Global Market Study on Roasted Wheat: High Popularity of Roasted Wheat Snacks to Improve Growth Prospects

Roasted Wheat  Market
  • Published On : Mar-2020 |
  • Pages : 250 Pages |
  • Format : Roasted Wheat  Market Roasted Wheat  Market Roasted Wheat  Market Roasted Wheat  Market

The demand for healthier snacks is increasing, as consumers are adopting healthy lifestyles. Roasted wheat is known for providing better texture, along with offering vital nutrients and enhancing the flavor of finished products. This has led manufacturers to opt for roasted wheat to produce tastier and healthier snack products. Furthermore, flavored roasted wheat snacks are also being increasingly favored by consumers. Along with offering vital nutrients, roasted wheat enhances the flavor and taste of finished products.

  • For instance, SunOpta offers roasted wheat snacks. These products are available in honey, chili, lemon, and other flavors.

Rising Demand for Roasted Wheat from Snacks & Convenience Food Producers to Boost Sales

The popularity of roasted wheat is increasing among snacks and convenience food manufacturers. Roasted wheat snacks are gaining more attention from consumers, owing to the fine texture and flavor that comes with its use. These snacks are more popular among health-conscious consumers, as they are considered nutritious. Changing eating habits of consumers are forcing convenience food manufacturers to incorporate roasted wheat in their products.

Focusing on Usage of Innovative Roasting Techniques

Innovation in roasting technologies is anticipated to be a positive factor booting the of the roasted wheat market in the foreseeable future. Manufacturers offering roasted wheat are adopting advanced technologies for producing roasted wheat to enhance the quality of their product offerings. High amount of roasting sometimes affects the quality of the nutrients in roasted wheat. Hence, manufacturers are developing innovative roasting technologies to further retain the nutrients in their products.

Increasing Focus of Millennials on Health and Wellness

Health consciousness is among the major ongoing trends in the food & beverage industry, and is also increasingly gaining the attention of manufacturers. Target consumers comprise millennials and the younger generation, who are focusing on the improvement of their health and wellness, and seek food products that offer better health and nutritional benefits. Roasted wheat is among those ingredients that could meet the demand for healthy food products from millennials. For instance, roasted wheat is high calorie and protein-dense, and 1 cup of dry roasted wheat provides enough energy to work actively for a full day.

Growing Inclination toward Multigrain Products

Consumption of multigrain products is the latest trend that the food and beverage industry is witnessing. Multigrain products are packed with different nutrients, and also offer several health benefits. These products contain high amounts of fiber and protein, which reduces the risk of heart diseases, obesity, and other diseases. Additionally, products such as roasted multi-grain snacks and flours are increasingly becoming popular among consumers. For instance, the consumption of roasted multigrain chips has also increased, attributable to high consumer preference for healthy snacks.

Europe and South Asia Together Hold Dominance in Global Market

Europe and South Asia, together, have been identified as the largest consumers of roasted wheat across the globe, accounting for more than 55% share of the global roasted wheat market. Increasing number of vegans in Europe is directly impacting the growth of the roasted wheat market. Europe has the largest number of roasted wheat manufacturers, followed by North America. Major players in the roasted wheat market are also headquartered in North America and Europe, and hold more than 40% share in the global roasted wheat market.

East Asia is expected to witness substantial growth over the forecast period of 2019-2029, followed by South Asia. Countries in this region are anticipated to be the next potential markets for manufacturers offering roasted wheat. The trend of ‘being vegan’ is also getting momentum in this region, which is anticipated to accelerate the growth of the roasted wheat market in the emerging economies of East Asia and South Asia.

Analysts’ Viewpoint

The global roasted wheat market is witnessing substantial growth. East Asia and South Asia are anticipated to register the highest growth in the global roasted wheat market over the forecast period of 2019-2029, while Europe remains the top consumer of roasted wheat, followed by South Asia. Increasing efforts on technological development along with investments toward the production of plant-based products containing roasted wheat can help manufacturers capture the interest of vegan and flexitarian consumers, and gain higher profits in the foreseeable future.

Roasted Wheat Market: Scope of the Report

The latest report by Persistence Market Research on the global roasted wheat market evaluates the opportunities and current market scenario, providing insights and updates about the corresponding segments involved in the global roasted wheat market for the forecast period of 2019-2029. The report provides detailed assessment of key market dynamics and comprehensive information about the structure of the global roasted wheat market. This market study contains exclusive insights into how the global roasted wheat market is anticipated to grow over the forecast period.

The primary objective of the global roasted wheat market report is to provide insights regarding the opportunities in the market that are supporting the transformation of global businesses associated with roasted wheat. It is very important to consider that, in an ever-wavering economy, we provide estimated (Y-o-Y) year-on-year growth rate in addition to the compound annual growth rate (CAGR) for overall forecasts, enabling readers to better understand the analysis and evaluation of the global roasted wheat market, and to discover lucrative opportunities in the market.

This study on the global roasted wheat market also provides an estimate of the global roasted wheat market size and corresponding revenue forecasts carried out in terms of absolute $ opportunity. It also offers actionable insights based on future trends in the roasted wheat market. Furthermore, new and emerging players in the global roasted wheat market can make use of the information presented in the study to make effective business decisions, which will provide momentum to their businesses in the global roasted wheat market.

The study is relevant for manufacturers, suppliers, distributors, and investors in the global roasted wheat market. All stakeholders in the global roasted wheat market, as well as industry experts, journalists, and business researchers can leverage the information and data represented in PMR’s study.

Global Roasted Wheat Market: Segmentation

PMR’s study on the global roasted wheat market offers information categorized into four segments - nature, form, end use, and region.



End Use





North America




Latin America


Snacks & Convenience Food


Animal Feed

South Asia


East Asia


Middle East & Afr

Key Questions Answered in PMR’s Global Roasted Wheat Market

  • Which region will hold the highest market share in the global roasted wheat market over the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global roasted wheat market?
  • What are the global trends impacting the roasted wheat market?
  • What strategies must be emerging players adopt to capture opportunities in various regions in the roasted wheat market?
  • What is the market structure of the global roasted wheat market?

Global Roasted Wheat Market: Research Methodology

Persistence Market Research is committed to providing unbiased market research solutions to its clients. PMR follows a robust methodology in the deduction of data included in this report. A unique research methodology is utilized to conduct extensive research on the global roasted wheat market and reach conclusions about the future growth factors of the landscape. The research methodology uses a primary research method coupled with secondary research, which ensures accuracy and reliability of the conclusions in this report.

A demand-side approach is followed to estimate the sales of target products, followed by in-depth supply-side assessment of values generated, key trends, and events over a predefined period. This methodology is based on the use of standard market structures, methods, and definitions that are based on inputs from local sources in over seven regions, i.e. North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa, which PMR considers for segmenting the global market. Statistics, characteristics, and variances are collected at a regional level, aggregated at the same level, and then synthesized at a worldwide level to create global market measurements. Our main sources of research include-

  • Primary Research
  • Secondary Research
  • Trade Research

Companies covered in Roasted Wheat Market Report

  • Interquell GmbH
  • Castle Malting
  • Thomas Fawcett & Sons Ltd
  • Müller Albert Malzfabrik GmbH & Co.
  • Mouterij Dingemans
  • Simpsons Malt
  • The Swaen 
  • IREKS GmbH
  • Muntons plc
  • Barley Agro Foods Pvt. Ltd. 
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