Potato Protein Market: Market Outlook
Potato is the most common vegetable used in the world. Potato are higher in starch, which provides energy. Potato is also higher in protein vitamins, Minerals, fibre, and organic acid. Potato protein is the process in which we extract the starch from the potato or it is a dry coproduct of the manufacture of potato starch. Potato protein is higher in lysine, which is an essential amino acid. Protein potato extracted from the tubers of potato. Potato protein mostly used in sport nutritional supplements. The protein fraction is the process in which removes the membrane of potato and extracts the juice which is highly nutritious and high in antioxidant properties. Through the extraction ptato protein divided into three parts Patatin, protease inhibitors, and high molecular protein. According to (Racusen & Weller, 1984; Waglay et al., 2014), patatin is an 88 KDa (Kilo Daltons) dimer glycoprotein (each monomer is~40 KDa). Potato is the second largest crop produced in comparison to others crop. Protein potato is mainly used in food and beverage, food supplements, Sports nutrition, cosmetic and Animal feeding, and other industry. Food and beverage companies has offer the potato bars, protein shakes, Breakfast meal and many other products.
Higher the consumption of vegan diet increase the demand of potato protein in the global market.
Due to the presence of various micronutrients, the Potato protein has a higher demand in the global market. People are more health cautious and seeking for the nutritional diet in their lifestyle. Inclination through the vegan product, increase the demand for lysine based products and rising demand for an organic product, are the factors that drive the potato protein market in the global market. Higher the consumption of sport nutritional supplement increasing the demand for protein-rich diet for muscle building has increased the demand for Potato protein in the global market. Intolerance of meat protein and increase the vegan population is the other factors that add a positive sentiment in the global market. However, lack of awareness among the consumer about potato protein is one of the major challenges in the global potato protein market. Higher the utilization of potato protein in food and beverage, special food supplements for aged people, dairy products and infant formula has increased the demand for potato protein in the global market. Higher the protein production cost is the other another factor that affects the growth of the potato protein market.
Global Potato Protein Market: Segmentation
On the basis of type, the global Potato protein market has been segmented as
On the basis of Application, the global Potato protein market has been segmented as
On the basis of region, the global Potato protein market has been segmented as
Global Potato protein Market: Key Players
Some of the key players of Potato protein market are Avebe, Tereos Group, Kemin Industries Inc., Cyvex Nutrition (Omega Protein Corporation), AKV Langholt AMBA, Bioriginal Food and Science Corp., Roquette Freres, Agrana Beteiliguns AG, Peppes Group, Emsland Group, KMC Ingredients, PPZ Niechlow, Sudstarke GMBH, Meelunie B.V., EM Food trading B.V, Potato protein range,Manitoba starch products and others.
Global Potato protein: Key players
The rise in demand for organic products has increases the demand for potato protein in the global market. These days’ consumers are more health cautious and shifting towards the vegan diet. Most companies developed the new organic potato protein with the help of technology and improved the demand for potato protein in the global market. Europe is a leading player that contributes to the higher market share in the potato protein market. North America and Asia Pacific region are next in cue after Europe and expected to offer the emerging opportunity in the future. In the coming year market witness forecast to grow in Africa and Middle East region.
COVID-19 Impact on Global Potato Protein Market
The spread of the COVID-19 is a hazardous situation for the global economy. Most of the industries are highly affected by this pandemic. The potato protein market has also affected by this virus. The potato protein production also affected and exaggerated the supply-chain activities. Thus, the potato protein market would expected to witness the moderate impact due to COVID-19 disease.