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Daily Cleansing Cream Market

Market Study on Daily Cleansing Cream: PMR Foresees Various Opportunities, including rising demand for natural and organic ingredients, and the growing trend of self-care and personal grooming

A Detailed Analysis of the Daily Cleansing Cream Market Based on Growing Acceptance for Organic and Natural Cleansing Creams and Increasing Air Pollution in Urban Cities

Daily Cleansing Cream Market

The global daily cleansing cream market is forecasted to expand at a CAGR of 6.0% and thereby increase from a value of US$2.9 Bn in 2023 to US$4.4 Bn by the end of 2030.


Key Insights

Daily Cleansing Cream Market Size (2023E)

US$2.9 Bn 

Projected Market Value (2030F)

US$4.4 Bn 

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


Revenue Share of Top Four Countries (2022E)


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Market Introduction and Definition

Daily cleansing cream is a skincare essential designed for the gentle yet effective removal of impurities, makeup, and pollutants accumulated on the skin throughout the day. Formulated with a harmonious blend of cleansing agents, moisturizing components, and often enriched with vitamins and botanical extracts, its primary aim is to purify and nourish the skin. The cream-based consistency provides a luxurious texture that not only cleanses but also hydrates, leaving the skin feeling refreshed and revitalized. Its usage is integral to daily skincare routines, promoting a healthy complexion by supporting the skin's natural barrier function.

The market for daily cleansing cream is propelled by several drivers, including the growing consumer awareness of skincare and the increasing emphasis on maintaining a consistent skincare regimen. As more individuals seek products that cater to their specific skin types and concerns, the demand for diverse formulations of cleansing creams continues to rise. Opportunities abound for product innovation, such as the incorporation of natural and sustainable ingredients, meeting the rising demand for clean beauty products. Additionally, the global trend towards self-care and wellness fosters a positive environment for the expansion of the Daily Cleansing Cream market, with consumers actively seeking products that contribute to their overall skincare routines.

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Market Growth Drivers

Rising Awareness of Skincare as a Health Ritual

The Daily Cleansing Cream Market is witnessing a surge in demand due to the growing awareness among consumers regarding skincare as an essential health ritual. The increasing acknowledgment of the importance of maintaining healthy skin, free from pollutants and impurities, is driving individuals to adopt daily cleansing routines. Moreover, the influence of social media, beauty influencers, and educational content on skincare routines is contributing to the normalization of using cleansing creams regularly. As consumers become more conscious of self-care and grooming practices, the Daily Cleansing Cream Market is capitalizing on this cultural shift by offering products that align with these evolving consumer behaviors, thereby fostering market growth.

In addition, with an increasing emphasis on skincare routines and personal hygiene, the Daily Cleansing Cream Market is experiencing significant growth driven by innovation and customization. Market players are investing in research and development to introduce formulations that cater to diverse skin types, concerns, and preferences. The demand for multifunctional cleansing creams that offer not only effective cleaning but also additional skincare benefits, such as hydration, anti-aging, or acne control, is on the rise. Brands are differentiating themselves through unique formulations, incorporating natural ingredients, and addressing specific consumer needs. This innovation is not only expanding the product range but also attracting a wider consumer base, propelling the overall market growth.

Shift in Consumer Preferences

The Daily Cleansing Cream Market faces the potential challenge of a shift in consumer preferences, driven by factors such as changing beauty standards, emerging skincare trends, or the influence of sustainable practices. As consumers become more conscious of environmental impacts and ethical considerations, there is a growing demand for eco-friendly, cruelty-free, and sustainably sourced products. Brands that fail to align with these evolving consumer values may experience a decline in market dominance. The factor of dominance in the Daily Cleansing Cream Market is closely tied to the industry's ability to adapt to changing consumer preferences and offer products that not only meet skincare needs but also resonate with the ethical and environmental concerns of the modern consumer.

Supply Chain Disruptions

The Daily Cleansing Cream Market is confronted with challenges arising from supply chain disruptions, impacting the sourcing and availability of key ingredients. Factors such as geopolitical tensions, natural disasters, and global health crises can disrupt the seamless flow of raw materials, affecting manufacturing processes and leading to fluctuations in product availability. These disruptions pose challenges to market players in maintaining consistent product quality and meeting consumer demand. A resilient supply chain management strategy becomes imperative to navigate these challenges and ensure the continuous supply of Daily Cleansing Cream products to the market.

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Digital Marketing and Personalized Skincare Regimens to Propose Great Promise

Embracing digital platforms for marketing and engaging consumers through personalized skincare regimens presents a significant opportunity for the Daily Cleansing Cream market. Utilizing data-driven insights, companies can create targeted marketing campaigns that resonate with individual preferences, demographics, and skin concerns. Implementing augmented reality tools or virtual consultations can assist customers in identifying the most suitable cleansing cream for their unique skin types. This personalized approach not only enhances the consumer experience but also builds brand loyalty. Companies can explore partnerships with influencers and skincare experts to amplify their digital presence, fostering a direct connection with consumers and driving revenue growth.

Moreover, an active opportunity for the Daily Cleansing Cream market lies in continuous innovation regarding formulations and ingredients. Research and development efforts can focus on integrating cutting-edge skincare technologies, such as advanced hydrating agents, anti-pollution components, and personalized solutions tailored to specific skin concerns. By introducing unique and efficacious formulations, companies can capture consumer interest, address diverse skin needs, and distinguish themselves in a competitive market. Leveraging natural, sustainable, and clean ingredients will align with the growing demand for environmentally conscious and ethical skincare options, opening avenues for increased revenue through differentiated and premium products.

Analyst Viewpoint

What do our Analysts Predict for the Future of Daily Cleansing Cream Market?

According to PMR, The Daily Cleansing Cream market is experiencing a transformative phase, driven by evolving consumer preferences and a heightened focus on skincare. The global demand for daily cleansing creams has witnessed a surge, attributed to the increasing awareness of skincare routines and the pursuit of healthy, radiant skin. It's evident that the industry is navigating through innovation, with formulations addressing specific skin concerns gaining prominence. Analyzing the market trends reveals a shift towards multifunctional cleansing creams, combining cleansing with nourishing and hydrating properties. The integration of natural and organic ingredients is another notable trend, aligning with the growing consumer preference for clean beauty. The market's growth is further propelled by the surge in male grooming awareness, expanding the consumer base. Strategic collaborations, product launches, and brand positioning strategies are expected to play pivotal roles in shaping the market's trajectory. Overall, the Daily Cleansing Cream market presents landscape rich in opportunities, driven by consumer-driven trends and a competitive ecosystem.

Supply-side Dynamics

The supply-side dynamics in the Daily Cleansing Cream Market are undergoing a transformation to meet the evolving consumer preferences and sustainability goals. Manufacturers are focusing on incorporating natural and organic ingredients, responding to the increasing demand for clean beauty products. Research and development efforts are geared towards innovations that cater to specific skin concerns, such as hydration, anti-aging, and sensitivity. Additionally, packaging sustainability has become a key concern, leading companies to explore eco-friendly alternatives. Supply chain resilience is a priority, with companies optimizing distribution networks to ensure product availability across diverse markets. The integration of e-commerce channels also plays a crucial role in the supply-side dynamics, facilitating direct-to-consumer sales and personalized marketing strategies.

China stands as a pivotal player in the Daily Cleansing Cream Market, serving as a major supplier with a substantial impact on the global skincare industry. The country's manufacturing capabilities, coupled with a robust supply chain, position it as a key contributor to the market's growth. China's skincare industry benefits from a long history of traditional beauty practices and a deep understanding of herbal ingredients. As a supplier, China not only caters to its vast domestic market but also exports a significant share of daily cleansing creams to international markets. The country's role extends beyond production, as Chinese skincare trends influence product formulations and marketing strategies globally.

Market Segmentation

Which Product Are Expected to Benefit the Most from Revenue Generation?

Extensive Sales for Foam Type Due to Luxurious Cleansing Experience

Foam type cleansing creams emerge as the dominant category in the Daily Cleansing Cream market due to their popularity driven by a luxurious and refreshing cleansing experience. Consumers are drawn to the rich lather and soft texture of foam formulations, which create a sensory and indulgent skincare routine. This category often incorporates innovative dispensing mechanisms, such as pump or aerosol, enhancing user convenience. Furthermore, the fastest-growing category in the Daily Cleansing Cream market is the 'No Foam Type' cleansers, owing to the increasing demand for gentle and hydrating skincare solutions. Consumers are becoming more conscious of preserving the skin's natural moisture barrier, leading to a preference for cream-based formulations that avoid excessive foaming.

What Technology Will Be Targeted the Most for Installations?

Highest Percent Share Attributed to W/O Owing to Gentle Cleansing Experience

The W/O technology stands out as the dominant category in the daily cleansing cream market. This formulation is characterized by water droplets dispersed in an oil phase, creating a creamy texture that offers effective cleansing while maintaining skin hydration. The W/O technology provides a gentle cleansing experience, making it suitable for various skin types, including sensitive and dry skin. Furthermore, O/W technology emerges as the fastest-growing category in the Daily Cleansing Cream Market. This formulation features oil droplets dispersed in a water phase, creating a lightweight texture with effective cleansing properties. O/W technology is favored for its non-greasy feel and quick absorption, making it suitable for individuals with oily or combination skin.

Which Area of Gender to be Focused on the Most Regarding Sales?

Female Gender to Widen Footprint Due to Tailored Skincare Solutions

The dominance is female-centric formulations as the beauty industry continues to focus on addressing diverse skincare needs. Female-targeted cleansing creams often boast a wider range of formulations catering to various skin types, concerns, and preferences. Innovations such as anti-aging, brightening, or acne-fighting ingredients are frequently incorporated into female-oriented products, providing a more tailored approach to skincare. Furthermore, The fastest-growing category is male-centric formulations, driven by the expanding awareness and acceptance of skincare routines among men. Male-targeted cleansing creams are gaining popularity as more men adopt comprehensive grooming practices beyond basic hygiene.

Why are Retail Pharmacies to be Dominant Regarding Sales?

Retail Pharmacies to Dominate Sales Owing to Easy Accessible Point for Consumers

Retail Pharmacies emerge as the dominant distribution channel in the Daily Cleansing Cream Market. These pharmacies provide a direct and accessible point for consumers to purchase daily cleansing creams. With knowledgeable staff and a controlled environment, retail pharmacies offer a personalized shopping experience, allowing consumers to seek advice and recommendations based on their specific skincare needs. Furthermore, Online Sales is the fastest-growing category in the Daily Cleansing Cream Market. The increasing prevalence of e-commerce platforms and the growing trend of online shopping have propelled the demand for daily cleansing creams through digital channels.

Top Regional Markets

Why is Europe Emerging as a Dominating Region?

Rising Skincare Trends and Cultural Embrace to Fuel Growth for Easier Market Adoption

Europe has emerged as a dominating region in the Daily Cleansing Cream market due to its pioneering role in skincare trends and the cultural embrace of comprehensive beauty routines. European consumers are renowned for their sophistication and discerning approach to skincare, driving a robust demand for high-quality cleansing creams. The region's skincare industry has thrived on innovation, introducing formulations that align with diverse skin types and preferences. Additionally, the cultural emphasis on self-care and a holistic approach to beauty has propelled the adoption of daily cleansing creams as an integral part of skincare rituals. Europe's commitment to skincare innovation and its cultural inclination towards comprehensive beauty practices contribute to its dominance in the Daily Cleansing Cream market.

What Opportunities Lies in South Asia & Pacific for Manufacturers?

Rapid Rise in Daily Cleansing Cream Market to Advance Growth

South Asia & Pacific emerges as the fastest-growing region in the Daily Cleansing Cream Market. The subcontinent's skincare market experiences a surge due to a combination of cultural factors, increasing disposable income, and a rising awareness of skincare routines. The region's diverse demographics, ranging from urban metropolises to rural areas, contribute to a vast consumer base. Additionally, the tropical climate prevalent in many South Asian countries enhances the need for skincare products, propelling the demand for daily cleansing creams. As beauty standards evolve, South Asia & Pacific takes the lead in embracing and driving the growth of the Daily Cleansing Cream Market.

Competitive Intelligence and Business Strategy

Prominent organizations, including Emami Group, Shiseido Co., Ltd., Procter and Gamble (PandG), Unilever, AVON PRODUCTS, are at the vanguard of this sector, competitive Daily Cleansing Cream market, brands are strategically leveraging competitive intelligence to gain a competitive edge. Understanding market trends, consumer preferences, and competitors' product portfolios is crucial for positioning products effectively. Robust competitive intelligence enables companies to identify whitespace opportunities, assess market saturation, and formulate targeted marketing strategies. Brands that invest in comprehensive competitive intelligence are better equipped to respond to changing market dynamics, ensuring agility in product development and marketing campaigns.

Successful business strategies in the Daily Cleansing Cream market involve a holistic approach encompassing product innovation, brand positioning, and consumer engagement. To stand out in this crowded market, companies are focusing on developing unique formulations that address specific skin concerns. Moreover, strategic partnerships, influencer collaborations, and effective digital marketing campaigns are pivotal for building brand loyalty and expanding market share.

Key Recent Developments

New Product Launch

In May 2021, Dear Klairs launched the Klairs Gentle Black Cleanser. The range includes items for both daily and thorough cleaning.

Market Impact: The launch expanded the product range, offering solutions for both daily and thorough cleansing. This innovation aimed to meet diverse skincare needs, contributing to the brand's prominence and influencing consumer choices in the competitive cleansing cream market.

In December 2021, L'Oréal signed a contract to acquire California-based American skincare brand Youth to the People. The company produces a variety of vegan products, consisting of green tea, kale, and spinach, for a wide range, including face cream, serum, and cleaning cream.

Market Impact: This strategic move strengthens L'Oréal's position by incorporating a California-based skincare brand renowned for its vegan products, such as green tea, kale, and spinach-infused face creams and serums. The market impact underscores L'Oréal's commitment to diversify its skincare offerings, catering to evolving consumer preferences for sustainable and plant-based skincare solutions.

Daily Cleansing Cream Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product
  • Technology
  • Gender
  • Distribution Channel
  • Region

Key Companies Profiled

  • Emami Group
  • Shiseido Co., Ltd.
  • Procter and Gamble (PandG)
  • Unilever
  • LVMH
  • Revlon
  • Caudalie
  • Dabur
  • Marico Limited

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Daily Cleansing Cream Market Research Segmentation

By Product:

  • Foam Type
  • No Foam Type
  • Solvent Based
  • Collagen Type

By Technology:

  • W/O
  • O/W
  • Others

By Gender:

  • Male
  • Female

By Distribution Channel:

  • Retail Pharmacies
  • Supermarket/Hypermarket
  • Online Sales
  • Drug Stores
  • Hospital Pharmacies

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

•    Emami Group
•    Shiseido Co., Ltd.
•    Procter and Gamble (PandG)
•    Unilever
•    LVMH
•    Revlon
•    Caudalie
•    Dabur
•    Marico Limited

- Frequently Asked Questions -

The market is anticipated to grow at a CAGR of 6.0% during the projected period.

The Daily Cleansing Cream market was valued at USD 2,940.9 million in 2023.

The U.S. held the largest market share in 2023.

The prominent players in the market are Emami Group, Shiseido Co., Ltd., Procter and Gamble (PandG),Unilever, AVON PRODUCTS.

W/O segment is expected to grow at the fastest growth during the forecast period.

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