ID: PMRREP34933
Format: PPT*, PDF, EXCEL
Last Updated: 18 November 2024
Industry: Food and Beverages
Number of Pages: 177
The global monk fruit sweetener market is estimated to increase from US$ 155.3 Mn in 2024 to US$ 230.7 Mn by 2031. The market is projected to record a CAGR of 5.8% during the forecast period from 2024 to 2031. Rising prevalence of diabetes across the globe is anticipated to augment pure monk fruit sweetener demand in the next ten years.
Natural substances called mogrosides found in monk fruit add sweetness without raising blood sugar levels. Millions of people worldwide still suffer from diabetes and hence customers are turning to low-calorie, low-glycemic sweeteners to help control their condition. Monk fruit-based sweeteners are becoming immensely popular as they are an ideal substitute for sugar and artificial sweeteners.
As per the International Diabetes Federation, there were around 537 million adults suffering from diabetes across the globe in 2021 alone. By 2030, this is anticipated to surge to 643 million and by 2045, it will likely rise to 783 million. To reduce the rising cases of diabetes, several government agencies are conducting awareness programs to lower sugar intake. It is projected that such initiatives would create a skyrocketing demand for monk fruit sweeteners.
Key Highlights of the Market
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Market Attributes |
Key Insights |
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Monk Fruit Sweetener Market Size (2024E) |
US$ 155.3 Mn |
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Projected Market Value (2031F) |
US$ 230.7 Mn |
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Global Market Growth Rate (CAGR 2024 to 2031) |
5.8% |
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Historical Market Growth Rate (CAGR 2019 to 2023) |
4.3% |
North America monk fruit powdered sugar industry is projected to witness a CAGR of 6.8% through 2031. Customers in the U.S. are gravitating toward natural substitutes like monk fruit as they become more conscious of added sugars in foods and drinks.
Local consumers who are health-conscious and looking for low-glycemic sweeteners without sacrificing flavor may find monk fruit appealing because it has no calories. Monk fruit's popularity as a versatile, sugar-free ingredient for baking, cooking, and beverages has been further fueled by the growing interest in low-sugar diets like ketogenic and paleo.
Europe will likely rise at a CAGR of 6% in the forecast period from 2024 to 2031. Reduced sugar intake and the promotion of healthier, more sustainable diets are being encouraged by dietary recommendations and public health efforts, such as the EU's ‘Farm to Fork’ plan. This has prompted individuals and businesses to look for natural, sugar-free substitutes. It is making monk fruit the ideal choice to sweeten food without consuming extra calories or artificial ingredients.
Consumers in Europe are very concerned about food production's sustainability and transparency. Consumers’ desire for clean-label items that are minimally processed and devoid of artificial ingredients is met by liquid monk fruit sweeteners. Brands like Pure Via and Whole Earth have introduced monk fruit-based products that are suited to local tastes, including low-calorie jams, syrups, and tabletop sweeteners.
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Category |
Market Share in 2024 |
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Form- Dry |
69.3% |
In 2024, dry monk fruit sweeteners, including granules and powders, dominated the global market in terms of share. This growth can be attributed to their high versatility and convenience in several culinary applications. It makes them highly favored by both consumers and manufacturers.
Dry monk fruit sweeteners are easy to incorporate into a wide range of food products, from baked goods like cakes and cookies to beverages, serving as an ideal sugar substitute. Their ability to mimic sugar's texture and sweetness, as seen in products like Lakanto's granulated sweeteners, contributes to their popularity.
The dry format also offers greater shelf stability and ease of storage, which further enhances its appeal in both household and industrial use. As health-conscious consumers increasingly seek natural, low-calorie alternatives, the demand for dry monk fruit sweeteners continues to rise.
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Category |
Market Share in 2024 |
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Category- Conventional |
78.6% |
By category, conventional monk fruit sweeteners accounted for the largest market share in 2024. This dominance is primarily driven by the increasing consumer preference for natural, low-calorie sugar alternatives, as awareness of health issues like obesity and diabetes rises.
Conventional monk fruit sweeteners, which are derived from monk fruits without significant processing, align with the growing trend for clean-label products. These contain simple, natural ingredients. Consumers are more inclined to choose sweeteners that are perceived as healthier and free from artificial additives, positioning monk fruit as a favorable choice.
Rising demand for clean, natural ingredients in food and beverages, combined with monk fruit's unique health benefits like its zero-calorie content and low glycemic index, continues to propel its popularity. This trend is set to fuel growth in the conventional monk fruit sweetener segment through 2031.
The monk fruit sweetener market is experiencing significant growth, driven by a global shift toward healthy lifestyles and increasing prevalence of diabetes and obesity. Consumers are seeking natural, low-calorie alternatives to sugar. This is positioning monk fruit powder as a preferred choice due to their zero-calorie content and natural origin.
The food and beverage industry is incorporating these sweeteners into products like beverages, confectioneries, and baked goods to meet consumer demand for healthy options. Ongoing product innovations and introduction of these sweeteners in sports and nutrition supplements are also surging their application scope, further propelling market growth.
The monk fruit sweetener market witnessed steady growth in the historical period at a CAGR of 4.3% from 2019 to 2023. It was attributed to increasing consumer awareness about the health benefits of natural sweeteners. The market has expanded from niche health food stores to mainstream retail channels, reflecting broader acceptance.
The industry is poised for continued expansion, driven by technological innovations in extraction processes, strategic partnerships between manufacturers and food companies, and rising trend of clean-label products. Emerging areas present significant opportunities as consumer preferences shift toward healthy alternatives. These factors suggest a robust growth trajectory for the monk sweetener industry.
Rising Concerns of Obesity and Diabetes to Propel Demand
Increasing demand for natural sweeteners is a significant driver of market growth. It is mainly fueled by rising health consciousness and consumer preference for low-calorie, natural alternatives to sugar. As awareness about the adverse effects of excessive sugar consumption, such as obesity and diabetes, grows, consumers are actively seeking healthy options.
Monk fruit sugar substitutes, derived from natural sources and free from artificial additives, have gained popularity for their zero-calorie and low glycemic index benefits. Additionally, the shift toward clean-label and organic food products supports demand for natural sweeteners. This trend is amplified by regulatory support and growing adoption of plant-based ingredients in the food and beverage industry.
Launch of New Formulations with Natural Ingredients to Fuel Demand
Product innovations and new formulations are key drivers of market growth, enabling companies to meet diverse consumer demands and remain competitive. Manufacturers are investing in unique technologies to create improved monk fruit drops with enhanced taste, solubility, and stability for various applications.
Innovative blends with other natural ingredients are extending product versatility, catering to sectors like beverages, bakery, and confectionery. Additionally, development of formulations suitable for clean-label and organic products aligns with evolving consumer preferences. These innovations not only attract health-conscious buyers but also open new opportunities in global markets, fueling industry expansion.
Limited Consumer Awareness in Certain Regions to Hamper Sales
Limited consumer awareness in certain regions hampers growth of the monk fruit extract sweetener industry. In developing and less urbanized areas, several consumers are unfamiliar with monk fruit as a natural sweetener or its health benefits, such as being calorie-free and suitable for diabetics.
Inadequate marketing efforts as well as the dominance of traditional sugar and artificial sweeteners further restrict adoption. High costs and limited availability also discourage consumers in price-sensitive markets. Overcoming this challenge requires targeted education campaigns, improved product accessibility, and competitive pricing to enhance awareness and acceptance in underserved regions.
Strict Rules Associated with Monk Sweeteners May Limit Demand
Regulatory challenges and approval processes pose significant barriers to the growth of the monk fruit sweetener market. Varying food safety standards and labeling requirements across several regions create complexities for manufacturers, delaying product launches and market entry.
In some countries, these sweeteners face stringent approval processes, requiring extensive testing and documentation to meet compliance standards. Similar regulations can increase costs and time to market, discouraging small-scale players from entering the industry.
Inconsistent categorization of monk fruit extracts, such as natural sweeteners or food additives, can lead to regulatory ambiguities. Addressing these challenges requires harmonized global standards and transparent processes to support industry growth and ensure consumer trust in product safety.
Development of Cost-effective Production Methods to Create Opportunities
Development of cost-effective production methods presents significant opportunities for the monk fruit sweetener market. High production costs, including cultivation, extraction, and processing, currently limit the affordability and widespread adoption of these sweeteners.
Innovations in agricultural techniques, biotechnology, and processing technologies can optimize yield and reduce production expenses. Developments such as fermentation-based methods and enhanced extraction technologies hold potential for scaling production at lower costs. By making monk fruit sweeteners more price-competitive, these methods can extend their accessibility to cost-sensitive markets. These can also attract a broad consumer base and drive growth in both emerging and developed regions.
Companies to Use Monk Fruit Allulose Blends in Sports Supplements
Integration of organic monk fruit sweeteners into sports and nutrition supplements offers promising growth opportunities. With a rising focus on health and fitness, consumers are increasingly seeking low-calorie, natural ingredients in protein powders, energy drinks, and meal replacements.
Monk fruit sweeteners, being calorie-free and offering a clean-label alternative to artificial sweeteners, align well with these preferences. Their natural origin and low glycemic index make them ideal for athletes and health-conscious individuals.
Their ability to blend seamlessly without altering the flavor profile enhances their appeal in supplement formulations. Rising applications in this sector are set to drive demand, fostering growth and creating a niche for these sweeteners in the health and wellness market.
The monk fruit sugar industry is highly competitive, with leading companies focusing on innovation and expansion. Key players include Monk Fruit Corp., Guilin Layn Natural Ingredients Corp., Archer-Daniels-Midland Company, and GLG Life Tech Corporation. These firms are enhancing their product portfolios and geographical reach to meet the rising demand for natural sweeteners.
Constant efforts, such as product innovations, partnerships, and mergers are central to their marketing strategies, aimed at strengthening their positions and tapping into new opportunities. As consumer preferences shift toward healthy and natural alternatives to sugar, these companies are leveraging unique technologies and collaborations to develop new offerings. They are ensuring sustained growth in the global market. Their proactive approach underscores the dynamic and evolving nature of the monk fruit without erythritol industry.
Recent Industry Developments
The market is estimated to reach US$ 230.7 Mn by 2031.
NOW Foods, Health Garden, Monk Fruit in The Raw, and ZenSweet are the leading brands.
Extracts from monk fruit are generally recognized as safe (GRAS).
This type of sweetener is difficult to find as it is expensive to import monk fruit.
Yes, the American Diabetes Association recognizes it as a good alternative to sugar for diabetics.
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2019 to 2023 |
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Market Analysis |
US$ Million for Value |
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Key Regions Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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Customization and Pricing |
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