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Electric Facial Cleansing Brush Market

Global Market Study on Electric Facial Cleansing Brushes: Demand for Silicone Brushes to Surge Over Coming Years

Electric Facial Cleansing Brush Market Segmented By Sonic and Rotating technology with Price range in Economy, Mid-Range and Premium

Electric Facial Cleansing Brush Market Snapshot

According to Persistence Market Research, the electric facial cleansing brush market generated a revenue of US$ 9,489.4 Mn in 2022. The demand for electric facial cleansing brush will accelerate, with the top market players holding a prominent share of the electric facial cleansing brush market in 2022. The global market for electric facial cleansing brush is expected to reach US$ 33,213.5 Mn by 2033, growing at a ~ 11.0% CAGR from 2023 to 2033.

Attributes Key Insights

Global Electric Facial Cleansing Brush Market Size (2022A)

US$ 9,489.4 Mn

Global Electric Facial Cleansing Brush Market Size (2023E)

US$ 11,646.2 Mn

Projected Electric Facial Cleansing Brush Market Value (2033F)

US$ 33,213.5 Mn

Value CAGR (2023-2033)

~ 11.0%

Collective Value Share: Top 3 Countries (2022)


Electric facial cleansing brushes is expected to be driven by an increase in skin-related illnesses and rising beauty consciousness among consumers. In addition, rising disposable income due to increased expenditure on skincare goods and services is anticipated to fuel market expansion. Moreover, the use of electric facial washing brushes is growing in popularity worldwide. There are more businesses developing electric facial washing brushes worldwide as demand for them rises. Key manufacturers in the market have focused on developing nations to penetrate because brand loyalty among consumers has increased.

For instance, the inexpensive Olay Regenerist face cleaning brush helps to remove makeup and provides your skin a deeper clean. It has two settings, one for daily cleaning and the other for a more thorough exfoliation, and it uses a brush head rather than a silicone brush like other models on our list. Olay claimed that because its washing brush is water-resistant, it is safe to use in the shower.

As a result, a lot more customer are utilizing skin care products like sunscreen and body lotions more frequently. In addition, electric face cleaners function as an entire skincare regimen. They not only clean the skin but also open up pores that have been congested by smog and dust. These gadgets serve as multifunctional skincare tools that clean, exfoliate, hydrate, and enhance the texture of the skin. The massaging function of these gadgets increases skin suppleness and circulation, which lessens wrinkles.

The report also has a detailed regional analysis, which points toward North America holding a majority share in this moderately competitive electric facial cleansing brush market space. A detailed COVID-19 impact has also been included in the report, so as to aid readers in taking well-informed business decisions for the present and future.

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Electric Facial Cleansing Brush Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

Between 2017 and 2022, demand for electric facial cleansing brush recorded a 11.0% rise. Skin issues can have several causes, but air pollution is one of the main ones. Clouds of exhaust from contaminated air hasten the ageing and wrinkling of the skin. Therefore, consumers are increasingly using skin health management products as preventative measures, such as body moisturizers and sunscreens.

To keep a constant skincare routine, electric facial cleansing tools are employed. They exfoliate the skin and clear any pores that have become blocked by debris and brown haze particles.

These devices function as multipurpose skincare tools that scrape, shed, saturate, and work on the skin's surface. These devices' rubbing feature promotes skin flexibility and flow, which reduces wrinkles.

In addition, several skincare experts advise using the over-four-venture skincare routine once each week for healthy skin. This is supposed to accelerate market growth throughout the reference period.

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What are the Electric Facial Cleansing Brush Industry's Potential Growth Opportunities?

Different electric face cleansers have bristles made to accommodate various skin types. The convenience of these is helping the market grow in popularity. Furthermore, since the majority of these gadgets run on batteries, travelling with them is simple. By developing oscillation technology, manufacturers are focusing on product innovation.

For instance, the smart cleansing brush PMD Clean Pro employs SonicGlow technology to remove dirt and impurities from the skin while toning and lifting it with its 7,000 vibrations per minute. The ActiveWarmth heat treatment massager, which is exclusive to the device, is located on the opposite side and has anti-aging advantages. It feels comforting on the skin and is similar to pressing a heated towel against the face.

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What are the Roadblocks that Electric Facial Cleansing Brush Providers Face?

Electric face cleaners have a far lower market penetration than other beauty products like hair styling and hair removal tools. Low product penetration in the majority of cosmetic markets, such as China, India, and Brazil, is the main issue projected to impede market expansion.

Additionally, one of the primary issues faced by users of electric facial cleansers is cleaning and maintenance. Regular use of facial brushes results in product build-up in the bristles that, if not removed promptly, is difficult to remove. The bristles are frequently damaged by product buildup, which makes them hard and harms delicate skin cells. During the anticipated period, this is anticipated to impede market expansion.

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Country-wise Analysis

How is the market for electric facial cleansing brushes doing in the United States?

During the forecast years, the U.S. market is anticipated to grow at a CAGR of over ~7%. In 2022, the United States played a larger role in international deals. The key factors driving market growth are an ageing population with growing purchasing power and an increase in skin-related disorders. The elderly population is increasingly conscious about their appearance and appearance. Over the anticipated period, this is anticipated to increase item interest. Additionally, the market's central players' existence has contributed to the widespread accessibility of a variety of electric chemicals.

Manufacturers are finishing research on skin problems to propel product development in this market. According to one such study, over 80%–85% of young people in North America are prone to skin breakdown.

Why are Electric Facial Cleansing Brushes in Such High Demand throughout India?

Due to growing brand recognition throughout the nation, the Indian market for electric face cleansing brushes is anticipated to grow at an amazing rate of 10.2% CAGR.

The market for skincare goods and technology is anticipated to be driven by rising disposable income as well as expansion of the nation's market for beauty care products. The electrical machine sector is also supported by industrialised nations like China, Japan, and India. This is expected to support market expansion in general.

Will Germany Remain a Prominent Market in Europe?

In the European market for electric facial cleansing brushes in 2022, Germany has a ~23.2% share, and it is predicted that this market will continue to expand quickly.

It is anticipated that the German market would exhibit a consistent pattern of growth. It is anticipated to advance as technology develops and the elderly population rises.

Additionally, rising skin problems including acne, pigmentation, and dark under-eye bags influence consumers to use such products in order to maintain their skin.

Category-wise Insights

Which Product Type is dominating the market for Electric Facial Cleansing Brush?

In terms of brush type, silicone brush are expected to rise at an impressive rate of over 18.6% CAGR in forecast period.

This brush gently exfoliates on one side which removes 99.5 percent of dirt and oil, resulting in softer, smoother skin. Due to such benefits the consumers are getting attracted towards silicone brush.

Which Technology in the Electric Facial Cleansing Brush is expected to dominate the Market?

The rotating technology in the brushes is anticipated to have a sizable market share of 51.7% in 2022.

With the increase in pollution people are facing many facial skin issue and to overcome such facial issues, this kind of technology helps people with oily skin, helping to get rid of blackheads and other impurities on the skin.

How commercial is Propelling Growth?

In terms of application, the commercial category had the biggest market share ~78.6% in 2022. The key factor contributing to the share growth is the item's widespread use in skin treatments like facials and fading in salons and spas.

The bulk of skin problems, such as wrinkles, dry patches, and free skin, are prevalent among the elderly population. As a result, this population is showing a growing preference for skin care products obtained from salons. Electric magnifying devices also have a high item deceivability in salons and spas, which is anticipated to increase market interest during the projection year.

Competition Landscape

Market participants are developing new strategies to launch their products in various geographic areas. The increased competition is the reason for these actions and efforts. Established businesses are reevaluating their marketing strategies and putting them into practice in conjunction with celebrities, spas, and other influencers.

A persistent trend in this area will be the development of new strategic alliances with key players or suppliers in order to acquire significant market presence.

For Instance:

  • In 2019, the Swedish skincare company FOREO unveiled the LUNA 2 facial device, claiming that the brightly colored washing and toning tool would remove impurities and fine lines.

Electric Facial Cleansing Brush Industry Report Scope

Attribute Details

Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Segments Covered

  • Brush Type
  • Technology
  • Price Range
  • Application
  • Distribution Channel
  • Region

Key Companies Profiled

  • L’Oreal
  • Philips
  • Clinique Laboratories
  • Conair Corp
  • Hitachi Ltd
  • Amore Pacific Corp
  • Pixnor
  • Guthy-Renker
  • Olay
  • Foreo

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Segments Covered in Electric Facial Cleansing Brush Industry Research

By Brush Type

  • Bristle Brush
  • Silicone Brush

By Technology

  • Sonic
  • Rotating

By Price Range

  • Economy (US$ 0 – US$ 50)
  • Mid-Range (US$ 50 – US$ 100)
  • Premium (Above US$ 100)

By Application

  • Commercial
  • Household

By Distribution Channel

  • Wholesalers/Distributors
  • Hypermarkets/Supermarkets
  • Multi-brand Stores
  • Independent Electronic Stores
  • Online Retailers
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

- Companies Covered in This Report -

  • L’Oreal
  • Philips
  • Clinique Laboratories
  • Conair Corp
  • Hitachi Ltd
  • Amore Pacific Corp
  • Pixnor
  • Guthy-Renker
  • Olay
  • Foreo

- Frequently Asked Questions -

The global electric facial cleansing brush market is valued at US$ 9,489.4 Mn as of 2022.

Electric Facial Cleansing Brush are projected to increase at 11.0% CAGR and is expected to be valued at around US$ 33,213.5 Mn by 2033 end.

L’Oreal, Philips, Clinique Laboratories, Conair Corp, and Hitachi Ltd., among others.

Germany, China, U.S., India, and Japan are driving most of the demand for electric facial cleansing brush.

China, U.S., and Germany, Indian are major producers and exporters of electric facial cleansing brush.

Consumer demand for goods has recently been driven mostly by product innovation; as a result, firms are investing in R&D, expanding their growth potential. Online shopping is increasing the demand for new product variations, which is driving businesses to invest in technology advancements for the category.

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