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Unified Price Promotion and Markdown Market Segmented By diverse as grocery, electronics or wholesale
Intense competition is the norm and not the exception in the retail industry today. Consumerism has dramatically changed the face of retail and it has made it difficult for retailers to extract maximum margins while retaining customer loyalty in an increasingly cut-price environment. Legacy pricing is incapable of supporting frequent price changes across thousands of retail stores, multi-channel synchronisation, personal offers, selection of a single promotion out of a fixed list, or many other creative ideas.
Consumers are forcing retailers to make retail pricing a highly sophisticated, algorithmically and scientifically driven business strategy in place of the simple calculation it was in the past. Interest in the Unified Price, Promotion and Markdown Optimization market is growing across the world as competition becomes more cut-throat and retailers merge, consolidate or acquire smaller firms.
Initially, pricing optimisation was the exclusive domain of Tier 1 large retailers, but now the solutions are deployed in Tier 2 and Tier 3 retailers along with small or mid-size business in segments as diverse as grocery, electronics or wholesale.
The Unified Price, Promotion and Markdown Optimization market have allowed cross-centric, mobile-first customers to up the competitive ante, forced retailers to refine their formats, products, and pricing strategies to just maintain relevancy in the market, let alone differentiation.
Some of the main drivers of the Unified Price, Promotion and Markdown Optimization market are –
Some of the Unified Price, Promotion and Markdown Optimization market Vendors are 360pi, Aptaris, Boomerang Commerce, Clear Demand, IBM, First Insight, Inc, Predictix, Revionics, SAP, SAS, Ugam, Upstream Commerce, Oracle, NTT Data, JDA, and Dunnhumby Price and Promotion (Formerly KSS Retail).
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.