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North America Mobile Health Market

North America Mobile Health Market Size, Share and Growth Analysis by Service Type, by Device Type, by Stakeholder, and by Country for 2024-2031

North America Mobile Health Market Size and Share Analysis

The North America Mobile Health Market is estimated to value at US$181.5 Bn by the end of 2031 from US$38.7 Bn estimated to be recorded in 2024. The market is expected to secure a CAGR of 24.7% in the forthcoming years from 2024 to 2031.

Market Attributes

Key Insights

North America Mobile Health Market Size (2024E)

US$38.7 Bn

Projected Market Value (2031F)

US$181.5 Bn

Value CAGR 2024 - 2031

24.7%

Value CAGR 2019 - 2023

21.5%

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Market Introduction and Trend Analysis

The integration of mobile and wireless technologies is poised to revolutionize healthcare delivery not only globally but also within North America. With over 7 billion mobile telephone subscriptions worldwide, and over 70% in low- to middle-income countries, mobile phones have become ubiquitous tools for communication and access to information. In many areas, the prevalence of mobile phones surpasses even access to clean water, highlighting the immense potential for leveraging these devices to improve healthcare accessibility and delivery.

Moreover, the pressing challenge of noncommunicable diseases (NCDs), which account for 71% of all deaths globally, underscores the need for innovative approaches to healthcare. To address this, the Be He@lthy, Be Mobile (BHBM) initiative, launched by the World Health Organization (WHO) and the International Telecommunication Union (ITU), has been instrumental. BHBM works with governments to scale up targeted client communication messaging services for NCDs and their risk factors, demonstrating tangible positive impacts on users' health.

In North America, where mobile technology adoption is widespread, there is a unique opportunity to harness these advancements to enhance healthcare services. By adapting proven initiatives like BHBM, the region can effectively address the rising burden of NCDs and improve overall health outcomes. This document presents an implementation guide for the adaptation of the BHBM initiative, specifically focusing on the integration of Doing What Matters in times of Stress (DWM) into mobile health platforms. Through this adaptation, North America can unlock the full potential of mobile technology to promote health and well-being across the continent.

Historical Growth and Course Ahead

The mobile health market in North America has grown significantly in recent years and is expected to do so at a rapid rate going forward. The primary drivers of this increase include the growing demand for point-of-care and tailored healthcare solutions, as well as the rising use of smartphones and technical advancements.

The market's growth was significantly accelerated by the COVID-19 pandemic, as demand for remote healthcare services increased. Additional factors driving market expansion were government initiatives and the creation of mobile apps for information about pandemics.

Artificial intelligence (AI) and data analytics play critical roles in the mHealth sector. These technologies aid in the analysis of enormous amounts of health data, resulting in predictive insights, individualized treatment plans, and early diagnosis of potential health disorders. AI-powered applications, such as respiratory monitors and mental health assessment tools, are more common, improving the precision and efficiency of healthcare services.

The market is poised for further growth driven by continued innovation in product design and performance standards, addressing emerging needs in hybrid work environments and promoting healthier, more efficient workspaces.

Key Trends and Innovations in the Market

  • RPM is one of the most significant trends in the mHealth market. This technology allows healthcare providers to monitor patients' health data in real-time outside of traditional clinical settings, which is particularly beneficial for managing chronic diseases such as cardiovascular conditions and diabetes.
  • mHealth apps have become increasingly popular, with applications ranging from fitness and wellness tracking to disease management and telemedicine.
  • Wearable devices such as smartwatches and fitness trackers are increasingly being integrated into mHealth solutions.
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Dynamics Shaping the North America Mobile Health Market

Key Growth Drivers

Increasing Use of Smartphones and Wearable Devices

Smartphones are almost ubiquitous, providing an easily accessible platform for mHealth applications. Wearables provide continuous health data collecting, making monitoring easier. These gadgets can monitor a variety of health metrics, including heart rate, activity level, sleep patterns, and blood sugar levels (for some wearables). This data is valuable to healthcare practitioners and encourages consumers to manage their own health.

A wide variety of mHealth apps are tailored specifically for smartphones and wearables. These apps use the data generated by the devices to offer features such as prescription reminders, personalized coaching, and remote consultations with medical professionals.

Smartphone and wearable device functionality is constantly improving due to technological advancements. This opens the door to new mHealth applications and more advanced data collection possibilities.

The growing popularity of smartphones market and wearables provides an ideal setting for the mobile health sector to develop in North America. As these devices become more sophisticated and connected with mHealth apps, we may expect additional breakthroughs in remote patient monitoring, tailored healthcare, and better health outcomes.

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Factors Impeding the Market Growth

Data Privacy and Security Concerns

Many mHealth apps capture highly sensitive personal health information (PHI).  Breaches or misuse of personal information can have devastating consequences for patients. Many consumers are hesitant to share their health information with mHealth applications due to worries about data security and potential illegal access.

Data privacy standards such as HIPAA (Health Insurance Portability and Accountability Act) in the United States and GDPR (General Data Protection Regulation) in some parts of North America can be complex and difficult for developers to understand. There are concerns about how much control consumers have over the data acquired by mHealth apps. Users expect clear information about how their data is used, stored, and shared. Addressing data privacy and security concerns is crucial for the continued growth of the North American mHealth market.  Building trust through robust security practices, clear data privacy policies, and user control over data can unlock the full potential of this transformative technology.

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Future Opportunities for Mobile Health Companies in the North America

Expanding Focus on Chronic Disease Management

Chronic diseases like diabetes, heart disease, and respiratory illnesses are a major healthcare concern in North America, placing a significant strain on healthcare systems. The aging population further intensifies this challenge, as chronic conditions become more prevalent with age.

Developing Specialized Apps: Create disease-specific mHealth apps that cater to the unique needs of different chronic conditions. A diabetes management app offering blood sugar tracking, medication reminders, and personalized meal plans.

Integration with Wearables: Leverage wearable technology like smartwatches and continuous glucose monitors (CGMs) to collect real-time health data for improved disease monitoring.

The rising prevalence of chronic diseases creates a significant demand for effective management solutions, making this a lucrative market for mHealth companies. Growing recognition of the value of mHealth in chronic disease management may lead to more favourable reimbursement policies from insurance companies.

By focusing on expanding the application of mHealth in chronic disease management, North American mobile health companies can address a critical healthcare need, contribute to a healthier population, and capture a significant share of this rapidly growing market.

Country-wise Analysis

U.S. to Account for the Significant Share in the Mobile Health Market?

The United States has one of the world's greatest healthcare expenditures, with major investments in health technology and digital health solutions. This financial commitment promotes the development and deployment of sophisticated mHealth technologies, resulting in improved healthcare delivery and patient outcomes.

The United States has a high prevalence of chronic diseases like diabetes, heart disease, and respiratory problems. These circumstances demand ongoing monitoring and management, which mHealth technologies effectively offer. The necessity to effectively manage chronic diseases fuels the demand for mHealth solutions.

Cananda to Exhibit Notable CAGR in the North America Mobile Health Market?

The Canadian government has actively promoted digital health initiatives and made investments in telehealth infrastructure. Programs such as the "Pan-Canadian Health Information Exchange" and other provincial digital health strategies help to integrate mHealth technologies into the healthcare system. This government support promotes the adoption and development of mHealth technologies.

Canada has a high proportion of smartphone ownership and internet access, which is critical for the efficient usage of mHealth applications. The extensive availability of high-speed internet throughout the country means that more people can access mHealth services, supporting industry growth.

Category-wise Analysis

Category

Projected CAGR through 2031

Service Type - Monitoring Services

 25.6%

Device Type - Remote Patient Monitoring Devices

 26.1%

Stake Holder - Healthcare Providers

 25.9%

Monitoring Services Remain the Top at Service Type Category

The fastest-growing service type in the North American mobile health (mHealth) market is Monitoring Services. This category includes remote patient monitoring devices, post-acute care services, and teleconsultation, which are gaining rapid traction due to the increasing prevalence of chronic diseases and the rising demand for remote healthcare solutions. Monitoring services leverage mobile technology to provide continuous health tracking and management, making them a crucial component of the mHealth market's expansion.

The widespread usage of smartphones and wearable devices, together with advances in mobile health applications, has a substantial impact on the rise of monitoring services. These services provide greater patient interaction, real-time health data tracking, and improved healthcare delivery, all of which are necessary for managing chronic illnesses and giving timely medical interventions.

Patient monitoring devices are leading in the device type category

Among the various device types in the North American mobile health (mHealth) market, remote patient monitoring devices are expected to experience the fastest growth. This growth is driven by the increasing adoption of remote monitoring technologies that enable continuous and real-time tracking of patient health data. These devices play a crucial role in managing chronic conditions and enhancing the quality of care by providing timely and accurate health information to healthcare providers.

Furthermore, the overall market for remote patient monitoring devices is being propelled by technological advancements, the rising prevalence of chronic diseases, and the growing emphasis on reducing healthcare costs through preventative care and remote management solutions.

Healthcare Providers Remain the Top at Stake Holder Category

Healthcare providers are increasingly incorporating telemedicine solutions to offer remote consultations and personalized treatment plans, which enhances patient access to healthcare and improves outcomes.

Providers are leveraging digital health tools such as remote patient monitoring devices, digital therapeutics, and AI-powered health apps to streamline care delivery and enhance patient engagement.

There is a growing emphasis on patient-centred care, where healthcare providers utilize mHealth technologies to provide more tailored and accessible healthcare services, thus driving the adoption of these technologies?

Top Industry Players in the North America Mobile Health Market

  • Veradigm (Allscripts Healthcare, LLC)
  • Apple Inc.
  • AT&T Inc
  • Oracle (Cerner Corporation)
  • Boston Scientific Corporation
  • Cisco Systems Inc.
  • Koninklijke Philips N.V.
  • Medtronic PLC
  • MobileSmith
  • Samsung Healthcare Solutions
  • eClinicalWorks
  • Care Innovations, LLC.
  • Telus Health

Recent Developments in the North America Mobile Health Market

  • In July 2022, AmerisourceBergen announced DTx Connect, a fully integrated ordering, dispensing, and fulfilment platform aimed at improving patient access to physician-ordered digital medicines and diagnostics. DTx, a rapidly growing subsection of digital health, employs software to provide clinical treatments directly to patients in order to treat, manage, or prevent a variety of illnesses and disorders, including diabetes and behavioural health difficulties.
  • In May 2022, The University of Virginia (UVA) Health developed HOPE (Heal, Overcome, Persist, Endure), a smartphone application aimed at providing patients with accessible and effective remote care.

North America Mobile Health Market Report Scope & Segmentation

Attributes

Details

Forecast Period

2024 to 2031

Historical Data Available for

2018 to 2023

Market Analysis

US$ Billion for Value

Key Country Covered

  • US
  • Canada
  • Rest of North America

Key Market Segments Covered

  • Service Type
  • Device Type
  • Stake Holder
  • Region

Key Companies Profiled in the Report

  • Veradigm (Allscripts Healthcare, LLC)
  • Apple Inc.
  • AT&T Inc
  • Oracle (Cerner Corporation)
  • Boston Scientific Corporation
  • Cisco Systems Inc.
  • Koninklijke Philips N.V.
  • Medtronic PLC
  • MobileSmith
  • Samsung Healthcare Solutions
  • eClinicalWorks
  • Care Innovations, LLC.
  • Telus Health.        

Report Coverage

  • Market Forecast and Trends
  • Company Share Analysis
  • Competitive Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

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Available upon request

North America Mobile Health Market Segmentation

By Service Type

  • Treatment Services
    • Independent Aging Solutions
    • Chronic Disease Management
  • Diagnostic Services
  • Monitoring Services
    • Remote Patient Monitoring Devices
    • Medical Call Centres Manned by Healthcare Professionals
    • Telemedicine Solutions
    • Post Acute Care Services
  • Wellness and Fitness Solutions
  • Others

By Device Type

  • Blood Glucose Monitors
  • Cardiac Monitors
  • Hemodynamic Monitors
  • Neurological Monitors
  • Respiratory Monitors
  • Body and Temperature Monitors
  • Remote Patient Monitoring Devices
  • Others

By Stakeholder

  • Mobile Operators
  • Healthcare Providers
  • Application/Content Players

By Country

  • US
  • Canada
  • Rest of North America

- Companies Covered in This Report -

- Frequently Asked Questions -

Companies in this market differentiate themselves through the breadth and depth of a company’s product portfolio. Those offering a wide range of mHealth solutions, including remote patient monitoring devices, telemedicine platforms, diagnostic tools, and wellness apps, can cater to a broader market.

Some of the key players operating in the market are Veradigm (Allscripts Healthcare, LLC), Apple Inc., AT&T Inc, and Oracle (Cerner Corporation).

The US currently holds the largest revenue share of the market for mobile health in North America. The high population base and increasing disposable income in US significantly boost demand for mobile health market.

The rapid growth in the use of smartphones and wearable devices is a primary factor driving the current surge in demand for mobile health (mHealth) in the US due to advanced capabilities of Smartphones and integration with wearable devices.

Monitoring Services segment records a significant market share as of 2024.

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