparency, boost customer trust and product credibility.
South Asia & Oceania is expected to show promising growth in the Sports Nutrition market.
Persistence Market Research (PMR) estimates that the South Asia Oceania market will grow with 8.8% CAGR during the forecast period.
The sports nutrition market in South Asia and Oceania is expected to grow rapidly, driven by rising health consciousness, increased sports participation, and government initiatives. The region has a large millennial population that is increasingly interested in fitness and active lives, resulting in high demand for sports supplements and functional food.
Improved performance at international sporting events has sparked interest in athletics in India, while programs such as Khelo India encourage grassroots sports development, encouraging fitness at a young age. Furthermore, product endorsements from high-profile sportsmen with large fan bases, such as Virat Kohli and other regional stars, are driving demand for protein powders, energy bars, and recovery supplements.
According to Persistence Market Research (PMR), the global sports nutrition market is highly competitive, with key players holding over 65% of the market share. Industry leaders such as Myprotein, Herbalife, and Glanbia Plc are leveraging personalized nutrition trends by providing customized solutions for endurance, muscle growth, and recovery. Additionally, brands are diversifying their offerings to meet the nutritional needs of various age groups, from young athletes to aging consumers seeking health support. E-commerce has emerged as a significant distribution channel, allowing companies to broaden their reach via direct-to-consumer platforms and retail chains like Holland & Barrett. Meanwhile, the desire for clean-label products is fueling innovation, with companies providing additive-free protein alternatives.
Key Industry Developments
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Report Attributes |
Details |
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Historical Data/Actuals |
2019 - 2024 |
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Forecast Period |
2025 - 2032 |
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Market Analysis |
Value: US$ Bn |
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Geographical Coverage |
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Segmental Coverage |
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Competitive Analysis |
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Report Highlights |
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Customization and Pricing |
Available upon request |
By Function
By Form
By Flavor
By Micronutrients
By Sales Channel
By Region
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In the future, the global sports nutrition market is expected to be valued at over US$ 53.6 Bn.
COVID-19, government measures to promote sport activities, increasing interest of consumers toward athletics, and work-centric lifestyles calling for preventive health measures are all driving market expansion.
Sports nutrition supplement sales will grow at 8.4% CAGR, reaching US$ 53.6 billion by 2032.
Increasing demand for healthy supplements, and rising consumers’ awareness regarding preventive healthcare and physical fitness are key market drivers.
The U.S., Chile, U.K., China, and India account for the highest consumption of sports nutrition supplements.
China, the U.S., India, and U.K. are key producers/exporters of sports nutrition supplements.
