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Air Treatment Product Market

Global Market Study on Air Treatment Products: Demand for Air Purifiers and Humidifiers to Remain High

Global Air Treatment Product Market by Product Type (Air Purifier, Humidifier, Dehumidifier)

Air Treatment Product Market Snapshot

[201 Pages] According to Persistence Market Research, the Air Treatment Product market will generate US$ 59,176.6 million in revenue by 2023. Adoption of air treatment products has witnessed substantial growth in recent years, and the trend is expected to persist over the forecast period. Rapidly changing needs and behaviour of customers and increased implementation of smart automation in air treatment products have augmented demand across the globe. The global market for Air Treatment Product is expected to reach US$ 150,395.6 million by 2033, growing at a CAGR of 9.8% between 2023 and 2033.

Global Air Treatment Product Market Size (2022A)

US$ 54,227.9 Mn

Global Air Treatment Product Market Size (2023E)

US$ 59,176.6 Mn

Projected Air Treatment Product Market Value (2033F)

US$ 150,395.6 Mn

Value CAGR (2023-2033)


Collective Value Share: Top 3 Countries (2022)


Air treatment products are the ones that are used to remove contaminants from the air. These products purify the air by removing particulate matter, smog, and microorganisms, thereby making it clean and breathable. Air treatment products such as air purifiers are beneficial for people who suffer from many diseases such as allergies and asthma. Other products, such as humidifiers and dehumidifiers, are used to adjust the moisture level in order to contain the growth of microorganisms. These air treatment products are used in many applications, such as residential, commercial, and industrial.

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Demand Analysis of Air Treatment Product Market for Historical period 2017-2021 and Outlook for Forecasted period from 2021 to 2033

Air treatment products have a comprehensive history, from their invention to current developments. Earlier, air purifiers were made for protection against smoke and harmful toxins. As time passed, innovations and modifications were made in air purifying systems, such as the addition of charcoal-based filters and high-efficiency particulate air filters for protection from harmful tiny radioactive particles. Nowadays, companies are using particle sensors and wireless technology in air purifiers, which is estimated to increase demand over the coming years.

Demand for air treatment products such as air purifiers, air conditioners, and humidifiers is rising across regions. Thus, manufacturing companies are focusing more on the inclusion of technology with improved efficiency to capture customer attention and gain higher market revenue shares. The increasing prominence of smart automation, changes in customer behaviour, and integration of IoT and connectivity in air treatment products are key factors fuelling market growth. With the implementation of smart air treatment products, the advent of artificial intelligence, and strategic mergers and acquisitions by leading players, the market is projected to witness substantial growth over the coming years.

The market for air treatment products is anticipated to expand at a 9.8% CAGR between 2023 and 2033. The market is expected to grow from US$ 59,176.6 Mn in 2023 to US$ 150,395.6 Mn by 2033.

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What are the drivers for the Air Treatment Product market?

Air pollution levels worldwide have increased exponentially over the last few years. The resultant poor indoor air quality has greatly increased cases of asthma and chronic obstructive pulmonary disease (COPD). According to the WHO, globally, over 3 million premature deaths are reported each year associated with respiratory conditions. By 2050, this number is expected to reach 6.6 million each year. Moreover, according to the Nature Journal, particle sizes PM2.5 and PM10 in the air as a result of pollution are inhaled deep into the lungs. This can increase the incidence of strokes and heart attacks, accounting for over two-thirds of the 3.3 million premature deaths reported annually, with other fatalities linked to lung cancer and respiratory diseases.

Air purifiers help remove airborne particles, air pollutants, and microorganisms and thus improve air quality. In general, air treatment devices may help people who already have diseases that affect the lungs, like asthma, cystic fibrosis, and conditions of the immune system. If you have difficulty fighting infections, getting an air purifier will help. Air purifiers filter the air according to the required ppm level and also sanitise the air, so this is one of the key drivers of the air treatment product market. The aforementioned factors are expected to increase demand for air purifiers over the forecast period.

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What are the Key Opportunities on Offer for market participants?

Indoor air pollutants are unwanted and harmful materials. According to the U.S. Environmental Protection Agency, indoor air pollutants, which mainly comprise particulate matter and gaseous pollutants, are among the top five causes of environmental and health risks. In the recent past, an increasing number of scientific studies have indicated that the air inside homes can be as polluted as the air outdoors. Hence, governments of various countries are promoting various indoor air quality programmes in order to create awareness among people regarding the need for protective measures such as the use of air purifiers in homes. These increasing initiatives are expected to create potential revenue opportunities for manufacturers and distributors of indoor air purifiers.

For instance, the U.S. The Environmental Protection Agency (EPA) and the U.S. The Consumer Product Safety Commission (CPSC) has prepared a safety guide to help people reduce the levels of indoor air pollution in their residences. Also, the air purifiers find wide application in hospitals and healthcare facilities, including out-patient departments, operation theatres, intensive care units, burn wards, post-operative recovery rooms, maternity wards, and paediatric ICUs. These factors will create lucrative opportunities for air treatment product manufacturers.

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What are the restraints for the Air Treatment Product market growth?

According to the WHO, Beijing is the most polluted city in the world, with 13 cities in India being among the 20 most polluted cities worldwide. WHO has recently raised red flags in India over degrading air quality. However, the market penetration of air purifiers and other air treatment products in this region is low. The air purifier market in India has grown over the last few years, albeit at a slow pace. Major consumers of these products are institutions, offices, and luxury hotels. Low adoption of air purifiers is mainly attributed to a lack of awareness among consumers and high product prices. Marketing is an important component of air treatment product sales. However, exaggerated marketing has led to confusion among customers in developed countries. The market players have provided a number of options, sizes, and prices for air treatment products. This has led to customers being misled into buying the products. Moreover, this is expected to spread mistrust among consumers and restrain the growth of air treatment products, specifically in developed countries.

Country-wise Analysis

Where Does the U.S. Stand in the Global Market for Air Treatment Product?

In 2022, the demand for air treatment products in the United States is expected to be around 31.8% of the global market. Throughout the projection period of 2023–2022, the U.S. is anticipated to hold a significant share of the market in North America. Key factors supporting the expansion are the substantial growth in commercial and industrial applications of products and the growing demand for air purifiers in the country. Substantial growth in residential construction activities also provides impetus for demand growth. In addition, the prevalence of a large number of manufacturers and distributors in the country is further paving the way for market expansion over the coming years.

How is the Construction Industry Driving Demand for Air Treatment Products in Germany?

Germany is considered one of the leading construction markets and has the largest building stock in Europe. In recent years, the construction industry in the country has seen significant growth, with residential buildings having the highest contribution. Over the coming years, with rising pollution levels due to heavy construction and automobile and industrial emissions, there will be a significant positive shift in demand for air treatment products, as major importance will be given to air quality and the environment. In 2020, due to the pandemic and lockdowns, there was a downward shift in the sales of these products, but there will be high demand for residential applications over the coming years.

Category-wise Insights

Which product type has the Most Growth Potential in the Air Treatment Product Market?

The air purifier segment registered the highest CAGR of 9.9% in the global air treatment product market. Air purifiers hold a high share of the market. This is attributable to the wide application of air purifiers in commercial end-use sectors such as medical and healthcare facilities, complementary and alternative medicine (CAM), retail, restaurants, and hotels. Moreover, growing health awareness owing to increasing air pollution and changing climatic conditions is a key factor in the rising adoption of air treatment products globally. Consumers are more inclined toward the quality of air purifiers. The prices of air purifiers are high as compared to other air treatment products. Brand image is also an important factor while choosing an air treatment product. Consumers prefer products with high brand names in order to obtain high-quality goods.

Which Application of Air Treatment Product Witnesses the Highest Demand?

Based on application, the commercial application type is estimated to account for more than 40% of the overall market in the air treatment product market. With an increasing population across the world, demand for air treatment products is surging at a significant rate. Air treatment products have high application in the commercial sector, such as in offices, educational institutes, hospitality CAMs, etc. Moreover, increasing consumer health awareness coupled with the rising prominence of smart automation in commercial facilities are other key factors driving demand for air treatment products in the commercial sector. The commercial segment is growing with a healthy CAGR of 9.1%.

Competitive Landscape

The key players in the air treatment product market are looking for partnerships with other HVAC companies to strengthen their product development by leveraging existing supply chain strengths, gaining technical services, and gaining insights from collaborative expertise that will allow them to grow by building on the design capabilities of the others. Market participants are strategically focusing on the introduction of new, innovative, and high-efficiency products, along with acquisition and merger activities, to increase revenue growth and attain higher market shares. The key players are gearing up to build their own market positions, and they want to maintain their individual identities. There was a spike in the number of start-ups in air treatment product manufacturing in the last 3–4 years. Some of the key developments are:

  • In August 2020, LG Electronics launched PuriCare™ Wearable Air Purifier. This product employs two H13 HEPA filters and offers up to eight hours of operation in low mode and two hours on high mode. It is an addition to the growing lineup of products designed to deliver meaningful health and hygiene benefits.
  • In September 2019, Samsung Electronics Co., Ltd. introduced three dynamic air treatment products POWERstick Jet vacuum cleaner, Cube Air Purifier, and AirDresser.

Air Treatment Product Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • Units for volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key Market Segments Covered

  • Product Type
  • Application
  • Region

Key Companies Profiled

  • Samsung Electronics Co., Ltd
  • Panasonic Corporation
  • Sharp Corporation
  • Honeywell International
  • De’Longhi SPA
  • Winix Inc.
  • Daikin Corporation
  • AMFAH Group
  • Atlas Copco AB
  • LG Electronics Inc.


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Key Segments Covered in Air Treatment Product Industry Research

By Product Type:

  • Air Purifier
  • Humidifier
  • Dehumidifier

By Applications:

  • Residential
  • Commercial
  • Industrial

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

- Companies Covered in This Report -

  • Samsung Electronics Co., Ltd
  • Atlas Copco AB
  • LG Electronics Inc.
  • Panasonic Corporation
  • Sharp Corporation
  • Honeywell International
  • De’Longhi SPA
  • Winix Inc.
  • Daikin Corporation
  • AMFAH Group

- Frequently Asked Questions -

The Global Air Treatment Product Market is estimated to be valued at over US$ 59,176.6 Mn as of 2023.

Air Treatment Product are projected to increase at 9.8% CAGR and is expected to be valued at around US$ 150,395.6 Mn by 2033 end.

Samsung Electronics, Panasonic Corporation, Honeywell International, Daikin Corporation, Sharp Corporation are some of the leading players in the overall market.

U.S., Canada, Germany, China, and Mexico are driving most of the demand for Air Treatment Product.

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