Air Purifier Market

Market Study on Air Purifiers: Activated Carbon Technology to Gain Popularity Over Coming Years

Air Purifiers Market Segmented By Below 250 sq. ft. to Above 700 sq. ft. Air Purifiers Coverage Area in High Efficiency Particulate Air, Electrostatic Precipitators, Ion & Ozone Generators, Activated Carbon Technology with Smoke, Dust and Pollen Air Purifiers CADR

Market Snapshot

The global air purifier market held a valuation of US$ 11 Bn in 2020, and this is predicted to bloat 2.6X by the end of the decade. These insights are from a recently revised air purifier market analysis performed by skilled analysts at Persistence Market Research. Air purifying equipment sales are anticipated to surge at a high CAGR of 10.1% through 2031.

Rising pollution levels across the globe have fueled sales of air purifiers, and this trend is expected to be prevalent over this decade as well. Energy-efficient air purifiers and smart air purifiers are anticipated to see major increase in demand over the next ten years.

Sales of air purifiers account for approximately 4% share of the global electric appliances industry.

Air Purifier Market Size (2020)

US$ 11 Bn

Sales Forecast (2031)

US$ 29 Bn

Global Market Growth Rate (2021-2031)

10.1% CAGR

Top 5 Air Purifying System Manufacturers

  • Dyson Limited
  • IQ Air
  • Sharp Corporation
  • Daikin Industries Ltd.
  • LG Electronics Inc.

Regional Market With Largest Share

East Asia

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  • Honeywell International Inc.
  • Whirlpool Corporation
  • Alen Corporation
  • AllerAir Industries Inc.
  • Koninklijke Philips N.V.
  • Dyson Limited
  • Unilever plc
  • The Camfil Group
  • IQ Air
  • WINIX Co. Ltd.
  • Sharp Corporation
  • Daikin Industries Ltd.
  • Samsung Electronics Co. Ltd.
  • LG Electronics Inc.
  • Xiaomi Corporation
  • HSIL Limited
  • Panasonic Corporation
  • Kent RO Systems
  • Other Players (As requested

Demand Analysis of Air Purifiers (2016 to 2020) Vs Future Market Estimates (2021 to 2031)

The world has witnessed substantial rise in levels of pollution, and this is expected to get worse as the decade progresses. Rising levels of pollution have given rise to many respiratory disorders and have created high demand for residential air purifiers and commercial air purifiers alike.

Sales of air purifiers have seen a rise in the past decade, and this trend is expected to get stronger over this decade. Energy generation is a major concern in the 21st century due to rising climate concerns, and remains to be the major source of pollution across the world. Hence, demand for energy-efficient air purifiers is expected to see major rise over the next ten years.

With rise in popularity of smart devices and technologies, demand for smart air purifiers is also expected to see an increase.

Air purifiers can also function as humidifier and dehumidifier and play an important role in creating a pleasant environment by the removal of odour. Manufacturers are focusing on developing air purifier product ranges that would have multiple capabilities, such as dust collection and fragrance dispensing.

Demand for air filtration systems is anticipated to rise at a CAGR of 10.1% over the decade.

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Why is Demand for Carbon Filters in Air Purifiers High?

The world population has substantially increased and is expected to rise rapidly going ahead as well, and this has created huge rise in demand for energy. Energy generation is responsible for majority of pollution across the world. Increasing demand is being met by exploiting the use of coal and petroleum for energy generation, as such, giving rise to more carbon-based particles.

In order to deal with increasing carbon particles in the air, air purifying equipment is adding carbon filters to purify the air in the best way possible. Carbon filters are being standardized in the air purifier industry to deal with increasing carbon footprint due to rising pollution, especially in the commercial and industrial sectors.

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Which Factor is Majorly Refraining the Air Purifier Marketplace?

Demand for air purifiers is higher than it was in the previous decade, but adoption of these devices is still not up to their complete potential. Major factor hindering adoption of air purifiers is their cost. Buying an air purifier comes with a big price tag, which is not for everyone, and this is one of the most major factors that restrains the market from attaining its full potential.

Since the benefits of using an air purifier vary from individual to individual, it also creates a sense of doubt in consumers regarding their effectiveness and reliability. Apart from the high initial costs also comes high maintenance costs.

Most air purifying units in the market come equipped with High Efficiency Particulate Air Filters [HEPA] (for particle removal) and carbon filters (for gas removal). Carbon filters, for the most part, need to be replaced much more frequently, which increases operating costs substantially. This is a major challenge that air purifying device manufacturers need to overcome in order to realize the full potential of the global air purifying systems market.

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Which Regions Should Air Purifier Suppliers Target?

This research details the global air purifier landscape in regions such as North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East and Africa (MEA).

East Asia is anticipated to maintain a dominant outlook in terms of market presence for air purifier demand over the next ten years. The air purifier market in North America is anticipated to follow in terms of market presence. Demand in both regions is expected to be driven by factors such as innovation and rising technology proliferation.

The air purification market has a significant opportunity in the South Asian and European regions that are seeing rising adoption of air purifying devices due to increase in pollution levels and respiratory disorders.

The Middle East and African region is expected to see relatively slow growth of air purifier technology despite having high levels of pollution, and this is due to high costs of air purifiers and lack of awareness among the general population.


Country-wise Analysis

Why is India Set to Be a Lucrative Market for Air Purifiers?

India is one of the most important markets in the world for air cleaning systems. Demand for air purifying gadgets in India is expected to be high over the next ten years. The country is seeing rapid urbanization, and this has caused rapid rise in pollution levels as well, leading to high demand for air purifying units.

Demand for air purifiers in India is expected to be driven by rising pollution levels, increasing disposable income, rising standards of living, increased awareness about hazardous effects of harmful particles in the ambient air, etc.

Manufacturers of air purifiers are targeting India for its untapped potential, which could have a substantial impact on the global market landscape.

What is the Outlook for Sales of Air Purifiers in the U.S.?

The U.S. has high consumer spending potential and that makes it a very lucrative market for all consumer electronics and other products as well. The nation has been seeing an increase in respiratory disorder cases and also deterioration of atmospheric air due to increasing pollution levels, which has subsequently led to an increase in the adoption of air purifiers.

Rising popularity of smart devices and smart technology is also propelling demand for smart air purifiers. Regulations such as the U.S. Clean Air Act are also making it mandatory to have a clean ambient atmosphere, which will aid sales of air purifiers in the nation.

Category-wise Insights

Which Technology is Most Used in Air Purifiers?

There are many air purifier technologies to serve different purposes and increase their scope of application. The most popular technology in air purifiers is the high efficiency particulate air filter technology. This technology is mostly used in commercial air purifiers, but is now also being used in residential applications as well due to their proficiency and effectiveness.

Activated carbon technology is also gaining popularity and is expected to be used in many air purifiers over the next ten years. Application of air purifiers in the commercial, residential, and industrial sectors is expected to see steady rise over the forecast period.

What Impact Did COVID-19 Have on the Air Purifiers Industry?

The pandemic of 2020 completely changed the way all industry verticals operated and functioned. COVID-19 brought the world to a standstill and disrupted manufacturing and supply chains globally due to lockdown restrictions.

Demand for air purifiers saw a major hike in the pandemic as people grew more aware of their surroundings, but sales were negatively impacted due to disruptions in manufacturing and supply chains across the world.

Since coronavirus infections spread via the respiratory tract, demand for air purifiers saw a major increase to purify the air and reduce the risk of infection. Demand is expected to be prominent over the next ten years as instances of respiratory disorders see an increase and pollution levels continue to rise.

In the post-pandemic era, demand for smart air purifiers is expected to see significant rise.

Competitive Landscape

Key air purifying device manufacturers are focusing on developing new products and are investing in the research & development of more cost-effective air purifiers. Air purifier manufacturers are also focusing on reducing the maintenance costs of these devices.

  • In May 2021, Dyson, a renowned technology company, launched its new range of air purifiers. These new air purifiers were launched with new and updated air filtration systems to make the air even cleaner than their predecessors. Some of these purifiers are even capable of detecting and destroying formaldehyde found in ambient air that is present in paints or glue.
  • In November 2021, Bemis Manufacturing, the world’s largest toilet seat manufacturer, announced its entry into the air purification market with the launch of some new air purifiers. The new range, called Bemis Imunsen Air Purifiers, is a line-up of advanced consumer-grade air purifiers that were made available for pre-ordering through
  • In June 2021, Smith System, an innovative manufacturer of products for educational environments, announced the launch of its new air purifying unit. The new unit named Cascade Air is a portable high-performance commercial air purifier capable of collecting 99.99% of respiratory droplets. The device can function for up to 6 hours on a single charge.

More recent developments related to key suppliers of air purifiers have been also been tracked by the analysts at Persistence Market Research, which will be accessible in the full report.

Air Purifier Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • GCC Countries

Key Market Segments Covered

  • Coverage Area
  • Technology
  • CADR
  • End Use
  • Distribution Channel
  • Region

Key Companies Profiled


Available upon Request

Key Segments Covered in Air Purifier Industry Research

By Coverage Area

  • Below 250 sq. ft. Air Purifiers
  • 250-400 sq. ft. Air Purifiers
  • 401-700 sq. ft. Air Purifiers
  • Above 700 sq. ft. Air Purifiers

By Technology

  • High Efficiency Particulate Air (HEPA)
  • Electrostatic Precipitators
  • Ion & Ozone Generators
  • Activated Carbon
  • Other Technologies


  • Smoke Air Purifiers
  • Dust Air Purifiers
  • Pollen Air Purifiers

By End Use

  • Residential Air Purifiers
  • Commercial Air Purifiers
  • Industrial Air Purifiers

By Distribution Channel

  • Direct Sales of Air Purifiers
  • Indirect Sales of Air Purifiers
  • Store-based Retailing of Air Purifiers
  • Air Purifiers Sold at Hypermarkets/Supermarkets
  • Air Purifiers Sold at Discount Stores
  • Air Purifiers Sold at Specialty Stores
  • Online Retail of Air Purifiers

Media Release

- FAQs -

This updated analysis states that the global air purifier market was worth US$ 11 Bn in 2020.

The air purifier market in East Asia is expected to have a dominant outlook in terms of market presence.

Air purifier industry revenue is expected to bring in a net worth of US$ 29 Bn by 2031.

Increasing levels of pollutions, rising prevalence of respiratory disorders and diseases, and growing awareness among general population are factors that favour sales of air purifiers.

Dyson Limited, IQ Air, Sharp Corporation, Daikin Industries Ltd., and LG Electronics Inc. are the top 5 air purifier manufacturers.

High initial as well as maintenance cost is a prime factor that restrains the market from attaining its full potential.

Air purifier consumption is predicted to expand at a CAGR of 10.1% over the next ten years.


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