Electric Facial Cleansing Brush Market
Global Market Study on Electric Facial Cleansing Brushes: Demand for Silicone Brushes to Surge Over Coming Years
Electric Facial Cleansing Brush Market Segmented By Sonic and Rotating technology with Price range in Economy, Mid-Range and Premium
The electric facial cleansing brush market saw soaring growth in 2021 with worldwide revenue up 12.6% year-over-year. Revenue across the world is expected to double from 2021 to 2031, reaching nearly US$ 28.9 Bn by 2031.
Find Out More about the Report Coverage
- Clinique Laboratories
- Conair Corp
- Hitachi Ltd
- Amore Pacific Corp
Key Points Addressed in Electric Facial Cleansing Brush Industry Survey:
- Market Estimates and Forecasts (2016-2031)
- Key Drivers and Restraints Shaping Market Growth
- Segment-wise, Country-wise, and Region-wise Analysis
- Competition Mapping and Benchmarking
- Brand Share and Market Share Analysis
- Key Product Innovations and Regulatory Climate
- COVID-19 Impact on Sales of Electric Facial Cleansing Brushes and How to Navigate
- Recommendation on Key Winning Strategies
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Market Developments from 2016 to 2020 Vs. Future Projections for 2021 to 2031
Historically, from 2016 to 2020, sales of electric facial cleansing brushes increased at 13.9% CAGR across the world. Demand is expected to increase at an even faster pace over the assessment period of 2021 to 2031 at around 14.7% CAGR, owing to increasing skin diseases and rising awareness about skin care.
Air contamination is one of the significant reasons for skin problems. Air contamination causes exhaust clouds that speed up skin maturing and wrinkles. Accordingly, customers are progressively utilizing skin health management items such as sunscreens and body moisturizers as preventive measures.
In any case, electric facial cleaning products are used to maintain a consistent skincare routine. They cleanse the skin and unclog pores that have been clogged owing to residue and brown haze particles.
These gadgets go about as a multi-reason skincare apparatus that scrub, shed, saturate, and work on the surface of the skin. The rubbing component of these gadgets further develops flow and skin versatility, which lessens wrinkles.
Furthermore, numerous skincare specialists suggest following the over 4-venture skincare custom once per week for sound skin. This is relied upon to push the market development during the gauge time frame.
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What are the Market Dynamics for Electric Facial Cleansing Brushes?
Electric facial cleansing brushes are becoming increasingly popular around the world. As demand for electric facial cleansing brushes grows, more companies around the world are producing them. Due to increased brand loyalty among customers, key manufacturers are concentrating on developing regions.
- For instance, Olay Regenerist’s face cleansing device is an affordable brush that helps remove makeup and gives the skin a deeper clean. It features two speeds one for daily cleaning and the other for a deeper exfoliation and is made with a brush head versus a silicone brush like other brands. Olay said its cleansing brush is also water-resistant, making it okay to use in the shower.
As a result, many consumers are increasingly using skin care products such as sunscreens and body lotions as preventive measures.
However, electric face cleansers act as a whole skincare routine. They not only cleanse the skin but also unclog the pores that have been blocked due to dust and smog particles. These devices act as a multi-purpose skincare tool that cleanse, exfoliate, moisturize, and improve the texture of the skin. The massaging feature of these devices improves circulation and skin elasticity, which reduces wrinkles.
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What are the Potential Growth Opportunities in the Electric Facial Cleansing Brush Industry?
The bristles on different electric face cleansers are designed to fit different skin types. The market is gaining popularity due to the ease of these. Furthermore, most of these devices are battery-operated, making them easy to transport while travelling. Producers are concentrating on product innovation through enhancing oscillation technology in the industry.
- For instance, PMD Clean Pro is a smart cleansing brush that uses a technology called SonicGlow to clear the skin of dirt and impurities while lifting and toning the skin with its 7,000 vibrations per minute. The other side of the device is a proprietary ActiveWarmth heat therapy massager with anti-aging benefits and feels soothing on the skin, like a heated towel pressed against the face.
Furthermore, in order to expand their business, players in the market are entering into strategic alliances with retailers, and in light of the pandemic, planning to develop their product offerings with the help of e-Commerce.
- For example, FOREO launched on the Sunrise Duty-Free (Shanghai) “Members” App, bolstering its position on digital platforms in travel retail by working with one of China's most prominent duty-free retailers. In May 2020, FOREO partnered with Sunrise Beijing App to enhance its online presence as businesses struggled to deal with the pandemic's devastating impacts.
How is the United States Market for Electric Facial Cleansing Brushes Faring?
The market in the U.S. is expected to progress at a CAGR of over 7% during the forecast years. Greater part of worldwide deals were driven by the U.S. in 2020. Developing geriatric populace expanding buying power, combined with the ascent in skin-related illnesses, are the main considerations adding to market development.
The geriatric populace is progressively becoming mindful of their appearance and looks. This is expected to expand item interest over the projected period. Furthermore, presence of central members in the market has prompted the high accessibility of an assortment of electric chemicals.
Makers are completing studies identified with skin issues to drive item development in this market. As per one such study, almost 80%-85% youth in North America is inclined to skin break outs.
Why is Demand for Electric Facial Cleansing Brushes Soaring across India?
The Indian market for electric facial cleansing brushes is expected to rise at an impressive rate of 11.4% CAGR, as a result of rising brand awareness in the country.
The market for skincare items and gadgets is expected to be driven by increase in disposable income as well as growth of the beauty care products industry in the country. Industrial countries such as China, Japan, and India also fuel the electrical machine industry. This is predicted to help overall market growth.
Will Germany Remain a Prominent Market in Europe?
In 2020, Germany accounted for 23.2% share in the European market for electric facial cleansing brushes, and is expected to grow at a rapid rate.
The market in Germany is projected to show a steady pattern of development. It is likely to progress as the geriatric population grows and technology advances. Furthermore, increasing skin issues such as acne, pigmentation, and dark circles encourage consumers to opt for such products in order to maintain their skin.
Which Electric Facial Cleansing Brush Type Dominates the Market?
In terms of brush type, silicone brushes are expected to rise at an impressive rate of 18.6% CAGR over the forecast period.
This brush gently exfoliates on one side which removes 99.5% of dirt and oil, resulting in softer, smoother skin. Due to such benefits, consumers are getting attracted toward silicone brushes.
Which Technology in Electric Facial Cleansing Brushes is Expected to Dominate the Landscape?
In terms of technology, rotating brushes held a significant market share of 51.7% in 2020. This type of technology is beneficial mostly for oily skin and helps eliminate blackheads and impurities on the skin.
How are Online Retailers Proliferating in the Market?
Online Retailers are relied upon to enlist a CAGR of 12.6% from 2021 to 2031. Attractive deals of electric appliances are expected to help considerably by means of online appropriation.
Web-based businesses are acquiring high fame attributable to further developed market entrance methods and proficient coordination. Significant Internet business channels likewise give shopper evaluations and audits, alongside the item, which is positively impacting sales.
Makers are also promoting their products on their own websites as well as forming trustworthy collaborations with online business wholesalers such as Nykaa and Purplle.
Regardless of such stores, there has been an increase in the number of beauty and design bloggers who write product reviews and provide online links or purchasing channels. Similar marketing strategies are predicted to have a significant impact on online sales of electric facial cleansing brushes over the coming years.
COVID-19 Impact on Electric Facial Cleansing Brush Sales
As a result of the COVID-19 pandemic, manufacturers have encountered a number of challenges. To convert more sales, retailers have turned to digitizing their procedures and adopting a customer-centric approach in the aftermath of the outbreak.
The pandemic had a significant impact on the recent increase in sales of electric facial cleansing brushes. Key issues that had a direct impact on the sales of electric facial cleansing brushes were restriction on public gatherings and closing of beauty salons, posing a direct sales challenge for producers.
Players operating in the market are finding new ways to introduce their products across regions. These measures and efforts are being undertaken due to rising competition. Well-established firms are taking a hard look at their marketing strategy and executing them in collaboration with celebrities, beauty salons and other influencers.
Forging new strategic relations with essential players or suppliers to achieve major market presence will be an ongoing trend in this space.
Electric Facial Cleansing Brush Market Report Scope
Historical Data Available for
US$ Mn for Value
Key Regions Covered
Key Countries Covered
Key Market Segments Covered
Key Companies Profiled
Available upon Request
Key Segments Covered in Electric Facial Cleansing Brush Industry Research
By Brush Type
- Bristle Brushes
- Silicone Brushes
- Sonic Electric Facial Cleansing Brushes
- Rotating Electric Facial Cleansing Brushes
By Price Range
- Economy (US$ 0 – US$ 50) Electric Facial Cleansing Brushes
- Mid-Range (US$ 50 – US$ 100) Electric Facial Cleansing Brushes
- Premium (Above US$ 100) Electric Facial Cleansing Brushes
- Commercial Electric Facial Cleansing Brushes
- Household Electric Facial Cleansing Brushes
By Distribution Channel
- Multi-brand Stores
- Independent Electronic Stores
- Online Retailers
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