Pet Oral Care Market

Market Study on Pet Oral Care Products: PMR Foresees Various Opportunities Ahead, Analysing the Rising Pet Ownership Rates, Growing Awareness about the Importance of Dental Hygiene in Pets, and an Expanding Array of Innovative Oral Care Products

A Detailed Analysis of the Pet Oral Care Market Based on the Increasing Awareness of Pet Dental Health, and the Rising Demand for Preventive Oral Care Products

Report ID: PMRREP34145

Report Type: Ongoing

Format: PPT*, PDF, EXCEL

Industry: Healthcare

Report Price


Pre Book

Pet Oral Care Market Outlook

The global pet oral care market is forecast to expand at a CAGR of 3.9% and thereby increase from an expected value of US$12.7 Bn in 2024, to US$16.7 Bn by the end of 2031.


Key Insights

Pet Oral Care Market (2024E)

US$12.7 Bn

Projected Market Value (2031F)

US$16.7 Bn

Global Market Growth Rate (CAGR 2024 to 2031)


Historical Market Growth Rate (CAGR 2019 to 2024)


Sample Report

Report Sample is Available

In-depth report coverage is now just a few seconds away

Download PDF Get Report Sample

Market Introduction and Definition

The pet oral care market has emerged as a vital segment within the broader consumer goods industry, reflecting a growing concern among pet owners regarding the dental health and overall well-being of their furry companions. With pet ownership rates steadily rising worldwide, there is a heightened awareness of the importance of oral hygiene in pets. Dental issues, such as periodontal disease and tooth decay, can lead to discomfort, pain, and even systemic health problems in pets, underscoring the necessity for effective oral care solutions.

Key features driving the pet oral care market include an expanding range of specialized products, including toothbrushes, toothpaste, dental chews, water additives, and oral sprays tailored to meet the diverse needs of pets. Manufacturers are increasingly focusing on developing innovative formulations using natural ingredients and incorporating advanced technologies to improve efficacy and appeal to discerning pet owners.

The significance of the pet oral care market lies in its potential to not only enhance the quality of life for pets but also to address preventive healthcare needs, ultimately reducing the incidence of costly dental procedures and improving overall pet wellness. As such, the pet oral care market occupies a pivotal position within the consumer goods industry, catering to the evolving demands of pet owners who prioritize the health and happiness of their beloved companions.

Custom Report Cover

Make This Report Your Own

Take Advantage of Intelligence Tailored to your Business Objective

> Get a Customized Version

Market Growth Drivers

Rising Pet Ownership Rates

The continuous surge in pet ownership rates worldwide has played a pivotal role in propelling the expansion of the pet oral care market. As more households welcome pets into their families, there's a heightened awareness among owners about the importance of maintaining their pets' oral hygiene.

With pets increasingly regarded as valued members of the family, owners are more inclined to invest in their health and well-being, including dental care. This growing awareness translates into a higher demand for oral care products specifically designed for pets, ranging from toothbrushes and toothpaste to dental treats and water additives. Consequently, manufacturers are compelled to innovate and expand their product offerings to cater to this burgeoning market, driving further growth and competition in the pet oral care industry.

Shift Towards Preventive Healthcare

An increasing emphasis on preventive healthcare for pets is another key driver fueling the growth of the pet oral care market. Pet owners are recognizing the significance of proactive measures in maintaining their pets' overall health and well-being, including dental health. Preventive oral care routines, such as regular brushing and the use of dental treats or additives, can help prevent dental issues such as tartar buildup, gum disease, and tooth decay.

There is thus the growing demand for oral care solutions that address these preventive needs, prompting manufacturers to develop and market products that facilitate easy integration of oral hygiene into pets' daily routines. This shift towards preventive healthcare not only benefits pets by reducing the risk of oral health problems but also presents significant growth opportunities for the pet oral care market as consumers prioritize proactive measures to ensure their pets lead healthier, happier lives.

Market Research Methodology

Market Research Methodology

-Perfect through Years of Diligence

Check Research Methodology

Market Restraints

Limited Awareness and Education

One significant growth restraint in the pet oral care market is the limited awareness and education among pet owners regarding the importance of oral hygiene for their pets. Despite growing awareness in recent years, many pet owners still underestimate the significance of maintaining their pets' dental health. Lack of understanding about the consequences of poor oral hygiene, such as periodontal disease and its potential impact on overall pet health, contributes to low adoption rates of oral care practices.

Moreover, some pet owners may perceive oral care routines as burdensome or unnecessary, further hindering the uptake of oral care products and services. Addressing this constraint requires concerted efforts from industry stakeholders to educate and raise awareness among pet owners about the benefits of regular oral care, emphasizing its role in preventing dental issues and improving pets' quality of life.

Limited Product Acceptance, and Compliance

Another significant growth restraint facing the pet oral care market is the challenge of limited product acceptance and compliance among pets and their owners. Unlike human oral care, where individuals can understand and actively participate in dental routines, pets rely heavily on their owners to administer oral care products and procedures. However, not all pets readily accept or cooperate with oral care practices, making it challenging for owners to establish consistent routines. Additionally, some pet owners may struggle to identify suitable products or find it difficult to administer them effectively, leading to low compliance rates. This limitation in product acceptance and compliance poses a barrier to market penetration and growth, as it hampers the effectiveness of oral care solutions and reduces their perceived value among pet owners. Overcoming this constraint requires the development of innovative, user-friendly products and educational resources to improve product acceptance and facilitate easier integration of oral care into pets' daily routines.


Technological Advancements

One prominent opportunity in the global pet oral care market lies in leveraging technological advancements to drive product innovation and enhance effectiveness. Emerging technologies such as advanced dental formulations, ultrasonic toothbrushes, and smart dental care devices offer exciting possibilities for developing next-generation oral care solutions tailored specifically for pets. For example, manufacturers can incorporate antimicrobial agents, enzymes, and probiotics into dental products to target specific oral health issues and improve efficacy.

Additionally, the integration of smart features such as app-connected toothbrushes or dental health monitors allows pet owners to track their pets' oral hygiene routines and receive personalized recommendations for optimal care. These technological advancements not only enhance the appeal and functionality of oral care products but also facilitate better outcomes by addressing individual pet needs more effectively. By embracing technological innovation, companies can differentiate their offerings, attract tech-savvy consumers, and capitalize on the growing demand for advanced oral care solutions in the pet market.

Expansion of Distribution Channels

Another prominent opportunity in the global pet oral care market involves expanding distribution channels to tap into previously untapped markets. While traditional retail channels such as pet stores and veterinary clinics remain important avenues for reaching consumers, there's a growing trend towards online shopping and direct-to-consumer (DTC) distribution models in the pet industry. By leveraging e-commerce platforms, subscription services, and partnerships with online retailers, companies can reach a broader audience of pet owners, including those in remote or underserved areas.

Moreover, exploring non-traditional channels such as grocery stores, pharmacies, and pet grooming salons provides additional opportunities for expanding market reach and driving product visibility. Embracing diverse distribution channels not only allows companies to capture new market segments but also fosters greater accessibility and convenience for pet owners seeking oral care solutions for their furry companions. As the pet oral care market continues to evolve, leveraging a multi-channel distribution strategy enables companies to adapt to changing consumer preferences and capitalize on emerging opportunities for growth.

Analyst's Overview

The overall growth outlook for the pet oral care market is highly optimistic in both the short and long term. In the short term, factors such as increasing pet ownership rates, growing awareness of pet dental health, and the availability of a diverse range of oral care products are driving market expansion. As more pet owners prioritize their pets' oral hygiene and seek preventive healthcare solutions, the demand for oral care products is expected to continue rising steadily.

Moreover, advancements in product formulations and the introduction of innovative technologies are enhancing the efficacy and appeal of oral care solutions, further fueling market growth. In the long term, the pet oral care market is poised for sustained expansion as pet ownership becomes more prevalent globally, particularly in emerging markets. Additionally, as the humanization of pets continues to influence consumer behavior, there is a growing emphasis on providing comprehensive healthcare, including dental care, to ensure pets lead healthier, happier lives.

Furthermore, ongoing efforts to educate pet owners about the importance of oral hygiene and preventive dental care are likely to contribute to the sustained growth of the market over time. Overall, the combination of increasing demand, technological advancements, and evolving consumer preferences positions the pet oral care market for robust growth both in the short and long term.

Supply-side Dynamics

The pet oral care market is shaped by several key supply dynamics that influence product availability, distribution, and innovation. One of the major supply dynamics is the presence of diverse manufacturers and suppliers catering to the growing demand for oral care products for pets. This competitive landscape fosters innovation and product differentiation as companies strive to capture market share through unique formulations, packaging, and branding strategies.

Furthermore, the expansion of distribution channels plays a crucial role in shaping the supply dynamics of the market. Manufacturers are increasingly leveraging eCommerce platforms, specialty pet stores, veterinary clinics, and mass retailers to reach a wider audience of pet owners. This multi-channel approach not only enhances market penetration but also fosters accessibility and convenience for consumers seeking oral care solutions for their pets.

Additionally, collaborations and partnerships between manufacturers, veterinarians, and pet care professionals contribute to the supply dynamics of the market. These collaborations facilitate the development of clinically proven oral care products and provide valuable insights into consumer preferences and emerging trends.

Moreover, regulatory frameworks and quality standards governing the manufacturing and distribution of pet oral care products influence supply dynamics by ensuring product safety, efficacy, and compliance with industry regulations. Overall, these supply dynamics collectively shape the availability, diversity, and quality of oral care products for pets, driving market growth and innovation.

Market Segmentation

What Drives Global Sales of Multi-Functional Pet Dental Chews?

The rise of multi-functional dental chews is expected to drive the adoption of pet oral care, particularly among pets like dogs who may resist traditional teeth brushing. Recognizing that some pets are averse to dental hygiene routines, pet oral care businesses have innovated to offer solutions that make maintaining pets' dental health a positive experience for owners.

Innovative products such as chewing gum, dental chews, and dental wipes have gained popularity, contributing to the increased sales of multi-functional dental chews. These products are anticipated to gain widespread acceptance among pet owners, addressing their concerns about maintaining their pets' health and preventing diseases and bad breath.

The convenience and effectiveness of these multi-functional dental chews are poised to fuel demand for pet oral care services in the upcoming years, as pet owners seek easy and enjoyable ways to prioritize their pets' oral hygiene.

Which is the Preferred Sales Channel for Pet Oral Care Products in Global Market?

In recent years, there has been a significant shift in the distribution channels for pet oral care products, with online retailers and drug stores emerging as the preferred options for consumers. While specialty pet stores historically held the largest market share, the landscape is rapidly changing. Projections indicate that within the next two to three years, the global pet oral care market will be predominantly influenced by digital sales channels.

Online retailers and drug stores have become the primary channels for distributing pet oral care products. Pet owners increasingly favor these online channels over traditional brick-and-mortar stores. This preference is driven by several factors, including the convenience of shopping from home and the availability of a wide range of products in one place.

Moreover, the competitive pricing and frequent discounts offered by major players in the online pet oral care market further attract consumers to these platforms. As a result, online retailers and drug stores are poised to continue gaining traction in the pet oral care market, reshaping the industry's distribution landscape, and driving significant growth in digital sales channels.

Top Regional Markets

What Drives Sales of Pet Oral Care Products in North American Countries?

Recent surveys indicate that the North American region commands the largest share of the pet oral care market, reflecting the highest demand for such products and services. According to data from the American Veterinary Medical Association, a significant percentage of dogs and cats in the United States and Canada exhibit signs of dental conditions by the age of three. In response to this concerning trend, pet owners in these regions are increasingly turning to oral care products such as toothbrushes, dental chews, and gummies, in addition to scheduling regular veterinary check-ups for their pets.

The rising awareness of the importance of pet dental health and the need for preventive measures are key factors expected to propel the sales of pet oral care products in North America. With pet owners prioritizing their pets' oral hygiene to mitigate the risk of dental issues, the demand for these products is anticipated to remain strong, further consolidating North America's dominance in the global pet oral care market.

Which Country is Dominating the Pet Oral Care Market in South Asia?

The pet oral care market in the Asia Pacific region is experiencing significant growth, as evidenced by recent market statistics. India especially stands out as the leading market for pet oral care products in South Asia, boasting a notable CAGR of 4.0%. This growth can be attributed to the increasing pet population in India, which has consequently led to heightened sales of pet healthcare products, including oral care items.

In metropolitan cities across India, pet owners often face challenges in maintaining their pets' health due to busy lifestyles and demanding office hours. As a result, there is a growing demand for convenient and accessible solutions to address pet oral care needs. This trend presents an opportunity for market players in the pet oral care segment to expand their customer base and increase revenue share in the country.

With the pet ownership culture steadily gaining momentum in India and other countries in the Asia Pacific region, the outlook for the pet oral care market remains promising. As pet owners continue to prioritize their pets' health and well-being, the demand for oral care products is expected to further drive growth in this dynamic market segment.

Competitive Intelligence and Business Strategy

The pet oral care market is led by several significant companies that have established themselves as industry leaders. Some of the prominent players include Mars Petcare Inc., Colgate-Palmolive Company, Nestlé Purina PetCare Company, and The Hartz Mountain Corporation, among others. These companies leverage various unique competitive strategies to maintain their position in the market. One common strategy is product innovation, where companies continually develop and introduce new oral care products tailored to meet the evolving needs and preferences of pet owners.

Strategic partnerships and collaborations with veterinarians and pet care professionals help enhance brand credibility and promote product recommendations. Another competitive strategy involves extensive marketing and advertising efforts to build brand awareness and attract consumers. The key competitive advantages for market leaders lie in their established brand reputation, extensive distribution networks, and economies of scale.

Market leaders benefit from strong brand recognition, which fosters consumer trust and loyalty, enabling them to command a larger market share. Their widespread distribution channels ensure product availability and accessibility to a broader audience of pet owners, giving them a competitive edge over smaller competitors. In the long term, the competitive landscape of the pet oral care market is expected to witness continued consolidation, with larger companies dominating the market through acquisitions and mergers.

However, the market is also likely to see increased competition from emerging players, particularly those offering innovative solutions and catering to niche segments of the market. Overall, market leaders will need to remain agile and adaptive to sustain their competitive advantage in the evolving landscape of the pet oral care industry.

Key Recent Developments

Introduction of Advanced Toothbrush Designs

Many companies in the pet oral care market have introduced advanced toothbrush designs, incorporating ergonomic handles and softer bristles for improved comfort and effectiveness during brushing.

Impact on Market:

This innovation has led to increased pet owner satisfaction and compliance with regular oral care routines. As a result, there has been a surge in demand for these advanced toothbrushes, driving market growth. Additionally, the improved effectiveness of these designs has contributed to better oral health outcomes for pets, reducing the prevalence of dental issues and associated veterinary costs.

Expansion of Natural and Organic Product Lines

With growing consumer preference for natural and organic products, several companies in the pet oral care market have expanded their product lines to include more natural and organic options.

Impact on Market:

This expansion caters to the increasing demand for safer and chemical-free oral care solutions for pets. As a result, companies offering natural and organic pet oral care products have experienced significant sales growth, capturing a larger market share. Moreover, this trend has influenced competitors to follow suit, leading to a broader range of natural options available to pet owners, thereby driving market competitiveness and innovation.

Integration of Smart Technology in Oral Care Products

Recent developments in the pet oral care market include the integration of smart technology into oral care products, such as toothbrushes and dental chews, enabling owners to monitor their pet's oral health more effectively.

Impact on Market:

The incorporation of smart technology has revolutionized pet oral care by providing real-time feedback on brushing techniques, dental health metrics, and personalized recommendations. This advancement has garnered significant interest among tech-savvy pet owners, driving adoption rates and sales of smart oral care products. Furthermore, the data collected from these devices offer valuable insights for product improvement and development, fostering innovation and competitiveness within the market.

Pet Oral Care Market Report Scope:



Forecast Period

2024 to 2031

Historical Data Available for

2019 to 2024

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Key Countries Covered

  • United States
  • Canada
  •  Brazil
  • Mexico
  • Chile
  • United Kingdom,
  • Germany
  • Italy
  • France
  • Spain
  • Russia
  • Malaysia, Indonesia
  • South Korea
  • Australia
  • New Zealand

Key Market Segments Covered

  • By Product Type
  • By Price Range
  • By End Users
  • By Pet type
  • By Sales Channel
  • By Region

Key Companies Profiled

  • AllAccem Inc.
  • Colgate- Palmolive Company
  • Dechra Pharmaceuticals plc
  • Petzlife Products
  • imRex Inc.
  • Virbac
  • Nestlé S.A.
  • Merial (Part of Boehringer Ingelheim)
  • Mars Petcare

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon request

Pet Oral Care Market Segmentation

By Product Type:

  • Edible Paste
  • Mouthwash/ Rinse
  • Toothbrush
  • Dental Chews/ Gums
  • Dental Cleaning sprays

By Price Range:

  • Economical range
  • Mass range
  • Premium range

By End Users:

  • Veterinary speciality
  • Private vet clinic
  • Households
  • Animal Shelter

By Pet type:

  • Dog
  • Cat
  • Bird
  • Exotic Pet (Rabbit, Bearded Dragon, Horse, etc.)

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Multi-Brand Stores
  • Discount Stores
  • Pet Speciality Stores
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

Frequently Asked Questions

The global pet oral care market projects a valuation of US$12.7 billion by the end of 2024.

Increasing awareness of pet dental health, rising pet ownership, and a growing demand for preventive healthcare products are driving the growth of the pet oral care market.

Dental chews, toothbrushes, toothpaste, and oral rinses are experiencing the highest growth within the pet oral care market as pet owners prioritize oral hygiene for their pets.

Innovative formulations such as enzymatic toothpaste, water additives, and dental gels offer convenience and effectiveness, driving consumer adoption and market expansion.

Veterinary recommendations regarding the importance of oral hygiene and preventive dental care significantly influence consumer purchasing decisions, driving the adoption of oral care products, and contributing to market growth.

This site uses cookies, including third-party cookies, that help us to provide and improve our services. Privacy Policy
Google translate