Sweet Potato Fries Market

Global Market Study on Sweet Potato Fries: Increasing Demand for Nutrient-dense Snacks Boding Well for Market Growth

Sweet Potato Fries Market is Segmented by nature such as Organic and Conventional having product types such as Fries, Cubes, Puffs, Chips, Crisps


Consumption of health beneficial food products is rising, as consumers are progressively becoming more health conscious. Healthy and nutritional ingredients in what they consume are among the prime requirements of consumers.

Baked snacks contain additional nutrients as compared to fried snacks. Unlike fried snacks, baked snacks retain the nutritional value of sweet potato products. For instance, baked potato chips contain 14% fewer calories and 50% less fat than traditional potato chips.

  • For instance, in June 2018, Bare Snacks, a U.S.-based snack manufacturer, launched baked sweet potato chips in flavors of sea salt and barbecue.
  • In July 2019, Walker, a U.K.-based crisp providing company, launched oven baked sweet potato crisps.

As such, the global sweet potato fries market is set to experience decent growth over the forecast period of 2020 to 2030.

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  • McCain Foods Limited
  • Aviko B.V.
  • amb Weston Holdings, Inc
  • Russet House Potatoes
  • J.R. Simplot Company
  • J.R. Short Milling Company 
  • Ardo
  • Mondial Foods 
  • Trinity Frozen Foods
  • Mountain Harvest Foods
  • Alexia Foods

Growing Demand for Gluten-free Products Promoting Use of Sweet Potato Fries

More and more consumers are staying away from those food products that contain gluten. Various food companies are also utilizing gluten-free ingredients in their food products. Gluten is actually a group of protein that is found in different grains, including wheat, barley, rye, oats, and others.

Gluten can cause some serious side effects to certain people and severely damage one’s health. Sweet potato is a gluten-free ingredient, which can further be used to produce gluten-free snacks.

Sweet potato fries do not have gluten presence and are more suitable for consumers seeking gluten-free products, which is a major factor boosting the growth of the sweet potato fries market.

  • In February 2019, McCain Foodservice UK, a subsidiary of McCain Foods, launched gluten-free chips, which also includes sweet potato fries.

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New Approaches to Innovate Food Products Attracting Consumers

As consumers are attracted to new and innovative food, manufacturers in the sweet potato fries market are well placed to gain from the emerging beneficial opportunities.

Consumers are opting for snacks that are loaded with healthy nutrients, including vitamins, minerals, and proteins, rather than traditional meals. Manufacturers are launching innovative products under different categories, such as organic, low salt, and fat-free snacks to attract more consumers, especially the millennial and gen-z population.

  • For instance, in October 2018, Birds Eye, a snacks manufacture in the U.K., launched sweet potato waffles that are made from lightly-seasoned sweet potatoes. These new waffles are a blend of lightly-seasoned sweet potatoes and potato mash, which is made with no artificial colors, flavors, or preservatives.

sweet potato fries market

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Global Sweet Potato Fries Market Regional Analysis

East Asia holds a prominent market value share in the global sweet potato fries market; major contributing factor is the higher consumption rate of sweet potatoes in the region. China is the biggest producer of sweet potatoes, and increasing industrial growth in the country is also contributing to the greater market size of its food processing industry.

This has further increased the production of sweet potato processed products, also backed by the easy availability of sweet potatoes in the country. With sweet potatoes being a nutritional and healthy food product to consume, these are becoming a favorable sack for the growing health conscious population in various countries in the region such as Japan, China, and South Korea.

The emerging region in the global sweet potato fries market is expected to be South Asia, as consumer expenditure on new and innovative products is rising in South Asian countries. Europe and North America are also projected to exhibit substantial growth in the global sweet potato fries market size during the forecast period, attributed to growing awareness regarding the health and nutritional benefits of sweet potatoes among consumers.

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Covid-19 Impact on Sweet Potato Fries Market

The COVID-19 disease outbreak has hindered the growth of the world economy for now, and has subsequently impacted the food and beverage industry. Mostly, the foodservice industry is facing major hindrances, owing to the closing of operations and various safety measures put in place.

Sweet potato fries are majorly used by restaurants and hotels. Furthermore, the retail sales of sweet potato fries have also been affected, as the retail industry has been largely affected due to COVID-19 pandemic.

Supply chain disruption is also a major challenge for the sweet potato fries market due to restrictions on trade activities. As such, the coronavirus outbreak and related restrictions are expected to have a moderate to high impact on the sweet potato fries market trends.

Analysts’ Viewpoint

The global sweet potato fries market is expected to witness substantial growth over the coming years, with South Asia and the Middle East & Africa anticipated to offer advantageous opportunities during the forecast period of 2020-2030. Increasing use sweet potato fries in healthy snack products is a considerable factor for the growth of the global sweet potato fries market in the foreseeable future.

Leading market players such as McCain Foods Limited, Aviko B.V., Lamb Weston Holdings, Inc, and others are focusing on innovation and firming the supply chain to strengthen their positions in the global sweet potato fries market. Increasing production capacity and improvement in quality are other strategies adopted by key players to gain a competitive edge in the global sweet potato fries market.

Key Segments of Global Sweet Potato Fries Market

PMR’s report on the global sweet potato fries market offers information divided into five segments - product, nature, end use, distribution channel, and region.


  • Fries
  • Cubes/Puffs
  • Chips/Crisps
  • Others


  • Organic
  • Conventional

End Use

  • Foodservice Industry
  • Retail/Household

Distribution Channel

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Specialty Retail
    • Online Retail
    • Other Retail Stores


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Global Sweet Potato Fries Market

  • Which region will hold the highest market share in the global sweet potato fries market during the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global sweet potato fries market?
  • What are the global trends impacting the sweet potato fries market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the sweet potato fries market?
  • What is the market structure of the global sweet potato fries market?

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