U.S. Frozen Fruits Market

U.S. Frozen Fruits Market Outlook (2023 to 2033)

The U.S. frozen fruits market stands at US$ 4.29 billion in 2023 and is projected to reach a size of US$ 6.19 billion by the end of 2033. Sales of frozen fruits in the country are predicted to increase at a CAGR of 3.7% over the forecast period (2023 to 2033).

In the last few years, the frozen fruits sector in the U.S. has gone through a metamorphosis phase due to health benefits, widened application spectrum, and extended shelf life associated with an array of frozen fruits. From 2018 to 2022, value-based demand for frozen fruits in the business-to-business space grew by 2.7%, mainly owing to growing consumption in the food service industry.

The frozen fruits market in the U.S. is majorly benefiting from fast-paced lifestyles, year-round availability of frozen fruits, emerging demand from the food processing industry, and the versatile utility of frozen fruits. Freezing is a method used for the long term preservation of fruits, which is luring food manufacturers to enter the frozen business segment to gain higher profit margins by modifying their product portfolio. Unavailability of fresh fruits during the off-season remains the foremost driving factor for the high demand for frozen fruits in the United States.

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What are the Key Trends Influencing the Demand for Frozen Fruits in the United States?

“Rising Demand for Clean-label & Non-GMO Food Products”

With increasing concerns regarding health and food safety, the selection of food and beverage products by consumers is influenced by the ingredients used. In the same vein, modern American shoppers are placing greater emphasis on ingredient lists, opting for products with clean labels and those labeled as non-GMO (non-genetically modified organisms), while avoiding chemical-based food items. Clean-label claims provide consumers with the assurance that the product is healthy and free from artificial additives or preservatives.

There has been a notable rise in the number of shoppers who actively avoid genetically modified foods, driven by a growing preference for brand transparency. The discomfort, distrust, and uncertainty surrounding genetically modified foods have heightened concerns among consumers, who perceive such products as potentially unhealthy and capable of causing health issues.

Manufacturers engaged in frozen fruits are obtaining clean label & non-GMO certifications to meet consumers’ demand, which will positively impact the market.

“Frozen Fruit Manufacturers Profiting from Fresh Fruits Going Out of Season”

Changing patterns of seasonal demand have significant implications for individuals working in the fresh food supply chain industry. In response, food producers and competitors in America are actively seeking alternatives to seasonal products, leading to increasing demand for non-seasonal fruits throughout the year.

In the United States, the household sector accounts for a strong demand for frozen fruits due to the limited availability of fresh seasonal fruits during non-harvesting months. This scarcity has prompted consumers to opt for frozen products in their daily diets, appreciating the convenience, taste, and ability to use frozen fruits as ingredients in exotic dishes.

Food producers in the U.S. are leveraging advancements in freezing technology and investing in state-of-the-art equipment. This allows them to improve product quality and prevent fruits from decomposition or fermentation. Several U.S. manufacturers are focusing on expanding their production capacities for frozen fruits to gain a larger market share in this segment.

“More Consumers Preferring Organic Food Products”

Organic agriculture involves the holistic manufacturing of products that promote the health of the soil, ecosystem, and population. Consumers’ rising preference for organic products reflects in their purchasing patterns. They are more inclined towards chemical-free products. There has been an upward trend in the production of organic frozen fruits.

Contemporary consumerism in the U.S. shows a strong inclination towards adopting a healthy lifestyle and a preference for natural products, prompting manufacturers to embrace organic practices in their production processes. Government programs aimed at promoting organic products have had a positive impact on the market in the country, as organic farming methods contribute to sustainable ecosystems.

To seize the opportunity presented by the growing demand for organic products, manufacturers are actively acquiring key international organic certificates to boost the sales of frozen fruits.

• As reported by the USDA, sales of organic food products in the U.S. were estimated to be around US$ 21.6 billion in 2010 and reached US$ 51.6 billion by 2020.

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What Can Dent the Demand Growth for Frozen Fruits in the United States?

“Strong Preference for Preservative-free and Fresh Food Products”

Fresh fruits have a dominant presence in the U.S. market, with a growing demand because of the perception among American shoppers that fresh fruits contribute to maintaining a healthy lifestyle. Availability of locally grown fresh fruits, along with their easy accessibility in various retail channels such as local markets, supermarkets, hypermarkets, and other stores, has played a significant role in driving the sales of fresh fruits in the country.

The United States government’s dietary guidelines regarding the need to increase the incorporation of fruits in diets are projected to boost fresh fruit consumption. Growing per capita consumption of fresh fruits is a major factor that may hinder demand for frozen fruits. American shoppers are more inclined towards healthier choices and are opting for products that are fresh and contain no preservative elements, which might hamper sales of frozen fruits over the forecast period.

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Category-wise insights

Which Type of Frozen Fruit Accounts for High Consumption?

“Increasing Demand for Strawberries, Raspberries, and Blueberries in Snack Form”

Berries and grapes are the top-selling frozen fruits in the U.S. business-to-consumer segment, holding a significant market share of 38.4%. This is driven by the increasing demand for strawberries, raspberries, and blueberries in snack form among U.S. households, as well as Gen-Z and millennials.

Incorporation of frozen berries in smoothies by business-to-business players, who are leveraging consumer insights, is another crucial factor contributing to the growth of the U.S frozen fruits market.

Why is the Frozen Pulp and Puree Form Extensively Utilized in the Business-to-Business Segment?

“Preference for Frozen Fruits in Pulp & Puree Form in Preparation of Desserts & Bakery Items”

Based on form, the market is segmented into whole fruits, slices & dices, and pulp & puree. Demand for the pulp & puree form of frozen fruits is estimated to be valued at US$ 631.7 million in 2023. The increasing utilization of frozen pulp and puree in the formulation of innovative bakery products and desserts for consumers has contributed to high sales of frozen fruits across the U.S.

Zaid Sheikh
Client Partner

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Key market players in the United States are focusing on expanding their product portfolio by introducing value-added frozen fruit options, including ready-to-eat, smoothies, and snacks. This is in response to the growing consumer interest in health and the rising popularity of frozen food. To meet these demands, frozen fruit producers are developing innovative and healthy products.

Leveraging advanced technology such as individual quick freezing (IQF) as well as strengthening the supply chain and distribution networks are key strategies adopted by contenders in the market to ensure overall profitability in the U.S.

New manufacturers of frozen fruits can consider producing and distributing clean-label products, as U.S. consumers are increasingly inclined towards non-GMO, allergen-free, organic, natural, and locally grown options.

• In August 2022, Dole Packaged Foods, LLC launched its new product, Berry Spark under the brand Dole Boosted Blends. This product contains vitamins to support brain and cognitive health. The company has made a significant impact on the frozen and IQF fruit industry with its innovative products and state-of-the-art production facilities.
• Titan Frozen Fruit offers organic products due to the negative perception associated with chemical-based products. For instance, the company offers organic frozen strawberry fruits under its portfolio that is Oregon Tilth Organic Certified.
• Nature's Touch aims to expand its retail distribution network to increase its geographical presence through partnerships with other companies. It already has a presence in over 1,000 stores worldwide.
• Oregon Potato Company offers a comprehensive line of frozen fruit products and cut styles. The company uses IQF to preserve the natural properties of fruits, which are quickly frozen within hours of harvest.
• Jasper Wyman & Son processes wild blueberries with speed and precision, utilizing cutting-edge technology to maintain their flavor and antioxidant content. The berries are individually quickly frozen and undergo color-laser sorting before being packaged.

U.S. Frozen Fruits Industry Report Scope

U.S. Frozen Fruits Industry Segmentation

By Nature:

• Organic
• Conventional

By Type:

• Tropical Fruits
  • Bananas
  • Mangoes
  • Pineapples
  • Papayas
  • Guavas
• Berries & Grapes
  • Strawberries
  • Blueberries
  • Raspberries
  • Grapes
• Citrus Fruits
  • Oranges
  • Lemons
• Pome Fruits
  • Apples
  • Pears
• Stone Fruits
  • Cherries
  • Peaches
  • Plums
  • Apricots
• Blends

By Form:

• Whole Fruits
• Slices & Dices
• Pulp & Puree

By End Use:

• Food Processing Industry
  • Bakery
  • Confectionary
  • Dairy and Frozen Desserts
  • Beverages
• Foodservice Industry

By Distribution Channel:

• Business to Business
• Business to Consumer
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Retail