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Flavored Butter and Oils Market

Market Study on Flavored Butter and Oils: Analysing the Rising Consumer Interest in Home Cooking, andMounting Sales of Natural and Premium F&B Ingredients, PMR Foresees a Wealth of Opportunities Emerging on the Horizon

A Detailed Analysis of the Flavored Butter and Oils Market Based on the Growing Consumer Inclination Towards Diverse and Gourmet Culinary Experiences

Flavored Butter and Oils Market

The global flavored butter and oils market is forecasted to expand at a CAGR of 7.2% and thereby increase from a value of US$512.3 Mn in 2023, to US$833.5 Mn by the end of 2030.


Key Insights

Flavored Butter and Oils Market Size (2023E)

US$512.3 Mn

Projected Market Value (2030F)

US$833.5 Mn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

The flavored butter and oils market involves the production and distribution of butter and oils that have been infused or flavored with various natural or artificial ingredients to enhance taste and versatility. These products cater to consumer preferences for innovative and gourmet culinary experiences. Flavored butters may include additions like herbs, spices, or sweeteners, while flavored oils often feature infused herbs, garlic, or other aromatics.

The market is driven by the demand for convenient, pre-seasoned options for cooking and baking applications. The diverse flavor profiles offered by these products appeal to both home cooks and professional chefs, contributing to the market's growth in the culinary and food industry.

The flavored butter and oils market is experiencing growth due to several factors. Changing consumer preferences and a rising demand for diverse and gourmet culinary experiences drive the market. Flavored butters and oils offer convenient and pre-seasoned options, saving time for consumers in cooking and baking applications. The appeal lies in the versatility of these products, providing a quick and easy way to add rich flavors to dishes.

Additionally, the trend towards home cooking and experimentation in the kitchen further boosts the market, as consumers seek innovative and unique flavor profiles. The growing awareness of these products in both the retail and foodservice sectors contributes to the market's expansion and increased popularity.

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Market Growth Drivers

Rising Consumer Interest in Home Cooking

The rising interest in home cooking is a key driver of the flavored butter and oils market as consumers increasingly seek restaurant-quality culinary experiences in the comfort of their homes. Flavored butters and oils provide a convenient solution, allowing home cooks to effortlessly enhance the taste of their dishes with diverse and gourmet flavors. The products cater to the growing trend of consumers looking to experiment with different cuisines and elevate their cooking skills. The convenience and time-saving aspect of using pre-seasoned options appeal to those who desire flavorful meals without the complexity of sourcing and preparing multiple ingredients. As more individuals embrace home cooking, the demand for these innovative and versatile products continues to grow, driving the expansion of the flavored butter and oils market.

Increased awareness in retail and foodservice is a significant driver of the Flavored butter and oils market. As consumers become more informed about these products, both retail and foodservice establishments are responding to the demand for diverse and gourmet culinary experiences. In retail, the availability of flavored butters and oils on shelves and online platforms exposes consumers to a variety of options, driving adoption.

Additionally, in foodservice, restaurants and chefs are incorporating these products into their menus to enhance flavor profiles and cater to evolving taste preferences. The visibility and accessibility of flavored butters and oils in retail and foodservice environments contribute to their popularity, fostering market growth as consumers seek convenient and innovative solutions to elevate their dining experiences.

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Market Restraints

Regulatory Changes

Regulatory changes significantly impact the flavored butter and oils market performance due to their influence on product formulations, labeling, and health claims. Evolving regulations pertaining to food additives, nutritional content, and ingredient declarations necessitate adjustments in manufacturing processes and marketing strategies. Compliance with updated standards is essential for market players to ensure consumer trust and avoid legal complications.

Moreover, stringent regulations regarding health claims and nutritional labeling may affect how these products are positioned in the market. Adapting to and staying abreast of regulatory changes requires investments in research, development, and compliance measures, influencing overall operational costs. Consequently, regulatory dynamics play a crucial role in shaping the competitive landscape and long-term sustainability of the flavored butter and oils market.

Growing Intensity of Competition Pulling Profit Margins for Brands

Intense competition is a significant challenge for the flavored butter and oils market due to the saturation of the market with numerous products and brands. With an array of flavor options available, attracting and retaining consumers becomes increasingly challenging. Established brands often have strong market presence, making it difficult for new entrants to gain visibility and consumer trust.

Price wars, and aggressive marketing strategies further intensify competition, impacting profit margins. Differentiating products in terms of flavor innovation, quality, and unique selling propositions becomes crucial. Moreover, the constant need for product promotion and innovation places financial and resource pressures on market players, requiring strategic planning and continuous efforts to navigate and succeed in this fiercely competitive landscape.

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Flavor Innovations, and Growing Boom Around Functional Ingredients

Innovation in flavors represents a significant opportunity for the flavored butter and oils market by catering to consumers' evolving culinary preferences. Continuous experimentation and introduction of unique and exotic flavor profiles offer the potential to captivate consumer taste buds and differentiate products in a competitive market.

Creative flavor combinations, inspired by global cuisines or unique regional ingredients, can attract adventurous consumers seeking novel and gourmet experiences. The opportunity lies not only in expanding the variety of flavors but also in staying ahead of emerging taste trends. Brands that embrace innovation in flavors can establish themselves as trendsetters, attracting a diverse consumer base and fostering brand loyalty in the dynamic and ever-changing landscape of the flavored butter and oils market.

Functional ingredients present a compelling opportunity for the flavored butter and oils market by aligning products with the growing demand for health and wellness. Incorporating functional ingredients, such as those with added nutritional benefits or organic components, allows for the creation of products that appeal to health-conscious consumers.

The integration of ingredients known for specific health benefits, like omega-3 fatty acids or antioxidants, enhances the perceived value of flavored butters and oils. This opportunity not only caters to consumers seeking healthier alternatives but also positions products as functional foods. Embracing this trend opens avenues for differentiation, attracting a segment of the market increasingly focused on making informed and health-driven choices, thereby contributing to the overall growth and sustainability of the flavored butter and oils market.

Analyst’s Viewpoint

The future of the flavored butter and oils market appears promising with sustained growth driven by factors like culinary innovation, health-conscious consumer preferences, and the expanding global food industry. As consumer demand for diverse and gourmet culinary experiences continues to rise, flavored butters and oils will play a pivotal role in meeting these expectations. Opportunities lie in the development of unique flavor profiles, incorporation of functional ingredients, and expanding market reach through e-commerce.

The influence of health and wellness trends may lead to the creation of healthier variants. Additionally, collaborations with chefs and influencers, coupled with sustainable practices, will contribute to market differentiation. Overall, the market is poised for continued expansion, offering a wide array of flavorful and convenient culinary solutions to a diverse and discerning consumer base.

Supply-side Dynamics

The demand-supply dynamics in the flavored butter and oils market are influenced by the rising consumer demand for diverse and convenient culinary solutions. Current pricing structures are shaped by factors such as raw material costs, production processes, and market competition. Pricing will play a crucial role in long-term growth, with consumer sensitivity to cost and value influencing market sustainability.

Major trends driving competition include flavor innovation, health-conscious formulations, and sustainable practices. The supply chain involves sourcing quality raw materials, flavoring agents, and efficient distribution channels. Collaborations with suppliers, adherence to regulatory standards, and strategic partnerships across the supply chain are critical for ensuring a steady and reliable flow of products, addressing market demands effectively in the dynamic flavored butter and oils market.

Market Segmentation

Which is the Leading Segment by Product Type?

Sales of Salted By-product Type Maximum

Salted by-product type captured the largest market share in the Flavored butter and oils market due to its widespread popularity and versatile usage. Salted variations offer a classic and universally appealing flavor profile that complements both sweet and savory dishes. The balanced combination of salt enhances the overall taste, making it a preferred choice for consumers across different cuisines.

Salted flavored butter and oils are commonly used in cooking, baking, and as a spread, contributing to their broad market acceptance. The familiar and traditional appeal of salted products makes them a staple in households, restaurants, and foodservice establishments, driving their dominance in the market and securing the largest market share.

Which is the Top Segment Based on Flavoring Type?

Herb-Flavored Products Lead on the Baxk of their Culinary Appeal

Herb-flavored products, particularly those infused with herbs, have captured the largest market share in the Flavored butter and oils market due to their versatility and culinary appeal. The natural and aromatic qualities of herbs, such as basil, rosemary, and thyme, enhance the flavor profiles of butters and oils, making them popular choices for cooking, grilling, and dressing.

Herb-infused products cater to a wide range of dishes, including both savory and sweet preparations, contributing to their broad market acceptance. The perception of freshness and the association with gourmet culinary experiences further drive the preference for herb-flavored variations. With a focus on natural and authentic tastes, herb-flavored options have become a staple in households and professional kitchens, securing their prominent position in the market.

Which is the Dominant Application Area?

Milk and Dairy Applications Spearhead

The milk and dairy segment captured the largest market share in the flavored butter and oils market due to the versatile use of flavored butters and oils in various dairy-based products. These products, infused with flavors such as herbs, spices, or sweet ingredients, enhance the taste and appeal of dairy-based recipes, including desserts, pastries, and savory dishes.

The popularity of flavored butters and oils in the creation of rich and indulgent dairy products contributes to their dominant position in this application segment. Whether used in baking, cooking, or as a topping, the compatibility of flavored butters and oils with dairy applications makes them a favored choice, thereby securing the largest market share in this category.

Which is the Largest Distribution Channel?

Store-based Retailers Represent the Largest Distribution Channel

Store-based retailers, such as supermarkets, grocery stores, and specialty food stores, captured the largest market share in the flavored butter and oils market due to their widespread accessibility and consumer trust. These retail outlets offer a diverse selection of flavored butters and oils, providing consumers with the opportunity to explore and purchase a variety of options.

The convenience of one-stop shopping and the ability to physically examine and choose from different products contribute to the dominance of store-based retailers. Additionally, the strategic placement of these products in prominent store locations and attractive displays enhances their visibility, influencing purchasing decisions. As a result, store-based retailers hold a significant share, catering to consumer preferences for convenient and diverse shopping experiences.

Top Regional Markets

North America Secures the Largest Revenue Share

North America captured the largest market share in the flavored butter and oils market due to several factors. The region boasts a strong culinary culture, and a high level of consumer awareness regarding diverse and gourmet food products. The demand for convenient yet innovative cooking solutions aligns with the widespread availability and adoption of flavored butters and oils.

A well-established retail infrastructure, including supermarkets and specialty stores, facilitates easy access for consumers. Additionally, the region's preference for versatile and flavorful ingredients in both home cooking and professional kitchens contributes to the dominance of North America in the market. The continuous introduction of new and unique flavors also resonates with the dynamic and evolving tastes of North American consumers, securing the largest market share.

Influence of Global Food Trends Instrumental to Asia Pacific’s Market Build-up

Evolving dietary preferences, increasing disposable incomes, and a growing urban population contribute to the rising demand for convenient and flavor-enhanced culinary products. As the region embraces diverse cuisines and experiences a culinary renaissance, there is a heightened interest in exploring new and innovative flavors, driving the adoption of flavored butters and oils.

The expansion of modern retail infrastructure, coupled with the influence of global food trends, further fuels the market's growth. Additionally, the burgeoning foodservice sector, and a rising number of health-conscious consumers seeking premium, yet convenient, cooking solutions contribute to the high growth rate in the Asia Pacific region.

Competitive Intelligence and Business Strategy

The competitive landscape of the flavored butter and oils market is characterized by the presence of key players such as Kerry Group, Fonterra Co-operative Group, and Conagra Brands. These companies engage in strategic initiatives, including product innovation, mergers, and acquisitions to strengthen market positions. Continuous research and development efforts focus on flavor innovation, addressing health-conscious consumer demands and sustainability concerns.

Intense competition fosters a dynamic market environment, with companies vying for shelf space and consumer attention. Strategic partnerships with retailers, chefs, and influencers contribute to market visibility. The diverse product portfolios, global distribution networks, and responsiveness to evolving culinary trends are essential factors shaping the competitive landscape of the flavored butter and oils market.

Key Recent Developments

New Product Launch

EATNUF, the Singapore-based natural nut butter brand, has disclosed its intentions to extend its footprint in China, and Malaysia in 2023. The company plans to introduce black sesame seed spread on various e-commerce platforms, complementing its existing range of almond and cashew nut butter.

Market Impact: EATNUF's expansion plans into China, and Malaysia, along with the introduction of black sesame seed spread, are anticipated to positively impact the Flavored butter and oils market. The addition of innovative flavors like black sesame enhances the brand's product portfolio, potentially attracting a broader consumer base seeking unique and diverse options. E-commerce platform availability further facilitates market reach, contributing to increased sales and market share in the Flavored Butter and Oils segment.

(Source: Food Navigator Asia)

Flavored Butter and Oils Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product Type
  • Flavoring Type
  • Application
  • Distribution Channel
  • Region

Key Companies Profiled

  • Land O’ Lakes
  • Lurpak
  • Kerrygold
  • Amul
  • Carrington Farms
  • Golden Barrel
  • Butter Buds Inc
  • Mainland
  • Arla Foods amba
  • Tatua

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

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Flavored Butter and Oils Market Research Segmentation

By Product Type:

  • Salted
  • Unsalted

By Flavoring Type:

  • Herb
  • Spices
  • Roots
  • Citrus
  • Vegetable
  • Others

By Application:

  • Milk and Dairy
  • Bakery Products
  • Value-added Food & Beverages
  • Dips & Sauces
  • Blends & Seasonings

By Distribution Channel:

  • Store-based Retailing
  • Hypermarkets and Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Discounters
  • Forecourt Retailers
  • Online-based Retailing

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

  • Land O’ Lakes
  • Lurpak
  • Kerrygold
  • Amul
  • Carrington Farms
  • Golden Barrel
  • Butter Buds Inc
  • Mainland
  • Arla Foods amba
  • Tatua

- Frequently Asked Questions -

The market is anticipated to grow at a CAGR of 7.2% during the projected period.

The flavored butter and oils market was valued at US$512.3 million in 2023.

The US held the largest market share in 2023.

Some of the prominent players in the market are Land O’ Lakes, Lurpak, Kerrygold, Amul, Carrington Farms, Golden Barrel, Butter Buds Inc, Mainland, Arla Foods amba, and Tatua.

The bakery product segment is expected to grow at the fastest growth rate during the forecast period.

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