Sweet Potato Flour Market

Global Market Study on Sweet Potato Flour: Nutrient-rich Sweet Potato Flour Gaining Immense Popularity

Sweet Potato Flour Market Segmented By Sweet Potatoes in Organic and Conventional Nature Used in Bakery, Sauces and Dressings, Smoothies and Juices, Nutraceuticals, Foodservice Industry


Sweet potato flour is a rich source of vitamins A and C, carbohydrates, and other nutrients. It has a low glycemic index (GI). Manufacturers of sweet potato flour are presenting their products as dietary and nutritional supplements to consumers.

These products can be mixed with cakes, pancakes, protein shakes, and energy drinks to add nutritional value to the food. This strategy is expected to fuel the growth of the global sweet potato flour market over the coming years.

  • Addict Sport Nutrition™ offers natural sweet potato powder as a supplement, which is ideal for those looking for a convenient form of the ever-popular sweet potato.

Find Out More about the Report Coverage


  • Saipro Biotech Private Limited
  • Live Glean
  • Barry Farm Foods
  • FutureCeuticals, Inc.
  • Hearthy Foods
  • Azuri Health Ltd
  • Xian Shunyi Bio-Chemical Technology Co., Ltd.
  • Carolina Innovative Food Ingredients Inc.
  • Shree Biotech
  • Shaanxi Undersun Biomedtech Co. Ltd.

Sweet Potato Flour: Substitute & Functional Ingredient in Food Processing Industry

Sweet potato flour can be used as a substitute for other flours, as well as be mixed with any other flour. It can be used to make pasta, pancakes, bread, cookies, etc., as well as a thickening agent in soups, sausages, and gravies.

Manufacturers in the foodservice industry and food and beverage industry are anticipated to fuel the demand for sweet potato flour during the forecast period.

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Rising Demand for Enriched Flour among Health-Conscious Consumers

The ongoing health-consciousness trend is expected to have a positive impact on the global sweet potato flour market. Sweet potato flour is versatile and has more nutritional content than traditional flours such as wheat and soy.

Sweet potato flour is also rich in carbohydrates, vitamins, calories, iron, and is gluten-free. This makes it attractive to consumers, especially professional athletes and sportsmen who consume it for instant energy and carbs. Thus, manufacturers are expected to increasingly incorporate sweet potato flour into their product offerings.

  • For instance, FutureCeuticals, Inc. provides sweet potato flour as a sports supplement. It can be mixed in cakes, muffins, and shakes, and also used as a protein supplement.

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Bakery Products: Lucrative Target for Sweet Potato Flour Manufacturers

Sweet potato flour is becoming the best alternative to wheat flour. Manufacturers in the sweet potato flour market are promoting the product as an alternative to wheat flour for use in bakery products such as bread, cakes, and muffins, which can now be wholly made from sweet potato flour.

Manufacturers are also promoting the use of sweet potato flour as a flour that can be mixed with soy flour, wheat flour, rice flour, cassava flour, maize flour, etc., to improve the taste and texture of final products.

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Regional Landscape of Global Sweet Potato Flour Market

East Asia is one of the largest producers and consumers of sweet potatoes and sweet potato flour. China, with its huge population, is the largest consumer of sweet potatoes. Key players in the global sweet potato flour market can capitalize on lucrative opportunities in this region.

Africa is one of the leading producers of sweet potatoes, consumed as a staple food in this region. It is also one of the leading importers of wheat flour. The cost of production of sweet potato flour in Africa is much lesser than the cost of importing wheat flour.

Thus, governing bodies and organizations in Africa are promoting sweet potato flour as the best alternative to wheat flour. This promotion of sweet potato flour is anticipated to reduce the consumption and import of wheat and other flours, thereby fueling the growth of the sweet potato flour market.

  • Rwanda Agricultural Board (RAB) has a team working on a sweet potato flour project. This is an initiative intended to add value to sweet potatoes and ensure consumer awareness regarding the benefits of using sweet potato flour.

Analysts’ Viewpoint

The global sweet potato flour market is witnessing moderate growth. South Asia and Europe are anticipated to experience high growth during the forecast period, while East Asia remains the top producer as well as consumer of sweet potato flour. Increasing number of foodservice outlets and bakery shops in various regions will have a significant impact on the growth of the sweet potato flour market across the globe.

Key Segments of Global Sweet Potato Flour Market

PMR’s study on the global sweet potato flour market offers information categorized into four key segments - nature, distribution channel, end use, and region.


  • Organic
  • Conventional

Distribution Channel

  • Business-to-Business
  • Business-to-Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Specialty Stores
    • Online Retail

End Use

  • Food and Beverage Industry
    • Bakery
    • Sauces & Dressings
    • Smoothies & Juices
    • Snacks, Savories & Bars
    • Others
  • Nutraceuticals
  • Foodservice Industry
  • Retail/Household


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in Report

  • How much is the sweet potato flour market worth (volume-wise)?

    The sweet potato flour market is estimated to cross 92 Mn metric tons in the year 2021.

  • What will be the sales forecast of the sweet potato flour market?

    The sweet potato flour market will witness a CAGR of 4.7% between 2021 and 2031.

  • What was the last 5 year market CAGR?

    The global sweet potato flour market witnessed a CAGR of 4.2% between 2015 and 2020.

  • What are the key trends of the sweet potato flour market?

    There are various types of sweet potatoes being cultivated as of now, like purple sweet potato, white sweet potato, and yellow sweet potato. This is the ongoing trend.

  • What is driving demand for sweet potato flour?

    The fact that sweet potato flour is being increasingly used amongst professional athletes needing instant carbohydrates is driving the demand therein. Also, sweet potato flour is being used in bakeries for enhancing quality of the subsequent product.

  • What is the market share of top 5 players?

    The top 5 players such as Glean, LLC, Saipro Biotech Pvt. Ltd., Azuri Health Ltd., Sacoma Sweet Potatoes, and BULK POWDERS dictate the growth for sweet potato flour market. They control more than 70% of the market share.

  • What are the top 5 countries driving demand?

    The top 5 countries driving the demand for sweet potato flour market include the US, UK, Russia, China, and Japan.

  • What is the North America’s market Outlook?

    North America will continue to lead the sweet potato flour market; thanks to the US.

  • At what percentage sweet potato flour market is going to register growth in Europe?

    Europe will grow at the rate of 3.5% in the sweet potato flour market between 2021 and 2031.

  • What is the key market statistics in Korea and Japan?

    Japan and Korea are bound to be significant revenue generators in the Asia-Pacific.


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