The global full service restaurants market is estimated to witness a substantial growth over the coming years, on the backdrop of growing global food & beverage industry and rising per capita spending on food services. The global market for full service restaurants was pegged at ~1,400 Bn in 2018, and the market is expected to grow at a CAGR of 2.3% during the forecast period. Furthermore, the demand for fresh food among consumers is growing at a rapid rate in the global market, thereby compelling the full service restaurants market participants to focus on providing food with fresh ingredients to attract the customers. For fresh food, the companies are sourcing locally produced ingredients, which will help gain a new segment of conscious consumers and subsequently propel the market growth. Additionally, the consumers are focusing on a more convenient way for food consumption which is expected to drive the demand for organized food services in the global full service restaurants market.
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- Brinker International, Inc.,
- Yum! Brands, Inc.
- Compass Group PLC
- Dine Brands Global
- Darden Restaurants, Inc.
- Red Lobster Hospitality LLC
- Famous Dave's of America, Inc.
- Red Robin International
- P.F. Chang’s China Bistro, Inc.
- TCF Co. LLC.
- Skylark Restaurants Co., Ltd.
- Rosinter Restaurants
- The Indian Hotels Company Ltd.
- Pizzerías Carlos
Enhanced Restaurant Experience and Quality – Key Growth Influencers
The rising demand for healthy food coupled with creative presentation is becoming a key trend in the global foodservice industry. Nowadays, consumers are more influenced by the food quality and service experience of a restaurant. Full-service restaurants can offer better customer service and healthy food according to the demand of the customers.
High end restaurants for formal and casual dining are becoming the main choice of consumers in the recent years. In addition, lower cost and casual dining full service restaurants have gaining increasing momentum, especially in developing economies, amid the spike in working population and rapid penetration of dine-out culture. The above-mentioned factors are expected to create significant opportunities for the growth of full service restaurants in the global market.
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Technology and Consumer Trends to Dictate Stakeholders’ Strategies
The global full service restaurants market is highly competitive and most of the market players are focusing on expanding their presence and market share in the global market. As the global per capita expenditure is increasing, the focus of consumers is shifting towards outside food service and full service restaurants. The key players in the full service restaurants market are focusing on improving their online presence to stand out in the competitive environment.
Moreover, before visiting a restaurant the consumers check the details and reviews of a restaurant. The full service restaurants with better reviews will be most likely to attract more customers, owing to which the market players are constantly focusing on collecting positive reviews and feedbacks online to gain an advantage in the market.
On the other hand, prominent software developers in the retail and service market are developing new software for handling and operations of full service restaurants. LS Retail ehf, a software development company launched LS Nav, a new tailored software solution for the smooth operations of full service restaurants. These technological advancements are expected to remain a key trend in the global full service restaurants market.
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Growing Demand for Locally Grown Produce in Restaurants to Promote the Market Growth
The demand for locally grown products and sourced food in full service restaurants is increasing at a significant rate. According to the National Restaurant Association, more than 62% of consumers would like to visit the restaurants that offer locally produced food items over another restaurants.
The prime reason of consumer preferences towards locally grown products is its freshness and that, it will support the farms and food producers in their community. Additionally, according to the National Restaurant Association’s research, more than 89% of fine dining full service restaurants served locally sourced food products. The growing demand of locally sourced food products in full service restaurants are projected to boost the market growth over the forecast period.
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Full Service Restaurants Market – Competitive Landscape
The global full service restaurants market is highly fragmented, with a large number of independent market players. Despite the presence of numerous independent players, the chained players are expected to exhibit higher growth in the coming years, owing to growing popularity in urban areas and more focus palced on better customer experience.
The key players in the global full service restaurants market are shifting their focus towards providing better consumer experience and expanding their regional presence to gain market share in the global full service restaurants market. For instance:
- On 14th August 2019, Applebee's, one of the leading full service restaurants company, introduced its new nationwide delivery network, in which the Applebee’s® Neighborhood Grill + Bar will deliver its food and other products at the doorstep of anywhere in the United States. The delivery can be made online through company’s website or mobile application.
- On 12th September 2019, Red Lobster Hospitality LLC, a leading restaurant chain in United States inaugurated its new restaurant in Deer Park, New York. By doing so, the company is focusing on increasing its market presence and market share in the regional, full service restaurants market.
Moreover, customer satisfaction is one of the key strategies followed by the key market players to gain substantial market share in the global full service restaurants market. In addition, some of the prominent players in the global full service restaurants market are also focusing on expanding their market reach in developing and potential markets like, China, India, etc.
The Analyst Viewpoint
An exhaustive study of the global full service restaurants market has done by our analysts. Which led to conclusion that the market is growing at a steady rate, with Asia Pacific and North America holding a significant share in the global full service restaurants market.
The growing technology adoption rate and changing consumer preferences are estimate to remain key market influencing factors in the forthcoming years. Furthermore, the inclination of consumers towards chained full services restaurants is increasing, owing to better consumer experience and services.
However, the global full service restaurants market is anticipated to remain fragmented, with a large number of independent players.
Full Service Restaurants Market: In-Depth Assessment on Key Segments-
The global full service restaurants market is segmented by model, service, location and region.
Country-specific assessment on demand for the full service restaurants has been provided for each regional market, along with the market size and impact analysis of key regional and country-wise dynamics, which were obtained through quotes from numerous full service restaurants market players and experts. Y-o-Y growth projections have also been offered on all regional markets incorporated in the report.
The report provides company-level market share analysis, which has been derived on the basis of the company’s annual sales and segmental revenue in all the target locations. The market has been forecast based on constant currency rates.
The report provides detailed competitive and company profiles of key participants operating in the global full service restaurants market. Some of the major companies operating in the full service restaurants market analyzed are Applebee's Restaurants LLC, Brinker International, Inc., Darden Concepts, Inc., IHOP RESTAURANTS LLC, Red Lobster Hospitality LLC, and others