Awareness among customers regarding clean label products is increasing continuously. A clean label implies that the manufacturer has listed all the ingredients that are present in the product, and the product does not contain any undesired ingredients, additives, or artificial flavors and colors.
This trend is expected to drive the growth of the potato starch market size over the coming years, as potato starch is considered to be a clean label and non-GMO ingredient.
Potato starch uses include various ready-to-mix and eat products such as bakery products and dessert mixes. Demand is expected to rise as consumers have a positive inclination toward convenience food.
Find Out More about the Report Coverage
- AGRANA Beteiligungs-AG
- Tereos S.A
- Finnamyl Oy
- Royal Ingredients Group
- SÜDSTÄRKE GMBH
- PEPEES S.A
- AKV Langholt
- Euroduna Food Ingredients GmbH
- PPZ Trzemeszno Sp. z o.o.
- Vimal PPCE
- Aloja Starkelsen
- Lyckeby Starch AB
- Škrobárny Pelh?imov
- Emsland Group
- Przedsi?biorstwo Przemys?u Ziemniaczanego S.A.
- Blattmann Schweiz AG
- HUNGRANA KFT
- Nowamyl S.A.
- Meelunie B.V.
- AKK-Karup Kartoffelmelfabrik
Growing Demand for Potato Starch in Paper Industry Owing to its Functional Properties
Potato starch content allows it to be used in the paper manufacturing process, right from the wet end to the size press. A maximum of 8% of starch is present in a single sheet of copy paper.
For coating formulations, potato starch is used as a binder, and this enhances its properties, such as smoothness, hardness, gloss, and whiteness. It is primarily used in the paper industry to reduce the total cost of production.
Increasing demand for paper and rising paper consumption, globally, is expected to drive the growth of the potato starch market through 2030.
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Growing Textile Industry to Fuel Growth of Potato Starch Market
Potato starch is used in the textile industry for textile sizing, such as cotton yarn sizing. It is used for the sizing of coarse and medium-count yarn. Potato starch forms an adhesive component during the size mix process, due to various factors that are listed below:
- De-sizing is easy
- Chemical properties of starch are relatively similar to cotton and rayon, and thus, it has good adhesion
- Starch properties can be tuned as per requirement
- Cost-effective when compared to other substitutes
- The demand for potato starch in the global textile industry is expected to witness significant growth, especially in emerging markets. This, in turn, is expected to increase the consumption of potato starch, primarily for textile sizing, and have a profound positive impact on the growth of the market.
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Increasing Demand for Native Starch Products
Change in consumer preferences from artificial or synthetic ingredient-based products to natural and native-based products is one of the key factors increasing the demand for native potato starch products.
Owing to the versatile nature and wide range of applications of native starch in the food & beverage industry, and backed by the trend of using native starch products, a large number of potato starch market players are anticipated to enter this niche market.
Offering lucrative growth opportunities in the coming years, the native potato starch market is expected to witness high growth at the global level.
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Demand for Organic and Non-GMO Products
The trend of organic products is growing around the globe, and consumers are demanding organic food and organic ingredients in their products. Organic potato starch has shown positive growth over the past few years. Food safety is the prime concern for many consumers, and hence, the demand for non-GMO products and ingredients is increasing globally.
Consumers are giving more importance to natural and fresh food. They want chemical-free and natural products and ingredients. This gives a major opportunity to manufacturers in the potato starch industry to expand and introduce innovative products.
Anticipated COVID-19 Impact on Potato Starch Market
The ongoing health crisis around COVID-19 has affected all walks of life. The level of impact on processed agricultural products is mainly dependent on the seasonality of the crop. The potato crop takes three to four months to complete its lifecycle. It is grown in different seasons in different countries around the world. In top potato producing countries such as China, India, Europe, Russia, the U.S., Ukraine, etc., potato harvesting is done from May to October.
These major potato producing countries have been widely affected by the spread of COVID-19, and have announced lockdowns to counter the pandemic. As a result, the production of potatoes has been widely affected due to lockdowns and lack of manpower.
Leading producing countries of potato starch are facing agricultural challenges due to the COVID-19 outbreak. Governments are taking appropriate measures to control and maintain the optimum output from agricultural farmlands. Manufacturers of potato starch are facing a shortage of raw material, owing to reduced production of potatoes as well as the disrupted supply.
Besides, production by manufacturers of food & beverages, chemicals, paper, and pharmaceutical has reduced. As many countries have imposed lockdowns, various industries have had to shut down their production facilities for a certain time period.
These industries are key consumers of potato starch, and thus, the demand for potato starch has reduced considerably. Manufacturers of potato starch are facing challenges, right from procurement of raw material, processing of ingredients due to shortage of labor, transport issues, and distribution of the final product.
These factors are expected to leave a short-term impact on the growth of the global potato starch market for at least the next couple of quarters in the current financial year.
The global potato starch market has been witnessing average growth. Key players in the potato starch market could gain additional profits by positioning their products for industrial consumers, not now, but in the next couple of years. Manufactures need to be focused on partnerships, joint ventures, and collaborations with end users, small players, and distributors. Additionally, emerging economies in South Asia and East Asia will offer huge opportunities for key players in the global potato starch market to expand the businesses.
Key Segments of Global Potato Starch Market
PMR’s report on the global potato starch market offers information divided into four segments – product type, nature, end use, and region.
Key Questions Answered in PMR’s Global Potato Starch Market
- Which region will hold the highest market share in the global potato starch market during the forecast period?
- Which region is experiencing the highest growth (CAGR)?
- Which factors are impacting the global potato starch market?
- What are the global trends impacting the potato starch market?
- What strategies must emerging players adopt to capture opportunities in various regions in the potato starch market?
- What is the market structure of the global potato starch market?