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Fruit Preparation Market

Market Study on Fruit Preparations: Utilization of Fruit Powder to Remain Prominent

Fruit Preparation Market Segmented By Pulp & Purees, Fruit Concentrate, Fruit Powder Type in Beverages, Dairy & Frozen Desserts, Bakery and Confectionary, Infant Food

Fruit Preparation Market Outlook (2022-2032)

Worldwide fruit preparation sales stand at US$ 44.34 Bn in 2022. The market is projected to register growth at a value CAGR of 6.2% and reach a size of US$ 80.82 Bn by the end of 2032. Talking about volume, global consumption of fruit preparations is slated to reach 18,559,611 MT by the end of 2032.

In the global market for fruit preparations, Europe holds dominance accounting for a majority value share of 30.8%, and this regional market is projected to expand at a CAGR of 6.4% over the forecast period (2022-2032).

During the historical period (2017-2021), fruit preparation sales witnessed significant growth and registered a value CAGR of 4.2%. Major factors such as healthier lifestyles and rising demand for natural additives with multiple nutritive values have driven the sales of fruit preparation products in the global market.

Fruit preparations are used as vital ingredients to add nutritional value and natural taste to various finished products. Rising health concerns, increasing demand for shelf-stable and healthy products, and growing awareness about nutritious food and beverage products are some of the key factors that will have a positive impact on the demand growth for food preparations in near the future.

Fruit Preparation Market Size (2022E)

US$ 44.34 Bn

Projected Market Value (2032F)

US$ 80.82 Bn

Value CAGR (2022-2032)


Value Share of Top 5 Countries (2021A)


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Excellent Shelf Stability of Fruit Preparations Driving Product Sales

Fruit pulp has a longer shelf life as compared to fresh fruit. When kept frozen or chilled, the pulp retains all the minerals, vitamins, and proteins obtained after processing the pulp. Fruits are perishable and can be kept for a maximum of a month under normal, frozen, or chilled conditions. To produce food products from fruits at a later stage, fruit pulp or puree is developed and allows longer storage life without altering any natural contents.

  • According to US standards, the shelf life of fruit pulp or puree ranges from nine months to a year, depending on the type. Also, products made from puree/ pulp will have a high shelf life depending on the conditions in which the finished goods are stored. Long shelf life not only helps in storing pulp for a longer period but also eases transportation and use at a later stage.
  • Long shelf life helps end-user product manufacturers store pulp for further processing, which decreases the cost of production of the finished goods and assists in maintaining inventory.
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Nutritional Benefits Associated with Fruit Powders Boosting the Fruit Preparation Market Growth

Fruit powders typically contain fruits that are dehydrated at low temperatures, extending the shelf life of the powder as compared to fresh and frozen food products. Functional food and beverages are being consumed by customers who are continuously striving to fulfill their optimal nutritional intake.

Rising awareness regarding the importance of micronutrients, including minerals, vitamins, and amino acids, has resulted in increasing product demand. Customers are more likely to choose convenience foods that suit their specific nutrient requirements with lifestyle changes. These factors have increased consumer demand for nutraceuticals, which has, in turn, driven the demand for fruit powder.

Fruit powders are widely utilized in the food and beverage industry in numerous applications. The availability of different flavors and types of fruit powders allows food manufacturers to produce products with new and unique flavors. A variety of fruit powder-based beverages are high in demand and contain a significant amount of minerals, vitamins, and antioxidants.

With the use of various technological advancements, manufacturers can produce fruit powders of various fruits, such as exotic, citrus, tropical, and other types of fruits. Companies utilize various processing technologies such as drum drying, freeze drying, air drying, and spray drying to produce fruit powders.

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Key Market Players Adopting Different Expansion Strategies

Companies involved in distribution and production activities in the fruit processing industry are emphasizing the implementation of different development strategies such as partnerships, acquisitions, product launches, and joint ventures to increase their consumer base and brand awareness in the fruit preparation market. Key players are striving to fulfill the ever-changing customer demand for processed fruits that are offered on a customized basis to suit individual dietary needs.

Key players are also investing in the development of convenient fruit-based products that include readymade fruit purees, which can be used for smoothies and is a significant trend in the fruit preparation space. To gain more market opportunities, manufacturers are taking part in a variety of strategic initiatives. Regional, mid-sized, and small players in the global fruit puree market are more focused on increasing their production as well as export capabilities to gain more profits.

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Tailor-made Solutions Providing Significant Growth Opportunities

Over the coming years, the availability of custom fruit powdered solutions will be a major trend that is projected to increase the traction of the global market. During the forecasted period, the market for fruit powder is expected to increase significantly due to the rising demand for super fruit powders as they offer various functional and nutritional values to end products.

Tailor-made fruit powder solutions will enable new and innovative applications in the food and beverage sector owing to the unique and customized flavors & varieties offered by manufacturers. The nutritional properties of various fruits can be availed in nutraceuticals to boost the energy and development of consumers.

Regulatory Barriers to Processed Fruit Products

Asia Pacific and Latin American countries are at the forefront of the production of fruits. Large-scale production of fruits and purees in these regions leads to substantial exports of fresh fruits, purees, and concentrates to the established markets of Europe and North America. Particularly, North America is an import-dominating region for processed fruit products such as fruit purees, fruit concentrates, and IQF fruits.

However, the developed markets of Europe and North America are focusing on controlling the volume of imported fruit purees by limiting the supply of inferior-quality and inexpensive fruit purees from producing countries. Several reasons such as anti-dumping fees, import taxes, and changing rules & regulations are reinforcing the import barriers that may negatively impact the global supply of fruit purees and processed fruit.

The fruit preparation market will be unable to attain its full potential as a result of these regulatory obstacles.

Adulteration in Fruits and Fruit Powders Hindering Market Progress

Fruit powder adulteration is a serious malpractice as it creates products that are unhealthy and even possibly dangerous for consumers. Experts always emphasize the fact that consumers’ needs should be aligned with healthy diets. Fruit powders are prone to adulteration due to the excessive use of lead chromate and starch, which are not ingestible and might cause problems in the liver.

Fruits are ripened artificially by utilizing calcium carbide, which can lead to a negative impact on the finished products that are prepared through such fruits. This adulterant can cause problems such as ulcers, hypoxia, neurological disorders, and memory loss. Thus, adulteration in fruit powders can restrain the market growth for fruit preparation to some extent.


Country-wise Insights

India Accounts for Major Share in South Asia & Pacific Market

India holds the highest share in the South Asia & Pacific regional market with an approximate volume share of 45% in 2022.

Most fruit preparation usage in the country is observed in processed food or convenience food products. Demand also increases for fruit preparation as consumers in the country are showing interest in the consumption of healthy and natural food ingredients.

Countries Exhibiting High Growth Potential in European Market

In the European region, the markets in countries such as Italy, France, and Spain are set to witness significant growth rates at value CAGRs of 8%, 7.6%, and 7.2%, respectively.

Consumer trends in these countries are evolving at a significant rate and rapidly increasing awareness about fruit preparation solutions will drive the market in this region. Moreover, the flourishing bakery industry in the European region is also a significant factor that will drive the consumption of fruit preparations.

Category-wise Insights

Huge Demand for Pulp & Purees

Based on type, pulp & purees are showing dominance and are utilized in convenient & processed food products due to their nutritional benefits. Changing consumer lifestyles is a major factor and is creating a strong market for ready-to-consume food and beverage products, which has led to the increasing utilization of fruit preparations.

The pulp & puree segment accounts for more than 59% share globally and is projected to expand at a value CAGR of 6.1% over the forecast period.

Major Application of Fruit Preparations in Beverage Industry

Based on application, fruit preparations are utilized in the formulation of beverages to impart taste, texture, and flavor to the end product. Application of fruit preparation in beverages is set to exhibit significant growth and register a volume CAGR of 5.8% between 2022 and 2032.

Competitive Landscape

Manufacturers of fruit preparations are focusing on processing and developing innovative food ingredients and additives of high quality that are processed hygienically by utilizing state-of-the-art technology. Companies are striving to achieve high growth and substantial returns by continuously driving the research & development pipeline. Furthermore, key market players aim to capitalize on their expanding product portfolios, broader their customer base, and strengthen their geographical presence for gaining higher market growth opportunities.

  • In August 2020, SVZ Industrial Fruit & Vegetable Ingredients launched a new gold kiwi puree. The gold kiwi has a sweet taste, often described as a cross between a mango and strawberry. The product is suitable for various applications such as ice creams, smoothies, and dairy products.
  • In 2020, Iprona SpA collaborated with the Immune Modulation Department of University Hospital Erlangen, which allowed the company to discover the beneficial properties of ElderCraft, a European black elderberry extract. This research project focused on the immune-modulating properties of anthocyanins and polysaccharides present in elderberry extract.
  • In 2020, International Flavors & Fragrances Inc. (IFF) established a new creation, application, and innovation center in Dubai, UAE, for its taste division. It is helping the company serve its customers in the Middle Eastern, Turkish, African, and Indian markets in a better way.
  • Aarkay Food Products Ltd. has collaborated with various players in the food industry to establish a wide distribution base across different regions. The company distributes its products in the U.S., the United Kingdom, France, Italy, Germany, Spain, Greece, Sweden, Algeria, Morocco, Nigeria, Jordan, Oman, Qatar, Vietnam, Thailand, Australia, New Zealand, and many others.

Fruit Preparation Industry Report Scope



Forecast period


Historical data available for


Market analysis

  • USD million for Value
  • MT for Volume

Key regions covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Pacific
  • The Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Type
  • Application
  • Distribution Channel
  • Region

Key companies profiled

  • Bakels India
  • DSM N.V.
  • Döhler GmbH
  • Orkla Food Ingredients
  • Kiril Mischeff
  • Ingredion Incorporated
  • Symrise AG
  • Shimlahills
  • Exotic Fruits Pvt. Ltd
  • David Berryman Ltd
  • Batory Foods
  • Iprona SpA
  • DMH Ingredients
  • The Australian Superfood Co
  • International Flavors & Fragrances Inc
  • Sunrise Naturals Pvt. Ltd.
  • Brazil Fresh Co
  • Mysore Fruits Products Ltd. (MFPL)
  • Aarkay Food Products
  • European Freeze Dry Ltd.

Report coverage

  • Market Forecasts
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Fruit Preparation Industry Research by Category

By Type:

  • Pulp & Purees
  • Fruit Concentrate
  • Fruit Powder

By Application:

  • Beverages
    • Alcoholic
    • Non-alcoholic
  • Dairy & Frozen Desserts
  • Bakery and Confectionary
  • Infant Food
  • Others

By Distribution Channel:

  • Traditional Trade
  • Modern Trade
  • Industrial
  • Foodservice

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia and Pacific
  • East Asia
  • Middle East and Africa

- Companies Covered in This Report -

  • Bakels India
  • DSM N.V.
  • Döhler GmbH
  • Orkla Food Ingredients
  • Kiril Mischeff
  • Ingredion Incorporated
  • Symrise AG
  • Shimlahills
  • Exotic Fruits Pvt. Ltd
  • David Berryman Ltd
  • Batory Foods
  • Iprona SpA
  • DMH Ingredients
  • The Australian Superfood Co
  • International Flavors & Fragrances Inc
  • Sunrise Naturals Pvt. Ltd.
  • Brazil Fresh Co
  • SVZ Industrial Fruit & Vegetable Ingredients
  • Aarkay Food Products
  • European Freeze Dry Ltd.

- Frequently Asked Questions -

The global fruit preparation market is currently valued at US$ 44.34 Bn.

Consumption of fruit preparation solutions increased at a value CAGR of 4.6% during the historical period.

Worldwide sales of fruit preparations are projected to reach US$ 80.82 Bn by 2032.

Emerging sugar-free and clean label movements in the food and beverage industry and ascending consumer interest in convenience food are key market drivers.

Top 5 suppliers of fruit preparations are Döhler GmbH, Symrise AG, Kiril Mischeff, DSM N.V., and Ingredion Incorporated, accounting for a market share of 25%-30%.

The market in Italy is expected to surge ahead at a value CAGR of 8% over the forecasted period.

The U.S. market is expected to be valued at US$ 13.32 Bn at the end of 2022, while Brazil is anticipated to reach US$ 2.06 Bn.

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