Global Fruit Powder Market: Market Outlook
Fruit powder is derived from dried fruits or dehydrated fruits and grinded into fine or ground powder. Frozen fruits are preferred for fruit powder products rather than dehydrated fruits. Fruit powder tend to have more nutritional value by using flash preservation method. It is used instead of artificial flavor and also controls moisture balance. Fruit powder is used in various sectors of food and beverage industry such as bakery products, dairy based products, and others. It is natural flavoring agent used in fruit beverages and energy drinks.
Growing trend for organic food and beverage products among consumers with increasing awareness about healthy life style is expected to drive market growth for global fruit powder market. Fusion of food powder is trending in global fruit powder market. It is dependent on season and produced according to cultivation period of fruits. This can hampered the availability of fruit powder and can be considered as restarting factor for fruit powder market.
Global Fruit Powder Market: Market Dynamics
Use of fruit powder in food & beverage industry with associated health benefits to drive market growth
Fruit powder are used in packaged food products and beverages for flavoring and texture. Fruit powder are natural products and does not contain any chemicals and or preservatives, it contains low-fat and low sodium contents which is essential for healthy lifestyle. Fruit powder contains vital vitamins and minerals and help in promoting weight loss and maintain blood sugar level. Fruit powder have long shelf life and can be used in products to maintain long shelf life. Fruit powder is used in ice-creams and bakery made products to add taste and texture to the products. It contains many nutrition’s like the raw fruits it provides many health benefits. It is also used in tablets and capsules in pharmaceutical industry.
Global Fruit Powder Market: Segmentation
Based on nature, the global fruit powder market has been segmented as:
Based on source, the global fruit powder market has been segmented as:
Based on end use, the global fruit powder market has been segmented as:
Based on distribution channel, the global fruit powder market has been segmented as:
Based on region, the global fruit powder market has been segmented as:
Global Fruit Powder Market: Key Players
There are many players in fruit powder market some of them are Pepsico, Swanson GreenFoods Formulas, Pascunt International, Abbott Laboratories, Betterbody Foods, Foraging Organics, Food to Live, Kraft Heinz Company, Great Value Walmart, KOYAH, Makomas Foundation, and others
Global Fruit Powder Market: Opportunities
Fruit powder market is growing globally with increased demand for fruit flavored or natural beverages. It is also used in ready to drink beverages and alcoholic drinks. Functional beverage segment is witnessing an increase in demand with growing beverage industry with launch of new fruit powders in the market. Use of fruit powder in infant formula have seen growth in the recent years to form attractive and healthy food products. With lot of research and development in this field to retain more and more nutrition’s in the fruit powder by using innovative drying techniques. Increasing demand of fruit powder in various sectors is expected to increase sales opportunity for existing players in market.
Global Fruit Powder Market: Regional Outlook
Global fruit market is expanding at rapid growth rate with growing food processing industry. European market is dominating fruit powder market across the globe with increased growth of food service industry in the region. North American is also one of the leading manufacturers and consumers of fruit powder segment with many developed countries and advanced technology. Growing urbanization and disposable income of consumers is expected to drive market growth of fruit powder market. Asia pacific market is expected to see high growth with increasing demand for healthy, natural products and growing health problems.
COVID 19 Impact on Global Fruit Powder Market
Pandemic situation has impacted the market conditions all across the globe, many regions are observing lockdown situation. This has prevented many trading activities to take place. Outbreak of COVID 19 has also affected food and beverage industry with fluctuation in demands from consumers. Manufactures have to lower the production capacity owing to the imposed law of social distancing. With restaurants and hotels being closed in many regions food service industry has also been impacted. This situation has grown awareness among consumers about healthy food eating habits and have also triggered consumers to stock food products with long shelf life. This is expected to impact fruit powder market at low level for next two to three quarters.