Potato Snacks Market

Market Study on Potato Snacks: Frozen Variants Gaining Immense Popularity across Geographies

Potato Snacks Market is Segmented by type such as Chips and Shoestrings, Canned Potatoes, Frozen and Dehydrated having application such as Prepared Meals, Ready-to-cook Products and Snacks

Market Snapshot

By value, Persistence Market Research has projected 4.4% CAGR for the global potato snacks market, with the market ending up at a valuation of around US$ 124.2 Bn by 2031. As per projections, emerging markets in all regions are expanding at high CAGRs as far as potato snack sales are concerned. However, Europe is projected to hold more than 20% of global market value share for potato snacks through 2031.

As of 2021, by value, worldwide potato snacks consumption accounted for around 0.5% to 0.8% share of the global snacks market.

Potato Snacks Market Value (2021A)

US$ 84.2 Bn

Projected Sales of Potato Snacks (2031F)

US$ 124.2 Bn

Market Value CAGR (2021-2031)

4.4%

Value Share of Top 5 Countries (2021A)

74.3%

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Companies

  • McCain Foods Limited
  • Lamb Weston Holdings, Inc.
  • The Kraft Heinz Company
  • Aviko B.V. 
  • AGRANA Beteiligungs-AG
  • Farm Frites International B.V.
  • Emsland Group
  • LENG-D'OR
  • Idahoan Foods, LLC
  • J.R. Simplot Company
  • PepsiCo
  • Limagrain Ingredients
  • Intersnack Group GmbH & Co. Kg
  • The Little Potato Company Ltd. 
  • J.R. Short Milling Company

2016-2020 Potato Snacks Consumption Analysis Compared to 2021-2031 Market Forecasts

From 2016-2020 the global market for potato snacks expanded at the rate of 2.9%. Major market driver for potato snacks demand is increasing snacking habit of consumers along with various flavours of potato-based snacks. These potato snacks also serve as a time-saving convenience food product available in the form of munchies, nibbles, and others, which makes it an excellent alternative as compared to other snacking items for consumers.

Major demanding region of potato snacks is North America, followed by East Asia. In both these regions, demand is expected to grow owing to the fact that they have dominance over the snacks industry. The U.S. holds a market share of 97.7% in the North American market. China is a major market for potato snacks in the East Asian region.

Overall, the global market for potato snacks is expected to expand at a CAGR of 4.4% through 2031.

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How is Increased Usage of Baked Potato Meals Driving Market Growth?

Baked potato meals are gaining momentum in the food & beverage industry, owing to their highly nutritious properties. Baked potato products comprise less fat and contain very low cholesterol. Additionally, baked potato products are a good source of protein and fiber. Consumers are preferring baked potato food to meet their nutritional requirements.

The fiber in baked potato snacks supports digestion and the presence of vitamin B6 aids in breaking down carbohydrates and improves metabolism. This combination of fiber along with vitamin content helps consumers in weight loss and weight management.

Thus, in order to lower cholesterol, consumers are opting for baked potato meals to munch or nibble. Baked potato meals, which were previously considered as a niche product, are now one of the fastest-growing food products. The spotlight on potato snacks nutrient properties, which have potential application in the food industry, has spurred demand for potato snacks across regions.

  • For instance, in June 2019, Swiss Rosti, a U.S.-based company, launched crispy filled potatoes with stuffed baked potatoes.

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Is High Demand for Time-Saving Convenience Food Propelling Potato Snack Sales?

Rapid lifestyle has influenced time-constraint consumers to adopt convenience food rather than preparing meals at home. Convenience food is offering daily nutrition and calorie with the addition of time-saving opportunities to consumers.

Demand for ready-to-cook, ready-to-eat, frozen meals is growing due to the on-the-go consumption trend, as consumers are preferring the ease of convenience while consuming their meals.

Potato processed products are becoming a favorable option in convenience food as they complete the nutritional requirement of consumers. Potato snack items are preferred most over other convenience food, mostly because these snacks become a full meal and help consumers with a boost of energy for rest of the day.

Manufactures of potato snacks nowadays are also designing attractive packaging along with keeping in mind the ease-of-use factor, which further propels demand for potato snacks in the global snacks market. They are also innovating new ready-to-eat potato ranges.

For instance, mashed potatoes is one of the popular convenience food that is widely consumed. Mashed potatoes are consumed as both, stand-alone and with some other food products.

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Is the Healthy Snacking Option Favourable for the Potato Processing Business?

Health consciousness among consumers is thriving and also thoroughly impacting their snacking behaviour as well. Health and wellness has become a priority for consumers nowadays. Consumers today require proper fitness with the addition of energy. Potato-based crisps and snacks are among the products that are preferred by consumers for their increased nutrients property and functionality.

Potatoes are rich in minerals, vitamins, and antioxidants, which makes them a very healthy option for health-conscious consumers. Potatoes also contains a special type of starch known as resistant starch, which helps in blood sugar control.

Thus, healthy potato snacks are popular among consumers. As awareness regarding healthy products is booming, it provides a beneficial opportunity for the potato processing market.

  • For instance, Lay’s oven baked, kettle’s olive oil-baked potato chips, Popchips sweet potatoes, and other reduced-fat potato chips are gaining popularity among health-conscious consumers.

Will Increased Consumers Spending in Emerging Economies Provide Opportunities for Potato Snack Suppliers?

Consumers in developed countries are preferring varieties of potato-based products, especially from the North American and European regions. Emerging countries such as China, India, Brazil, and other countries are experiencing tremendous economic growth. Increased per capita income also facilitates more spending on plant-based food products such as potato snacks.

The better-informed population is preferring Western potato products such as potato puffs, French fries, mashed potatoes, potato flacks, and other potato snack items that are readily available in the market.

Processed potato food manufacturers are also shifting their interest to developing countries to escalate their sales and increase their regional presence. Many companies are also investing in advanced technologies such as state-of-art production, which helps them in attaining operational efficiency and aids in product innovation as well.

  • For instance, in 2020, Emsland opened an innovation center in Singapore, which will strengthen the company’s position in the Asia Pacific market.

What are the Factors Restraining Potato Snacks Demand?

Although the popularity of potato snacks is growing at a very fast pace, negative influence of junk food is posing a threat to the potato snacks marketplace. Junk foods are presumed to be bad for health and lead to various health problems.

Potato processing products are high in fat and calories, which tends to increase the level of cholesterol in the body. One ounce of plain potato chips contains 10 grams of fats and 154 calories.

Besides, fried potato snacks are responsible for weight gain. Increasing weight and heart ailments are among the common health problems across the world, and consumption of crispy potato chips is linked with these problems. Therefore, health concerns over consumption of junk food are negatively affecting the potato processing market.

Presence of alternatives is also a critical factor that might hamper market growth of potato snacks. With growing consumer preference for grain and other low-fat snacks, sale of potato snacks products might slow down.

New varieties of plant-based snacks products such as chickpea, carrot, broccoli, and others are gaining popularity. Cereal-based baked snacks, veggie fries, and broccoli tots are some of the alternatives of potato-based snacks.

Furthermore, drastic changes in consumer buying patterns is also another factor driving the adoption of potato snacks substitutes. Hence, availability of substitutes, changing consumer behaviour, and negative effect of junk food products are hampering the market for potato processed products.

Country-wise insights

Why Does the U.K. Account for the Largest Share in the Potato Snacks Business in the European Region?

The market for potato snacks is witnessing steady growth in the United Kingdom with a value CAGR 2.1%. Demand for potato snacks in the European region is growing at a significant rate, which provides a favourable market growth opportunity for potato-based snack suppliers.

Which Country Holds the Largest Share of Potato Snack Sales in the East Asia Market?

China holds a major share in the East Asian market for potato snacks. This is due to the growing health and nutritional benefits of potato snacks. Moreover, increasing demand for convenient foods and on-the-go snacking with high nutrition in the foodservice sector will have a positive impact on potato snack demand, with market growth in China pegged at a high 7.8% CAGR.

Category-wise insights

Why are Frozen Potato Snacks Most Demanded in the Global Market?

Based on product type, frozen potato-based snacks are mostly demanded and consumed in the potato snacks category. Market value share of frozen potato-based snacks is 41.3%. Demand is increasing for frozen potato snacks in the retail sector owing to their high popularity among consumers and the convenience offered. They also offer numerous health benefits to consumers.

Which Distribution Channel is Offering New Opportunity for Potato Snacks Vendors?

Demand is increasing for potato snacks in the retail sector due to easy availability of the product. Market value of potato snacks in the retail category is expected to reach US$ 63.8 Bn by the end of the forecast period.

Impact of the COVID-19

The global COVID-19 pandemic slowed down industrial and economic activities around the world, due to which, there was a significant drop in the demand for the potato snacks, majorly due to lockdowns, restrictions on travel and transport, and closure of retail outlets.

As many countries imposed total lockdowns, food industries had to shut down their production facilities for a certain time frame. These industries are key consumers of potato snacks, and therefore, demand for potato snacks reduced. Lockdown situation in major potato-based snack manufacturing countries affected the supply chain of raw materials as well.

Top potato producing countries were also widely affected with the spread of COVID-19. Thus, production of potato was widely affected due to lockdowns, travel restrictions, and lack of manpower.

However, change in lifestyle of consumers, people’s growing interest in buying potato snacks as the situation improves, and usage of potato snacks across the foodservice industry will increase due to the need for nutritious and healthy food.

Competitive Landscape

Key potato snack producers are inclined toward innovation, research & development, and expansion to obtain potato snacks with fine-quality. Manufacturers are striving and investing heavily to enhance their operations and innovation capabilities.

  • In January 2019, Kraft Heinz completed the acquisition of primal kitchen, one of the top companies manufacturing healthy snacks and different food products. The acquisition will help the company in strengthening its position in the U.S. food & beverages market.
  • In Dec 2018, Emsland Group announced its strategic partnership with Poland-based IMPAG Group. This partnership enables the reorganization of the sales structure of Emsland Group in Poland.

Potato Snacks Industry Report Scope

Attribute

Details

Forecast period

2021-2031

Historical data available for

2016-2020

Market analysis

USD Million for Value

Key regions covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Type
  • Application
  • Distribution Channel
  • Region

Key companies profiled

  • Lamb Weston Holdings, Inc
  • McCain Foods Limited
  • J.R. Simplot Company
  • AGRANA Beteiligungs-AG
  • Aviko B.V.
  • The Kraft Heinz Company
  • PepsiCo
  • The Little Potato Company Ltd.
  • Farm Frites International B.V.
  • The Emsland Group
  • LENG-D'OR
  • Idahoan Foods, LLC
  • Intersnack Group GmbH & Co. Kg
  • Limagrain Ingredients
  • J.R. Short Milling Company

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Potato Snacks Industry Research by Category

Type:

  • Chips & Shoestrings
  • Dehydrated
  • Frozen
  • Canned Potatoes
  • Others

Application:

  • Ready-to-Cook Products
  • Prepared Meals
  • Snacks

Distribution Channel:

  • Potato Snacks for Retail
  • Potato Snacks for Foodservice

Media Release

- FAQs -

The global potato snacks market is currently valued at US$ 84.2 Bn.​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Increasing snacking habit of consumers, time-saving convenience food, demand for baked potato meals, and consumers from emerging economies spending more on potato processed products are driving market expansion.

From 2016 to 2020, demand for potato snacks increased at a CAGR of 2.9%.

Sales of potato snacks are projected to increase at 4.4% CAGR and be valued at over US$ 124.2 Bn by 2031.

Organic trend, carb alternatives, progressive change for the market with shareable products, and global cuisines could rejuvenate the frozen potato category.

McCain Foods Limited, J.R. Simplot Company, Aviko B.V., Lamb Weston Holdings, Inc., and PepsiCo are the top 5 potato snack manufacturers accounting for around hold 30%-40% market share.

The market for potato snacks in the U.K. is leading the way in the European region.

Potato snacks consumption in Japan in anticipated to reach US$ 3.56 Bn by 2031, while that in Canada is set to get close to US$ 1 Bn.

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