Global Market Study on Sweet Potato Fries: Increasing Demand for Nutrient-dense Snacks Boding Well for Market Growth


Sweet Potato Fries  Market
  • Published On : Jun-2020 |
  • Pages : 310 Pages |
  • Format : Sweet Potato Fries  Market Sweet Potato Fries  Market Sweet Potato Fries  Market Sweet Potato Fries  Market

Consumption of health beneficial food products is rising, as consumers are progressively becoming more health conscious. Healthy and nutritional ingredients in what they consume are among the prime requirements of consumers. Baked snacks contain additional nutrients as compared to fried snacks. Unlike fried snacks, baked snacks retain the nutritional value of sweet potato products. For instance, baked potato chips contain 14% fewer calories and 50% less fat than traditional potato chips.

  • For instance, in June 2018, Bare Snacks, a U.S.-based snack manufacturer, launched baked sweet potato chips in flavors of sea salt and barbecue.
  • In July 2019, Walker, a U.K.-based crisp providing company, launched oven baked sweet potato crisps.

As such, the global sweet potato fries market is set to experience decent growth over the forecast period of 2020 to 2030.

Growing Demand for Gluten-free Products Promoting Use of Sweet Potato Fries

More and more consumers are staying away from those food products that contain gluten. Various food companies are also utilizing gluten-free ingredients in their food products. Gluten is actually a group of protein that is found in different grains, including wheat, barley, rye, oats, and others. Gluten can cause some serious side effects to certain people and severely damage one’s health. Sweet potato is a gluten-free ingredient, which can further be used to produce gluten-free snacks. Sweet potato fries do not have gluten presence and are more suitable for consumers seeking gluten-free products, which is a major factor boosting the growth of the sweet potato fries market.

  • In February 2019, McCain Foodservice UK, a subsidiary of McCain Foods, launched gluten-free chips, which also includes sweet potato fries.

New Approaches to Innovate Food Products Attracting Consumers

As consumers are attracted to new and innovative food, manufacturers in the sweet potato fries market are well placed to gain from the emerging beneficial opportunities. Consumers are opting for snacks that are loaded with healthy nutrients, including vitamins, minerals, and proteins, rather than traditional meals. Manufacturers are launching innovative products under different categories, such as organic, low salt, and fat-free snacks to attract more consumers, especially the millennial and gen-z population.

  • For instance, in October 2018, Birds Eye, a snacks manufacture in the U.K., launched sweet potato waffles that are made from lightly-seasoned sweet potatoes. These new waffles are a blend of lightly-seasoned sweet potatoes and potato mash, which is made with no artificial colors, flavors, or preservatives.

Global Sweet Potato Fries Market Regional Analysis

East Asia holds a prominent market value share in the global sweet potato fries market; major contributing factor is the higher consumption rate of sweet potatoes in the region. China is the biggest producer of sweet potatoes, and increasing industrial growth in the country is also contributing to the greater market size of its food processing industry. This has further increased the production of sweet potato processed products, also backed by the easy availability of sweet potatoes in the country. With sweet potatoes being a nutritional and healthy food product to consume, these are becoming a favorable sack for the growing health conscious population in various countries in the region such as Japan, China, and South Korea. The emerging region in the global sweet potato fries market is expected to be South Asia, as consumer expenditure on new and innovative products is rising in South Asian countries. Europe and North America are also projected to exhibit substantial growth in the global sweet potato fries market size during the forecast period, attributed to growing awareness regarding the health and nutritional benefits of sweet potatoes among consumers.

Covid-19 Impact on Sweet Potato Fries Market

The COVID-19 disease outbreak has hindered the growth of the world economy for now, and has subsequently impacted the food and beverage industry. Mostly, the foodservice industry is facing major hindrances, owing to the closing of operations and various safety measures put in place. Sweet potato fries are majorly used by restaurants and hotels. Furthermore, the retail sales of sweet potato fries have also been affected, as the retail industry has been largely affected due to COVID-19 pandemic. Supply chain disruption is also a major challenge for the sweet potato fries market due to restrictions on trade activities. As such, the coronavirus outbreak and related restrictions are expected to have a moderate to high impact on the sweet potato fries market trends.

Analysts’ Viewpoint

The global sweet potato fries market is expected to witness substantial growth over the coming years, with South Asia and the Middle East & Africa anticipated to offer advantageous opportunities during the forecast period of 2020-2030. Increasing use sweet potato fries in healthy snack products is a considerable factor for the growth of the global sweet potato fries market in the foreseeable future.

Leading market players such as McCain Foods Limited, Aviko B.V., Lamb Weston Holdings, Inc, and others are focusing on innovation and firming the supply chain to strengthen their positions in the global sweet potato fries market. Increasing production capacity and improvement in quality are other strategies adopted by key players to gain a competitive edge in the global sweet potato fries market.

Sweet Potato Fries Market: Report Scope

The latest market report by Persistence Market Research on the global sweet potato fries market evaluates the opportunities and current market scenario, providing insights and updates about the corresponding segments involved in the global sweet potato fries market for the forecast period of 2020-2030. The report provides detailed assessment of key market dynamics and comprehensive information about the structure of the global sweet potato fries market. This market study contains exclusive insights into how the global sweet potato fries market is anticipated to grow during the forecast period of 2020-2030.

The primary objective of the global sweet potato fries market report is to provide insights regarding opportunities in the market that are supporting the transformation of global businesses associated with sweet potato fries. It is very important to consider that, in an ever-wavering economy, we provide estimated (Y-o-Y) year-on-year growth rate in addition to the compound annual growth rate (CAGR) for overall forecasts, to enable readers to better understand the analysis and evaluation of the global sweet potato fries market, and to discover lucrative opportunities in the market.

This report also provides an estimate of the global sweet potato fries market size and corresponding revenue forecast carried out in terms of absolute $ opportunity. It also offers actionable insights based on the future trends in the sweet potato fries market. Furthermore, new and emerging players in the global sweet potato fries market can make use of the information presented in the study for effective business decisions, which will provide momentum to their businesses as well as the global sweet potato fries market.

The study is relevant for manufacturers, suppliers, distributors, and investors in the global sweet potato fries market. All stakeholders in the global sweet potato fries market, as well as industry experts, researchers, journalists, and business researchers can leverage the information and data represented in PMR’s report.

Key Segments of Global Sweet Potato Fries Market

PMR’s report on the global sweet potato fries market offers information divided into five segments - product, nature, end use, distribution channel, and region.

Product

Nature

End Use

Distribution Channel

Region

  • Fries
  • Organic
  • Foodservice Industry
  • Business to Business
  • North America
  • Cubes/Puffs
  • Conventional
  • Retail/Household
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Specialty Retail
    • Online Retail
    • Other Retail Stores
  • Latin America
  • Chips/Crisps
  • Europe
  • Others
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Global Sweet Potato Fries Market

  • Which region will hold the highest market share in the global sweet potato fries market during the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global sweet potato fries market?
  • What are the global trends impacting the sweet potato fries market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the sweet potato fries market?
  • What is the market structure of the global sweet potato fries market?

Global Sweet Potato Fries Market: Research Methodology

Persistence Market Research is committed to providing unbiased market research solutions to its clients. PMR follows a robust methodology for the deduction of data included in this report. A unique research methodology is utilized to conduct extensive research on the global sweet potato fries market, and reach conclusions about the future growth factors of the sweet potato fries market. PMR’s research methodology comprises primary research methods coupled with secondary research methods, which ensure the accuracy and reliability of the conclusions in this report.

A demand-side approach is followed to estimate the sales of target products, followed by an in-depth supply-side assessment of value generated, key trends, and events over a predefined period. This methodology is based on standard market structures, methods, and definitions that are based on inputs from local sources in over seven regions - North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa, which PMR considers for segmenting the global market. Statistics, characteristics, and variances are collected at a regional level, aggregated at the same level, and then synthesized at a worldwide level to create global market measurements. Our main sources of research include:

  • Primary Research
  • Secondary Research
  • Trade Research
  • Social Media Research

Companies covered in Sweet Potato Fries Market Report

  • McCain Foods Limited
  • Aviko B.V.
  • amb Weston Holdings, Inc
  • Russet House Potatoes
  • J.R. Simplot Company
  • J.R. Short Milling Company 
  • Ardo
  • SACOMA SWEET POTATOES
  • Mondial Foods 
  • Trinity Frozen Foods
  • Mountain Harvest Foods
  • Alexia Foods
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