Wheat Protein Market

Global Market Study on Wheat Protein: Application in Nutraceuticals Rising at a Steady Pace

Wheat Protein Market is segmented by Nature that is Organic, Conventional, also by type that is Concentrate Wheat Protein, Wheat Protein Isolate, Hydrolyzed Wheat Protein.

Market Snapshot

As per a recent market survey by Persistence Market Research, the wheat protein market has closed in on a valuation of US$ 3 Bn in 2021. Increasing applications of wheat protein in high-growth potential industries such as food & beverages, animal feed, nutraceuticals, and cosmetics will further improve growth opportunities over the coming years, with the market slated to expand at 5% CAGR through 2031.

As per the study, Cargill, Archer Daniels Midland Company, MGP, Roquette Frères, and Tereos are anticipated to remain the top 5 competitors in the market. Amid soaring competition, these top 5 players are expected to hold approximately 40-50% market share.

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Companies

  • Cargill 
  • Archer Daniels Midland Company
  • Roquette Frères
  • Tereos
  • MGP
  • Kröner-Stärke
  • Manildra Group
  • Meelunie B.V.
  • Royal Ingredients Group
  • BENEO
  • Bryan W Nash & Sons Ltd
  • Dutch Organic International Trade
  • Aminola
  • A. Costantino & C. spa
  • Sacchetto SpA
  • GC Ingredients Inc.
  • AminoSib
  • Glico Nutrition Co., Ltd.
  • KELISEMA
  • Blattmann Schweiz AG

Key Highlights from Wheat Protein Industry Survey:

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, country-wise, and region-wise analysis
  • Competition mapping and benchmarking
  • Brand share and market share analysis
  • Key product innovations and regulatory climate
  • Covid-19 impact on wheat protein sales and how to navigate
  • Recommendation on key winning strategies

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2016-2020 Wheat Protein Demand Analysis Compared to 2021-2031 Market Outlook

From 2016-2020, the market expanded at the rate of 3.6%. Sales of organic wheat protein is increasing at 4.8%, with optimistic growth trends for the near future. Ascending product demand owing to rising consumer awareness regarding the intake of healthy food and leading an active lifestyle is expected to drive market growth over the coming years.

Growing health consciousness due to increased cases of heart diseases, inflammation, and diabetes has resulted in consumers preferring plant-based wheat protein as an ingredient in food products. Further, increased technological advancements related to nutraceuticals have resulted in growing use of wheat protein.

Moreover, increasing trend of plant-based wheat protein in countries such as the U.S., Netherlands, Germany, and France is anticipated to propel demand for wheat protein from the food and beverages industry, with value expected to cross US$ 4.8 Bn by the end of 2031. Overall, the market is expected to expand at a value CAGR of around 5% through 2031.

wheat-protein-market

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Will Increasing Usage of Functional Ingredients in Food Industry Bolster Sales of Wheat Protein?

According to Persistence Market Research, the food industry holds 54.7% market value share. Bakery products, cereals & snacks product holds 40.4% and 29.4% value share, respectively.

Growing customer preference for healthy lifestyle is a major factor influencing demand for wheat protein, as it is associated with a number of health benefits. Manufacturers are employing functional additives in food products to meet rising customer demand.

Wheat protein provides many functional benefits and contains essential nutrients and fibers. Wheat protein is used in food products to improve taste, texture, flowability, and retain moisture content, which increases the shelf life of food products.

Consumers are looking for foods products that are of small portion size and deliver various benefits. As a result, wheat protein is used as a functional ingredient in supplement bars, breakfast cereals, bakery products, pastas, breads, and many more food products.

Hence, increasing usage of wheat protein in various food applications will further drive global demand.

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How is Increasing Demand for Substitutes of Animal Protein and Dairy Products Surging Demand for Wheat Protein?

Wheat protein products have a higher protein content and nutritional qualities, which provide health benefits to consumers. Wheat protein contains necessary nutrients and other properties, which makes it an appropriate substitute for animal protein products. Market value of the animal feed segment is expected to reach close to US$ 810 Mn by the end of 2031.

Increasing lactose intolerant population in Western countries is driving demand for alternative protein sources. Plant-based food products are gaining popularity among North American and European consumers. Demand for wheat protein is increasing since it provides the same health benefits as animal and dairy proteins.

Manufacturers are coming up with different varieties of wheat protein to meet changing consumer demands. One such product is texturized wheat protein that has similar texture as of meat, and is a better alternative for meat.

  • In April 2020, MGP announced the launch of a textured protein line of ingredients called ProTerra. These ingredients provide different choices to food formulators and are ideal for a wide range of applications.

What are the Factors Restraining Growth of Wheat Protein Suppliers?

Availability of close substitutes can be the main reason hindering market growth. Plant-based proteins such as soy protein, rice protein, pea protein, and other products are replacing wheat protein, as all of them possess similar nutrient contents and health benefits. All of these protein products provide similar functional benefits such as dough strength, moisture retention, and carving properties.

Soy protein is more preferred as a substitute for animal meat proteins, which hampers demand for wheat protein.

Nowadays, consumers are demanding gluten-free products, which is hampering market growth. Consumption of gluten-free products is expanding quickly and consumers are removing gluten from their diets. Gluten is restricted by people with celiac disease and those who have non-celiac gluten sensitivity, as it damages their small intestine and causes allergic reactions.

Gluten-free diets are also endorsed by many celebrities, which will further increase the number of people opting for them. Significant health benefits associated with gluten-free products such as weight loss and reduced risk of cardio vascular diseases will further set back market growth of wheat protein.

Country-wise Insights

Why is Demand for Wheat Protein Increasing in France?

The market in France is witnessing significant growth of around 5% with revenue of US$ 104.5 Mn, due to rise in consumption of functional food products. Changes in lifestyles and lack of time have led to high consumption of functional foods in the country.

France is likely to be a lucrative market in the European region due to increasing demand for high-quality French bakery products. Bakery product manufacturers show preference for wheat protein as an alternative to dairy and meat proteins to develop innovative offerings.

Heavy investments by dominant market players in the country will contribute toward the expansion of the wheat protein market.

  • Nabisco, an American manufacturer of cookies and snacks offers wheat protein crackers.
  • France-based company Roquette Frères has expanded its range of NUTRALYS plant proteins with a new specialty ingredient NUTRALYS L85M. This product range further expanded the existing range of NUTRALYS pea protein from Roquette and brings different possibilities in terms of taste, nutrition, and health.

Why Does the U.S. Hold a High Share in the North America Market?

In the North America market, the U.S. is showcasing high growth with a market share of 88.5% for the projected years of 2021-2031. This is owing to increasing health-conscious consumers along with willingness to adopt plant-based protein ingredients in daily life.

Factors such as the growing investments by major players in the bakery industry, rising trend of vegan diets, and abundant availability raw materials such as wheat in the country have boosted demand for wheat protein products in the U.S. market.

Furthermore, increased demand for bakery items such as cakes, pastries, and cookies will also drive demand for wheat protein in the U.S.

Category-wise Insights

Why is Demand for Wheat Protein Continuously Rising among Sports Enthusiasts?

Demand from the sports nutrition & weight management sector is expected to expand at a value CAGR of around 5% through 2031.

One of the main benefits of wheat protein is that it facilitates strong muscle building. Wheat protein isolates are an ideal supplement for the purpose of bodybuilding. Wheat protein isolates help in increasing muscle size, prevent muscle breakdown, allow protein synthesis in the muscles, facilitate with strength for workouts, and mainly manage hunger cravings.

The bodybuilding populace that is lactose intolerant or suffering from gastric or bloating problems is advised to use wheat protein isolates as they inhibit the micro-filtration process, which reduces lactose absorption heavily. Wheat protein isolates help in simulating higher insulin levels, which is directly concerned with athlete performance during training for sports.

How is the Cosmetic Segment Positively Driving Demand for Wheat Protein?

The cosmetics segment of wheat protein is set to account for a market value US$ 195 Mn by the end of 2031.

Wheat proteins are considered as the building blocks of nature. These proteins are among the basic ingredients essential in several cosmetic formulations. Various hair care and skin care formulations are created using wheat protein.

Wheat proteins in cosmetic formulations are highly valued for their film forming and strong moisturizing properties. They are frequently utilized in formulations to improve the quality of hair by offering moisture and binding protection.

Hydrolyzed wheat proteins help in thickening and adding volume to thinning hair, adding shine and making frizzy hair manageable as well as repairing damaged hair. Hydrolyzed wheat proteins hold low molecular weight, easily penetrate inside the hair shafts and grips onto the hair roots.

Competitive Landscape

Companies operating in this market are aiming at strategic collaborations and strategic partnerships with other manufacturers to expand their product manufacturing and address the demand of an expanding patient pool.

  • In 2019, Cargill invested in Aleph Farms, which is a cultured meat company, to meet consumer demand for proteins. This investment helped the company to integrate new frontiers in cell-based technology with global food system and supply chain insights.
  • In November 2017, Archer Daniels Midland Company launched Nutriance, an innovative range of wheat protein concentrates. The product contains 85% of protein and high glutamine, which is suitable for sports and senior nutrition.
  • In 2019, Cargill has invested US$ 200 Mn to transform its corn processing unit towards wheat protein and specialized starch manufacturing in Germany. This new facility is equipped with advanced production technologies which will help the business for future growth.
  • In January 2020, Roquette and Beyond Meat, a leader in plant-based meat, announced a multi-year pea protein supply agreement. The agreement helped to significantly increase the amount of pea protein to be supplied by Roquette to Beyond Meat over the next three years as compared to the amount supplied in 2019.

Wheat Protein Market Report Scope

Attribute

Details

Forecast period

2021-2031

Historical data available for

2016-2020

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa

Key countries covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Type
  • Nature
  • Application
  • Region

Key companies profiled

  • Archer Daniels midland company
  • Cargill
  • Tereos
  • Roquette Frères
  • MGP
  • Kröner-Stärke
  • Manildra Group
  • BENEO
  • Royal Ingredients Group
  • Meelunie B.V.
  • Bryan W Nash & Sons
  • Aminola
  • Sacchetto SpA
  • A. Costantino & C. spa
  • Dutch Organic International Trade
  • GC Ingredients Inc.
  • AminoSib
  • Blattmann Schweiz AG
  • KELISEMA
  • Glico Nutrition Co., Ltd.

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROTs Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Segmentation as per Wheat Protein Industry Research

Type:

  • Concentrate Wheat Protein
  • Wheat Protein Isolates
  • Hydrolyzed Wheat Protein

Nature:

  • Organic Wheat Protein
  • Conventional Wheat Protein

Application:

  • Wheat Protein for Food
    • Bakery
    • Cereals & Snacks
    • Processed Meat & Sea Food
    • Sauces, dressings & soups
    • Meat Analogue
  • Wheat Protein for Animal Feed
  • Wheat Protein for Sports Nutrition & Weight Management
  • Wheat Protein for Nutraceuticals
  • Wheat Protein for Cosmetics
  • Others

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Media Release

- FAQs -

The global wheat protein market is currently valued at close to US$ 3 Bn.
Demand for wheat protein is being triggered as a substitute for animal protein and dairy products.
From 2016 to 2020, demand for wheat protein increased at a CAGR of 3.6%.
Sales of wheat protein are projected to increase at around 5% CAGR, and be valued at over US$ 4.8 Bn by 2031.
Surge in demand for wheat protein is due to market trends such as evolving landscape of the feed industry and increasing consumption of high-protein foods.
Top 5 wheat protein manufacturers account for around ¼ market share.
The BENELUX market is set to progress the fastest in Europe at around 5% CAGR.
The U.S., Brazil, BENELUX, India, and China are the major demand centers for wheat protein.
Through 2031, the market in Japan and China is expected to expand at 7% and 7.3% CAGRs, respectively.
The global wheat protein market is currently valued at close to US$ 3 Bn.
Demand for wheat protein is being triggered as a substitute for animal protein and dairy products.
From 2016 to 2020, demand for wheat protein increased at a CAGR of 3.6%.
Sales of wheat protein are projected to increase at around 5% CAGR, and be valued at over US$ 4.8 Bn by 2031.
Surge in demand for wheat protein is due to market trends such as evolving landscape of the feed industry and increasing consumption of high-protein foods.
Top 5 wheat protein manufacturers account for around ¼ market share.
The BENELUX market is set to progress the fastest in Europe at around 5% CAGR.
The U.S., Brazil, BENELUX, India, and China are the major demand centers for wheat protein.
Through 2031, the market in Japan and China is expected to expand at 7% and 7.3% CAGRs, respectively.

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