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North America Flaxseed Market

North America Market Study on Flaxseed: Customers Prefer Gluten-free Products for Better Health to Bolster Market Growth

North America Flaxseed Market Segmented By Milled Flaxseed, Whole Flaxseed, Flaxseed Oil Types in Bakery Products and Cereals, Energy Bars, Flaxseed Meal Powders, Supplements, Flour, Animal Food

Flaxseed Market Outlook (2023-2033)

The North American market for flaxseed is anticipated to expand at a value based CAGR of 3.7% and and have an upsurge in its current valuation from US$ 1,690.4 Mn to US$ 2,440.7 Mn by the end of 2033.

Flaxseed Market Size (2023E)

US$ 1,690.4 Mn

Projected Sales of Flaxseed (2033F)

US$ 2,440.7 Mn

Value CAGR (2023-2033)

3.7%

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Flaxseed Consumption Demand Analysis (2018-2022) Vs. Market Estimations (2023-2033)

During the historical period of 2018-2023, the North American flaxseed market registered a value of US$ 1,690.4 Mn in 2023 having a value-based growth rate of 3.2%. The flaxseed market in North America is projected to grow at a steady rate during the forecast years owing to the organized retail sector in North America, hypermarkets and supermarkets are anticipated to boost the sales of flaxseed and flaxseed-based products in the region.

The evolution in the plant-based segment has largely stood by the typical emergence of the ‘flexitarian’ customers, as well as the growing number of vegans, as consumers respond to a combination of moral, ecological and fitness concerns. Moreover, the growing demand for new products has driven a momentous increase in the invention of new product lines for flaxseed-based products by multinational brands.

The high disposable income along with rising health consciousness among the consumers, and high level of consumer awareness are augmenting the growth of the flaxseed market. Health concerns such as concerned heart health, obesity, and rising interest in leading healthy lifestyle are some of the key aspects driving the popularity of flaxseed products in North America.

In North America, the U.S. is expected to remain frontrunners in the consumption of flaxseed and is expected to grow at a value CAGR of 3.7%. The North American market for flaxseed is projected to reach a valuation of US$ 2,440.7 Mn during the forecast period.

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What are the Key Trends in the Market for Flaxseed?

Major Research on Flaxseed Applications Influencing Market Growth

Key manufacturers in collaboration with numerous public research universities, research centres, and agricultural institutes across the U.S. are actively researching the potential applications of flaxseed, as it is an underutilized crop having plenty of potential benefits. Constant research for increased application of flaxseed in the food industry, as edible oil, pharmaceuticals, and feed industries, is being carried out along with its potential applications in the cosmetic industry.

The Linseed Farm has already introduced cream and soup made from flaxseed oil, as it helps treat eczema, psoriasis, rosacea, acne and aging skin. Further research for increased application in the cosmetic industry is also being carried out. Along with research for increased applications, research for improving the processing method is being done for utilizing the entire flaxseed.

Bioriginal Food & Science Corp., a major player in the flaxseeds market, has collaborated with Health Canada and University of Saskatchewan to carry out research to increase the applications of flaxseed.

“Flaxseed as Cheap Alternative to Guar Gum to Bolster Sales for Food Applications”

The mucilaginous quality of flaxseeds, makes them a good thickening agent. Since it immediately expands into a mucilage after readily absorbing water, it acts as glue to tie the recipes together. Ground flaxseeds are generally used as a thickening agent for the purpose of baking breads, pie crust, cookies, and crackers.

ingredients together, along with being rich in nutrition and providing health benefits such as lowering cholesterol and blood triglycerides, apart from the benefit of being suitable for diabetic patients. Other thickening agents like agar, guar gum, and xanthan gum lies on the higher side of the price scale, making flaxseed a cheaper alternative for thickening in numerous applications such as bakery and other food products.

Bioriginal Food & Science Corp provides XanFlax, a product derived from flaxseed meal and has the advantages of being a clean-label products as well as having a favorable nutritional profile for baking applications.

“Increased Demand from Nutraceuticals and Functional Food Producers to Increase Sales Opportunity for Flaxseed”

The authorised health claim that whole and ground flaxseed can lower cholesterol has increased demand for flaxseed in functional foods and nutraceuticals. Since flaxseeds are a good source of lignans as well as ALA, they are also recognised to benefit women's health and prevent cancer. By blocking enzymes involved in hormone metabolism, lignans play a role in cancer prevention by preventing the growth and spread of tumour cells.

With numerous health benefits of flaxseeds, increased demand of functional food and nutraceutical manufacturers producing energy bars and supplements from flaxseeds is creating opportunities for the manufacturers of flaxseeds that allows them to increase the product offerings to different producers. The increased product offering would also help the flaxseed producers to increase their consumer base worldwide.

“Emerging Markets to Mark Increased Sales Opportunity for Key Players”

The awareness about quality food that contributes to healthy lifestyles is increasing among consumers in developing nations. Consumers here have the ability to spend on nutritional and plant-based proteins, which are available in flaxseeds, which have potent weight losing and cholesterol reducing properties. This has marked an opportunity for manufacturers to increase their market share by exporting to emerging markets including Asia Pacific and African countries.

Some of the key manufacturers are conducing various sales promotion strategies to increase awareness about the benefits of flaxseeds and increasing sales in different emerging markets. The increased urbanization and population of emerging economies like India, Thailand and China in Asia Pacific makes it an opportunity for other key players to enter the untapped markets.

TA Foods Ltd. showcases its product offerings at trade shows held across countries such as China, Indonesia, and Korea, which helps the company in gaining important contacts to grow its market in Asia Pacific.

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Country-wise insights

Which Country in North America is accounting for the Highest Market Share?

In North America, the U.S. flaxseed market dominated the overall market in the North America region in 2022, and it is also expected to continue its dominance over the forecast period between 2023 and 2033, as compared to that of Canada flaxseed market.

The flaxseed market share of U.S. is relatively higher as compared to Canada is due to the fact that U.S. has higher concentration of suppliers, manufacturers, distributers, due to the demand of the flaxseed and flaxseed-based products for functionality as well as health benefits. The utilization of this flaxseed in bakeries & confectioneries, snacks, dairy products, and beverages is also a triggering factor that is up surging demand of the product in U.S.

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Category-wise insights

Which End Use Segment is expected to have the Largest Market Share in North America Flaxseed Market?

Based on the end use segment, the flaxseed market is segmented into food industry, animal feed, nutraceuticals, industrial, and retail/households. Among these, animal feed industry is expected to be the dominating segment having the largest market share of around 38%. The demand of flaxseed in animal feed industry due to the fact that it is a useful source of nutrients for dairy cattle and beef being high in protein and an excellent source of essential fatty acids and energy.

Which Distribution Channel of Flaxseed is predicted to Show Maximum Growth?

The business to consumer category in the distribution channel segment shows great potential for growth in the forecast period having growth rate of 4.5%. However, the business to business segment is expected to hold the maximum share based on the utilization pattern of flaxseed in various end use industries such as industrial, animal feed, nutraceuticals and retail/households. The market share of the business to business segment is anticipated to be US$ 1,376.9 Mn in 2023 and is expected to have continued dominance in the future as well.

Competitive Dashboard

The key players in the North America flaxseed market are adopting strategies such as geographical expansion and innovative developments. Leading market players such as Archer Daniels Midland Company and Linwoods Health Foods are focused on expanding the product portfolio and establishing strategic alliances. Key players are also emphasizing on strengthening their capabilities to cater a large consumer base.

  • In December 2020, Bioriginal Food & Science Corp. announced the successful completion of the installation of its brand-new, cutting-edge bottling line, at its facilities in the Netherlands. This has given helped the company to offer finished products such as nutritional oils and enabled the company to expand its turnkey capabilities in the Asian and European markets.
  • In March 2020, The Linseed Farm attended the Wisborough Green Farmers Market to increase its brand awareness among local customers in the U.K. This strategy move allowed the company to increase its brand awareness among the local consumers and have a large consumer base as a result.
  • In August 2018, Archer Daniels Midland (ADM) Company focused on strengthening its global footprint with the acquisition of Brazilian oilseed facilities. The company reached an agreement to acquisition the assets of a Brazil-based Algar Agro that also included oilseeds processing facilities in Porto Franco in Maranhão, and Uberlândia in the state of Minas Gerais.
  • In March 2017, NOW Foods to respond to the continued growing demand for its products opened a 200,000 square foot distribution facility. To better support ongoing development and upcoming expansion, the company relocated its distribution activities from its Bloomingdale manufacturing plant to Roselle.

Flaxseed Industry Report Scope

Attribute

Details

Forecast period

2023-2033

Historical data available for

2018-2022

Market analysis

USD million for value

Key regions covered

North America

Key countries covered

U.S., Canada

Key market segments covered

  • Nature
  • End Use
  • Type
  • Distribution Channel
  • Region

Key companies profiled

  • Archer Daniels Midland Company
  • AgMotion Inc.
  • Linwoods Health Foods
  • Bioriginal Food & Science Corp
  • CanMar Foods Ltd.
  • Waltanna Farms
  • TA Foods Ltd.
  • Shape Foods Inc.
  • Prairie Flax Products Inc.
  • NOW Foods
  • Bio Oils
  • Zeghers Canada
  • Vandaele Seeds Ltd.
  • Premium Gold Flax
  • Johnson Seeds Ltd.
  • The Linseed Farm
  • Adora Farm
  • Oy Linseed Protein Finland Ltd.
  • Viva Naturals
  • Flax Farm Ltd.

Report coverage

  • Market forecast
  • Company share analysis
  • Competition intelligence
  • DROT analysis
  • Market dynamics and challenges
  • Strategic growth initiatives

Customization & pricing

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Flaxseed Industry Research by Category

By Nature:

  • Organic
  • Conventional

By End Use:

  • Food Industry
    • Dairy products
    • Snacks & Cereals
    • Bakery & Confectionery
    • Beverages
    • Others
  • Nutraceuticals
  • Animal Feed Industry
  • Retail/Household
  • Industrial

By Type:

  • Whole
  • Powder
  • Oil
  • Others

By Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail

By Country:

  • U.S.
  • Canada

- Companies Covered in This Report -

  • CanMar Foods Ltd.
  • AgMotion, Inc
  • Bioriginal Food & Science Corp.
  • Waltanna Farms
  • TA Foods Ltd.
  • Linwoods Health Foods
  • Prairie Flax Products Inc.
  • Premium Gold Flax.
  • Vandaele Seeds
  • Zeghers Canada
  • Archer Daniels Midland Company
  • NOW Foods
  • Shape Foods Inc.
  • Johnson Seeds
  • Bio Oils
  • The Linseed Farm
  • Oy Linseed Protein Finland Ltd
  • Adora Farm
  • Viva Naturals.
  • Flax Farm Ltd

- Frequently Asked Questions -

The North America market for Flaxseed has a value of US$ 1,690.4 Mn in 2023.

The North America market for Flaxseed has a value CAGR of 3.4% from 2018-2022.

The North America market for Flaxseed has a value of US$ 2,440.7 Mn in 2033.

The North America market for Flaxseed has a value CAGR of 3.7% from 2023-2033.

The top players in the North America flaxseed market includes Archer Daniels Midland Company, AgMotion Inc., Bioriginal Food & Science Corp, CanMar Foods Ltd., Vandaele Seeds, and others.

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