Dry Molasses Market

Global Market Study on Dry Molasses: Rising Consumer Demand for Natural Sweeteners Increasing Scope of Dry Molasses

About the Report

Sales of dry molasses are rising due to increasing use in the animal feed industry as a feed mix with high nutritional content and flavor. Persistence Market Research’s report also analyzes the increasing use of dry molasses in the crop protection industry, owing to their high carbohydrate and mineral content that leads to healthy crop production. The scope of the report covers the consumption assessment of dry molasses produced from sugarcane, sugar beet, and other sources in the powdered and flakes form, for application in different end-use industries such as food & beverages, nutraceuticals, animal feed, and crop protection. 

Manufacturers’ effort in offering high-quality dry molasses for specific end-use industries is a major driver that is expected to propel demand over the forecast period of 2020 to 2030. The report also talks about the factors responsible for rapid growth across South Asia and East Asia, and also analyzes the impact COVID-19 has had on the food ingredients market in general, and the dry molasses market in particular.

Find Out More about the Report Coverage

Companies

  • International Molasses Corporation
  • Standish Milling
  • Alltech
  • Archer Daniels Midland Company
  • Pestell Nutrition Inc.
  • Nature's Creation
  • Zook Molasses Company
  • ACI Animal Health
  • Westway Feed Products
  • Provet Pharma Private Limited
  • Rocky Mountain Spice Company
  • Prescribed For Life
  • NPK Industries
  • Great American Spice Company
  • Triple Crown Nutrition, Inc.

Why are Future Projections for Dry Molasses Brighter than Historical Trends?

From 2015-2019, the dry molasses market experienced a value growth of 3.4%. Sales were high to the animal feed industry, accounting for around 60% market share. Dry molasses offering quick energy and an excellent source of minerals to farm animals found substantial demand from the animal feed industry. Cost-effective management of feed by including dry molasses is a vital factor contributing toward an increased market share of dry molasses for animal feed purposes. 

However, awareness regarding the benefits of dry molasses for use in food & beverage products is also increasing. The trend of moving toward sugar substitutes and natural sweeteners is expected to propel demand for dry molasses from the food & beverage industry, with the value expected to reach around US$ 110 Mn by the end of 2030. In South Africa and GCC countries, demand for affordable and nutritious sweeteners is increasing, which is a promising factor for the expansion of the dry molasses market size across these countries. Overall, the market is expected to expand even faster over the coming years, at a CAGR of close to 5% through 2030.

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Will Use of Dry Molasses as Natural Sweetener Support Market Growth?

The way consumers are perceiving natural food ingredients can be seen in their purchasing patterns, which are changing continuously with time. Adequacy of natural products and health benefits associated is the most affecting factor for the expansion of the natural sweeteners market. Customer preferences have been influenced by natural sweeteners, the reason being, growing population that is suffering from various diseases and being allergic to synthetic sweeteners.

Growing consumer preference for natural products has increased demand for dry molasses. Natural sweeteners are less refined when compared to table sugar, and have more vitamins, minerals, and antioxidants. Thus, food & beverage industry players are seeking alternatives for artificial sweeteners, owing to their added health benefits. Use of artificial sweeteners in different processed food products is also being carefully observed by regulatory bodies across regions.

Thus, rise in demand for natural sweeteners among food industry players is increasing the use of dry molasses as a sweetening agent in the industry, with an expected value growth of approximately 6% over the next ten years%.

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Is Rising Health Consciousness a Factor Driving Demand for Dry Molasses?

Consumer awareness about the health implications of high-sugar diets has grown over recent years. Rising cases of obesity, diabetes, and other diseases is commonly linked to high sugar content in the diet.

Sugar substitutes that offer more health benefits have seen an increase in demand over the years. One such product is a rare sugar, which is used for the production of sugar substitutes such as allulose, allose, and melezitose. These are naturally found in molasses, and provide a very low calorific value. Thus, with rising awareness and more food industry players using such products to produce low-sugar products, demand for dry molasses is expected to surge, globally.

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How is Shifting Consumer Preference toward Non-GMO products Favoring Demand for Dry Molasses?

Increasing fear among consumers about the ill-effects of GMO food products has surged demand for non-GMO food products. Increasing number of consumers seeing non-GMO products as a safer and healthier option is helping drive their demand. Growing health problems and demand for healthy food products have also impacted the buying behavior of consumers. They are increasingly demanding natural food products that do not involve any genetic modifications, thus compelling food & beverage manufacturers to use non-GMO ingredients and various certifications to assure consumers about the good quality of their products.

  • Nature's Creation offers granules of molasses that are used in flavoring foods and dishes such as gingerbread, pies, different types of puddings, and Boston baked beans. It is natural and minimally-processed, and maintains natural vitamins and minerals found in sugarcane, along with being non-GMO certified.

Will Convenience Offered by Dry Molasses Over Liquid Molasses Mark an Opportunity for Manufacturers?

Dry molasses is converted into free-flowing and non-sticky powder from liquid molasses, using technologies such as spray drying. It offers more feasibility when used in the powdered form as compared to the liquid form, due to the sticky nature of liquid molasses. This is also easier to transport and export to different countries. Dry molasses also have an extended shelf life as compared to liquid molasses. Thus, convenience offered to manufacturers is expected to increase its use in different industries.

What are the Challenges Faced by Dry Molasses Manufacturers?

Dry molasses are widely used for application in the crop protection industry. There is growing demand for natural fertilizers in the agriculture sector, owing to increased consumer awareness. Thus, the crop protection industry has a large potential for dry molasses products. However, stringent entry regulations in the crop protection industry are expected to hamper the growth of dry molasses in this industry.

Regulations imposed by authorities require new and more stringent studies. With major countries/regions such as the EU, the U.S., and OECD members implementing these requirements, other countries such as Brazil, China, and India have also developed their own regulations. Thus, countries imposing safety regulations on crop protection products may affect the growth of dry molasses in the crop protection industry. Also, availability of a large number of sweeteners may affect demand for dry molasses in the food & beverage industry, to some extent.

Country-wise Analysis

Why is 50% of Latin America’s Market Share Accounted for by Brazil?

Brazil is one of the largest producers of sugarcane and counts amongst the biggest exporters of sugar in the world. Sugarcane production is one of the key components of growing the country’s economy. Technological progress has enabled new varieties, mechanizations, and different cropping practices for sugarcane production in the country. High sugarcane production has led to high production of molasses as well with the country, ranking it second in the world for molasses. High production volume has enabled increased use of molasses for different end-use industry across the country.

Why Will Dry Molasses Usage Grow Significantly in Indonesia?

Indonesia ranks amongst the top 10 countries producing sugarcane, globally.  Indonesia’s increasing appetite for processed food is witnessing large-scale expansion by the country’s processed food producers, which require sugar for production purposes. The government in Indonesia is making headway for improving the competitiveness of the local sugar industry, creating a way for increased production of molasses.

The Indonesian government is making efforts to streamline synergy and cooperation between sugar cane producers and farmers for obtaining high yield of molasses. Awareness regarding the high nutritional content of dry molasses for use in different food products is increasing in the country. Dry molasses, in the powdered form, has an intense flavor and aroma, ideal for adding in food products. Thus, food manufacturers in Indonesia are expected to increasingly include dry molasses in their products, and the market in the country is expected to witness a value growth of nearly 7% CAGR over the next ten years.   

Category-wise Insights

Will Customer Preference for Natural Sweeteners Benefit Growth of Dry Molasses in the Confectionery Industry?

Changing consumer preference toward healthy food products has increased demand for natural sweeteners from confectionery manufacturers. Dry molasses is produced as a by-product of sugar, and have a high percentage of sugar. Thus, use of dry molasses as an affordable sweetening agent is increasing for different confectionery products. In the confectionery industry, dry molasses is included while producing candies, chocolates, and bars, owing to the natural flavor and texture provided to the end products. Thus, manufacturers are increasing the use of dry molasses as a healthy alternative to sugar for application in confectionery products.

How Will Rise in Demand for High-yielding Animal Feed Products Bolster Growth of Dry Molasses?

Feed prices have become prohibitively high, which has caused farmers to look for low-cost alternatives, increasing demand for animal feed products that offer high yield and improve animal performance. Dry molasses are widely used as animal feed in developing countries such as India and Thailand, where it is mixed with regular feed to increase overall nutritional value.

Dry molasses helps in boosting the energy of animals, which increases milk production. It also strengthens the bone structure of livestock and helps increase their weight. Moreover, it is beneficial for microbial growth and nutrient metabolism in rumen. Thus, with increasing demand for healthy animal feed products, demand for dry molasses for animal feed is expected to increase during the forecast period, at a value growth of 4.4% CAGR through 2030.

  • Westway Feed Products, a leading animal feed company, offers dry molasses as a key animal feed product. Livestock supplements offered by the company are formulated to provide a consistent source of supplemental nutrients to bridge the gap between what forages/ feedstuffs provide and what livestock need.

Competition Landscape

Persistence Market Research has profiled the following prominent dry molasses manufacturers in its report:

  • International Molasses Corporation
  • Standish Milling Company, Inc.
  • Alltech
  • Pestell Nutrition Inc.
  • Nature’s Creation
  • ACI Animal Health
  • Provet Pharma Private Limited
  • Westway Feed Products
  • Rocky Mountain Spice Company
  • Archer Daniels Midland Company
  • Prescribed For Life
  • NPK Industries
  • Great American Spice Company
  • Triple Crown Nutrition, Inc.
  • Zook Molasses Company

Manufacturers operating in this space are expected to witness increased demand, majorly from South Asia and East Asia. Increasing need of including natural and nutritive ingredients in different products is expected to draw manufacturers’ attention toward including dry molasses in their products. Companies such as International Molasses Corporation, Nature’s Creation, and others are trying to offer dry molasses for segment-specific end-use industries.

Manufacturers such as International Molasses Corporation are focused on increasing production capacity, along with adopting advanced technology to cater to an increasing consumer base.

  • In 2020, International Molasses Corporation opened its new state-of-the-art drying plant at its Ohio manufacturing facility. It includes an innovative vacuum belt dryer that expedites turnaround time and provides complete in-house control.
  • In 2018, Archer Daniels Midland Company invested in state-of-the-art technologies and established modern, interdisciplinary organizational units, and additional routes to ensure greater customer proximity.

Report Scope

Attribute

Details

Forecast Period

2020-2030

Historical Data Available for

2015-2019

Market Analysis

US$ Mn for Value & Tons Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Vietnam
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa

Key Segments Covered

  • Source
  • Form
  • End Use
  • Distribution Channel
  • Region

Key Companies Profiled

  • International Molasses Corporation
  • Standish Milling Company, Inc.
  • Alltech
  • Pestell Nutrition Inc.
  • Nature’s Creation
  • ACI Animal Health
  • Provet Pharma Private Limited
  • Westway Feed Products
  • Rocky Mountain Spice Company
  • Archer Daniels Midland Company
  • Prescribed For Life
  • NPK Industries
  • Great American Spice Company
  • Triple Crown Nutrition, Inc.
  • Zook Molasses Company

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Key Questions Answered in Report

  • Which is the most lucrative market for the sales of dry molasses?

As per Persistence Market Research’s projections, China is expected to offer significant value CAGR over the forecast period. Established livestock industry in the country is increasingly demanding nutritious and affordable alternatives for adding value to feed, thus offering an opportunity for dry molasses manufacturers in the country. 

  • Which is the most used source for dry molasses?

Sales of dry molasses sourced from sugarcane are the highest and account for around 90% market share, owing to high production volume of sugarcane used for making refined sugar.

  • Which are some of the leading companies offering dry molasses?

Companies such as International Molasses Corporation, Standish Milling Company, Inc., Alltech, Pestell Nutrition Inc., Westway Feed Products, Archer Daniels Midland Company, International Molasses Corporation, and others are some of the key players offering dry molasses for different end-use industries.

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Key Market Segments

Source

  • Sugarcane
  • Sugar Beet
  • Others

Form

  • Powder
  • Flakes 

End Use

  • Food & Beverages Industry
    • Bakery & Confectionery
    • Dressings, Seasonings & Sauces
    • Snacks & Cereals
    • Beverages
    • Others
  • Nutraceuticals
  • Crop Protection
  • Animal Feed
  • Others

Distribution Channel

  • Business to Business
  • Business to Consumer
    • Hypermarkets/ Supermarkets
    • Food & Drink Specialty Stores
    • Convenience Stores
    • Online Retail
    • Others

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

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