Europe Banana Flour Market

Europe Banana Flour Market Outlook (2023 to 2033)

The Europe banana flour market expanded at 4.7% CAGR from 2018 to 2022 and reached a valuation of US$ 293.2 million in 2023. As per Persistence Market Research, sales of banana flour in Europe are projected to grow at 6.4% CAGR and reach US$ 542.9 million by the end of 2033.

The market has benefitted from the rising consumption of gluten-free food products across Europe. Banana flour is also continuously gaining popularity due to its nutritional profile and health benefits. Banana flour is becoming a favorable substitute for all-purpose flour across the continent.

As concerns regarding gluten sensitivity are growing, the adoption of banana flour as an alternative to wheat flour is projected to increase. Banana flour is a prominent source of resistant starch, which is known to be effective in treating several diseases such as obesity, type 2 diabetes, and colon cancer.

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What are the Key Trends in the European Market for Banana Flour?

“Growing Demand for Gluten-free Food Products Driven by Rising Prevalence of Celiac Disease”

Celiac disease is a chronic digestive disorder that originates from a reaction to gliadin, a gluten protein found in wheat, barley, rye, and oats. It results in inflammation and destruction of the inner lining of the small intestine and can lead to malabsorption of minerals and nutrients. A gluten-free diet helps in the treatment of celiac disease.

Expansion of the gluten-free market and the increasing availability of flours made from gluten-free ingredients are reshaping the landscape of product manufacturing. This trend is expected to open up completely new avenues of nutrition and health benefits for consumers with celiac disease.

“Increasing Consumer Awareness about Health Benefits of Bananas”

Banana is recognized for its health benefits, as it is high in fiber, vitamin B6, resistant starch, vitamin A, and potassium. Unpeeled banana flour has a higher nutritional value owing to its dietary fibers, higher level of minerals, antioxidant activity, and higher phenolic content than peeled banana flour.

Green banana is suggested for a range of pathological diseases, including diarrhea and constipation, owing to its capacity to normalize intestinal functions. It has the potential to promote the growth of healthy acidophilus bacteria in humans. Intake of green bananas is recommended in cases of gout, colitis, ulcerative colitis, nephritis, gastric ulcer, uremia, cardiovascular disease, and celiac disease.

Increasing awareness among consumers about the health benefits associated with bananas and their derivatives is expected to benefit the banana flour market in Europe.

“Rising Demand for Transparency and Clean-Label Products”

The growing public interest in clean and healthy eating has resulted in a higher demand for transparency on the sourcing of raw ingredients and processing techniques used in food products. Manufacturers have responded to this demand by offering more information on their products, including indulgence.

There is an increasing demand for products with the "clean-label" certification as consumers seek out food products free from artificial additives and preservatives. Clean labels give consumers clear and significant information about the items they purchase, allowing them greater influence over their health and well-being while removing the irrelevant data and uncertainty that may sometimes appear on food labels.

“Growing Urbanization Boosting Sales of Processed Food Products”

With rapid urbanization, consumers are left with very less time for following healthy eating habits and have shown interest in readily available food products, which can provide a good amount of nutrition. If there is a significant price difference between wheat and banana flour, the latter may prove to be a cost-effective solution for the production of processed foods such as pasta, noodles, and others.Processed food products made from banana flour are gluten-free and packed with extra vitamins and minerals.

• Let's Go Organic, a brand of Edward & Sons Trading Co., recently introduced a new product, banana flour, which adds a smooth texture and delicious flavor to a range of processed foods including pasta, breads, cakes, pastries, and more.

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Country-wise Insights

What Makes Germany a Profitable Market for Banana Flour Manufacturers?

“Rising Preference for Banana Flour Over Highly Processed Refined White Flour”

The German market is currently valued at US$ 34.5 million and is expected to reach US$ 76.2 million by the end of 2033.

Growing consumer preference for healthier alternatives to white or processed wheat flour and the rising prominence of banana flour-based products across the country are contributing to market expansion. It boosts muscle strength and metabolism.

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Category-wise Insights

Which End-use Industry Extensively Utilizes Banana Flour?

“Widespread Usage of Banana Flour as Ingredient in Food Industry”

Utilization of banana flour in the food industry is anticipated to reach a valuation of US$ 209.9 million by the end of 2023 while holding a market share of 71.6%.

Banana flour is widely used in the food industry and has a wide range of applications in the food sector, including its usage as a gluten-free substitute for wheat flour. Banana flour is extensively utilized in the bakery sector to produce nut-free and natural gluten-free products for health-conscious customers.

Which Nature-based Segment is Expected to Drive Banana Flour Demand in Europe?

“Consumers’ Shift to Healthy Eating Habits Contributing to Sales of Organic Banana Flour”

The Europe banana flour market is segmented into organic and conventional based on nature. The organic segment is projected to expand at a 6.7% CAGR during the forecast period (2023 to 2033).

Demand for organic products has grown significantly as consumers shift to healthy eating. Organic banana flour is gaining popularity among consumers seeking pesticide-free and chemical-free products.

• For instance, TOOTSI IMPEX offers certified organic green banana flour rich in antioxidants and promotes wellness.

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Leading market players such as Saipro Biotech Pvt. Ltd., Natural Evolution, Symrise (Diana Food SAS), and Woodland Foods, among others, are aiming to expand and steer quality improvement to reinforce their positions in the Europe banana flour market. Increasing manufacturing capacity and enhancements in distribution networks are other strategies being adopted by key players to gain a competitive edge in the Europe banana flour market.

• Terova's NuBana green banana flour has a wide range of applications in the food business. NuBana banana flour can be utilized in place of maltodextrin or wheat flour and is appropriate for applications requiring viscosity, adhesion, or water binding, including pasta, sauces, cereal bars, meats, beverages, fruit fillings, salad dressings, and instant foods.
• Edward & Sons Trading Co. offers gluten-free products for its customers suffering from celiac disease. Consumers suffering from this illness must adhere to a strict gluten-free diet while eliminating foods containing wheat, barley, and rye. The company offers delicious alternatives for those who cannot consume gluten.
• Ceres Organics offers products that are natural and safe for its health-conscious consumers. The company’s products are free from genetic modification and do not have any synthetic ingredients or artificial additives. The products are passed through various tests to ensure their quality.

Europe Banana Flour Industry Report Scope

Europe Banana Flour Industry Research Segmentation

By Nature:

• Organic
• Conventional

By Form:

• Ripened
• Unripened

By Process:

• Freeze-dried Process
• Spray-dried Process
• Sun-dried Process
• Drum-dried Process
• Others

By End Use:

• Food Industry
  • Bakery & Snacks
  • Confectionery
  • Infant Food
  • Fillings & Desserts
  • Soups & Sauces
  • Others
• Retail/Household
• Beverage Industry
• Pet Food & Feed Industry

By Distribution Channel:

• Business to Business
• Business to Consumer
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail

By Country:

• Germany
• Italy
• France
• United Kingdom
• Spain
• Benelux
• Nordic
• Poland
• Russia
• Rest of Europe