Global Market Study on Rice Protein: Perceived Health Benefits of Plant-based Products to Favor Augmenting Demand


Rice Protein  Market
  • Published On : Feb-2019 |
  • Pages : 185 Pages |
  • Format : Rice Protein  Market Rice Protein  Market Rice Protein  Market Rice Protein  Market

 Protein deficiency continues to prevail as a major issue, in both developing and developed countries. High price point and fluctuating supply scenario associated with the animal proteins have led to rise in the demand for economical sources of protein, compelling consumers to develop interest in plant-sourced protein, as they are readily available at a relatively lower price. Rice is the staple food of a majority of the global population and caters to their carbohydrate and protein needs.

In recent years, rice has reemerged as an important source of high-quality protein. Rice protein helps address the dietary needs of humans with its unique nutritive value. Rice protein is extracted from rice bran as well as rice endosperm, which are prime by-products of rice processing. Rice protein is increasingly being used in various foods and beverages, energy and sports supplements, infant food formulations, and animal and pet foods.

rice protein market

Rice Protein Market: Insights and Outlook

By the source of rice protein, rice bran is likely to hold a high market share, dominating over the rice endosperm segment, owing to high protein content as well as lower prices. Rice bran is a by-product of rice processing, and hence, is easily available in most parts of the world. Rice bran holds a high concentration of protein as compared to rice endosperm. However, due to lower processing for the application of rice protein in the food industry, rice protein from endosperms is preferred in a few applications.

The growing demand for plant-based protein in sports and energy supplements is one of the main factors driving the growth of the global rice protein market. Rice protein is hypoallergenic, and thus, is less likely to cause any allergies, especially in babies and infants. Thus, there is huge demand for rice protein from the infant food industry. The infant food segment in the global rice protein market is expected to grow at a healthy CAGR of 7.6% over the forecast period.
The conventional rice protein is expected to exhibit a large market share owing to the less expensive price point as well as ready availability. The organic rice protein segment is however more likely to witness strongly growing demand in the near future – especially owing to increasing consumer inclination towards healthful food consumption, backed by improving spending capacity.

Protein Blends Attracting a Widening Consumer Base

Blending is considered beneficial, both functionally and economically. Rice protein, on its own, cannot meet the human need for amino acids. As such, rice protein is often blended with various plant based and dairy proteins sources. Rice protein is often blended with pea protein, as together, they can complete the essential amino acid profile required by humans. This growing preference for protein blends is expected to boost the growth of the global rice protein market.

Lifestyle-related Diseases – Creating a Catalytic Effect on Market Growth

Lifestyle-related diseases such as obesity, diabetes, and various heart-related diseases are on the rise. Unhealthy lifestyles led by consumers cause all these conditions, and but considered curable or preventable with certain lifestyle changes as well as better diets. Many such health conditions occur due to the over-consumption of high fat as well as low nutrition food products. Increasing awareness regarding these factors is leading to the increased global demand for food products enriched with ingredients such as rice proteins that are also low in calories, trans-fats, and sugar.

High Demand for Vegan and Vegetarian Products Driving Growth of Plant Protein Market

Along with cumulating consumer sentiments, health consciousness is also oriented towards consuming food that is guilt-free in order to protect the environment. Vegan food products such as rice protein have gained considerable traction in the market, and hence, consumers are opting for more plant-based products such as rice protein. Rice protein satiates multiple consumer demands, such as vegan, gluten-free, and high-protein food products. In recent times, rice protein has gained a considerable grip over the market, especially in the sports and energy nutrition segment.

Global Rice Protein Market: Regional Outlook

The global rice protein market has been segmented on the basis of regions such as North America, Latin America, Asia Pacific, Europe, and the Middle East & Africa. The market in North America currently holds a prominent share in the global rice protein market. However, a region will grow at slower pace as compared to others, being a mature market. The rice protein market in the APAC region is expected to exhibit high growth, owing to the growing functional and fortified food market. The use of plant protein in edible films, flavor enhancers, as well as meat analogs is one more factor boosting the growth of the rice protein market. The rice protein market in Latin America is expected to grow at a decent CAGR, owing to the growing demand for fortified foods and beverages.

 Rice Protein Market: Introduction

The latest market report by PMR on the global rice protein market evaluates the trends, opportunities and current market scenario, and provides insights and updates about the corresponding segments involved in the global rice protein market during the forecast period 2018-2027. The global rice protein market report further exhibits the estimated data for 2018, and forecast data up to 2027 in the terms of value (US$ Mn) and volume (Tonnes). The present study exhibits the trends and market dynamics of the rice protein market in five major regions - North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa. The report also includes the study of the current issues with consumers, and various future opportunities for the rice protein market.

Rice Protein Market: Report Description

The report explores the global rice protein market for the period 2018–2027. The primary objective of the global rice protein market report is to provide insights into the opportunities in the market that are consistently supporting the transformation of global businesses that are associated with rice protein. It is very important to consider that, in an ever wavering economy, we provide the estimated (Y-o-Y) year-on-year growth rate in addition to the compound annual growth rate (CAGR) for the overall forecast, to better understand the analysis and evaluation of the global rice protein market, and to discover equitable opportunities.

Yet another key feature of this report is that, the estimation of the global rice protein market and the corresponding revenue forecast are carried out in terms of absolute dollar opportunity. This is usually not prioritized while forecasting overall market numbers. Absolute dollar opportunity analysis is very essential in evaluating the degree of opportunity that a provider can observe to execute, as well as to contrast the potential resources from a sales perspective in the global rice protein market.
The global rice protein market report starts with an elaborative executive summary, market definition, various segmentations that are included, and their respective shares in the market. The report further incorporates the major macro and micro-economic factors that have an effect on the growth of the rice protein market. The report also highlights various market dynamics, which include the drivers and restraints in the global rice protein market. Current opportunities as well as on-going trends in the rice protein market are also discussed in this report. The report further underlines the study of the present issues with industrial processing, and opportunities for the rice protein market. It also encompasses a supply chain analysis, which provides a structural view of overall profitability from the manufacturer to the end user in the rice protein market. In order to provide users with a clear view of the global rice protein market, we have exhibited a competitive analysis of key market players and their strategic expansions. The competitive dashboard presents a detailed comparison of rice protein manufacturers on valuable parameters such as key product offerings, total revenue, key developments, and key strategies. The study intensifies the global rice protein market attractiveness analysis by source, form, nature, end use, and region.
To evaluate the overall market size of rice protein, the report considers various fundamental aspects based on secondary research. Furthermore, it emphasizes on quantitative evaluation such as market shares by source, form, nature, end use, and region, and other qualitative data from primary respondents, which has been consolidated to arrive at clear and accurate market estimations.

The market size was benchmarked taking into consideration global rice consumption. Global rice bran consumption was deduced by splitting global rice consumption data obtained from sources such as FAO, ITC, and research publications. The consumption of milled rice as well as brown rice was also taken into consideration. The average use of rice bran and rice endosperm to obtain rice protein was deducted taking into reference several research publications and company reports to triangulate the process. The forecast presented in the rice protein market report arrives at the total revenue being generated, and expected revenue contribution in the future by the global rice protein market.

Rice Protein Market: Competition Analysis

Detailed profiles of companies that manufacture rice protein are included in report to analyze their developmental strategies, key product offerings, and recent developments, as they have a significant role in the global rice protein market. Some of the market players covered in the rice protein market report are Bulk Powders, Axiom Foods, Inc., AIDP, Inc., RiceBran Technologies, The Green Labs LLC, Kerry Group, Habib-ADM Ltd., NOW Health Group, and others.

Rice Protein Market: Segmentation

The subsequent sections analyze the global rice protein market on the basis of source, form, nature, end use, and region, and presents a forecast for the period 2018–2027. The market is segmented as follows:

Rice Protein by Source

  • Rice Bran
  • Rice Endosperm

Rice Protein by Form

  • Isolates
  • Concentrates
  • Others

Rice Protein by End Use

  • Convenience Food
  • Bakeries & Confectionary
  • Sports and Energy Supplements
  • Infant Food
  • Animal and Pet Food
  • Beverages
  • Other

Rice Protein by Nature

  • Organic
  • Conventional

Rice Protein by Region

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of LATAM
  • Asia Pacific
    • China
    • India
    • Australia & New Zealand
    • ASEAN
    • Rest of APAC
  • Europe
    • EU5
    • BENELUX
    • Russia
    • Rest of Europe
  • Middle East & Africa
    • GCC Countries
    • Egypt
    • Morocco
    • South Africa
    • Rest of MEA

PMR Research Methodology

PMR is committed to providing unbiased market research solutions to its clients. PMR follows a robust methodology for deducing the data that is included in this report. A demand-side approach is followed to estimate the sales of rice protein, followed by in-depth supply-side assessment of value generated, key trends, and events over a predefined period. This methodology is based on the use of standard market structures, methods, and definitions that are based on inputs from local sources in over 5 regions, i.e. Europe, Asia Pacific, the Middle East and Africa, Latin America, and North America, which PMR considers for segmenting the global market. Statistics, characteristics, and variances are collected at a regional level, aggregated at the same level, and then synthesized at a worldwide level to create global market measurements. Our main sources of research include,

  • Primary Research
  • Secondary Research
  • Trade Research
  • Social Media Analysis

Companies covered in Rice Protein Market Report

Company Profiles

  • Axiom Foods, Inc.
  • NOW Health Group Inc.
  • Kerry Group PLC
  • RiceBran Technologies
  • AIDP Inc.
  • Sports Supplements Ltd
  • The Green Labs LLC
  • Habib-ADM Ltd.
  • Südzucker AG (BENEO GmbH)
  • Nestlé S.A.
  • Others
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