North America Roasted Grain Ingredients Market Share and Trends Analysis

The North America Roasted Grain Ingredients Market size is valued at US$ 4.6 billion in 2025 and is projected to reach US$ 5.9 billion at a CAGR of 3.7% during the forecast period from 2025 to 2032. North America’s roasted grain ingredients market is transforming evolving consumer lifestyles, clean-label demands, and functional beverage trends redefine ingredient innovation. The region’s strong craft brewing heritage and health-oriented product development are shaping a market that blends tradition with modern wellness-driven consumption.

Key Industry Highlights:

• Leading Country: The U.S., driven by rising demand for roasted barley and wheat extracts across craft brewing, functional beverages, and clean-label bakery applications. The country’s advanced processing infrastructure and ingredient innovation pipeline strengthen its dominant position.
• Fastest-Growing Market: Canada, supported by increasing adoption of roasted grain flours in snacks and bakery products, and a growing focus on sustainability, organic sourcing, and local grain processing partnerships.
• Leading Product Type Segment: Barley, widely preferred for its rich aroma, nutritional depth, and versatility across beverage and food sectors. Its dominance is reinforced by high usage in malt-based drinks, functional foods, and caffeine-free alternatives.
• Growth Indicator: Changing lifestyles and the shift toward premium, flavorful beverages are propelling roasted grain ingredient adoption. Rising disposable incomes and growing interest in artisanal and health-oriented drinks are reshaping the North American beverage and food landscape.
• Market Opportunities: Developing roasted grain extracts for caffeine-free coffee alternatives and wellness drinks offers new growth potential. The trend toward low-acid, plant-based, and functional beverages is opening space for innovation using barley, rye, and chicory-based ingredients.

Key Insights	Details
North America Roasted Grain Ingredients Market Size (2025E)	US$ 4.6 Bn
Market Value Forecast (2032F)	US$ 5.9 Bn
Projected Growth (CAGR 2025 to 2032)	3.1%
Historical Market Growth (CAGR 2019 to 2024)	3.7%

Market Dynamics

Driver - Changing Lifestyles & Premiumization Impacting Market Growth

Beverages derived from roasted grain ingredients offer several advantages, such as better quality, consistency in taste, and a variety of flavors, thus helping accelerate the alcoholic and non-alcoholic beverage market. Furthermore, improvements in economic conditions across the North American region have led to increased disposable incomes and a higher standard of living, which have contributed to the rising trend of premiumization and consumption of alcoholic drinks and beverages. The North American beverage market has benefited from the increasing number of women consuming alcohol. For example, premium high-strength ready-to-drink cocktails have been on the rise, both in the U.S. and Canada, as consumers seek convenient alternatives to suit their active lifestyles.

Restraints - Fluctuation in Food Grain Prices

Fluctuating production and prices of food grains directly influence roasted grain ingredient manufacturing costs and sales. Rising grain prices elevate production expenses, impacting market stability. The global food production crisis, largely driven by resource scarcity, further intensifies supply challenges. Conventional grain farming relies heavily on fertilizers and pesticides, which pose health risks and are driving consumers toward organic alternatives. Additionally, climate change, water scarcity, and soil degradation continue to disrupt grain yields and quality. Since key staples like wheat and barley are primarily reserved for human consumption, limited quantities remain available for commercial processing into roasted grain ingredients, thereby constraining market expansion and creating volatility across the value chain.

Opportunity - Developing Roasted Grain Extracts for Caffeine-Free Coffee Alternatives and Wellness Drinks

A distinct opportunity is emerging in North America as consumers increasingly pursue caffeine-free and wellness-oriented beverages. Roasted grain extracts made from barley, rye, or chicory offer rich flavor depth and natural functionality, positioning them as ideal bases for coffee alternatives and nutritional drinks. These extracts cater to health-conscious consumers seeking digestive support, low-acid beverages, and improved sleep quality without compromising taste. Startups and established ingredient manufacturers can innovate through tailored roasting profiles, clean-label formulations, and fortification with adaptogens or probiotics. The growing café culture embracing functional, plant-based beverages provides an opening for brands to introduce roasted grain blends that deliver aroma, comfort, and wellness, appealing to both premium and mainstream beverage categories.

Category-wise Analysis

By Product Type Insights

Barley holds approx. 63% share as of 2025, emerging as the dominant product type in the North America roasted grain ingredients market due to its versatility, malty flavor, and wide application in beverages, bakery, and functional food formulations. Its balanced nutritional profile, rich in fiber and antioxidants, aligns with the region’s preference for wholesome and clean-label ingredients. Roasted barley’s aroma and deep color make it a key base for caffeine-free coffee substitutes and malt-based beverages. Soybean-based roasted ingredients are gaining attention for their protein content, while roasted wheat is valued for its mild flavor in breakfast cereals. Corn-based roasted grains, on the other hand, are expanding in snack and ready-to-eat formulations targeting flavor diversity and texture enhancement.

By Nature Insights

Organic roasted grain ingredients are projected to achieve a CAGR of 4.9% during the forecast period. It is driven by rising consumer awareness of chemical-free, sustainably sourced foods. As shoppers increasingly scrutinize ingredient origins, demand for grains grown without synthetic fertilizers or pesticides is accelerating. Organic roasted barley, wheat, and corn are gaining traction in clean-label snacks, plant-based beverages, and specialty bakery products catering to the wellness-focused demographic. The growing preference for traceable supply chains and USDA-certified organic labeling further enhances consumer trust. With food and beverage manufacturers reformulating portfolios to meet eco-conscious standards, organic roasted grain ingredients are evolving from niche health products to mainstream functional components in the region’s evolving food landscape.

Competitive Landscape

The North America roasted grain ingredients market is witnessing dynamic evolution as consumer demand moves toward plant-based, functional, and clean-label applications.

In the U.S., ingredient suppliers are collaborating with craft brewers and non-dairy beverage developers to incorporate roasted barley and wheat extracts for deeper flavor profiles and nutritional appeal. Canada is seeing growth in roasted grain flour used by food processors to enhance aroma and texture in baked goods and snack bars. Leading companies such as Briess Malt & Ingredients Co. and Siemer Milling Company are expanding production capacities while startups focus on specialty roasting techniques and sustainable sourcing. Across both countries, the trend toward premiumization and clean-label credentials is amplifying interest in roasted grain ingredients as key differentiators in the food & beverage space.

Key Industry Developments:

• In October 2025, the U.S. Grains & BioProducts Council (USGBC) led a trade mission to Vietnam and Thailand to promote U.S. malt and barley across Southeast Asia’s expanding brewing sector. The delegation, including Briess Malt & Ingredients Company and other key suppliers, participated in Brew Asia 2025 in Bangkok, strengthening commercial ties and advancing export opportunities for U.S. barley and craft malt in emerging beer markets.
• In March 2025, STAR and Siemer Milling Company renewed their partnership to launch the 2025 Siemer-STAR Producer Rewards Payment Program across Illinois, Indiana, and Kentucky. The initiative offers financial incentives to farmers based on their STAR Ratings, encouraging the adoption of conservation practices that enhance soil health and protect water quality.
• In October 2024, malt grain producer Muntons secured a £83.8 million funding package from HSBC UK under its Sustainability Improvement Facility. The financing links borrowing costs to Muntons’ EcoVadis Sustainability Rating, supporting the company’s transition toward lower-carbon operations and advancing its long-term environmental goals.

Companies Covered in North America Roasted Grain Ingredients Market

• Boortmalt
• Briess Malt & Ingredients
• Bunge Limited
• Epiphany Craft Malt
• Great Western malting Co.,
• Malteurop Group
• McGeary Organics, Inc.
• Mennel Milling
• Muntons Malted Ingredients Inc.
• Proximity Malt
• Rahr Malting Company
• Riverbend Malt House
• Siemer Milling Company
• Simpsons Malt
• Weyermann Specialty Malting
• Others