ID Card Printers Market

Global Market Study on ID Card Printers: Popularity of High Performance Card Printers Surging

Market Snapshot

Latest data from the global ID card printer market analysis by Persistence Market Research shows that demand recorded year-on-year (YoY) growth of 3.7% in 2021, with sales volume reaching 687,000 units. Demand for high performance card printers grew 4% to total a sales revenue of US$ 3.7 Bn in 2021, while direct-to-direct card printers were up 2.8% to be valued at around US$ 2 Bn.

Find Out More about the Report Coverage


  • Zebra Technologies Corporation
  • Evolis
  • HP Inc.
  • Brady Corporation
  • Neopost SA (Quadient)
  • Matica Technologies AG
  • ID Tech Solutions Pvt. Ltd.
  • Entrust
  • Unicard Technologies Pvt. Ltd.
  • Kanematsu USA Inc.

ID Card Printer Industry Research Also Addresses:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on ID Card Printer Sales and How to Navigate
  • Recommendation on Key Winning Strategies

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Sales Analysis of ID Card Printers from 2016 to 2020 Vs Market Outlook for 2021 to 2031.

Use of ID card printers increased at around 1.1% CAGR over the past 5 years, with the U.S., ASEAN, China, India, Japan, and South Korea leading the way.

Prices of the ID card printer and accessories are decreasing due to extensive use of ID cards by end users such as healthcare, banking, educational institution, government, etc. With increase in production and technological developments in the field of ID card printers, they have become less expensive to produce.

With the need for security and easy recognition of students as well as employees, demand for RFID cards, magnetic strip ID cards, and other security feature-enabled ID card is increasing. In light of this demand, the global market for ID card printers is set to increase at a CAGR of more than 4% over the evaluation period.

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What are the Opportunities for Manufacturers of ID Card Printers?

Use of ID card printers was limited to normal card printing. Advancements in technology have allowed these to print onto any surface, uneven surfaces, etc. The greatest opportunity for printers remains to reduce electricity consumption and make the printer energy-efficient.

Strategic positioning in regional and domestic markets and industries is key to the success of card printer tape manufacturers. By establishing a strong position in the regional market and business, prominent market participants could decrease the price pressure created by regional players, which in turn would help them increase their profitability and create growth opportunities.

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What are the Hindrances that ID Card Printer Suppliers Face?

The market has high investment and configuration required for the seamless operation of printers.ID card printers are an electronic device designed for the quick and effective printing of ID cards. Simple as they sound, majority of these devices manufactured by OEMs are incapable of storing or processing information on their own, and they can be considered as simple output devices connected to a computer or a server.

Along with ID card printers, other peripherals that are used for the efficient printing of cards, such as automatic magnetic strip attachment, lamination attachment, storage units, and computer systems, are required to maintain their smooth functioning, which, in turn, may require expert personnel for implementation. This can be an issue for small-scale players, and therefore, appears to impede healthy market growth.

What Region Provides the Largest Opportunity for Manufacturers of ID Card Printers?

With an absolute dollar opportunity of around US$ 826 Mn, South Asia Pacific is expected to be the most lucrative market for ID card printer manufacturers. ASEAN countries lead the South Pacific Asian market and are expected to experience significantly higher growth in 2021-2031.

In total, South Pacific Asia is responsible for US$ 893,784 thousand in imports and exports of printers and accessories.

How is Growth of the Student Population and Educational Institutions Increasing Sales of ID Card Printers?

Education institutions represent around17% of the market share in the end-use segment of ID card printers. An increase in the student population is complementing market expansion.

Approximately 1.5 billion people are currently in all kinds of educational institutions. Because of the growing student population each year, ID card demand has surged. The need for ID cards in all educational institutions increases demand for ID card printers as well all over the world.


Country-wise Analysis

Will the U.S. Be a Prominent Market for ID Card Printer Manufacturers?

Around 75% of the market is acquired by the United States in North America. Increasing use of ID cards is being seen in banking and education in the U.S. Requirement for ID cards for opening an account in the bank as well as for other transactions require high-performance ID card printers with attachments.

Growing use of cash-free payments such as credit cards and debit cards in the banking sector is also augmenting demand. Over 65% of the people in the United States use a credit card, and the number is increasing every year due to the spending capacity of the people. New types of credit and debit cards have customized designs on them that can be made from ID card printers.

What Makes China One of the Leading Countries in East Asia for ID Card Printers?

Around 54% of the market in East Asia is acquired by China. China is all set to be in the driver’s seat for ID card printers in the region. Availability of cheap labor gives China an enormous advantage in East Asia. China also leads the market because of strong domestic demand and control of refining and manufacturing capacity.

There are over 100,000 businesses in China that manufacture ID card printers and employ between 3 million and 4 million people. Main actors expand their production bases and with the help of some local actors that gives a breakthrough to market participants.

What Will be the Strategy of Key Players in the Indian Market?

India holds around 21% share in the South Asia Pacific region. Use of ID cards is seen in all end-use sectors, including industry/manufacturing, government, banks, healthcare, educational institutions, etc. The whole printing industry is very important in India because ID card are in high demand.

Currently, printing is becoming a booming sector in India due to various technologies available in the marketplace at very economic rates. The Indian government has also started initiatives so that the printing industry has more foreign investments. There are plenty of exhibits organized in India for consumer to choose the best products.

Category-wise Insights

Why is Retransfer ID Card Printer Technology Preferred?

Retransfer card printers hold over 37% of the total market share. Typical ID card printers use a method called direct card printing. Retransfer card printers work by printing pictures upside down on a transparent tape. It is also known under the name of reverse transfer printing, and can print up to 600dpi.

Retransfer printers can print in higher resolution and with more saturated color, and they are preferred for printing on uneven surfaces such as punch-hole surfaces, smart cards with embedded chips, and electronics.

The printer speed can be adjusted as needed. Retransfer technology offers to print on materials other than PVC, such as PET, polycarbonate, etc.

Which End User Holds Lucrative Opportunity for ID Card Printer Suppliers?

Banking, which is the most lucrative end-use application, represented over 20.8% of demand for ID card printers in 2020. The banking sector holds most of the share due to the strict regulations that some kind of identification card is necessary for opening an account, whether it is a national identification card, driving license, and any other kind of ID card.

Apart from account opening, banking cards are used for cashless transactions, such as bank issued credit cards, store/priority cards, and travel/entertainment cards, which are all printed as per customization of the bank or required.

Another end-use application that holds significant share is educational institutions, because of the enormous number of students across the world. They all need ID cards to make it easier to identify the mat universities/schools.

Which Sales Channel Will be the Preferred Mode in the ID Card Printer Industry?

Though the offline sales channel is the dominant segment having over 65% of sales contribution share at present, the online sales channel is anticipated to leapfrog the former over the years, expanding at a CAGR of 4.5%.

Rebates and discounts offered by OEMs in product sales on per piece or bundled level is becoming increasingly lucrative for end procurers. New installations and retrofitting of ID card printers will provide market players with plenty of opportunities.

How is the COVID-19 Pandemic Impact Demand for ID Card Printers?

COVID-19 has affected the global economy and resulting in a significant decline in the demand for products and raw materials. In Asia Pacific, China is the major supplier and manufacturer of ID card printers and accessories. Due to government restrictions, major suppliers and manufacturers reduced their manufacturing capacities, besides reduced demand from end-use sectors.

Sudden implementation of lockdowns led to a drastic fall in the first quarter of 2020; market fell drastically and equaled the purchase made in the last 10 years.

Competitive Landscape

Majority of companies discussed in the report have focused on product launches and expanding their manufacturing units in developing regions. Strategies include innovation, collaborations with key players, partnerships, strategic alliances, and the strengthening of regional and global distribution networks.

Key developments are:

  • In 2021, Zebra Technologies Corporation announced its new line-up for a small business printer for efficiently printing labels. The ZSB Series of Zebra is the first range of wireless label printers aimed at small business users.
  • In January 2020, Evolis enhances its Avansia Printer and make it come with the lamination module. Avansia Printer with retransfer technology and CLM Lamination Module for high quality of cards.
  • On November 17, 2020, Cobra Golf partner with HP and Paramatech for introducing a Limited Edition of 3D printed commercial Putter using HP Metal Jet Technology.
  • On May 21, 2021, Brady Corporation acquire MagiCARD. Brady Corporation acquires MagiCARD for being a leader in the high-performance niche applications of industrial printers and materials.

Similarly, recent developments related to companies manufacturing ID card printers have been tracked by the team at Persistence Market Research, which are available in the full report.

ID Card Printer Market Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • The Middle East and Africa

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • United Kingdom
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Australia and New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key Market Segments Covered

  • Product
  • Communication Interface
  • Technology
  • Sales Channel
  • End User
  • Region

Key Companies Profiled

  • Zebra Technologies Corporation
  • Evolis
  • HP Inc.
  • Brady Corporation
  • Quadient (Neopost SA)
  • Matica Technologies AG
  • ID tech Solution Pvt Ltd.
  • Entrust Corporation
  • Unicard Technologies Pvt Ltd.
  • Kanematsu USA (Nisca and Swiftcolour)
  • HID Global Corporation
  • Valid USA
  • NBS Technologies
  • MagiCARD Ltd.


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Key Segments Covered in ID Card Printer Industry Research

By Product

  • Single-sided Card Printers
  • Double-sided Card Printers
  • High-performance Card Printers
  • Standard Card Printers

By Communication Interface

  • USBID Card Printers
  • Ethernet ID Card Printers
  • Wireless ID Card Printers

By Technology

  • Retransfer ID Card Printers
  • Direct-to-Direct ID Card Printers
  • Rewritable ID Card Printers

By Sales Channel

  • Offline Sales of ID Card Printers
  • Online Sales of ID Card Printers

By End User

  • ID Card Printers for Industrial/Manufacturing
  • ID Card Printers for Banking
  • ID Card Printers for Healthcare
  • ID Card Printers for Government
  • ID Card Printers for Educational Institutions
  • Others

FAQs Answered in Research Study

  • What is the value of the ID card printer market at present?

    The global ID card printer market is currently valued at around US$ 4.4 Bn.

  • At what CAGR did demand for ID card printers increase over the last 5 years?

    From 2016 to 2020, demand for ID card printers increased at a CAGR of 1.1%.

  • What will be the demand outlook for ID card printers through the decade?

    Sales of ID card printers are projected to rise at 4.2% CAGR to top a valuation of US$ 6.6 Bn by 2031.

  • Who are the top 5 manufacturers of ID card printers?

    Top ID card printer manufacturers are Zebra Technologies Corporation, HP Inc. Quadient, HID Global Corporation, Entrust Corporation, and Kanematsu USA.

  • Which are the key trends prevalent in the ID card printer space?

    Strategic partnership between printer component and consumable providers as well as focus on omni-channel sales are key trends in this landscape.

  • Which countries are the key producers of ID card printers?

    The U.S., China, Japan, Taiwan, and France are key producers of ID card printers.

  • How are sales of ID card printers shaping up in Europe?

    The market in Europe is projected to rise at a CAGR of 3.8% over the next ten years.

  • Which nations are the key exporters of ID card printers?

    Assessment of unit shipments point toward Taiwan, China, Japan, and the U.S. as key exporting countries of ID card printers.

  • How is the ID card printer market shaping up in Japan and South Korea?

    South Korea and Japan, together, hold a market share of 10%.

  • What are the projections for the market in North America?

    The North American market for ID card printers is slated to expand at 4.5% CAGR through 2031.

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