Comprehensive Snapshot of Pet Perfume Market Research Report, Including Regional and Country Analysis in Brief.
Industry: Consumer Goods
Delivery Timelines: Please Contact Sales
Published Date: May-2025
Format: PPT*, PDF, EXCEL
Number of Pages: 198
ID: PMRREP35316
The global pet perfume market size is anticipated to rise from US$ 1.5 Bn in 2025 to US$ 2.3 Bn by 2032. It is projected to witness a CAGR of 6.8% from 2025 to 2032. The industry is experiencing a remarkable growth as pet owners increasingly prioritize their pets' grooming and hygiene. With the rising awareness of pet care and wellness, specialized fragrances designed for pets has become essential for maintaining cleanliness, freshness, and even promoting relaxation, making them a sought-after product globally. The 2024 Global Pet Parent Study estimates the global pet population is progressing at around one billion.
Key Industry Highlights
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Global Market Attribute |
Key Insights |
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Pet Perfume Market Size (2025E) |
US$ 1.5 Bn |
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Market Value Forecast (2032F) |
US$ 2.3 Bn |
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Projected Growth (CAGR 2025 to 2032) |
6.8% |
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Historical Market Growth (CAGR 2019 to 2024) |
6.4% |
As pet ownership continues to rise, particularly among dogs and cats, pet owners are increasingly prioritizing their pets' hygiene, comfort, and wellness. Approximately 94 million U.S. households own at least one pet, marking an increase from 86.9 million households in 2024.
This growing awareness has driven the demand for grooming products, with pet perfumes emerging as an essential product to maintain freshness and cleanliness.
The trend of pet humanization, where pets are treated as family members, has fueled the popularity of luxury pet care items, including high-end, hypoallergenic, and eco-friendly fragrances. Pet owners are willing to invest more in premium grooming products, which has led to significant market growth in the pet perfume sector.
Despite the growing popularity of pet perfumes, their widespread adoption is hindered by a lack of awareness and concerns about chemical sensitivities in pets. Many pet owners are unaware of the potential risks associated with synthetic fragrances, such as skin irritation, allergies, or respiratory issues. These concerns are particularly relevant for pets with sensitive skin or pre-existing health conditions, as the chemicals in traditional perfumes can exacerbate symptoms or cause long-term harm. As a result, there is hesitance in using pet perfumes in certain regions, with pet owners opting to avoid potentially harmful products for the safety and well-being of their pets.
Dogs possess over 300 million sensory receptors in their noses, making them highly sensitive to fragrances. Strong scents can overwhelm them, leading to stress, disorientation, or behavioral changes.
As pet owners become more conscious of their pets' health and the environment, there is a growing opportunity in developing eco-friendly and hypoallergenic pet perfumes. Many pets, especially those with sensitive skin or allergies, are prone to adverse reactions from traditional perfumes that contain synthetic chemicals. As a result, there is an increasing demand for natural, non-toxic, and sustainable alternatives that cater to both pets’ sensitivities and eco-conscious consumers. By focusing on ingredients such as organic oils, plant-based extracts, and Sustainable packaging, companies can tap into a niche market that prioritizes both pet well-being and environmental sustainability.
SNOOT launched Kalon Fragrance Mist, an eco-friendly and hypoallergenic pet perfume designed for sensitive pets. Infused with chamomile and aloe vera extracts, it offers soothing and moisturizing benefits while being free from phthalates, parabens, and sulfates.
Spray perfumes are the dominant product type in the pet perfume market, primarily due to their convenience and wide availability. Pet owners prefer spray perfumes because they are easy to apply and cover large areas quickly, making them ideal for regular use. Additionally, spray perfumes are often formulated with lightweight, non-greasy ingredients, ensuring a mess-free application. The widespread availability of spray perfumes in pet stores, online platforms, and even supermarkets further contributes to their popularity. As pet grooming becomes more of a priority for owners, the demand for spray perfumes continues to increase, making it the leading product in this segment. For instance, Rosey Tails launched Elegant Floral Pet Perfume, which is a hypoallergenic and vegan-friendly spray designed for both dogs and cats. Enriched with rose oil, aloe vera, neem, and tea tree oil, it offers a gentle and soothing fragrance while being kind to sensitive skin and noses, making it ideal for everyday use.
Dogs continue to dominate the largest demand segment in the pet perfume market, primarily due to their higher grooming needs and widespread popularity. There are approximately 900 million pet dogs globally, making them the most popular companion animal among the estimated 1 billion pets worldwide.
As one of the most common household pets globally, dogs require frequent care and attention, including regular grooming, which has led to an increased demand for pet grooming products like perfumes. Pet owners often seek perfumes to keep their dogs smelling fresh and to mask odors, especially in long-haired breeds. The growing focus on pet wellness, along with the rising trend of humanization of pets, further drives the demand for high-quality, specialized dog perfumes in the market. For instance, HUFT launched Sea Breeze Perfume for Dogs, a chemical-free grooming spray designed to keep dogs smelling fresh between baths. Infused with natural essential oils and cold-pressed sweet almond oil, it offers a refreshing sea breeze scent without harsh chemicals, artificial fragrances, or parabens.
The increasing trend of pet pampering and the humanization of pets in North America is significantly boosting the demand for luxury pet perfumes. In the United States, 68 million households own dogs and 49 million households own cats, highlighting their dominance as the most popular pets.
As pets are increasingly seen as family members, owners are more inclined to invest in premium grooming products that reflect their own lifestyle choices. Luxury pet perfumes, often inspired by human fragrances, are becoming popular for their sophisticated scents, safe formulations, and aesthetic packaging. This trend is especially strong among urban pet owners who prioritize hygiene, comfort, and indulgence for their pets.
The growing availability of such products in specialty stores and online platforms further drives this demand. For instance, in November 2024, Paris Hilton launched her "Iconic" pet grooming line in North America, featuring a range of vegan, vet-recommended products designed to pamper pets. The collection includes odor control sprays and no-rinse shampoos available in five signature scents with a fragrance-free option for sensitive pets.
In Europe, the demand for natural and organic pet perfumes is steadily increasing, fueled by growing consumer awareness of sustainable and safe grooming practices. As of 2022, Europe is home to approximately 352 million pets, with cats and dogs being the most prevalent 129 million cats and 106 million dogs. Around 91 million European households own at least one pet.
Pet owners are becoming more conscious of the ingredients used in products applied to their pets, leading to a preference for plant-based, cruelty-free, and eco-friendly formulations. This shift is particularly evident in countries with strong sustainability cultures such as Germany, France, and the Netherlands. European consumers are also influenced by stricter regulatory standards regarding pet care products, pushing brands to innovate with non-toxic, hypoallergenic ingredients that cater to both pet wellness and environmental responsibility. In March 2025, French fragrance company Corania, in collaboration with the international brand Pets Rock, launched a unique line of 300ml scented mists designed exclusively for dogs and cats. This collection features three distinct aromas, each crafted to celebrate the unique personality of pets.
The Asia Pacific pet perfume market is expanding due to the increasing influence of social media and the growing presence of pet influencers. Celebrity endorsements and social media awareness together, pushing the sales of pet care products, including perfumes.
Additionally, as urbanization increases, more people are adopting pets in smaller living spaces, leading to a higher emphasis on cleanliness and fragrance. The rising disposable income in emerging markets is also contributing to the demand for high-quality pet grooming products, making luxury pet perfumes more accessible to a wider audience.
The global pet perfume market is dynamic, with brands continually innovating to meet growing consumer demand for high-quality, safe, and eco-friendly products. Companies focus on creating unique fragrances, hypoallergenic formulations, and sustainable packaging to differentiate themselves.
As pet humanization is trending, there’s increasing pressure on brands to offer luxury and premium products catering to pet owners’ desire to pamper their pets. Marketing strategies often leverage social media and pet influencers to reach broader audiences. Competitive players are also exploring regional expansion and collaborating with veterinary experts to ensure the safety and effectiveness of their products.
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Report Attribute |
Details |
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Historical Data/Actuals |
2019 - 2024 |
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Forecast Period |
2025 - 2032 |
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Market Analysis Units |
Value: US$ Bn/Mn, Volume: As applicable |
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Geographical Coverage |
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Segmental Coverage |
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Competitive Analysis |
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Report Highlights |
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Customization and Pricing |
Available upon request |
By Product Type
By Animal Type
By Distribution Channel
By Region
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The global pet perfume market is projected to value at 1.5 Bn in 2025.
The pet perfume market is driven by the rise in pet ownership and demand for premium grooming products.
The pet perfume market is poised to witness a CAGR of 6.8% between 2025 and 2032.
Eco-friendly and hypoallergenic pet perfumes for sensitive pets and eco-conscious consumers are the key market opportunities.
Major players in the pet perfume market include Alpha Aromatics, Bodhi Dog, Borammy, Captain Zack, Earth Bath, and others.
