Air Purifier Market

Global Market Study on Air Purifiers: High-efficiency Particulate Air Filters to be Most Sought-after

Air Purifier Market: About the Report

Rising air pollution across the world is heightening the need for air purifiers in both, household and commercial sectors. However, cost and maintenance issues are turning out to be hindrances to market growth, to some extent. PMR elaborates on how companies in the air purifier market space are coming up with cost-efficient and innovative products to broaden their consumer base and increase profits.

The regions that will offer stakeholders the most opportunities are East Asia and North America. The report also gives detailed explanation how the COVID-19 pandemic is impacting market growth, and what the short-term and long-term future will look like.

Find Out More about the Report Coverage


  • Honeywell International Inc.
  • Whirlpool Corporation
  • Alen Corporation
  • AllerAir Industries Inc.
  • Koninklijke Philips N.V.
  • Dyson Limited
  • Unilever plc
  • The Camfil Group
  • IQ Air
  • WINIX Co. Ltd.
  • Sharp Corporation
  • Daikin Industries Ltd.
  • Samsung Electronics Co. Ltd.
  • LG Electronics Inc.
  • Xiaomi Corporation
  • HSIL Limited
  • Panasonic Corporation
  • Kent RO Systems
  • Other Players (As requested

Air Purifier Market Trends

Demand for Energy-efficient Air Purifiers Rising: Energy generation is still the leading polluter of air across the world. Increasing human population has levied a proportionate rise in demand for energy, resulting in exploitation of carbon-based energy sources such as coal and petroleum. Moreover, pollutants released by burning carbon-based fuels can manifest in many different ways. Particulate matter, carbon monoxide, nitrogen oxide, sulfur dioxide, and volatile organic compounds are also by-products of energy generation using fossil fuels. The only possible solution for reducing carbon footprint is a switch to appliances and equipment that use less energy to run on.

Further, mandatory energy standards for home appliances are increasing. Home appliances such as refrigerators, heating and cooling appliances, kitchen appliances, electronics, and others account for more than 81% of energy consumption in the household sector. This is one of the major reasons why energy standards for these appliances are increasing. ENERGY STAR certified room air purifiers are almost 27% more energy-efficient than standard models, saving consumers around 124 kWh/year on utility bills.

Thus, air purifiers are necessary for clean and high-quality air. But, if these demand high electrical power, net effect on reducing pollution remains low. Introduction of energy-efficient air purifiers has therefore created a rise in the demand for air purifiers. All of these aspects point toward growth of the air purifier market, which is anticipated to expand at an impressive CAGR of  over 11% during the forecast period of 2020 to 2030.

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Rising Levels of Air Pollution and Consequently Deteriorating Air Quality Aiding Market Growth:

Air pollution levels are rising in many of the world’s poor countries, due to shift toward urbanization. According to WHO, more than 80% of people living in urban areas regularly monitored for air pollution are exposed to air quality levels exceeding the limit set by the organization. Highest urban air pollution levels were observed in low-and middle-income countries in Eastern Mediterranean and Southeast Asia regions, recording annual mean levels often exceeding 5-10 times of WHO limits.

A prime aspect to be understood is that, ambient air pollution due to high concentrations of small and fine particulate matter poses the greatest environmental risk to health, resulting in more than 3 million premature deaths annually on a global scale.

Seasonal alteration in air quality is another major concern. Winters aggravate Air Quality Index, creating a dangerous mix of fog and smoke - smog - resulting in a hike in cases of respiratory problems. Similarly, haze leads to higher pollution levels in, necessitating the need for pure air, which is driving the expansion of the air purifier market size.

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High Product Price Challenging Demand:

Air purifiers have been struggling to reach the zenith of growth, one reason being, the Indian consumers are cynical over the purchase of air purifiers despite mindboggling Air Quality Index figures recorded, especially in the national capital, Delhi. Air purifiers don’t come cheap and neither are they cheap to operate, because they typically require filter replacements once or twice a year and should be run around the clock.

Considering that the health benefits of using air purifiers vary from person to person, and depend on types of pollutants, consumers are dubious about purchasing them. Energy-efficient air purifiers have addressed some concerns; however, filter replacement costs remain an issue. Though there is no industry standard for filter replacement frequency, hidden carbon filter costs can be a concern for some consumers. Most air purifiers in the market come equipped with an HEPA filter (for particle removal) and a carbon filter (for gas removal). Carbon filters, for the most part, need to be replaced much more frequently.

Initial cost of air purifiers acts as a restraint to growth of the air purifier market, and even higher maintenance cost in the long term is a major challenge for the progress of this industry.

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Air Purifier Market: Competition and Regional Overview

Increasing focus on e-Commerce is redefining commercial activities around the world. In fact, the COVID-19 pandemic and lockdowns have increased the involvement of e-Commerce within all industries. The segment of the population not familiar with Internet retailing has also adopted it, being the only resort.

Further, there is a lot of opportunity for companies and online services to work together to offer greater engagement to consumers. Moreover, streamlined innovations and a targeted approach toward marketing and product development are expected to augment sales in the air purifier market, apart from regular product developments and innovative technology implementation.

Global sales in the air purifier market reached US$ 13.6 Bn in 2020. According to PMR’s report, the air purifier market is estimated to register a healthy CAGR of  over 11% during the forecast period of 2020-2030. East Asia dominates the air purifier market share in terms of market presence, followed by the North American region, share due to amalgamation of innovation and quality, and focus on eco-friendly & biodegradable products.

COVID-19 Impact on Air Purifier Market

COVID-19 surfaced in November 2019, and yet companies were carrying out regular industrial production until cases ascended and lockdowns had to be imposed. Though the intensity of lockdowns has lessened after the initial 3-4 months, it had already hit production capacity hard.  

The COVID-19 pandemic has placed the consumer electronics and home appliances industry under immense financial strain. As a matter of fact, it has also had a unique impact on purchasing decisions, which illustrates strong growth of already established brands.

The pandemic had a significant negative impact on sales because of the retail sector’s shutdown. Nevertheless, increased focus on the at-home experience has led to sales recovery from Q3 onwards.

Analysts’ Viewpoint

A brief overview of the changing landscape of the air purifier market has led our analysts to conclude that, the market is significantly gaining popularity across developing regions. The air purifier market will register significant expansion and growth opportunities for players over the coming years in developing economies such as East Asia and South Asia. However, the COVID-19 pandemic outbreak has resulted in disruptions in operations such as production and supply chain.

Air Purifier Market: Segmentation

PMR’s research study on the global air purifier market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The air purifier market is segmented on the basis of technology, CADR, coverage area, end use, distribution channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

Coverage Area

  • Below 250 sq. ft.
  • 250-400 sq. ft.
  • 401-700 sq. ft.
  • Above 700 sq. ft.


  • High Efficiency Particulate Air (HEPA)
  • Electrostatic Precipitator
  • Ion & Ozone Generators
  • Activated Carbon
  • Other Technologies


  • Smoke
  • Dust
  • Pollen

End Use

  • Residential
  • Commercial
  • Industrial

Distribution Channel

  • Direct Sales
  • Indirect Sales
  • Store Based Retailing
  • Hypermarkets/Supermarkets
  • Discount Stores
  • Specialty Stores
  • Online Retail

The air purifier market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are Honeywell International Inc., Whirlpool Corporation, Alen Corporation, AllerAir Industries Inc., Koninklijke Philips N.V., Dyson Limited, Unilever plc, The Camfil Group, IQ Air, WINIX Co. Ltd., Sharp Corporation, Daikin Industries Ltd., Samsung Electronics Co. Ltd., LG Electronics Inc., Xiaomi Corporation, HSIL Limited, Panasonic Corporation, Kent RO Systems, and others.

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