Global Fruit Powder Market
Global Market Study on Fruit Powder: Growing Clean Label Trend Favoring Sales Across Regions
Global Fruit Powder Market Segmented By Tropical Fruits, Banana, Mango, Pineapple Type with Strawberry, Blueberry, Raspberry, Cranberry, Grapes, Blackcurrant Berries
About the Report
Rising demand of food products with longer shelf life, coupled with increasing demand for seasonal products across the year, is supporting growth of the fruit powder market across different end-use industries. Persistence Market Research’s report analyzes this increasing demand for fruit powder, which is commercially available for consumption, and is processed through various technologies, such as spray drying, drum drying, freeze drying, and vacuum drying.
The scope of the report covers fruit powder made from fresh fruits, fruit juice, fruits peels, etc., for use in the food industry, beverage industry, foodservice industry, nutraceuticals industry, retail/household, and cosmetics & personal care.
The report also talks about the factors responsible for rapid growth across South Asia and East Asia, and also analyzes the impact COVID-19 has had on the fruit market in general, and fruit powder market in particular.
Find Out More about the Report Coverage
- DMH Ingredients
- Paradise Fruits
- Aarkay Food Products
- La Herbal
- Saipro Biotech Pvt. Ltd
- Batory Foods
- International Flavors & Fragrances Inc
- Iprona SpA
- Schilling Ltd
- The Australian Superfood Co
- Sunspray Food Ingredients (Pty) Ltd.
- European Freeze Dry Ltd.
- Drytech Industries
- Calico Food Ingredients Ltd.
- The Green Labs LLC
Why Do Future Projections Look Brighter than Historical Patterns?
From 2015 to 2019, the fruit powder market experienced high value growth of around 6%. With rising demand from health-conscious consumers who are inclined toward healthy lifestyles, major shift in preference for products with natural ingredients as compared to artificial ingredients has been observed. This trend has forced manufacturers in the food & beverage industry to include fruit powder in their offerings.
Manufacturers’ efforts in offering customized fruit powder for different industries according to their needs is a significant driver that is expected to increase the sales of fruit powder over the coming years.
Rising demand for natural ingredients with longer shelf life, offering convenience, flavor, and nutrition benefits to different food products, is further expected to propel demand, with the market value expected to reach US$ 83 Bn by the end of 2030, growing at a CAGR of close to 7% over the next ten years.
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Will Increasing Number of Health-conscious Consumers Benefit Growth of Fruit Powder Market?
Consumers are continuously striving for the fulfillment of their ideal nutritional intake through functional food and drinks. Rising awareness regarding the importance of micronutrients, including vitamins, minerals, and amino-acids, has resulted in increased product demand. With changing lifestyle patterns, consumers are inclined toward convenience food that meets their specific nutritional requirements, thus contributing toward growth of the fruit powder market across regions.
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How is Clean Label Trend Favoring Demand for Fruit Powder?
Consumer interest in clean label products is driven by rising health concerns, as clean label products are considered healthier. Awareness regarding the harmful effects of added colors and flavors has inclined consumers toward healthy eating regimes.
Clean labels cut through the clutter of too much data, and represent valuable information for customers, since they enable them to feel that they have more control on their well-being. Consumers seeking food products without any artificial ingredients and preservatives are creating increased demand for clean label products.
Companies are increasingly responding to consumer demand for products free from artificial and potentially unsafe ingredients, by offering more clean label products.
Clean label products are the food industry’s response to rising consumer demand for healthy and natural foods. Thus, with increasing demand for clean label products, manufacturers in the food industry are expected to increase the use of fruit powder in their offerings.
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Will Penetration of Organic Fruit Powder Support Market Growth?
The way consumers are perceiving organic food products can be seen in their purchasing patterns, which are changing continuously with time. The effects of organic products on consumer health are the most influential factors for the expansion of the organic products market, in turn, increasing demand for organically processed fruit powder in different end-use industries.
Increasing government initiatives such as the Participatory Guarantee System for promoting organic food, as organic farming helps in maintaining environmental health by reducing the level of pollution, is driving the market for organic ingredients, including that of organic fruit powder.
In 2019, USDA announced to increase the number of certified organic operations with expanding programs and services for organic producers and handlers, by funding organic research and certification cost-share assistance.
Which Factors are Restraining Fruit Powder Market Growth?
Fruit powder is produced by dehydrating fruits and drying them using various methods such as freeze drying, drum drying, spray drying, and others. Production through these processes is expensive, which adds to the cost of the fruit powder.
As fruit powder is concentrated, many fruits are used to produce a small packet of the product, which further surges the price. Fruit powder, being on the higher side of the price scale, and availability of alternatives, may hinder sales and hamper market growth to some extent.
Will Customization of Fruit Powder Create Opportunity for Manufacturers?
The availability of customized fruit powders is a significant trend that is likely to gain traction in the market over the coming years. Increasing demand for super fruit powders is anticipated to be a vital factor driving growth of the fruit powder market over the forecast period.
Customized fruit powders may allow new and innovative applications in the food & beverage industry, owing to new flavors and varieties offered by manufacturers. Nutritional benefits derived from various superfoods can be availed in dietary supplements to boost energy and health development.
This is expected to create an opportunity for manufacturers to target the nutraceutical industry for increased revenue. As such, end use of fruit powder in the nutraceutical industry is set to experience high value CAGR of around 7% over the forecast period.
How is Growth of End-use Industries in India Tied Closely to Demand for Fruit Powder?
India represents a huge growth potential in the global fruit powder market. This can be attributed to changing consumer preference for nutritious and healthy food, and increasing acceptance of packaged foods with high nutritional content. Increasing prevalence of lifestyle problems is propelling the trend of healthy and nutritious food, which is another factor that is contributing toward increased growth of the fruit powder industry in the country.
Widespread use of fruit powder in growing end-use industries in India, including bakery, confectionery, snacks and cereals, and dairy, marks an opportunity for manufacturers to target this country for increased revenue. The fruit powder market in India is thus expected to exhibit a significant value CAGR of around 10.5% during the forecast period.
Why is the U.S. a Big Market for Fruit Powder?
Until 2019, fruit powder sales across the U.S. experienced a Y-o-Y growth of over 5% to reach US$ 11.9 Bn. The market is set to reach a volume of 1265 KT by the end of 2030. Use of fusion fruit powder in different food & beverage products is a prominent trend that is observed in the U.S. High consumption of packaged food and beverage coupled with steady demand for ready-to-drink and functional beverages has created room for increased use of fruit powder.
Well-established end-use industries, including foodservice industry, nutraceuticals, and cosmetics industry, which demand natural and nutritive ingredients with increased shelf life is another factor contributing toward high demand for fruit powder.
How is Healthy Snacking Trend Stimulating Use of Fruit Powder in Snacks & Cereals?
With rising health consciousness among millennials, there is growing desire for snacks loaded with vital minerals, nutrients, and vitamins. This has influenced the demand for healthy snacks containing high amounts of fiber, energizing claims, or protein content.
Millennials are demanding snacks with high nutritional content to curb their hunger pangs and maintain health at the same time. Fruit powder in snacks is associated with benefits such as filling the stomach, improving digestive tract, and prevention of bloating.
Healthy, natural, and better-for-you are terms that have dominated the food industry, with millennials and generation Z demanding snacks offering the same. Convenient packaging enabling ease of transportation along with increased shelf-life stability of fruit powder has attracted manufacturers to include fruit powder as an ingredient for healthy snacks.
With increased consumer preference for snacks, including fruit ingredients instead of unhealthy, sugar-filled foods, demand for fruit powder is expected to increase from the snacks and cereals industry, registering a value CAGR of 6% through 2030.
Will Wide Spectrum of End Use of Fruit Powder in Functional Beverages Bolster Sales?
Fruit powders are widely used for the production of various functional beverages in the food & beverage industry, owing to the health benefits offered by these products. Functional beverages include energy drinks, ready-to-drink teas, sports and performance drinks, enhanced fruit drinks, and others. Majority of functional drinks are promoted with health benefits related to immunity, digestion, heart health, energy, and satiety.
Fruit powders are considered one of the most important ingredients used in these functional beverages, owing to their ability to deliver flavor and texture to such drinks. Factors such as high disposable income of consumers coupled with increasing consumer awareness regarding the health benefits of functional beverages is expected to drive increased demand, with the market expected to witness 1.9X growth over the next ten years.
Persistence Market Research has profiled the following prominent fruit powder manufacturers in its report:
- Aarkay Food Products Ltd
- FutureCeuticals, Inc.
- LA Herbal
- Saipro Biotech Private Limited
- Iprona SpA
- Schilling Ltd.
- The Australian Superfood Co
- European Freeze Dry Ltd.
- Drytech Industries
- International Flavors & Fragrances Inc.
- The Green Labs LLC
- Kanegrade Ltd.
Manufacturers operating in the fruit powder market are expected to witness increased demand, majorly from the cosmetics and personal care industry. The versatility and increasing need of natural ingredients in cosmetics and personal care products is expected to draw manufacturers’ attention toward including fruit powder in their products. Companies are trying to offer customized fruit powder to fulfill the varied requirements of cosmetics and personal care product manufacturers.
Key players are introducing new fruit powders with enhanced nutritive content, organic, and without the use of preservatives and chemicals, to attract health-conscious consumers.
- In 2019, NutraDry introduced Australian organic pumpkin powder. The powder is made from 100% butternut pumpkins, organically grown in Australia without any fillers or additives. It is certified by Australian Certified Organics.
Historical Data Available for
Key Regions Covered
Key Countries Covered
Key Segments Covered
Key Companies Profiled
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Key Questions Answered in Report
- Which is the most lucrative sector for the sales of fruit powder?
As per Persistence Market Research’s projections, the cosmetics and personal care industry is expected to offer significant value CAGR over the forecast period. With increasing customer demand for natural ingredients, fruit powder is increasingly being used in cosmetics and personal care products to offer excellent exfoliating and antioxidant properties.
- Which is the top selling fruit powder?
As per Persistence Market Research’s projections, sales of citrus fruit powder is the highest amongst others. Affordability of citrus powder coupled with the presence of essential nutrients such as antioxidants, pectin, vitamin C, and others that support immune system and promote wellness of overall health are factors contributing toward high sales of citrus fruit powder.
- Which are some of the leading companies offering fruit powder?
Companies such as NutraDry, Aarkay Food Products Ltd, FutureCeuticals, Inc., Iprona SpA, The Australian Superfood Co, LA Herbal, European Freeze Dry Ltd, Drytech Industries, and Schilling Ltd. are some of the key players offering fruit powder for different end-use industries.
Key Segments of Fruit Powder Market
- Tropical Fruits
Berries & Grapes
- Limes & Lemons
- Food Industry
- Bakery & Confectionery
- Dairy & Desserts
- Cereals & Snacks
- Beverage Industry
- Foodservice Industry
- Retail/ Household
- Cosmetics & Personal Care
- Business to Business
- Business to Consumer
- Hypermarkets/ Supermarkets
- Food & Drink Specialty Stores
- Convenience Stores
- Online Retail
- North America
- Latin America
- East Asia
- South Asia
- Middle East & Africa (MEA)