Global Market Study on Instant Soup: Customized Offerings by Manufacturers Complementing Market Growth


Instant Soup  Market
  • Published On : Sep-2020 |
  • Pages : 285 Pages |
  • Format : Instant Soup  Market Instant Soup  Market Instant Soup  Market Instant Soup  Market

Rising trend of health-on-the-go is having a positive impact on the sales of instant soup, as healthy ingredients such as pesto and turmeric, along with the incorporation of healthy vegetables and lean meat combined with different ravishing flavors suitable for the taste buds of consumers are being increasingly used in soup products. Popular ingredients such as quinoa, different meat-free varieties, and ancient grains associated with various health benefits are also made available as instant soup. Rising demand for products that have ingredients that are beneficial to health is expected to drive the expansion of the instant soup market size, as they are known to contain vitamins.

  • Conagra Brands, Inc. offers healthy soup with vitamins under the brand ‘Healthy Choice’, with flavors such as chicken & dumplings and chicken tortilla.

Aggressive Marketing & Promotion Strategies by Manufacturers to Drive Demand

Advertisements via TV channels, heavily promoted ad campaigns, celebrity endorsements, and using famous chefs for increasing the credibility of products are initiatives being taken by manufacturers, which is propelling the growth of the instant soup market. With consumers today quickly adopting a plethora of new platforms, retail models, and brands, manufacturers are coming up with different marketing and promotion strategies in place of traditional ones. The new marketing model, for instance, digital marketing, has expanded at a rapid pace, and manufacturers in the instant soup market place are using it to promote their brands.

  • Major players such as Knorr are involved in point of sale promotions, which helps the company get directly involved with its customers; this is proven to bolster sales. Moreover, this strategy, combined with an attractive and separate store layout for products, contributes more to sales, thus driving the growth of the instant soup market.

Strong Portfolio of Healthy & Tasty Soups Augmenting Market Growth

Tier-1 market players possess a portfolio of around 100 products. As a conventional practice in the food industry, companies such as Campbell, Progresso, and Kraft Heinz have more non-vegetarian products than vegetarian products for the instant soup market. Organic and natural products have gained popularity over the past few decades. Market share of vegetarian soups is increasing every year, and the rising vegan trend will result in a vast product portfolio of vegan soups.

Consumers are now more aware about what they consume and want clean label products, as those containing GMO ingredients can be harmful to health in the long term. Clean label products can be vegetarian as well as non-vegetarian. Though this organic and natural product trend is a demand-side one, this change in propensity of customers has increased the number of organic soup variants in the market. Small-scale companies such as Trader Joe’s, Sainsbury, and Pea Soup Andersen have a limited product portfolio in the instant wet soup market. This vast and increasing product portfolio, especially in the vegetarian instant wet soups category, tends to increase the market size of the instant soup market.

Regional Outlook of Instant Soup Market

North America has the highest value in the global instant soup market share, owing to higher consumer spending on soups and other convenience food products. Especially, retail sales of instant soup have been steady in the region from a long time. Moreover, organic instant soups are increasingly gaining traction in the U.S., which has led to higher product sales of organic instant soup in the region. Europe will also witness a prominent market value share in global instant soup market over the forecast period of 2020-2030. The major contributing factor is higher consumer preference for healthy soup products. Additionally, European consumers are also progressively approaching plant-based soup products, attributable to the rising vegan population across the region. Nevertheless, the South Asia and East Asia region is projected to exhibit a higher growth rate in the global instant soup market over the forecast period. The key factor is increasing per capita expenditure on food products by the middle-class population in the region.

COVID-19 Impact on Instant Soup Market

The COVID-19 pandemic has had an adverse impact on global economic activities, as major industries have been severely hit by restrictions and lockdowns. The food & beverage industry has also faced a slowdown due to slower economic growth. Food & beverage products have experienced a decline in sales during the pandemic. This has also impacted the sales of products such as instant soup across the world. Instant soup is now being consumed by individuals at home rather than foodservice restaurants. Moreover, supply chain disruptions and suspension of manufacturing activities have also impacted the production of instant soup, which can led to a high pricing scenario in the foreseeable future. Nevertheless, sales of instant soup are expected to pick up speed as economic activities have resumed in different parts of the world.

Analysts’ Viewpoint

The global instant soup market is expected to experience significant growth, with South Asia and East Asia projected to offer potential opportunities during the forecast period of 2020-2030. Instant soup manufacturers are creating value-addition in instant soup production by adding healthy and nutritional ingredients, which is a considerable factor for the growth of the global instant soup market in the foreseeable future.

Leading market players such as Campbell Soup Company, Nestlé, Unilever, and others are focusing on operational efficiency and offering plant-based soup products to strengthen their positions in the global instant soup industry. Developing new flavors and improvement in quality are other strategies being adopted by key players to gain a competitive edge in the global Instant soup market.

Instant Soup Market: Report Scope

The latest market report by Persistence Market Research on the global instant soup market evaluates the opportunities and current market scenario, providing insights and updates about the corresponding segments involved in the global instant soup market for the forecast period of 2020-2030. The report provides a detailed assessment of key market dynamics and comprehensive information about the structure of the global instant soup market. This market study contains exclusive insights into how the global instant soup market is anticipated to grow during the forecast period of 2020-2030.

The primary objective of the global instant soup market report is to provide insights regarding opportunities in the market that are supporting the transformation of global businesses associated with instant soup. It is very important to consider that, in an ever-wavering economy, we provide estimated (Y-o-Y) year-on-year growth rate in addition to compound annual growth rate (CAGR) for overall forecasts, to enable readers better understand the analysis and evaluation of the global instant soup market, and to discover lucrative opportunities in the market.

This report also provides an estimate of the global instant soup market size and corresponding revenue forecasts carried out in terms of absolute $ opportunity. It also offers actionable insights based on the future trends in the instant soup market. Furthermore, new and emerging players in the global instant soup market can make use of the information presented in the study for effective business decisions, which will provide momentum to their businesses as well as the global instant soup market.

The study is relevant for manufacturers, suppliers, distributors, and investors in the global instant soup market. All stakeholders in the global instant soup market, as well as industry experts, researchers, journalists, and business researchers can leverage the information and data represented in PMR’s report.

Key Segments of Global Instant Soup Market

PMR’s report on the global Instant soup market offers information divided into six segments - nature, form, end use, source, distribution channel, and region.

Nature

Form

End Use

Source

Distribution Channel

Region

  • Organic
  • Dry
  • Foodservice
  • Animal-based
    • Chicken
    • Beef
    • Others
  • Business to Business
  • North America
  • Conventional
  • Liquid
  • Retail/Household
  • Plant-based
    • Tomatoes
    • Mushrooms
    • Corn
    • Others
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Discounters
    • Online Retail & Others
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Global Instant Soup Market Report

  • Which region will hold the highest market share in the global instant soup market during the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global instant soup market?
  • What are the global trends impacting the instant soup market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the instant soup market?
  • What is the market structure of the global instant soup market?

Global Instant Soup Market: Research Methodology

Persistence Market Research is committed to providing unbiased market research solutions to its clients. PMR follows a robust methodology for the deduction of data included in this report. A unique research methodology is utilized to conduct extensive research on the global instant soup market and reach conclusions about the future growth factors of the market. PMR’s research methodology comprises primary research methods coupled with secondary research methods, which ensure the accuracy and reliability of the conclusions in this report.

A demand-side approach is followed to estimate the sales of target products, followed by an in-depth supply-side assessment of value generated, key trends, and events over a predefined period. This methodology is based on standard market structures, methods, and definitions that are based on inputs from local sources in over seven regions - North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa, which PMR considers for segmenting the global market. Statistics, characteristics, and variances are collected at a regional level, aggregated at the same level, and then synthesized at a worldwide level to create global market measurements. Our main sources of research include:

  • Primary Research
  • Secondary Research
  • Trade Research
  • Social Media Research

Companies covered in Instant Soup Market Report

  • Campbell Soup Company
  • Nestlé
  • Unilever
  • General Mills Inc.
  • Conagra Brands, Inc.
  • B&G Foods, Inc.
  • Productos Alimenticios La Moderna SA de CV
  • Baxters Food Group Ltd.
  • MONTE
  • CUDINE
  • Industrias Iberia CA
  • Amy's Kitchen, Inc.
  • Cafés La Virginia S.A. 
  • Hain Daniels Group
  • Nissin Foods
  • Juanita's Foods
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