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Wheat Beer Market

Wheat Beer Market - Global Industry Analysis 2016 - 2020 and Opportunity Assessment 2021 - 2031

Wheat Beer Market Segmented By Witbier, Hefeweizen, American wheat beer and Weissbier style with Regular, Premium, Super Premium Category packed in Bottle and Can

Global Wheat Beer Market: Market Outlook

Wheat Beers is a type of beer which is originating in Bavaria. It is typically a top-fermented ale that uses at least 30 percent of wheat in the brewing process and comes in various styles. All the beers are made up with the yeast, hops, water, and grains which has a different application in beer brewing process such as hops give a bitter taste, yeast ferment the beer, and grains gives flavors, taste, sugar.

Wheat beer is light in color, low in alcohol, and low in bitterness as well as contains a high percentage of malted and un-malted wheat. Wheat malt used in beer is usually lower in protein as compared to wheat used in food products. There are different styles of beer are available based on the geographical area which has a variety of tastes and colors.  

Beer can be called all-season drinks which are widely consumed around the world. With the change in lifestyle and eating habits of the consumer, consumers prefer beer over alcoholic drinks. The consumption of wheat beers has some health benefits such as reducing muscle inflammation and increasing respiratory health. Wheat beer are traditionally prepared and consumes in European and North American countries. 

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What is the key trend impacting the growth of Wheat Beer?

The rate of migration of people to the urban area, which includes metro cities along with suburban areas is exponentially increased across the globe. Job opportunities and a better lifestyle attract more people towards the urban area each year. Increased social engagement of people coupled with their changing lifestyle has contributed to the growth of the wheat beer market.

With the changing lifestyle and the changing dietary habits of the consumers among the urban area has increasingly changed in the regular consumption of the drinks and the food. Growing urbanization is expected to propel the growth of the wheat beer market around the world.  

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How is increasing disposable income drive the growth of the wheat beer market?

The consumption of beer is increased in recent years owing to the increasing disposable income of the consumer in developing countries which resulting the consumer prefer wheat beer over other beverages.

The adoption of the western culture in Asia Pacific and other region have influenced the perception of the consumer toward the consumption of the wheat beer which is expected to fuel the growth of the global wheat beer market. Rising consumer awareness and willingness to buying healthy goods are expected to escalate the growth of the global wheat beer market.

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How is western culture fueling the growth of wheat beer in developing countries?

Developing countries such as India, China, and other developing countries have been adopting the western culture which results in the changing in beverages and food consumption pattern. Owing to changes in drinking habits of the consumers across the developing countries, the popularity and the demand for wheat beer is increasing.

The growing trend of consumption of alcoholic beverages such as beer and wine in social gatherings and special occasions are widely adopted in developing which are significantly contribute to the growth of the wheat beer market in developing countries such as India, and China. With the increasing popularity of wheat beer among the consumer, the manufacture in the countries is offering wheat beer with the premium quality and variety of flavors. 

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What are the Key Challenges that may restrain the Growth of the wheat beer market?

The government in various regions has banned advertising of alcoholic beverages and its brand which are resulting in the newly launched brands and the beverages not able to reach in most of the area of the regions.

According to National Alcohol Beverage Control Association (NABCA), Mississippi, Kansas, and Tennessee are considered to have the most stringent liquor laws which are restraining the growth of the wheat beer market. Higher excise duties and stringent regulation in many regions on alcoholic drinks are expected to hinder the growth of the global wheat beer market.

Key Segment of Wheat Beer Market Covered in the Report

Based on the style, the wheat beer market has been segmented as

  • Witbier
  • Hefeweizen
  • American wheat beer
  • Weissbier

Based on category, the wheat beer market has been segmented as

  • Regular
  • Premium
  • Super Premium

Based on packaging, the wheat beer market has been segmented as

  • Bottle 
  • Can
  • Others

Based on region, the wheat beer market has been segmented as

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Competitive Landscape

Some of the major key players operating in the global wheat beer market are

  • Boulevard Brewing Co
  • Franconia Brewing Company-McKinney
  • Allagash Brewing Company
  • Erdinger Weißbräu
  • Alaskan Brewing Co
  • Benny Brewing Co
  • Creative Juices Brewing Company Ltd
  • Cape May Brewing Co
  • Victory Brewing Company
  • LocAle Brewing Company
  • Pisgah Brewing Company
  • Molson Coors Brewing Co
  • Wanderlust Brewing Company
  • Terre Haute Brewing Co
  • Odell Brewing Co
  • Lancaster Brewing Co
  • others

What strategies are the Key Players adopting for Increasing their Market Share in wheat beer?

The manufacturers involved in the production of wheat beer are focuses on different expansion strategies for increasing their market share and presence in different countries around the world.

Key players are expanding their manufacturing facilities and increase their products offering with new products that fulfill the increasing demand for wheat beer in different regions. The company focuses on expanding its distribution channels.

In 2020, Cape May Brewing Co. has announced the introduction of a new year-round beer called Cape May White, a Belgian-style wheat beer with a new production line.

The company offers a Belgian-style wheat ale brewed with coriander and orange peel which are available in can packaging.

In 2015, Boulevard Brewing Co. announced that it plans to expand the distribution of its beer to the entire state of Virginia.

  • The company expanded its distribution channel in U.S. to reach the company products in most of the cities in the region

What are the Key Opportunities for Wheat Beer Manufacturers?

With the increasing demand for wheat beers among the consumers, the manufacturer needs to be focused on improving the distribution channel through the building beneficial structure based on home use, commercial use, and other use. The introduction of new flavors of wheat beer with the consumer needs is expected to create many opportunities for existing and new players.

Some prominent market players are focused on research and development which are helping to enhance the flavor and the taste of the wheat beer. The innovation in the taste and product is expected to attract more consumers toward the wheat beers. Some of the leading manufacturers in the beverages industry are interested to invest in wheat beer manufacturing with new techniques that help to fulfill the demand of the consumer.

Why U.K. and Germany are the prominent countries in the European wheat beer market?

The beer has cultural importance in British culture, the consumer used to drink bitters, mild beer, strout, and Porters as their choices. In Germany, the consumer prefers pale, wheat, and dark beer for consumption. Germany has produced 4.9% of global beer which includes wheat beer, pale beer, and others.

Traditionally beer is widely consumed in the U.K. and Germany which contributes to the growth of the wheat beer market in the country. The consumer is inclined toward healthy and grains derived beers owing to serval health benefits that bolster the sales of wheat beer in the market.

Germany has more than 1300 registered breweries with 5000 brands. The presence of the prominent key player in the region also contributes to the growth of the wheat beer market in the country.

What is the effect of the Pandemic Situation on the Growth of the Wheat beer Market?

The pandemic situation is affecting the global economy in three ways by creating supply chain and market disruption, by affecting demand and production, and by the financial impact on firms. Manufacturers are facing disruption in manufacturing operations during the lockdown situations owing to government regulations and lack of labor.

Owing to the pandemic situation and health-conscious consumers incline towards healthy and nutritious food and drinks which is expected to exhibit a negative impact on the wheat beer market. Considering all these factors, the global wheat beers market is expected to witness a moderate impact on growth in the upcoming term of the year.

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