Air Treatment Product Market

Global Market Study on Air Treatment Products: Demand for Air Purifiers and Humidifiers to Remain High

Air Treatment Products Segmented by Air Purifiers, Humidifiers, Dehumidifiers Product in Residential, Commercial, Industrial

About the Report

The global air treatment products market is expected to surge at a CAGR of closer to 10% over the next ten years (2021 to 2031), and cross a valuation of US$  125 Bn by 2031-end. In this space, the air purifiers segment holds a substantial market share, and the trend is expected to continue over the coming years as well.

Adoption of air treatment products has witnessed substantial growth in recent years, and the trend is expected to persist over the forecast period. Rapidly changing needs and behavior of customers and increased implementation of smart automation in air treatment products have augmented demand across the globe.

In its revised study, Persistence Market Research offers insights about key factors driving demand for air treatment products. The report tracks global sales in 20+ high-growth markets, along with analyzing the impact COVID-19 has had on end-use industries in general, and demand for air treatment products in particular. The revised study also expands on the previous competitive landscape section, and readers will get to know the key strategies of established players as well as new entrants.

Find Out More about the Report Coverage


  • Samsung Electronics Co., Ltd.
  • Atlas Copco AB
  • LG Electronics Inc.
  • Panasonic Corporation
  • Sharp Corporation
  • Honeywell International Inc.
  • De'Longhi S.p.A
  • Winix Inc.
  • Daikin Corporation
  • AMFAH Group

Historical Trends Vs Future Outlook

Air treatment products have a comprehensive history from their invention to current developments. Earlier, air purifiers were made for protection against smoke and harmful toxins. As time passed, new innovations and modifications were made in air purifying systems such as addition of charcoal-based filters and high-efficiency particulate air filters for protection from harmful tiny radioactive particles. Nowadays, companies are using particle sensors and wireless technology in air purifiers, which is estimated to increase demand over the coming years.

Demand for air treatment products such as air purifiers, air conditioners, and humidifiers is rising across regions. Thus, manufacturing companies are focusing more on inclusion of technology with improved efficiency to capture customer attention and gain higher market revenue shares. Increasing prominence of smart automation, change in customer behavior, and integration of IoT and connectivity in air treatment products are key factors fueling market growth. With the implementation of smart air treatment products, advent of artificial intelligence, and strategic mergers & acquisitions by leading players, the market is projected to witness substantial growth over the coming years.

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According to Persistence Market Research’s analysis, air treatment products sales have grown at 3.3% CAGR from 2016 to 2020.

Air treatment products experience higher adoption in developing countries such as India, China, and others. Owing to the ongoing crisis caused by the COVID-19 pandemic, production and supply chain activities witnessed a minor slump in 2020, yet, consumption will improve with economic recovery post the containment of the pandemic.

The COVID-19 pandemic has had a severe impact on the global economy at various levels. Demand for air treatment products was also hit, owing to project delays and order cancellations. With a number of end users affected in regions such as North America, Europe, and East Asia, supply and shortage in demand are expected to result in a minor drop in Y-O-Y growth. Yet, Persistence Market Research expects the global air treatment products market to surge ahead at close to 10% CAGR through 2031.

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A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.

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What is the Commercial Potential of Air Treatment Products?

Air treatment products in general comprise mainly of air purifiers, humidifiers, and dehumidifiers. The commercial potential of air treatment products lies in their wide application in households, personal care, retail restaurants, apartments, and hotels. Humidifiers are being put to use in homes and entire buildings where moisturizing is required. There are whole-house or furnace humidifiers that connect to a home's HVAC system to provide humidity to the entire house.

Large humidifiers are used in the commercial as well as industrial sectors as part of HVAC systems. Dehumidifiers regulate the humidity in a room by removing excess moisture from the air, thereby creating a living condition that is inhospitable to dust, mites, and other allergenic organisms. Increasing consumer health awareness coupled with rising per capita disposable income are key factors driving demand for air treatment products across geographies.

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Why is Technological Innovation Key to Market Consolidation?

Strategic collaborations & partnerships play a vital role in market consolidation for air treatment products. In order to better serve the global customer base as well as strengthen product offerings, various leading companies are following this strategy. Manufacturers are aiming to establish long-term agreements with regional suppliers and distributors for achieving better channel reach and expand their distribution networks.

Leading global manufacturers are significantly investing in research & development activities for the development of technologically advanced products in order to cater to increasing demand and a gain competitive edge over competitors.

Moreover, strategic investments with investment groups have been made by manufacturing companies for capacity expansion in high-growth markets, collaborations with startups, and speaker OEMs and investments in the development of eco-premium solutions.


Country-wise Insights

Why is the U.S. a Highly Lucrative Market for Air Treatment Products?

Persistence Market Research has projected the U.S. to remain one of the most lucrative markets throughout the course of the forecast period. Key factors supporting expansion is high substantial growth in commercial and industrial applications of products and growing demand for air purifiers in the country. Substantial growth in residential construction activities also provides impetus for demand growth. In addition, prevalence of a large number of manufacturers and distributors in the country is further paving the way for market expansion over the coming years.

How is the Construction Industry Driving Demand for Air Treatment Products in Germany?

Germany is considered to be one of the leading construction markets and the largest building stock in Europe. In recent years, the construction industry in the country has seen significant growth, in which, residential buildings have the highest contribution. Over the coming years, with rising pollution levels due to heavy constructions, and automobile and industrial emissions, there will be significant positive shift in demand for air treatment products, as there will be major importance given to air quality and the environment. In 2020, due to the pandemic and lockdowns, there was a downward shift in the sales of these products, but there will be high demand for residential applications over the coming years.

Why are Market Players Eyeing the U.K.?

The U.K. has the highest market share for humidifiers, according to the current analysis. Also, the country has the highest application of air treatment products in the residential segment. This growth is attributable to increasing consumer health awareness coupled with rising per capita disposable income, increasing number of residential buildings, and rising increasing population in the country.

What’s Surging Demand for Air Treatment Products in India?

India has witnessed substantial growth in demand for air treatment products in recent years, as the country has high application of these products in the residential segment. The primary factor behind this high growth in increasing pollution levels and rising consumer health awareness in terms of air purity, coupled with rising per capita disposable income in the country. Citizens in the country often suffer from various air-borne and chronic diseases, which will lead to rise in demand for air quality products in residential areas. India has increasing number of commercial and residential projects that are ongoing, which is another reason for rising demand for air treatment products in the country.

How is the Residential Sector Driving Market Growth in China?

China has a dominating market share in the air treatment products and witnesses the highest application in the residential segment. The primary reason behind high demand growth for air treatment products drastic fall in air quality in the country and increase in air-borne diseases. Over the coming years in China, it is expected that there will be significant demand for air purifiers and humidifiers.

Category-wise Insights

Why are Air Purifiers Highly Sought-after?

Air purifiers hold a high share in the market. This is attributable to the wide application of air purifiers in commercial end-use sectors such as medical and healthcare facilities, complementary and alternative medicine (CAM), retail, restaurants, and hotels. Moreover, growing health awareness owing to increasing air pollution and changing climatic conditions is a key factor for rising adoption of air treatment products, globally. Consumers are more inclined toward the quality of air purifiers. The prices of air purifier are high as compared to other air treatment products. Brand image is also an important factor while choosing an air treatment product. Consumers are more inclined toward products with high brand so as to acquire good quality products.

Why is Demand from the Commercial Sector High?

With increasing population across the world, demand for air purifiers is surging at a significant rate. Air purifiers have high application in the commercial sector, such as in offices, educational institutes, hospitality CAMs, etc. Moreover, increasing consumer health awareness coupled with rising prominence of smart automation in commercial facilities are other key factors driving demand for air treatment products in the commercial sector.

Competitive Landscape

The global air treatment products market is largely dominated by major players, globally, occupying nearly 46% - 48% of overall market share. Market participants are strategically focusing on introduction of new, innovative, and high-efficiency products, along with acquisition and merger activities, to increase revenue growth and attain higher market shares.

The global market for air treatment products comprises some market leaders, challengers, and local players and manufacturers who are focusing on product innovation, strategic mergers and acquisitions, collaborations, and expansion of product portfolios.  Key industry participants are investing in strategic alliances and partnerships to gain a competitive advantage in the evolving global market. These partnerships allow companies to strengthen their technical expertise with improved production capacity. Small-sized regional manufacturers are focusing on introducing cost-effective, customized, and value-for-money products to improve their market penetration.

Some of the leading companies operating in the market are:

  • Samsung Electronics Co., Ltd 
  • Panasonic Corporation
  • Sharp Corporation
  • LG Electronics Inc.
  • Daikin Corporation
  • Atlas Copco AB  
  • Honeywell International Inc

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for value and Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • China
  • Japan
  • South Korea
  • India
  • GCC Countries
  • Turkey
  • ASEAN Countries
  • Oceania Countries
  • South Africa

Key Segments Covered

  • Product
  • Application
  • Region

Key Companies Profiled

  • Samsung Electronics Co., Ltd 
  • Panasonic Corporation
  • Sharp Corporation
  • LG Electronics Inc.
  • Daikin Corporation
  • Atlas Copco AB  
  • Honeywell International Inc

Report Coverage

  • Executive Summary
  • Market Overview
  • Key Success Factors
  • Key Market Trends
  • Market Forecasts
  • Pricing Analysis
  • Market Background
  • Market Structure Analysis
  • Competition Analysis
  • DROT analysis
  • Product Analysis
  • Research Methodology

Customization & Pricing

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Market by Category


  • Air Purifiers
  • Humidifiers
  • Dehumidifiers


  • Residential
  • Commercial
  • Industrial


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Key Questions Answered in Report

Q1. Which is the most lucrative market for air treatment products?

East Asia and South Asia & Pacific are projected to witness highest growth in demand for air treatment products.

Q2. Which is the top-selling air treatment product?

Air purifiers are highly sought-after for many end users, including residential and commercial. These are expected to hold a higher volume share among the product types.

Q3. Which end-use is demanding highest requirement of air treatment products?

Commercial end-use sector is anticipated to hold the largest share in the market, owing to substantial construction activities in this sector.

Q4. Which are some of the leading companies providing air treatment products?

Some of the leading companies manufacturing air treatment products are Samsung Electronics Co., Ltd, Panasonic Corporation , LG Electronics Inc., Daikin Corporation ,Atlas Copco AB, and Honeywell International Inc.

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Is this research conducted by Persistence Market Research?

Yes, the research has been conducted by expert analysts of Persistence Market Research, through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to research analyst.

What research methodology is followed by Persistence Market Research?

Persistence Market Research follows a methodology that encompasses demand-side assessment of the market, and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions. Request a detailed methodology.

Who are the respondents for primary research?

Persistence Market Research speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

What are the sources of secondary research?

Persistence Market Research conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

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