Potato Protein Market

Global Market Study on Potato Protein: Rising Vegan & Flexitarian Trend Catalyzing Demand for Plant-based Proteins

About the Report

The increasing preference for clean labels, higher digestibility requirements, need to avoid allergens, and high compatibility with vegan and vegetarian lifestyles are key reasons that have led to increased demand for plant-based protein. Concerns about sustainability have also resulted in increased acceptance of plant-based protein, thereby fueling demand for potato protein. Additionally, potato protein is gaining increased penetration in the manufacturing of a wide range of natural products, and as such, the market value is expected to double over the next ten years, with Europe and North America leading the way. Demand for conventional potato protein highly outweighs that of the organic variant across regions.

Persistence Market Research’s report analyzes the consumption outlook of potato protein across different end-use industries, globally. The report also highlights the major factors that are fueling the requirement of potato protein across East Asia and South Asia, along with further information regarding the impacts of COVID-19 on the industry.

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Companies

  • Avebe U.A.
  • AGRANA Beteiligungs-AG.
  • Roquette Frères S. A.
  • Tereos
  • Bioriginal Food and Science Corp.
  • Duynie Group
  • KMC Kartoffelmelcentralen A.M.B.A
  • Lyckeby Starch AB
  • AKV Langholt AmbA
  • Emsland Group
  • Kerry Group
  • PPZ SA Niechlów
  • PEPEES S.A
  • Meelunie B.V.
  • Kemin Industries, Inc
  • Others (On additional Request)

Future Demand to be Higher than Previous Years

Key players operating in the food processing and animal feed industry are making efforts to understand how plant-based proteins can wholly or partially replace animal-based protein ingredients in their products, and deliver optimum flavor, functionality, and nutrition. Owing to these factors, the potato protein market experienced high-value growth of approximately 5% over the years 2015-2019.

However, demand for potato protein is expected to reach even greater heights over the forecasted period, with the market expected to expand at a CAGR of close to 7% through 2030. Potato protein offers great potential for innovation, and allows manufacturers to fulfill current consumer demands related to health, premium quality, clean label, and convenience. It offers a breakthrough to key players that combine excellent nutrition and texturizing. Improved functionality, high nutritional profile, low allergenicity, and texture improvement make it a good source of protein fortification in a broad range of food and feed products.

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Is Compatibility of Potato Protein with Vegan, Vegetarian, and Flexitarian Lifestyles Aiding Market Expansion?

A majority of key players operating in the food and feed industry are turning toward offering ‘meat-free’ products in their portfolios. Development of the plant-based protein industry is greatly driven by mainstream emergence of ‘flexitarian’ consumers, as well as increasing number of vegetarians and vegans in response to a combination of environmental, ethical, and health concerns.

According to the Vegan Society, the vegan population in the U.K. has quadrupled in the last 5 years, and the number of vegans in the U.S. rose by 600% from 2014 to 2018. The exponential growth pattern of vegan food in developed as well as developing nations has led to increased adoption of plant-based proteins as an alternative to animal protein by key players operating in the food and feed industry.

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What Marketing Strategies are Key Potato Protein Manufacturers Adopting?  

Food & ingredient exhibitions are picking pace, and are providing opportunities for consumers to get introduced to new and innovative food products. Plant-based protein manufacturers are participating in such food and ingredient exhibitions around the world to showcase their new plant-based protein ingredients and products. A majority of key players intend to participate in these events to strengthen business connections and forge new areas of development.         

  • In 2017, Lyckeby Starch AB participated in the ‘Food Ingredients Europe’, an ingredient event. The participation of the company in this event helped it to identify possible projects, challenges, and opportunities in plant-based starch, fiber, and protein.

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Will the ‘Healthy Snacking’ Trend Influence Demand for Potato Protein?

Demand for potato protein is on the rise globally, owing to its ability to offer the same functional properties as animal protein. Characteristics of potato protein are expected to encourage major functional food and feed manufacturers to utilize it in their offerings, as it proves to be more cost-effective and fortifying than other protein sources. Increased out-of-home consumption of bakery products and strong growth of bakery chains are mainly driven by increased need for convenience, leading to a surge in demand for healthy ingredients.

Snack food manufacturers are focusing on the development of new products that are ready for market launch with added protein ingredients, to fulfill ever-increasing consumer demands. This allows key players to meet current consumer demand in terms of health, clean label foods, and convenience. Potato protein has a high biological value as compared to other plant-based protein sources, making it a good source of protein fortification in a wide range of food products.

How Will the Slimming Ingredients Market Drive Demand for Potato Protein?

Demand for healthy food will continue to rise to counter obesity and increasing prevalence of lifestyle diseases. Growth in the health and wellness sector is also led by increasing use of diet plans containing plant-based proteins, and health and fitness clubs, as well as growing education and awareness concerning obesity. Plant-based proteins are the best source of proteins for weight management. Increasing need for weight management among consumers is expected to drive demand for plant-based protein over the forecast period. Weight management benefits of potato protein and higher satiety gained from it are clinically tested, and make it easier to control portion size and snacking without any adverse side effects.

  • For instance, Kemin Industries, Inc. offers human grade potato protein that helps control hunger, makes dieting easier, and helps with weight management.

What are the Key Challenges Faced by Potato Protein Manufacturers?

Price is an inseparable factor that can decide the future of any product in the market. Plant-based proteins generally come at high prices due to the scarcity of resources and high processing costs. Though the nutritional properties of plant-based proteins are the driving factor for the market, high costs in emerging economies can hamper the market growth of plant-based proteins.

Apart from this, increased penetration of pea protein and soy protein in the market is among the biggest threats for potato protein manufacturers. Widespread application of pea protein in food is a major factor restricting the growth of the potato protein market across regions.

potato-protein-market

Country-wise Analysis

How will the Feed Industry in China Impact Growth of the Potato Protein Market?

According to Alltech Global Feed, China accounts for approximately 20% of the global volume share in the animal feed industry, making it the most influential market in the global animal feed industry. Majority of the feed companies in this country are expanding regionally and nationally, making the feed industry more diverse. Significant rise in migration from rural areas to urban centers and growth in meat consumption are primary factors affecting the growth of the animal feed industry. Since proteins are essential nutrients that animals require for proper nutrition, the potato protein market is expected to witness an exponential rise in China.

Why is the U.S. a Noteworthy Market for Potato Protein?

Until 2019, potato protein sales across the U.S. experienced a Y-o-Y growth of over 5% to reach US$ 31.1 Mn. The market is set to reach a volume of approximately 30,000 tons by the end of 2030. Increased demand for processed food products with natural ingredients and increased inclination for plant-based food products are some of the major factors responsible for growth of the potato protein industry in the country.

Why is India Set to Experience High Volume Growth in Future?

The food processing industry in India has gained prominence in recent years, and is expected to witness robust growth over the forecast period. Rapid urbanization, changing dietary preferences, availability of raw materials, and relaxation of government policies have given a considerable push to the industry’s growth in the country. The food processing industry in India proves to be a vital link between the industrial and agricultural segments of the economy. Increasing consumer concerns about health and raising awareness about the effects of chemical additives are major factors pushing key players operating in the food processing industry to use more plant-based ingredients. High demand for more natural additives in food manufacturing is expected to propel demand for potato protein in the future.

Category-wise Insights

Why Will Potato Protein Usage Grow Significantly in the Bakery & Confectionery Industry?

Potato protein is often identified by its ability to offer consumers a high nutritional profile, along with its versatility in different industrial applications. Potato protein offers excellent gelling, foaming, and emulsifying properties, and can be extensively used as a substitute for various high-value animal proteins in bakery and confectionery products. It also proves to be an excellent substitute in egg-free dressings, meat analogs, non-dairy cheese, and many gluten-free bakery goods, which is expected to increase its demand in the bakery and confectionery industry in the future.

According to Persistence Market Research projections, utilization of potato protein in the bakery and confectionery industry is set to witness 2X volume growth by 2030. 

Why is More than 60% of Potato Protein Volume Share Accounted for by Potato Protein Isolates?

High value as well as volume share of potato protein isolates as compared to potato protein concentrate can be justified by the nutritional profile of these ingredients. There are several nutritional differences between potato protein concentrates and potato protein isolates, mainly caused by the processing methods. Potato protein isolates are highly processed and contain high protein content, giving them a better nutritional profile. Potato protein isolates are primarily produced as food-grade ingredients, and preferred by a majority of key players in the food processing industry.

Competition Landscape

Persistence Market Research has profiled the following prominent potato protein manufacturers in its report:

  • Avebe U.A.
  • Roquette Frères S. A
  • Tereos
  • KMC Kartoffelmelcentralen A.M.B.A
  • AGRANA Beteiligungs-AG
  • Lyckeby Starch AB
  • Kerry Group
  • PPZ SA Niechlów
  • Emsland Group
  • PEPEES S.A.
  • Bioriginal Food & Science Corp
  • Duynie
  • Meelunie B.V.
  • Kemin Industries, Inc.
  • AKV Langholt AmbA

Setting up new plant-based companies, expansion, diversification, and adjustments in product offerings to ensure alignment with the current market scenario, and pursuing acquisitions to enhance product portfolio, are some of the key expansion strategies of major players for strengthening their global presence to create expanded room for opportunities.

  • In 2018, Avebe U.A. set up a new innovation center at the Zernike Campus in Groningen. This new innovation center was set up with an aim to support its employees for innovations in the field of potato starch and potato protein. The innovation center included a laboratory, a test facility, offices and a customer innovation center.
  • In 2019, Roquette Frères opened a new research and development unit in Lithuania to drive its long-term vision for innovation. It enabled the company to provide its clients in the region with high-quality goods and services locally, and strengthened its position in the Northern European market.

Key players engaged in the production of potato protein are also focusing on product expansion to target new markets, increase revenue streams, and increase market share.

  • In 2019, KMC Kartoffelmelcentralen A.M.B.A expanded its product portfolio with the launch of a new product called Protafy 130, a new food-grade potato protein. This product expansion was done in response to increasing demand for plant-based proteins. This product allowed key players operating in the food industry to enhance the nutritional quality of their foods and snacks.

Report Scope

Attribute

Details

Forecast Period

2020-2030

Historical Data Available for

2015-2019

Market Analysis

US$ Mn for Value & Tons Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Poland
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Vietnam
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa

Key Segments Covered

  • Nature
  • End Use
  • Type

Key Companies Profiled

  • Avebe U.A.
  • Roquette Frères S. A
  • Tereos
  • KMC Kartoffelmelcentralen A.M.B.A
  • AGRANA Beteiligungs-AG
  • Lyckeby Starch AB
  • Kerry Group
  • PPZ SA Niechlów
  • Emsland Group
  • PEPEES S.A.
  • Bioriginal Food & Science Corp
  • Duynie
  • Meelunie B.V.
  • Kemin Industries, Inc.
  • AKV Langholt AmbA

Customization & Pricing

Available upon Request

Key Questions Answered in Report

  • Which type of potato protein is expected to show significant growth?

As per Persistence Market Research’s projections, potato protein isolates are expected to exhibit significant value CAGR of around 7%, owing to their high nutritional content and improved functionality.

  • Currently, which is the largest market for potato protein?

As per Persistence Market Research’s projections, sales of potato protein are highest in Europe, attributable to increased consumer demand for processed food products with natural and organic ingredients. Europe holds around one-third value share in the global potato protein market.

  • Who are the leading players in this space?

Prominent players operating in the global potato protein landscape include Avebe U.A., AKV Langholt AmbA, KMC Kartoffelmelcentralen A.M.B.A, Tereos, and Kerry Group.

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  • Is the market research conducted by Persistence Market Research?

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Persistence Market Research follows a methodology that encompasses a demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

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Key Market Segments

Nature

  • Organic
  • Conventional

End Use

  • Food Processing
    • Meat and Meat Alternatives
    • Bakery and Confectionery
    • Dairy Alternatives
    • Snacks and Meals
    • Others
  • Animal Feed
  • Others

Type

  • Potato Protein Isolates
  • Potato Protein Concentrate

Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

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