Europe Fruit and Vegetable Powder Market Size, Share, and Growth Forecast for 2025 - 2032

Europe Fruit and Vegetable Powder Market Size and Share Analysis

The Europe Fruit and Vegetable Powder market is estimated to grow from US$ 10.4 billion in 2025 to US$ 15.1 billion by 2032. The market is projected to record a CAGR of 5.4% during the forecast period from 2025 to 2032.

Increasing prevalence of vitamin and mineral deficiency in Europe is anticipated to augment the fruit and vegetable powder market through 2031. VITALL, for instance, found that nearly 1 billion individuals across the globe suffer from low levels of vitamin D. Around 20% of the total population in the U.K. have at least one type of vitamin D deficiency. Around 60% of the population, on the other hand, live with insufficient levels of vitamin D. These numbers are anticipated to rise in the next ten years, thereby boosting the need for food fortification with fruit and vegetable powders.

Key Highlights of the Market

• By product type, the fruit powder segment is projected to dominate with a share of 58.9% in 2025 amid high demand for plant-based beverages like smoothies.
• Based on applications, the food and beverage category is estimated to lead with a share of 44.2% in 2025 as millennials look for organic and functional food items.
• Germany is estimated to hold a share of 26.7% in 2025, with the rising incorporation of powders in packaged foods and beverages. 
• The emergence of bioactive compound extraction method that allows for the use and isolation of naturally occurring compounds is projected to create new opportunities.
• Increasing awareness among individuals regarding the importance of adding micronutrients in their daily diets is anticipated to boost sales.
• High demand for powders from bakeries, cafes, hotels, and restaurants for the preparation of cakes, pizzas, soups, condiments, salads, and meat will likely aid sales.

Market Attributes	Key Insights
Europe Fruit and Vegetable Powder Market Size (2025E)	US$ 10.4 Bn
Projected Market Value (2032F)	US$ 15.1 Bn
Europe Market Growth Rate (CAGR 2025 to 2032)	5.4%
Historical Market Growth Rate (CAGR 2019 to 2024)	4.1%

Rise of Clean Labels Fosters Germany Fruit and Vegetable Powder Market

Country	Market Share in 2025
Germany	26.7%

Germany is expected to maintain a significant fruit and vegetable powder market share due to multiple factors. Growing focus of consumers on health and wellness, driven by rising awareness of natural, plant-based diets is set to fuel demand for powders. These are likely to be used in smoothies, supplements, and functional foods.

Germany’s established food processing industry also plays a critical role as manufacturers incorporate fruit and vegetable powders into packaged foods and beverages. They aim to enhance nutrition without compromising taste or shelf life. The rise of organic agriculture in Germany is also set to push demand for clean-label products, thereby augmenting growth.

Organic fruit and vegetable powders are gaining immense popularity in Germany, especially among consumers seeking minimally processed, pesticide-free options. The shift toward sustainable sourcing practices also gives the country a competitive edge. Companies are likely to focus on transparent supply chains and sustainable production methods, meeting both European Union (EU) regulations and consumer expectations.

Fruit Powder Gains Popularity as Consumers Seek Smoothies and Health Bars

Category	Market Share in 2025
Product Type - Fruit Powder	58.9%

Fruit powder is anticipated to remain at the forefront in the forecast period in Europe due to rising demand for clean-label and natural ingredients in the food and beverage industry. Fruit powders, such as apples, berries, and citrus, are widely preferred as they retain essential nutrients, flavors, and colors without synthetic additives. This aligns with rising consumer preferences for healthy and minimally processed food options. Additionally, growing popularity of functional foods and beverages, including smoothies, health bars, and plant-based supplements, drives demand for natural fruit powders.

Food and Beverage Brands Focus on Leveraging Powders to Enhance Product Profiles

Category	Market Share in 2025
Application – Food and Beverage	44.2%

The food and beverage segment holds a dominant position in the application category of the Europe fruit and vegetable powder market. It is due to growing consumer demand for convenient, healthy, and functional food products.

Consumers are increasingly prioritizing nutrition worldwide. Hence, manufacturers are leveraging freeze dried fruit and vegetable powders as natural ingredients to enhance product profiles with essential vitamins, antioxidants, and minerals. These powders provide an attractive alternative to synthetic additives, aligning with the market’s clean-label and plant-based trends.

Market Introduction and Trend Analysis

Demand for plant-based nutraceuticals in Europe is witnessing rapid growth, driven by rising consumer awareness of preventive health and wellness. The powders have become essential components in health-focused products like smoothies, protein shakes, and functional foods. This is attributed to the growing shift of modern consumers toward natural and sustainable alternatives.

The appeal lies in their rich concentration of vitamins, minerals, antioxidants, and dietary fiber. This makes them ideal for consumers seeking whole-food nutrition without artificial additives. The aforementioned trend aligns with the increasing popularity of vegan and plant-based diets, particularly among millennials and Gen Z, who prioritize sustainable and ethical consumption.

Fruit powders like blueberry, acai, and pomegranate are integrated into energy-boosting formulas. Vegetable powders such as spinach, kale, and beetroot are gaining popularity in fitness supplements for their endurance-enhancing and detoxifying properties. Moreover, these powders are being incorporated into protein blends as plant-based protein alternatives like pea or hemp protein gain traction over animal-based products.

Historical Growth and Course Ahead

The Europe fruit and vegetable powder market surged at a CAGR of 4.1% in the historical period between 2019 and 2024. It was pushed by rising demand for natural and healthy food ingredients across industries like bakeries, beverages, dairy, and ready-to-eat products. The market benefited from increasing consumer interest in functional foods, along with the trend toward plant-based nutrition.

Forecasts suggest continued expansion throughout the future, with a focus on organic and clean-label options. This growth is set to be propelled by the popularity of powdered forms due to their longer shelf life and ease of storage compared to fresh produce. The adoption of fruit and vegetable powders in dietary supplements and infant nutritional products also contributes to this trajectory. This reflects changing consumer preferences for convenient and health-oriented products.

Market Growth Drivers

Food Service Industry to Adopt Fruits and Greens Powder for Convenience

The food service industry, including hotels, restaurants, and cafes, increasingly relies on fruit and veggie powder for their consistent quality, extended shelf life, and ease of use. These powders help eliminate the need for fresh produce, which can spoil quickly, ensuring kitchens maintain a steady supply of essential ingredients. This consistency is crucial for large-scale operations where maintaining flavor uniformity across dishes is non-negotiable. For example,

• Powdered tomato or beetroot can be used to replicate sauces without the variability of seasonal produce quality. At the same time, spinach or mushroom powders help enhance soups and broths without additional preparation time.

Companies in Europe Strive to Bag Organic Certifications to Gain Consumers’ Trust

Growing demand for organic and sustainable products in Europe is significantly driving the fruit and vegetable powder market. As consumers become more eco-conscious, they seek products with sustainable practices and minimal environmental impact.

Organic fruit and vegetable powders, produced without synthetic pesticides, fertilizers, or GMOs, align perfectly with these preferences. These are gaining traction across food, beverage, and nutraceutical industries. Europe’s customers view organic certifications as a mark of trust, further influencing purchasing decisions. It is especially significant across health-related segments, such as functional foods and infant nutrition.

Market Restraining Factors

Production Costs to Remain High as Processing Techniques Become Advanced

High production costs are a significant challenge for companies in Europe, primarily augmented by the sourcing of high-quality organic ingredients. Organic farming practices typically require labor-intensive methods and  stricts adherence to sustainability standards, resulting in high costs for growers.

The premium pricing extends to the raw materials needed for powder production, which can inflate production expenses. Advanced processing techniques needed to maintain the nutritional integrity and flavor might add another layer of financial burden. For instance, freeze-drying and spray-drying methods, while effective in preserving the quality of the produce, require sophisticated technology and high energy consumption, thereby raising costs.

Rapid Climate Change May Affect Agricultural Yields

Short supply chain vulnerabilities pose a significant threat to the fruit and vegetable powder industry in Europe, with disruptions resulting from climate change and logistical challenges. Climate change has led to increasingly erratic weather patterns, impacting agricultural yields and the timely harvest of essential fruits and vegetables. For example,

• Unseasonable frosts or drought conditions can severely reduce the quantity and quality of produce available for powder production, leading to scarcity and inflated prices.

As manufacturers rely on specific raw materials, any disruption in the supply chain can ripple through production schedules. It can further cause delays in product availability and negatively affect customer satisfaction.

Key Market Opportunities

Food Fortification to Prevent Micronutrient Deficiencies Creates New Avenues

Food fortification has become a key strategy for manufacturers aiming to enhance the nutritional value of their products. It is also enabling them to address public health concerns related to micronutrient deficiencies.

Fruit and vegetable powders emerge as versatile and innovative solutions that can seamlessly integrate into various food applications, including cereals, snack bars, and beverages. These powders are packed with essential vitamins, minerals, and phytonutrients, offering a concentrated source of nutrition without compromising flavor. For example, adding beetroot powder can boost iron levels, while spirulina can enrich products with protein and antioxidants. This not only raises the health profile of everyday foods but also caters to the rising demand for functional products that contribute to a person’s well-being.

Brands Focus on Establishing Online Presence to Connect Directly with Consumers

Rapid expansion of e-commerce has transformed how consumers shop, presenting a significant opportunity for companies in the Europe fruit and vegetable powder market. As online shopping becomes increasingly prevalent, companies are set to leverage e-commerce platforms to connect directly with consumers offering a broad reach than traditional retail channels.

By establishing user-friendly websites and engaging in popular marketplaces, they can showcase their diverse range of fruit and vegetable protein powders. These can be exhibited with detailed product descriptions, health benefits, and usage suggestions.

Direct-to-consumer sales models further allow brands to create personalized shopping experiences, enhancing customer engagement through targeted marketing strategies. Additionally, subscription services for regular delivery of these powders cater to the growing consumer demand for convenience and sustainability.

Competitive Landscape for Europe Fruit and Vegetable Powder Market

The competitive landscape of the Europe fruit and vegetable powder supplement industry is characterized by a mix of established players and emerging companies striving to capture high shares.

Key industry players, such as Döhler Group, Olam International, and Kerry Group, dominate the market by offering a diverse range of high-quality products. They are leveraging advanced processing technologies to maintain nutritional integrity. These companies focus on research and development to create unique blends and functional powders that cater to health-conscious consumers and evolving dietary trends.

Recent Developments in Europe Fruit and Vegetable Powder Market

 

• In February 2025, Givaudan announced a distribution agreement with Dole Specialty Ingredients (DSI), a business unit of Dole Asia Holdings Pte. Ltd., for DSI's unique upcycled Green Banana Powder ingredient.
• In August 2025, Symrise expanded its F&B powder blending facility in Jinqiao, Shanghai. The move boosts production capacity and strengthens its supply of natural ingredient solutions for the global food and beverage sector.
• In June 2023, Cabosse Naturals, based in Zurich, introduced its latest cacao fruit powder ingredient. It was developed to act as a refined sugar replacement in the food industry. It is entirely made of pure cacao fruit powder.

Companies Covered in Europe Fruit and Vegetable Powder Market

• Symrise
• Naturex (Givaudan)
• Dohler Group
• Herbafood Ingredients GmbH
• Kanegrade Ltd.
• Paradise Fruits (Johannes Lühders GmbH)
• Van Drunen Farms Europe
• Gustav Heess GmbH
• European Freeze Dry
• J. Rettenmaier and Söhne GmbH
• Milne Fruit Products
• Others