Energy Gel Products Market

Energy Gel Products Market Size, Share and Growth Forecast by Flavor (Fruit, Lemonade/Limeade, Chocolate, Coffee/Espresso, Vanilla, Blended, Others), by Nature (Organic, Conventional), by Ingredient Type (Caffeine-Free, With Caffeine), and by Region for 2024-2031

Report ID: PMRREP34620

Report Type: Ongoing

Format: PPT*, PDF, EXCEL

Industry: Food and Beverages

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Energy Gel Products Market Size and Share Analysis

The energy gel products market is anticipated to rise from US$701.4 Mn in 2024 to US$1,133.7 Mn by 2031. The market for energy gel products is expected to reach a healthy CAGR of 7.1% during 2024 to 2031.

Key Highlights of the Market

  • An increasing number of fitness conscious people are fueling the demand for energy gel products.
  • Growing fitness trends in physical activities and increasing consumption of energy-boosting products are driving the market.
  • Energy gel product demand among the geriatric population is pushing the market forward.
  • Energy gel products as an alternative to sugar for patients with diabetes proliferating market expansion
  • Awareness about energy-boosting properties of the gel expands market demand.


Key Insights

Market Size (2024E)

US$701.4 Mn

Projected Market Value (2031F)

US$1,133.7 Mn

Forecast Growth Rate (CAGR 2024 to 2031)


Historical Growth Rate (CAGR 2018 to 2023)


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Market Introduction and Trend Analysis

The energy gel products market is expected to experience significant growth in the coming years. The major factors contributing towards market growth include the increasing number of fitness enthusiasts, and growing number of sports activities worldwide.

As the young generation is focusing on fitness and related activities, the demand for energy gel products has been risen as these products pump up the body for extensive exercise.

Diabetic patients are vulnerable to sugar, where doctors recommend the use of energy gel products in diets to balance their sugar and increase their body’s carbohydrate intake. This demand for diabetic patients is bolstering the market size.

Further, the latest trend in sports like running and cycling needs athletes to maintain their stamina, which is increasing the demand for energy gel product sales.

People are interested in exploring foods and beverages while maintaining their fitness. Food alternatives such as energy bars and sports drinks include energy gel ingredients and act as sources of energy. This results in increasing demand for energy gel products and thereby fueling market growth.

Energy Gel Products Market

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Historic Growth and Course Ahead

The energy gel products market has grown notably over the past few decades, driven by a major focus on fitness and sports activities and demand in energy drinks and beverages.

However, fitness enthusiasts and athletes need energy to do extensive exercise and sports activities. Increasing demand for energy gel products in sports and gyms is propelling the market size.

The market is expanded at a CAGR of 6.8% during the historical period from 2019 to 2023, and it is expected to grow at a CAGR of 7.1% during 2024 to 2031.

Further, the use of energy gel products for energy-boosting drinks and beverages is gaining attention. The new developments in food products using energy gel ingredients, which encompass a variety of tastes and flavors, are becoming popular among the young generations. This is expected to boost the market expansion.

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Energy Gel Products Market Growth Drivers

Increasing Demand for Quick Energy Products

With the growing emphasis on leading a healthy lifestyle, more individuals are engaging in regular physical activities, which need energy to do such tasks.

The latest trend and consumer demand for quick energy products, such as energy gels and energy drinks, are driving the growth of the market.

Further, energy gels are being used in several products to provide nutrition and increase energy levels for athletes during long workouts, pushing the market size expansion.

Availability of Multiple Flavors, and Organic Products

The availability of multiple fruit flavors and the higher nutritive value of fruit-based energy gel products have contributed to the growth of the market.

People are today inclined to consume organic energy products, which are often made using energy gel ingredients. Further availability of organic energy gel products online or in shops is expected to propel the market growth over the forecast period. 

Factors Impeding the Market

Cost-effective Substitute Products

The market growth of energy gels can be hindered by the availability of cost-effective alternate products. Maple syrup, dried fruit, and chia seed gel are some alternatives that are more cost-effective.

Consumers may opt for these alternative energy-boosting options over energy gel products. This can hamper the market significantly.

Manufacturing Challenges

The manufacturing process of energy gel products involves multiple small but critical and complex steps. Small-scale manufacturers often face several challenges to keep up with the demand, which can restrict the overall market growth.

Further, compliance with specific guidelines governing ingredient labeling, health claims, and product safety may impact market growth.

Future Opportunities for Energy Gel Products Manufacturers

Product Innovation and Customization

The main factor that is expected to expand the market is innovations and customizations in the energy gel products market. The food and beverages industry is continuously expanding reach, offering a variety of foods and beverages with a variety of flavors and tastes.

The use of energy gel in these innovative foods and beverages is creating new opportunities for growth of the market.

Further, customization and focus on clean label formulations, sustainable packaging, and customization to cater to the diverse preferences of consumers. This emphasis on customization can create new opportunities for market growth.

Category-wise Analysis


Market Share (2024)

Fruit Flavor




Fruit Flavored Products Remain Most Favored

Based on the flavors, fruit flavor energy gel products are anticipated to be valued at 33.8% of the market share in 2024. The market is influenced by several factors.

One of the main factors propelling the market is that an increasing number of consumers are interested in consuming natural ingredients in their diet, which creates a higher demand for fruit-flavored energy gel products.

Hypermarkets/Supermarkets Rule the Sales Channel Segment

Based on sales channels, hypermarkets/supermarkets are likely to obtain about 32.5% of the market share in 2024. However, hypermarkets/supermarkets offer an array of gel products that cater to consumers' preferences and needs; they prefer purchasing from these platforms.

Hypermarkets/supermarkets embrace novel marketing and selling strategies such as bundling energy gel products with other fitness products, discounts, coupons, and more to attract consumers, which help increase energy gel product sales with sales channels.

Country-wise Analysis


Market Share (2024)



South Korea








Asia Pacific to be the Global Hub

The Asia Pacific region is becoming a pivotal hub for fitness culture due to the increasing urban population that influences the market. In Europe, the evolving sports culture pushes the demand for energy-boosting products, which boosts the energy gel product expansion.

Increasing Sports Culture Boosts Opportunity in Poland

Poland is witnessing a healthy market growth that is anticipated to hold 12.0% of the CAGR in the forecast period. The major factor that is influencing the market is the rapidly rising sports culture in Poland.

A growing number of people are interested in sports like football, handball, and other sports, augmenting the market’s prospects in the nation. This population is fueling the demand for favoring fruit-based food products.

South Korea’s Growing Gym Interest Causes an Upsurge in Sales

South Korea's energy gel market is expected to grow at a CAGR of 10.3%. This market expansion is due to the increasing gym usage and working population. The number of people using gyms has risen in South Korea, which is increasing the demand for more stamina for extensive gym activities.

Further, the rise in working people who need to maintain energy throughout the day shows an increase in energy gel usage, thereby increasing the demand of the market.

Remarkable Geriatric Population Benefits Market in Japan

Energy gel products are expected to grow at a CAGR of 9.7% in Japan in the forecast period. The growth is encouraged due to the notable aged population in Japan that uses energy gel products to during exercises and to maintain fitness. Physicians recommend energy gel products to elderly people to make sure their energy is kept up, driving the market expansion.

Unfavorable Weather Conditions Ramp up Sales in Russia

The market is anticipated to reach a CAGR of 8.7% in Russia through 2024. This healthy market growth is attributed to severe weather conditions in Russia. People in this region are consuming energy gel products to keep the energy up during harsh weather conditions. These all factors are creating a demand in the market.

Traditional Flavors Dominate Demand in China

China's energy gel products market is projected to grow at an 8.5% CAGR. This market expansion is driven by local flavors and increased fitness. Further, China is promoting several diet programs to combat obesity. This growing number of diet programs are expanding the demand of variety of energy gel products in this country.

Energy Gel Products Market Region

Recent Industry Developments

January 2024

Carbs Fuel LLC, a sports nutrition startup, has launched a high-carbohydrate gel at a lower price than similar products. The energy gel provides 50 grams of carbohydrates per serving at $2 retail, without preservatives, gelling agents, or additives. The company aims to help endurance athletes effectively fuel their sport by providing more carbs without the risk of stomach troubles. 

February 2024

The Ascension Seton Austin Marathon has announced GU Energy Labs as the official Energy Gel and Chew sponsor for the annual event. GU Energy Labs, the creator of the first sports nutrition energy gel, is the preferred fuel choice for athletes of all levels. It offers a variety of GU products, including Strawberry Chews, Lemon Sublime Gel, Chocolate Outrage Gel, and Salted Watermelon Gel. The partnership goes beyond race day fueling, focusing on making a positive impact on the Austin running community.

Competitive Analysis of Energy Gel Products Market

The energy gel market is constantly growing, and the market report highlights valuable data that underlines the dynamic nature. The key players aim to acquire novel opportunities by launching developments and innovative approaches. 

Further, leading players are embracing numerous notable business techniques that help increase their market position across various regions. Manufacturers of energy gel are presenting novel strategies, such as investments in novel R&D, to heighten their market position.

Energy Gel Products Market Report Scope



Forecast Period

2024 to 2031

Historical Data Available for

2019 to 2023

Market Analysis

  • US$ Million for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia Pacific
  • East Asia
  • MEA  

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Spain
  • Italy
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Türkiye
  • South Africa

Key Market Segments Covered

  • By Flavor
  • By Pack Size
  • By Ingredient Type
  • By Sales Channel
  • By Region
  • By Nature

Key Companies Profiled

  • Advanced Food Concepts, Inc.
  • Nutrition Works Ltd
  • Boom Nutrition Inc.
  • Clif Bar & Company
  • EN-R-G Foods, LLC
  • Gatorade Company, Inc.
  • Hammer Nutrition Ltd.
  • Powerbar Inc.
  • Zipvit Ltd.
  • Scientific Sports Nutrition (Pty) Ltd.

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Key Segments of Energy Gel Products Market

By Flavor:

  • Fruit Flavours
    • Berry Flavour
    • Citrus Flavour
    • Cherry Flavour
    • Watermelon Flavour
    • Other Fruit Flavours
  • Lemonade/Limeade Flavours
  • Chocolate Flavour
  • Coffee/Espresso Flavour
  • Vanilla Flavour
  • Blended Flavours
  • Other Flavours (Coconut, Ginger Ale, etc.)

By Pack Size:

  • Single-Serve
  • Multi-Serve

By Ingredient Type:

  • Caffeine-free
  • With Caffeine

By Nature:

  • Organic
  • Conventional

By Sales Channel:

  • Hypermarkets/ Supermarkets
  • Groceries/Mass Retailers
  • Wholesale Club Stores
  • Convenience Stores
  • Specialty Stores
  • Online Retailers

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

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Companies Covered in This Report

Frequently Asked Questions

The market is expected to rise from US$701.4 Mn in 2024 to US$1,133.7 Mn by 2031.

Increasing fitness trends among health care people and the geriatric population are propelling market growth.

Advanced Food Concepts, Inc., Nutrition Works Ltd., Boom Nutrition Inc., Clif Bar & Company, and EN-R-G Foods, LLC are some of the major market players.

The challenges, such as the cost-effective substitute products and manufacturing difficulties, are restraining the market expansion.

Product Innovation and Customization are prominent opportunities in the market. 

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