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Clean Label Ingredients Market

Market Study on Clean Label Ingredients: PMR Foresees a Host of Opportunities Arising on the Horizon, Analysing the Growing Consumer Demand for Transparent and Natural Food Products, and a Rising Focus on Health and Sustainability in Dietary Choices

A Detailed Analysis of the Clean Label Ingredients Market Based on Increasing Consumer Awareness and Demand for Transparency in F&B, and Regulatory Support for Clean Label Formulations

Clean Label Ingredients Market

The global clean label ingredients market is forecast to expand at a CAGR of 16.1% and thereby increase from a value of US$44.1 Bn in 2023, to US$125.5 Bn by the end of 2030.


Key Insights

Clean Label Ingredients Market Size (2023E)

US$44.1 Bn

Projected Market Value (2030F)

US$125.5 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

Clean label ingredients refer to food and beverage components with minimal and easily recognizable, natural, or familiar ingredients. The aim is to provide consumers with transparency and assurance about the products they consume. Consumers are increasingly drawn to clean label products, seeking simplicity and authenticity in their food choices. This trend aligns with a growing awareness of health and wellness, as consumers prioritize products free from artificial additives, preservatives, and chemicals. The clean label movement extends beyond dietary preferences to encompass ethical and sustainable sourcing, appealing to environmentally conscious consumers.

The clean label ingredients market is driven by a confluence of factors. The primary driver is the escalating consumer demand for transparency in food production and a desire for healthier options. As more consumers prioritize well-being and seek clean, minimally processed foods, manufacturers are compelled to reformulate products to meet these expectations.

Opportunities abound for innovative companies to develop clean label solutions, offering natural alternatives without compromising on taste or quality. Additionally, the market benefits from the increasing prevalence of clean label concepts in diverse product categories, spanning snacks, beverages, and even convenience foods. This evolution in consumer preferences creates a fertile ground for market expansion and the development of new, health-conscious product offerings.

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Market Growth Drivers

Consumer Demand for Transparency and Health Consciousness

One of the pivotal factors propelling the higher market growth of the clean label ingredients market is the significant shift in consumer preferences towards transparency and health-conscious choices. Modern consumers are increasingly scrutinizing food labels, seeking clean and easily understandable ingredient lists. The demand for products free from artificial additives, preservatives, and synthetic chemicals has surged as health-conscious consumers prioritize nutritional quality. This driver underscores a fundamental change in consumer behavior, creating a robust market environment for clean label ingredients as they become synonymous with healthier and more transparent food choices.

In addition, another key driver fostering the growth of the clean label ingredients market is the regulatory emphasis on label clarity and the establishment of clean label standards. Governments and regulatory bodies are recognizing the importance of providing consumers with accurate and understandable information about the food they consume. This has led to the formulation of standards and guidelines that encourage the use of clean label ingredients. The regulatory push towards clearer and cleaner labels aligns with consumer expectations, providing a regulatory tailwind to the market. As a result, manufacturers are compelled to adhere to these standards, further promoting the adoption of clean label ingredients across diverse food and beverage categories.

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Market Restraints

Supply Chain Disruptions Impacting Availability

A critical factor that might affect the market performance of the clean label ingredients market is the vulnerability of supply chains to disruptions. The global supply chain is susceptible to various challenges, including natural disasters, geopolitical tensions, and, as evident in recent times, pandemics. These disruptions can impede the smooth sourcing of clean label ingredients, affecting their availability and leading to potential fluctuations in prices.

Manufacturers relying on a steady and uninterrupted supply of clean label ingredients may face challenges in meeting consumer demand and maintaining product consistency. As the market grows, establishing resilient and diversified supply chains becomes paramount to mitigate the impact of unforeseen disruptions on the overall performance of the clean label ingredients market.

Supply Chain Disruptions

The clean label ingredients market faces the significant challenge of navigating supply chain disruptions, which can arise from various factors such as climate change, geopolitical tensions, and global health crises. Ensuring a steady and reliable supply of clean label ingredients can be challenging, especially when sourcing natural and organic raw materials.

Companies in the market need to develop resilient supply chain strategies, including diversifying sources, establishing contingency plans, and fostering close relationships with suppliers. Successfully addressing these challenges is crucial for maintaining product consistency, meeting consumer demands, and sustaining the growth trajectory of the clean label ingredients sector.

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Expanding Product Portfolios to Meet Diverse Consumer Needs

An active opportunity for stakeholders in the clean label ingredients market lies in expanding product portfolios to cater to the evolving preferences of consumers. As awareness of clean label ingredients grows, consumers are becoming more discerning and seeking products that align with specific dietary requirements, ethical considerations, and lifestyle choices. Manufacturers can capitalize on this trend by developing a diverse range of clean label ingredients that address different dietary preferences, such as organic, non-GMO, or allergen-free options.

By providing a comprehensive selection, companies can tap into niche markets, enhance consumer loyalty, and ultimately boost revenue. Moreover, another lucrative opportunity in the clean label ingredients market involves forming strategic alliances and partnerships to drive innovation and strengthen market penetration. Collaboration with research institutions, startups, and other industry players allows companies to access cutting-edge technologies, novel ingredients, and sustainable practices.

By pooling resources and expertise, stakeholders can accelerate the development of new and improved clean label ingredients, staying ahead of market trends. Strategic alliances also open avenues for joint marketing efforts and expanded distribution networks, facilitating increased visibility and accessibility of clean label products. Embracing collaborative ventures positions companies at the forefront of innovation and presents opportunities for sustained revenue growth.

Market Segmentation

Which is the Spearheading Segment by Type?

Natural Colors Spearhead with Growing Consumer Preference for Vibrant and Natural Appeal

Natural colors stand out as the dominant category. This is primarily attributed to the growing consumer preference for clean and natural food products. Natural colors derived from fruits, vegetables, and plant sources are gaining traction as consumers seek vibrant and appealing food items without synthetic additives. The demand for clean label products, free from artificial coloring agents, has led to the prominence of natural food colors in a variety of food and beverage applications.

Furthermore, the fastest-growing category in the clean label ingredients market is fermentation ingredients. This growth is driven by the increasing adoption of biotechnological processes in food production. Fermentation not only acts as a natural preservative but also enhances the flavor, texture, and nutritional profile of products.

What is the Largest Application Category?

Bakery Products Continue to Dominate Owing to Rising of Health-conscious Consumers

The dominant category among various applications is bakery products. The rise of health-conscious consumers and the demand for transparent ingredient lists have reshaped the baking industry. Consumers increasingly seek clean label alternatives in their bread, cakes, and pastries, prompting manufacturers to incorporate natural and recognizable ingredients.

Furthermore, the fastest-growing category in the clean label ingredients market is beverages. With an increasing focus on health and wellness, consumers are scrutinizing beverage labels for clean and natural ingredients. This has led to a surge in demand for clean label options in various beverages, including juices, teas, and functional drinks.

Which Form-wise Segment is at the Forefront in Terms of Demand?

Dry Form Remains in Demand amid the Clean Label Movement

The dominant category among various forms is dry products. Consumers are increasingly seeking transparency in food labels, and the dry form provides an ideal canvas for clean label ingredients. Dry form products, such as seasoning blends, baking mixes, and powdered supplements, are inherently associated with simplicity and clarity in ingredient lists. The dominance of dry form products is driven by their versatility, convenience, and alignment with the clean label movement, as manufacturers prioritize offering consumer’s easily understandable and recognizable ingredients in their preferred dry formulations.

Furthermore, the fastest-growing category in the clean label ingredients market is liquid form products. While traditionally associated with challenges in maintaining clean label standards, advancements in natural preservation methods and formulation technologies have propelled the popularity of liquid formulations.

Top Regional Markets

Europe Emerges the Most Profitable on Account of the Proactive Regulatory Environment

Europe will dominate this market in 2023. Europe has emerged as the dominating region in the clean label ingredients market, setting the benchmark for clean and transparent food choices. The region's dominance is attributed to its proactive regulatory environment, where stringent standards and labeling regulations push manufacturers to prioritize clean label ingredients.

European consumers are increasingly conscious of their food choices, demanding products with simplified ingredient lists, free from artificial additives, and with a focus on natural and organic components. This demand aligns with the clean label movement, driving innovation in food formulations. European manufacturers, responding to this demand, are at the forefront of developing and adopting clean label ingredients, making the region a pioneer in promoting transparency, sustainability, and authenticity in the food and beverage industry.

South Asia, and Pacific to Demonstrate Rapid Adoption Rate Through 2030

South Asia, and Pacific is swiftly emerging as the fastest-growing region in the clean label ingredients market, marking a paradigm shift in consumer preferences. The region's dominance is underscored by a rapid adoption of clean label ingredients driven by heightened consumer awareness and a growing focus on health and wellness. As consumers in South Asia, and Pacific become more discerning, they are actively seeking products with natural and transparent ingredient profiles. This shift is facilitated by an increasing middle-class population with a rising disposable income, enabling consumers to prioritize premium and health-conscious choices.

Analyst’s Viewpoint

Navigating the clean label ingredients market unveils a landscape shaped by evolving consumer trends and a growing consciousness regarding food choices. The dominance of this market stems from the increasing demand for transparency and naturalness in food products. Consumers, armed with a wealth of information, are scrutinizing ingredient lists, fostering a preference for clean labels devoid of artificial additives. This shift is not merely a trend but a fundamental change in consumer behavior, influencing purchasing decisions across diverse demographics.

The market's trajectory is defined by an industry striving to meet these expectations, prompting innovation and reformulation strategies. From natural flavors to plant-based alternatives, the clean label ingredients market is dynamic, responding to the analyst's keen observation of consumer preferences. The industry's commitment to clean labeling positions it at the forefront of meeting not just demands but also shaping a future where transparency and authenticity are paramount.

Supply-side Dynamics

The clean label ingredients market is deeply intertwined with intricate supply-side dynamics that dictate the availability and diversity of clean label products. The market's vibrancy is a product of a complex and interconnected supply chain, involving raw material sourcing, manufacturing processes, and distribution networks. Ingredient suppliers play a pivotal role, influencing the market's trajectory by providing a range of natural colors, flavors, preservatives, and more.

The pursuit of clean labels compels manufacturers to carefully select suppliers that align with their commitment to transparency and naturalness. Changes in consumer preferences, regulatory landscapes, and emerging trends further shape the supply-side dynamics, creating a dynamic ecosystem where innovation and adaptability are key. From sustainable sourcing practices to the development of new extraction technologies, suppliers drive the clean label ingredients market forward, ensuring that consumers have access to a diverse array of clean label options.

China stands as a major player in the market, contributing significantly to the supply-side dynamics. As a dominant supplier, China leverages its agricultural capabilities, climate suitability, and extensive production infrastructure to meet the soaring global demand. The country's role goes beyond just being a supplier; it acts as a linchpin in the market, influencing pricing, availability, and market trends. China's ability to scale the production efficiently positions it as a key contributor to the market's growth. The integration of China into the supply chain underscores the global nature of the market and emphasizes the need for stakeholders to monitor and understand the role of this major player in shaping this industry.

Competitive Intelligence and Business Strategy

Competitive intelligence in the clean label ingredients market is paramount for businesses aiming to thrive in this dynamic sector. Understanding competitor activities, market trends, and consumer preferences is crucial. Firms investing in robust competitive intelligence gather insights into rival strategies, product portfolios, and emerging technologies. This knowledge enables them to make informed decisions, fine-tune their product offerings, and identify potential market gaps. It is a strategic tool that empowers companies to stay agile in a rapidly evolving market, fostering innovation and resilience. As businesses vie for consumer trust and loyalty, having a comprehensive understanding of the competitive landscape is not just advantageous but imperative for sustained success.

A strategic focus on clean and transparent labels, coupled with a commitment to environmental responsibility, positions a company favorably. Diversification of product lines, embracing technological advancements, and establishing strong partnerships contribute to a robust business strategy. Moreover, an emphasis on consumer education and engagement ensures that the market perceives the brand as not just a provider of ingredients but a guide in the journey toward healthier and cleaner choices. A comprehensive business strategy in this market is a dynamic roadmap for companies aiming to not only navigate but shape the future of clean label ingredients.

Key Recent Developments

New Product Launch

April 2022, Ingredion launched the two functional native rice starches explicitly designed to improve color and flavor release. The company claims to enable natural flavors and colors of applications to shine through, even in white products.

Market Impact: This innovation empowers the clean label ingredients market, allowing the vibrancy of natural flavors and colors to illuminate even in white products. Ingredion's cutting-edge starches promise a new era of sensory delight, revolutionizing the clean label landscape and meeting the increasing demand for authentic and transparent ingredients.

(Source: Dairy Reporter)

March 2022, DSM launched DelvoGuard cultures, targeting producers looking for clean-label solutions while also providing them with a solution to extend the shelf life of their dairy products, such as yogurt, fresh cheese, and sour cream.

Market Impact: This innovative offering caters to producers seeking clean-label solutions while addressing the critical need to extend the shelf life of dairy products like yogurt, fresh cheese, and sour cream. DSM's introduction not only enhances product quality but also aligns with the rising consumer demand for clean and sustainable food options in the ever-evolving market landscape.

(Source: DSM)

Clean Label Ingredients Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Type
  • Application
  • Form
  • Region

Key Companies Profiled

  • Cargill
  • Ingredion Incorporated
  • Koninklijke DSM N.V.
  • E. I. Du Pont De Nemours and Company
  • Archer Daniels Midland Company
  • Kerry Group PLC
  • Tate & Lyle PLC.
  • Daikin America
  • Fluoryx
  • Wilshire Technologies
  • TCI Chemicals

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Clean Label Ingredients Market Research Segmentation

By Type:

  • Natural Colors
  • Natural Flavors
  • Fruit & Vegetable Ingredients
  • Starch & Sweeteners
  • Flours
  • Malt
  • Natural Preservatives
  • Fermentation Ingredients
  • Oils & Shortenings
  • Emulsifiers

By Application:

  • Dry Form Products
  • Cereals & Snacks
  • Bakery Products
  • Beverages
  • Prepared Food/Ready Meals & Processed Foods
  • Dairy & Frozen Desserts
  • Others

By Form:

  • Dry
  • Liquid

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

  • Cargill
  • Ingredion Incorporated
  • Koninklijke DSM N.V.
  • E. I. Du Pont De Nemours and Company
  • Archer Daniels Midland Company
  • Kerry Group PLC
  • Tate & Lyle PLC.
  • Daikin America
  • Fluoryx
  • Wilshire Technologies
  • TCI Chemicals

- Frequently Asked Questions -

The market is anticipated to grow at a CAGR of 16.1% during the projected period.

The global clean label ingredients market was valued at US$44.1 billion in 2023.

The US held the largest market share in 2023.

Some of the prominent players in the market are Theppadungporn Coconut, Renuka Foods PLC, Goya Foods Incorporation, and Asiatic Agro-Industry.

The liquid segment of the market is expected to grow at the fastest CAGR during the forecast period.

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