Cleaning Appliances Market

Global Market Study on Cleaning Appliances: Direct Distribution Channels to Proliferate Over Coming Years

Market Snapshot

As per Persistence Market Research industry analysis on cleaning appliances, the market is witnessing steady growth in 2021, with worldwide revenue up 7.7% year-on-year. Revenue from the sales of cleaning appliances across the world will nearly triple from 2021 to 2031, reaching close to US$ 15 Bn.

South Asia is set be a lucrative market for manufacturers, rising at over 18% CAGR and capturing more than 22% share of the global market by 2031.

Find Out More about the Report Coverage


  • Panasonic Corporation
  • General Electric Co. (GE)
  • Whirlpool Corporation
  • Electrolux AB
  • Koninklijke Philips N.V.
  • Samsung Electronics Co. Ltd.
  • Robert Bosch GmbH
  • Honeywell International Inc.
  • LG Electronics, Inc.
  • Qingdao Haier Co., Ltd

Key Points Addressed in Cleaning Appliances Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Brand Share and Market Share Analysis
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Sales of Cleaning appliances and How to Navigate
  • Recommendation on Key Winning Strategies

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Demand Analysis of Cleaning Appliances from 2016 to 2020 Vs Future Market Outlook for 2021 to 2031

From 2016 to 2020, sales of cleaning appliances increased at 6.1% CAGR across the world. Demand is expected to increase faster over the assessment period of 2021 to 2031 at around 10% CAGR, owing to rising demand for efficient cleaning appliances over the traditional methods and growing awareness regarding cleanliness and health hygiene across regions.

Built around today’s fast-life concept cleaning appliances have come around as a solution to hectic work schedules and ease of cleanliness around residential, industrial, as well as commercial landscape. There are different types of cleaning appliances that are used in residential, industrial, and commercial places like kitchens, automobiles, wine storage, medical and pharmaceuticals, hotels, restaurants, etc.

Rising number of online sales platforms will help market development. Customers tend to look at products on different e-commerce portals prior to finalizing their purchase decisions for most optimized appliances by comparing offerings of different brands.


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Country-wise Analysis

Why are Manufactures of Cleaning Appliances Eyeing the U.S. Market?

With an absolute dollar opportunity of over US$ 1.5 Bn, the U.S. is expected to be the most lucrative market for cleaning appliance manufacturers. Increased awareness among millennials toward cleanliness and hygiene along with early establishment of top players with prominent market shares in the region is expected to remain a key factor in driving market growth.

Moreover, introduction of special laundry detergents, laundry care, dishwashing detergents, and cleaning tools for specific appliances is a crucial factor in portraying a perception of most efficient and more advanced products that give more efficiency in cleaning. This factor has led a high number of consumers to prefer such upgraded and promising cleaning appliances, leading to upsurge in volume of sales of cleaning appliances.

How are Advancements in Cleaning Appliances in Australia Aiding Market Growth?

Australia is anticipated to hold a significant market share of 57.8% of the Oceania market in 2021. Observed high investments in cleaning appliances by players are likely to boost market growth over the coming years.

Besides, technical and mechanical developments in cleaning appliances have helped improve people's quality of life in Australia. Because of increasing disposable income of Australian residents and rapid urbanization occurring in various regions of the world, a wave of change in the use of these products can be witnessed.

Will High Consumer Awareness in Germany Propel Demand for Cleaning Appliances?

In terms of innovation and consumer needs, Germany, as a mature and established market, has been the focal point of progress in the European continent. During the study, the market share for Germany was estimated at around 18.3% of Europe in 2021.

Trade arrangements for remodelling and renovation of residential and commercial areas for exchange and upgrades of older appliances to newly available appliances in the market heavily impact the sales of these cleaning appliances in the German market.

Why is India a Beneficial Market for New Players Manufacturing Cleaning Appliances?

The Indian market for cleaning appliances is expected to rise at an impressive rate of 15.8% CAGR.

Consumers in metropolitan areas are increasingly upgrading to automatic dishwashing appliances, which is predicted to rise rapidly over the forecasted period. Surface cleaning appliances are on the rise, owing to increased brand recognition and strong promotional efforts that intentionally catch the attention of customers. Furthermore, multi-purpose and cost-effective appliances have boosted sales in the country.

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Category-wise Insights

Why are Direct Distributor Channels Most Preferred by Consumers of Cleaning Appliances?

Direct distribution channel holds around 63.4% of total market share globally, and is in the maturity stage. Enhanced trading methods are making products and brands differentiate from others in the market.

Increase in competition has led to decline in product. Moreover, the direct distribution channel has become more intensive and so has the promotional activities by players that are mainly focused on product differentiation.

Which End User Holds Lucrative Avenues for Cleaning Appliance Suppliers?

By end user, the residential sector is the most prominent end user of cleaning appliances. The segment is estimated to account for a large market share of 64%, and is expected to remain dominant over the forecast period.

While lockdowns have been lifted across nations, foot traffic in commercial areas and hubs has decreased significantly as consumers increasingly turn to Internet platforms to avoid direct interaction. Evidently, business owners are going to great lengths to ensure good sanitation and environmental protection, and to safeguard the safety of their employees and customers.

Competition Landscape

Players operating in the market are finding new ways to introduce their products across regions. These measures and efforts are being undertaken due to rising competition. Forging new strategic relations with essential players or suppliers to achieve major market presence will be an ongoing trend in this space.

Cleaning Appliances Market Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Europe
  • Latin America
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • U.K.
  • Spain
  • Russia
  • India
  • Indonesia
  • Malaysia
  • Thailand
  • China
  • Japan
  • South Korea
  • GCC
  • Northern Africa
  • South Africa

Key Market Segments Covered

  • End User
  • Distribution Channel
  • Region

Key Companies Profiled

  • Panasonic Corporation
  • General Electric Co. (GE)
  • Whirlpool Corporation
  • Electrolux AB
  • Koninklijke Philips N.V.
  • Samsung Electronics Co. Ltd.
  • Robert Bosch GmbH
  • Honeywell International Inc.
  • LG Electronics, Inc.
  • Qingdao Haier Co., Ltd

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Market Segments Covered in Cleaning Appliances Industry Research

End User

  • Residential Cleaning Appliances
  • Commercial Cleaning Appliances
  • Industrial Cleaning Appliances

Distribution Channel

  • Direct Sales of Cleaning Appliances
  • Indirect Sales of Cleaning Appliances

Key FAQs Answered in Report

  • What is the current value of the global cleaning appliances market?

    The global market for cleaning appliances is valued at US$ 5.7 Bn, with demand surging for cleaning appliances that are more efficient and energy saving.

  • Who are the top 5 players manufacturing cleaning appliances?

    Holding more than 15% market share, Panasonic Corporation, General Electric Co. (GE), Whirlpool Corporation, Electrolux AB, and Koninklijke Philips N.V. are the top 5 manufacturers of cleaning appliances.

  • At what CAGR did the cleaning appliances market expand over the past 5 years?

    The global market for cleaning appliances increased at 6.1% CAGR from 2016 to 2020.

  • What are key trends shaping the global market for cleaning appliances?

    Growing demand for cleaning appliances with special features that tackle rising awareness about health and increasing diseases are key trends in this space.

  • Which are the top 5 countries driving demand for cleaning appliances?

    Top 5 countries driving most of the demand for cleaning appliances are the U.S., China, Germany, Japan, and U.K.

  • What is the outlook for the North American market for cleaning appliances?

    North America held a significant share of 33.7% in 2020, and is expected to rise at a CAGR of 3.4% through 2031.

  • At what rate is the sales of cleaning appliances registering growth in Europe?

    The European market for cleaning appliances is expected to expand steadily at a CAGR of 5.8% over the next ten years.

  • Which countries are key exporters of cleaning appliances across the world?

    Key exporters of cleaning appliances are China, the U.S., Italy, Germany, and Japan.

  • What are the key market statistics for South Korea and Japan as far as cleaning appliances are concerned?

    Market analysis reveals that year-on-year demand growth in South Korea was 17.9% in 2021, whereas, Japan is set to progress at a CAGR of 16.3% through 2031.

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