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Instant Soup Market

Global Market Study on Instant Soup: Growing demand for Plant-based Food Profiting Market Growth

Instant Soup Market by Nature (Organic, Conventional)

Instant Soup Market Outlook (2023 to 2033)

The Global Instant Soup Market is marked at US$ 7,639 Million for 2023 and is anticipated to grow at value CAGR of 5.5% during 2023-2033. The market value of Instant Soup is projected to reach 12,941 Million by end of 2033.

Instant Soup Market Size (2023E)

US$ 7,639 Million

Projected Sales of Instant Soup (2033F)

12,941 Million

Value CAGR (2023 to 2033)

5.5%

Value Share of Top 4 Countries (2022E)

48.7%

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Instant Soup Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

During historical period of assessment (2018 to 2022), the market grew by 5.1% value CAGR, owing to growing consumption of instant soup in household sector. The Instant Soup generated the revenue of US$ 5,786.3 Million in 2018 and reached the value of US$ 7,179.7 Million by 2022.

Instant soup is convenience food made from different ingredients, which are mixed and designed for fast and simple preparation of soup. Instant soup can be made from vegetarian ingredients such as tomato, potato, onion, mushrooms, lentils, and other vegetable sources. Moreover, non-vegetarian soups comprises of chicken ingredients, beef, and sea food ingredients. The instant soup market is witnessing increasing demand from consumers for household soup making as this saves time of consumers by avoiding the lengthy cooking process.

These category of product has emerged as one of the prominent nutritional instant meal solution in the past few years across globe. Moreover, instant soup is a part of the daily diets for health conscious consumers. Furthermore, addition of non-vegetarian ingredients in soup variants is anticipated to play a pivotal role in the overall consumption of instant soups. There is a significant number of non-vegetarian soup consumers across the world. Chicken-sourced instant soup has significant traction than other non-vegetarian category soups.

In the impending years, the Instant Soup market is foreseen to register the value of US$ 12,941 Million by end of 2033 and will grow at value CAGR of 5.5%, owing to growing preference for instant soup among baby boomers and Gen z population.

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What are the Key Trends in the Market for Instant Soup?

Increasing Customer Demand for Meal-time Solutions

Owing to the rise in the working population and hectic lifestyles, there has been an increase in the number of on-the-go consumers demanding meal replacement products that offer convenience along with high nutritional content. With the shifting behavior among consumers regarding meal consumption, on-the-go consumers seek an increased number of easy solutions and choices for meal-time soup market.

Consumers today are more aware of dietary choices than ever before with the increased number of options available as convenience food that can meet the satiate the full meal demand in less time. Moreover, sedentary lifestyle coupled with time constraint specifically among young millennials has spurred the demand for instant soup across the globe. This quick meal holistic solution is anticipated fuel the market demand in forthcoming years.

“Customer Preference for Premium Organic and Plant-based Products”

The customer-driven trend for plant-based products is a dominant one that has been observed throughout the food & beverage industry. An increased number of consumers are moving towards vegan diets, owing to the benefits associated with plant-based food products, thus pushing manufacturers to focus on developing instant vegan soup.

Global producers are focusing on developing innovative instant soup as per needs and insights of veganism and flexitarian consumers, thereby driving the sales of instant soup market. Moreover, the consumer strong preference for organic food products has led manufacturers to formulate organic soup. Organic instant soup is becoming one of the emerging products in the world. The demand for organic instant soup is anticipated to increase substantially over the forecast period.

“Establishing Flexible Supply Chain to Capitalize on Premium and Nutritional Ingredients”

Supply chain is an important part of any operations of distribution of a company. Companies such as, Campbell, Kraft Heinz, and Amy’s Kitchen have established strong supply chains with mass discounters, mass merchandisers, convenience stores, retail food chains, drug stores, dollar stores and e-Commerce. Increasing distribution with e-Commerce is enabling companies to establish a strong relationship with customers to meet their demands. Tier 3 companies are yet to make an established supply chain for distribution for their products. These companies have strong relationship with suppliers with creditor days not more than 2 months. This established relationship helps companies to increase the nutritional value of their instant soup products by adding various premium and nutritional ingredients in a specific instant soup. Companies are reducing sugar, flavoring, and carrageenan among many others.

Campbell has introduced a proportion of kale in its chicken noodle soup. Kale has high nutritious value with a presence of various vitamins and minerals. Acquisition of natural and organic instant soup companies such as, Souplicity and Pacific Foods has helped Campbell to increase its vegetarian product portfolio. By adding these premium and nutritional ingredients that are either healthy vegetables such as, kale or broccoli or better quality of meat such as, grass-fed meat of GMO-free meat, companies are increasing the nutritional value of their instant soup products.

“Health Hazards Associated with Instant soup to Restrict Market Growth”

Instant soup contains a common additive, monosodium glutamate (MSG), which is used in processed foods to enhance flavor. Although, the FDA (Food and Drug Administration) approves addition of monosodium glutamate; it has the potential to cause adverse effects on health when consumed in high quantities. Increased blood pressure, weight gain, and nausea are some of the problems associated with excess consumption of monosodium glutamate.

Other preservatives such as, sugar, starch, guar gum, and fat powder, which are generally used to thicken the consistency of instant soup, have effects such as, excessive weight gain, along with vomiting and delirium.

Customer preferences have been influenced, owing to the growing rate of the population that suffers from various diseases and allergies from preservatives. This has led to increased customer inclination towards food without these preservatives and additives. Growing awareness about natural food products may push potential customers away from products with additives and restrain growth of the instant soup market.

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Country-wise Insights

Which region is leading in the global Instant Soup market?

North America is leading in the instant soup market with the value estimated at US$ 2,441.1 Million for 2023. The emerging demand for instant soups from foodservice operators in the United States is expected to expand the market at 2.9% over the forecast period to reach the valuation of US$ 3,560 Million by 2033.

What is demand outlook for Instant Soup in Brazil?

In Latin America, Brazil holds the highest value share of above 40% in instant soup market and is predicted to grow at value CAGR of 5.2% by end of 2033. The growing veganism in Latin America is acting as a catalyst and will propel the sales of instant soup in succeeding years.

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Category-wise Insights

What is demand outlook for Animal based Instant Soup?

The burgeoning demand for animal-based products has led food & beverage manufactures to develop innovative value added products with delicious taste and nutrition. Therefore, there is strong demand for animal-based soup, which is valued at US$ 3,866 Million for 2023 and is anticipated to reach US$ 5,968 Million by 2033. By animal-based type, chicken-based soup is gaining high traction and holds substantial value share in instant soup market.

Which form of instant soup is gaining high traction in the global market?

On the basis of form, instant soup is prominently classified into dry and liquid, wherein dry instant soup accounts for highest value share, attributing to convenience, affordable, and broad variety associated with its consumption. For estimated year, the dry instant soup market is pegged at US$ 4,203.1 Million and is expected to grow at 5.4% CAGR.

Competitive Dashboard

Companies are promoting instant soups as a replacement for one of the regular meals due to the relatively lower level of calorie value of soup than regular meals. Manufacturers are also focusing on increasing the scope of their distribution channels to reach a large number of customers. They have partnered with large retailers, along with e-Commerce retailers, direct sales to consumers, and brick and mortar online sales, to increase the penetration of products.

Furthermore, manufacturers of instant soup are making brand collaborations with top celebrities as brand ambassadors to promote their brands as a healthy choice. These strategy helps the company to increase the brand presence and positively impact the direct sales of instant soup-based products.

  • Campbell is promoting its instant soups as a weight-loss product to gain consumer attention. The trend of veganism and clean label products has increased the market share of vegetarian instant soup products.
  • General Mills, and Conagra have introduced low sodium and other healthier variants of their existing products to target specific customers from the millennial demographic. These helps the players to be at forefront of competition in the marketplace.
  • In 2020, Unilever partnered with Mondi to create convenient packaging solutions for Unilever’s Knorr dry soup powder range. Mondi also offered support to the company for the implementation process with packaging solutions, encouraging circular economy.
  • MONTE CUDINE offers soup without preservatives for the increasingly health conscious customers. The company is involved in developing natural products that are free from preservatives or any artificial additives with homemade flavors for delighting customers.

Instant Soup Industry Report Scope

Attribute

Details

Forecast period

2023 to 2033

Historical data available for

2018 to 2022

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Nature
  • Form
  • End Use
  • Source
  • Distribution Channel

Key companies profiled

  • Campbell Soup Company
  • Nestle
  • Unilever
  • General Mills Inc.
  • Conagra Brands, Inc.
  • B&G Foods, Inc.
  • Productos Alimenticios La Moderna SA de CV
  • Baxters Food Group Ltd.
  • MONTE
  • CUDINE
  • Industrias Iberia CA Amy’s Kitchen, Inc.
  • Baxters Food Group Ltd.
  • MONTE
  • CUDINE
  • Industrias Iberia CA
  • Amy's Kitchen, Inc.
  • Cafés La Virginia S.A.
  • Hain Daniels Group
  • Nissin Foods
  • Juanita's Foods

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Instant Soup Industry Research by Category

By Nature:

  • Organic
  • Conventional

By Form:

  • Dry
  • Liquid

By Source:

  • Animal-based
  • Plant-based

By End Use:

  • Foodservice
  • Retail/Household

By Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Discounters
    • Online Retail & Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Campbell Soup Company
  • B&G Foods, Inc.
  • Nestle
  • Unilever
  • General Mills Inc.
  • Conagra Brands, Inc.
  • Productos Alimenticios La Moderna SA de CV
  • Baxters Food Group Ltd.
  • MONTE
  • CUDINE
  • Industrias Iberia CA Amy's Kitchen, Inc.
  • Baxters Food Group Ltd.
  • MONTE
  • CUDINE
  • Industrias Iberia CA
  • Amy's Kitchen, Inc.
  • Cafés La Virginia S.A.
  • Hain Daniels Group
  • Nissin Foods
  • Juanita's Foods

- Frequently Asked Questions -

The global market for Instant Soup has a value of US$ 7,639 Mn in 2023.

The global market for Instant Soup has a value CAGR of 5.1% from 2018-2022.

The global market for Instant Soup has a value of 12,941 Mn for 2033.

The global market for Instant Soup has a value CAGR of 5.5% from 2023-2033.

Companies such Campbell Soup Company, Nestle and Unilever are some of the major players operating in the global Instant Soup market.

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