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Red Yeast Rice Market Segmented By Powder extract, Capsule & tablet, Liquid Form with Functional food, Herbal/ Dietary supplement, Pharmaceutical, Cosmetics
Worldwide consumption of red yeast rice is expected to reach a valuation of US$ 380.6 Mn in 2022. Looking ahead, the global red yeast rice market is set to surge to US$ 879.7 Mn by expanding at a value CAGR of 8.7% through 2032.
The Europe red yeast rice market accounts for the highest share at 32.9%.
Red Yeast Rice Market Size (2022E)
US$ 380.6 Mn
Projected Sales of Red Yeast Rice (2032F)
US$ 879.7 Mn
Value CAGR (2022-2032)
Value Share of Top 5 Countries (2021A)
The global market for red yeast rice expanded at a CAGR of 6.6% from 2017-to 2021. Nutraceuticals and dietary supplements are natural-source products with health advantages. They have become more readily available over the last two decades.
Consumers' growing desire to live a healthy and fit lifestyle has resulted in the rising consumption of foods and food ingredients with potential health advantages. Of late, consumers have become more conscious about their diets. There is rising awareness of the functional benefits of food supplements, which is boosting the demand growth of food supplements.
Due to factors such as hectic work life, stress, and unhealthy eating habits, the human body is unable to get the required level of vitamins and minerals to function properly. Thus, food supplements aid in bridging this gap with the supply of essential vitamins and minerals. These food supplements support mental health, provide immune system support, and help in staying fit.
Red yeast rice is a health-benefitting supplement that majorly supports the lowering of blood cholesterol. Furthermore, the benefits of red yeast rice expand beyond cholesterol control, with emerging research results showing that it may also help in reducing inflammation, benefit metabolic syndrome, keep blood sugar levels in control, etc.
Based on a detailed study by Persistence Market Research, across the 2022-2032 study period, global sales of red yeast rice are expected to increase rapidly at a CAGR of 8.7%.
“Rising Demand for Natural Food Colours to benefit Red Yeast Rice Manufacturers”
Increasing demand for food color has pushed manufacturers to produce colors naturally through plant-extracted solutions. Artificial colors used by manufacturers have certain chemical compositions that are not suitable for human health.
Thus, growing consumer awareness regarding the ill effects of synthetic colors has prompted manufacturers to minimize their use and utilize naturally-made colors.
One such naturally-derived food color is red yeast rice, which is also used for the production of anchu (Chinese red wine). The pigment from the red fermented rice produces a red color, which is used as a food coloring across the food industry, especially in meat products.
On an industrial scale, red pigments extracted and separated from red yeast rice have also been used as natural food colorants. Thus, red yeast rice usage as a substitute for artificial color will help in boosting the product’s market.
“Major R&D Activities on Red Yeast Rice Application Influencing Market”
Key manufacturers, with the help of different research centers, public research universities, and various research institutes across the U.S., are actively researching the potential applications of red yeast rice, as it has plenty of benefits. Constant research for increased red yeast rice application in the food industry as a supplement and replacement for synthetic colors and pharmaceuticals is being carried out, along with its potential applications in the animal feed industry.
Growing health concerns and advancements in R&D activities have led to the growth of the red yeast rice market. Factors such as the multifunctional benefits of red yeast fiber across various applications such as colorants, supplements, and starters in the food industry are contributing to the growth of the market.
Further research for its increased application in the pharmaceutical industry owing to its powerful medicinal properties is also being carried out. This will aid in driving global sales of red yeast rice over the coming years.
“Various Health Benefits of Red Yeast Rice Bolstering Sales”
Red yeast rice extract is a traditional Chinese fermented product. Several types of extracts are sold as supplements. Red yeast rice is considered to be a plant-based supplement that includes active components, which are nearly equivalent to those found in pharmaceutical drugs, making it one of the best natural therapies for the prevention of high cholesterol.
Additionally, the advantages of red yeast rice go beyond lowering cholesterol levels, with emerging research showing that it may also benefit metabolic syndrome, inflammation, blood sugar levels, etc.
Red yeast rice has also been utilized for the production of alcoholic beverages and various fermented foods in China, Japan, and other countries. Customers today demand products that provide essential nutrients and replenish their bodies with energy for carrying out daily activities.
Some studies propose that red yeast rice has the potential to slow down prostate cancer growth by preventing androgen biosynthesis and cholesterol. Thus, the various health benefits of red yeast rice will help drive the market across regions over the years to come.
“Rising Demand for Plant-based & Cholesterol-Lowering Supplements Stimulating Market Growth”
There is growing demand for plant-based supplements due to various reasons. Nutritional and sustainable diets are being highly adopted by consumers across the world. Increased consumer awareness regarding the importance of a healthy lifestyle has compelled them to seek sustainable food products. Furthermore, because of the growing unfavorable opinion of animal-based food products, people are emphasizing sustainable diets.
Since plant-based products offer relevant nutritional composition, they are evolving as ideal alternatives for animal-based products. Growing consumption of plant-based supplements has also led to a growth in the demand for red yeast rice. In developed countries, the consumption of animal products places a heavy burden on the environment. This has resulted in an exponential rise in the consumption of plant-based supplements.
The approved health claim of cholesterol reduction through the consumption of red yeast rice has boosted the demand for the product as a dietary supplement. Specific species of mold are used to create red yeast rice using fermentation. It has been utilized in traditional Chinese medicine for centuries due to its powerful health-promoting properties.
Red yeast rice comprises the chemical compound monacolin, which is an active ingredient that can be found in prescribed cholesterol-lowering medications such as lovastatin. For this reason, red yeast rice usage is increasing as a cost-effective alternative to some overpriced medications to support heart health and aid in the reduction of cholesterol levels.
Therefore, red yeast rice is creating opportunities for its manufacturers in the nutraceutical and dietary supplements sectors.
“Different Dietary Supplement Regulations across the World Hampering Market Growth”
The quality of dietary supplements has implications on human health; hence, prompting enhanced regulatory interest and enforcement.
Dietary supplements comprising red yeast rice are put through different norms and regulations in different countries, where some prohibit a particular manufacturing process while other countries do not allow the utilization of monacolin. These factors affect cross-border trade. Various rules and regulations apply to red yeast rice-based nutritional supplements around the world, limiting their commercial expansion.
“Potential Health Issues Connected to Red Yeast Rice”
Monacolins, which are generated by yeast, are found in some red yeast rice products. Monacolin K is structurally identical to the active ingredient lovastatin, a cholesterol-lowering medication that belongs to the statin class of pharmaceuticals.
Since monacolin is considered a medicine, it has some adverse effects, including severe effects on the musculoskeletal system and liver. As a result, consuming too much red yeast rice or the presence of excess amounts of monacolin in red yeast rice products is hazardous for the human body.
Also, if the process of culturing red yeast rice is not properly controlled, a substance called citrinin can cause kidney failure. Thus, the presence of monacolin in red yeast rice products should be within the acceptable limit, or it can hamper the future market of the product.
Why is the U.K. the Largest Market for Red Yeast Rice in Europe?
The U.K. red yeast rice market is the biggest in the European region and is currently valued at US$ 33.1 Mn, further projected to reach US$ 78.9 Mn by the end of 2032.
Major factor driving the market for red yeast rice is consumers' growing desire to live a healthy lifestyle, which has resulted in increased consumption of foods and food ingredients that come with several health advantages.
Will Red Yeast Rice Suppliers Gain Profits in the Indian Market?
In the South Asia & Pacific region, India has the highest growth potential for red yeast rice suppliers, predicted to expand at an annual growth rate of 10.8%.
This high market growth for India is attributable to the evolving need for dietary supplements in the country. Growing consumer awareness coupled with increasing Westernization trends, along with rising purchasing power are positively influencing the demand for dietary supplements, thereby boding well for red yeast rice producers.
Why is the Dietary Supplement End Use of Red Yeast Rice So Popular?
The dietary supplements industry holds the largest market share of around 80.6% in 2022 and is expected to reach US$ 712.8 Mn by 2032.
Increasing investments in research and development activities are further strengthening the demand growth for red yeast rice in the use of dietary supplements.
Which Distribution Channel Will Drive Sales Revenue of Red Yeast Rice Producers?
The business to business segment is the key contributor to the sales of red yeast rice across regions. A major portion of red yeast rice is consumed by dietary supplement manufacturers, resulting in high revenues for red yeast rice producers.
As such, business to business sales revenue from red yeast rice is valued at US$ 362.2 Mn in 2022 and is slated to increase at a CAGR of 8.7% during the forecast period.
Key manufacturers of red yeast rice are focused on achieving certifications by complying with international standards. Manufacturers are also focussing on improving their brand awareness among consumers.
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Over the past 5 years, the global red yeast rice market expanded at 6.6% CAGR.
Red yeast rice consumption in Europe is around 5,290 MT in 2022.
Argentina is expected to provide significant growth opportunities and register a value CAGR of 11% over the decade.
The global red yeast rice market is valued at around US$ 380.6 Mn in 2022.
In the European region, the U.K. red yeast rice market dominated and holds an approximate 26.4% share.
Increasing number of consumers shifting toward vegan diets, flourishing online retail business accelerating sales of supplements, major research & development activities on red yeast rice, and various health benefits of red yeast rice are driving market expansion
Prominent red yeast rice manufacturers include NOW Health Group, INC., The Bountiful Company, Jarrow Formulas, Inc., Swanson, and SunWay Biotech Co., Ltd.
Valuation of the China red yeast rice market is expected to be US$ 211.4 Mn by 2032, and that of Brazil to reach US$ 58.6 Mn.