Dried Fruits Market

Global Market Study on Dried Fruits: Rising Snackification Trend and Growing Demand for Healthy Food Aiding Market Growth

Dried Fruits Market: About the Report

Rising demand of food products with longer shelf life coupled with increasing demand for seasonal products across the year is supporting the growth of the dried food market. PMR’s report analyzes the increasing demand for dried fruits processed through various technologies, such as spray drying, drum drying, freeze drying, and vacuum drying across different end-use industries. With increasing disposable income and growing urban middle-class population demanding convenient snacks, manufacturers operating in the global dried fruits market are expected to experience increased demand over the coming years.

PMR’s report also talks about the factors responsible for rapid market growth across East Asia and South Asia. There is also detailed information about how the COVID-19 pandemic has affected the global dried fruits market, and the strategies being adopted by key players across regions to strengthen their customer base during this crisis.

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Companies

  • Chaucer Foods Ltd
  • Kiril Mischeff
  • Berrifine A/S
  • European Freeze Dry
  • Seawind International LLC
  • Liogam
  • Sun-Maid Growers Of California
  • Woodland Foods
  • AGRANA Beteiligungs-AG
  • Messina Verpakkings
  • Miski Organics
  • Archer Daniels Midland Company
  • Naturz Organics
  • Paradise Fruits
  • Divine Foods
  • Döhler
  • Ceres Organics
  • FutureCeuticals
  • Absolute Organic
  • Worlée NaturProdukte GmbH

Dried Fruits Market Overview

Health-conscious consumers are keen to find convenient ways of meeting their nutrition requirements that can also fit into their hectic lifestyles. The ongoing snackification trend combined with preference for healthy food is anticipated to boost demand for healthier snacks. Dried fruits are widely being used in a variety of healthy snacks, due to their low caloric value coupled with immense health benefits.

Healthy, natural, and better for you are terms that have dominated the food industry, with millennials and generation Z demanding snacks offering the same. Convenient packaging that enables ease of carrying along with increased shelf life stability has attracted health-conscious consumers in consuming dried fruits as a snack instead of unhealthy, sugar-filled foods. With dried fruits known to fill the stomach, improve the digestive tract, and prevent bloating, demand as a snack is increasing, thus stimulating expansion of the dried fruits market size at a CAGR of 6% through 2030.

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Dried Fruits Market Trends

Increased Demand for Food Products Aiding Weight Loss to Benefit Market: Rising awareness about high-quality food that contributes to good health and constitutes nutritional value has led to consumer inclination toward healthy eating regimes and changes in lifestyle. Obesity is increasingly becoming a concern of consumers today, owing to sedentary lifestyles and food eating habits. Consumers now demand food products that have potent health benefits, to combat heart disease and promote weight loss.

Dried fruits such as prunes, figs, grapes, and others are known to have high antioxidant properties for supporting a healthy heart. Dried cranberries can help prevent blood clots and keep consistent blood flow from the heart throughout the body. Dried apricots, prunes, and dates aid in increasing metabolism, while keeping cravings at bay and improving weight loss.

  • According to the World Health Organization, obesity and being overweight are the main causes for cardiovascular diseases, and cardiovascular diseases are the number one cause of death, globally.

Shift in Consumer Preference for Clean Label Products to Bolster Sales of Dried Fruits: Awareness regarding the harmful effects of added colors and flavors has inclined consumers toward healthy eating regimes. Clean labels cut through the clutter of too much data, and represent valuable information for customers, since they enable them to feel that they have more control on their well-being. Consumers seeking food products without any artificial ingredients and preservatives are creating demand for clean label products.

Manufacturers in the dried fruits market space are optimizing ingredients to offer clean ingredient statements, which is captivating customers. Customers today turn to the back of packages more than ever to check for the ingredients, thus increasing demand for dried fruits, which requires minimal processing.

dried fruits market

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Regional Outlook of Global Dried Fruits Market

East Asia and South Asia represent a huge growth potential in the global dried fruits market.  This can be attributed to changing consumer preference for nutritious and healthy food, increased acceptance of packaged foods, and rising awareness of research highlighting the role of dried fruits in healthy living. Increasing prevalence of obesity and other lifestyle problems is propelling the trend of healthy and nutritious moving snacks, which is another factor that is contributing toward increased growth in these regions.

Widespread use of dried fruits in growing end-use industries across Asia Pacific, including bakery, confectionery, snacks and cereals, and dairy marks an opportunity for manufacturers to target these regions for increased revenue. As such, the dried fruits market in South Asia is expected to exhibit significant value CAGR of around 7% during the forecasted period.

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COVID-19 Impact on Dried Fruits Market

Governments supporting the production of essential goods led to a minimal impact on the growth of processed fruits industry during the COVID-19 pandemic. Dried fruits are a healthy alternative to unhealthy snacks, and witnessed increased demand with customers stockpiling health-beneficial and shelf-stable food products during this crisis. Manufacturers operating in the dried fruits landscape are expected to face sourcing problems, and will have to look for new ways of sourcing fruits, along with adapting to the online retail method of distribution of dried fruits.

Analysts’ Viewpoint

High fragmentation in the dried fruit market space, coupled with lack of brand awareness and absence of consumer loyalty, are emerging as significant factors for the increase in online retail sales of dried fruits. e-Commerce sales are booming due to ease of access to products and convenient purchase option, along with increased number of choices across brands. As such, the global dried fruits market is expected to reach a volume of around 4,000 KT in the year 2030.

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