Air treatment products such as air purifiers, humidifiers, and dehumidifier’s processes clean the air by removing smog, particulate matters, and micro-organisms to make it clean and breathable as required. Humidifiers and dehumidifiers also adjust moisture level in order to reduce the growth of micro-organisms.
Global consumption of air treatment products was 77,738 thousand units in 2015 and is anticipated to increase at a CAGR of 11.2% in terms of value over the forecast period (2016–2024).
Increasing air pollution is one of the major factors causing long-term respiratory diseases and premature deaths. Increasing per capita disposable income along with rising health awareness among consumers are factors driving the growth of the global air treatment products market. According to IBIS World, global per capita disposable income is expected to grow 1.9% annually till 2021. However, lack of adoption of air treatment products, mainly air purifiers due to high costs and maintenance costs is expected to hamper growth of the air treatment products market to a certain extent.
Trends in the global air treatment products market include technologically advanced product offerings such as app-enabled devices for smartphones.
On the basis of product type, the global air treatment products market can be segmented into air purifier, humidifier, and dehumidifier. Air purifier segment accounted for 74% value share in the global air treatment products market in 2015 and is expected to retain its dominance throughout the forecast period. It is also anticipated to be the fastest growing segment during the forecast period, exhibiting a value CAGR of 12.9% over the same period.
On the basis of application, the global air treatment products market is segmented into residential, commercial, and industrial. Residential segment is expected to expand at the highest CAGR over the forecast period, followed by commercial segment. Commercial segment is anticipated to account major market share in terms of value and retain its dominance throughout the forecast period. This is mainly attributed to increasing adoption of air purifiers in hospitals, laboratories, offices, and embassies across the globe.
On the basis of key region, the global air treatment products market has been segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa. Asia Pacific dominated the market with over 26.3% of the overall air treatment products market volume share in 2015. The market in North America accounted for the second-highest share of 26.1% in 2015. The market in Asia Pacific is anticipated to expand at the highest CAGR in terms of value and volume over the forecast period.
Some of the key players identified in the global air treatment products market are Atlas Copco AB, Samsung Electronics Co., Ltd., LG Electronics Inc., Panasonic Corporation, Sharp Corporation, Honeywell International Inc., and De’Longhi S.p.A.
Key players in the global air treatment products market are focusing on enhancing their global presence by entering or expanding their footprint in largely untapped countries such as India, China, and other southeast nations. Manufacturers are focusing on capitalizing on economies of scale in these regions to increase production, profitability, and offer cost-effective products in order to target the cost-sensitive populace in the region.
This Persistence Market Research (PMR) report analyzes the air treatment products market on the global as well as regional levels. This study provides data for 2015 along with that for the forecast period (2016–2024). The main objective of the report is to identify opportunities in the market and provide recent updates and insights affecting various segments of the air treatment products market.
To understand and assess opportunities in this market, the report is categorically divided into three sections namely, by product type, application, and region. By application, the market is segmented into residential, commercial, and industrial. The report provides analysis of the air treatment products market in terms of market volume (‘000 units) and market value (US$ Mn). By product type, the market is segmented into air purifier, humidifier, and dehumidifier.
The report provides detailed insights about the air treatment products market performance in terms of value and volume. The report also includes PMR’s analysis of drivers and restraints influencing the market. Key trends in the market and regulations for air treatment products are also included in the report to provide clients with specific decision-making insights.
The subsequent sections analyze the air treatment products market on the basis of product type, application, and region, and presents a forecast for the period 2016–2024. The market is segmented as follows:
By Product Type
To deduce market size, the report considered various viewpoints based on secondary research. Furthermore, data points such as regional split and market split by product type and application and qualitative inputs from industry experts have been taken into consideration to arrive at suitable market estimates. The forecast presented in the report evaluates the actual revenue generated and expected revenue in the air treatment products market over the forecast period.
When developing the market forecast, the report begins with sizing the current market, which forms the basis for forecasting how the market is anticipated to grow during the forecast period. Given the characteristics of the market, PMR triangulates the data on the basis of various analysis based on both supply side and demand side, and dynamics of the air treatment products market. However, quantifying the market across the aforementioned segments and regions is more a matter of quantifying expectations and identifying opportunities rather than rationalizing them at the end of the forecast period.
In an ever-fluctuating economy, we not only conduct forecasts in terms of CAGR, but also evaluate on the basis of key parameters such as year-on-year (Y-o-Y) growth, to understand the predictability of the market and identify growth opportunities for players.
Another key feature of this report is the analysis of air treatment products market and the corresponding revenue forecast in terms of absolute dollar opportunity. This is usually overlooked, while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the air treatment products market.
To understand key segments in terms of their growth and performance in the air treatment products market, Persistence Market Research has developed a market attractiveness index. The resulting index would help providers identify existing market opportunities.
In the final section of the report, the competitive landscape is included to provide a dashboard view of air treatment products manufacturers. The report also comprises strategic recommendations to capitalize on growth opportunities in the market and provides company profiles of some of the major players. This would enable clients to assess strategies deployed by market leaders and help them develop effective strategies accordingly.