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Cleaning Appliances Market

Global Market Study on Cleaning Appliances: Direct Distribution Channels to Proliferate Over Coming Years

Cleaning Appliances Market Segmented By Direct, Indirect Distribution Channel in Residential, Commercial, Industrial End User Type

Cleaning Appliances Market Snapshot

The global cleaning appliances market is projected to expand at ~10.1% CAGR and reach ~US$ 17,985.3 Mn by the end of 2033, up from its current market size of ~US$ 6,340.5 Mn in 2022.

Attributes Key Insights

Global Cleaning Appliances Market Size (2022A)

US$ 6,340.5 Mn

Global Cleaning Appliances Market Size (2023E)

US$ 6,884.9 Mn

Projected Sales of Cleaning Appliances Market (2032F)

US$ 17,985.3 Mn

Value CAGR (2023 to 2033)


Collective Value Share: Top 3 Countries (2022)


One of the most significant trends in the cleaning appliance market right now is being driven by rising public awareness of health. Nowadays, commercial cleaning businesses are more concerned with establishing healthier interior conditions than the past, when they were mostly focused on aesthetics. Client expectations have significantly changed in the cleaning appliance industry with regard to cleanliness.

The definition of cleanliness changed at the start of the pandemic. Surface sanitation suddenly became a major concern for both businesses and households. Cleaning equipment ran out almost immediately all across the world as customers rushed to verify that their rooms and surfaces were virus-free.
Additionally, technological advancements in cleaning equipment are becoming more popular. Almost every industry is undergoing a transformation as a result of the Internet of Things (IoT), also known as connected device technology, which is creating new opportunities for improving business operations and efficiency.

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Cleaning Appliances Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

From 2017 to 2022, sales of cleaning appliances increased at 7.1% CAGR across the world. Demand is expected to increase faster over the assessment period of 2023 to 2033 at around 10.1% CAGR, owing to rising demand for efficient cleaning appliances over the traditional methods and growing awareness regarding cleanliness and health hygiene across regions.

Cleaning appliances have emerged as a solution to busy work schedules and the convenience of cleanliness around residential, industrial, as well as commercial landscape which is built around today's fast-life concept. In household, industrial, and commercial settings such as kitchens, autos, wine cellars, healthcare facilities, hotels, and restaurants, many cleaning appliances are employed.

Increased online sales platforms will aid market growth. Customers frequently research products on many e-commerce sites before deciding which appliance is the best for their needs by comparing the offerings of various companies.

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Can Air Purifiers Aid in Prevention Coronavirus?

The WHO (World Health Organization) is under immense pressure for looking into processes that turn virus particles into dangerous aerosols that may stay a little longer in the atmosphere even though coronavirus (COVID-19) is not considered to be an airborne disease.

As a result, people are buying air purifiers to preserve their health at the highest possible level and shield their homes from any dangerous inhalable matter. The ability of air purifiers' HEPA filters to remove coronavirus particles is still debatable. As a result, air purifiers assist in lessening the intensity of allergies and pollutants at home, particularly if anyone in the household suffers from cardiovascular disease.

To prevent any disagreements or complaints about equipment, businesses in the cleaning appliance sector are educating customers about the proper use of air purifiers. A high percentage of healthcare professionals used air purifiers as they self-quarantined at their homes.

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How Technological Advancements in Vacuum Cleaners Driving the Market’s Growth?

Artificial intelligence in floor cleaning applications has had a considerable impact on the cleaning appliance market. The release of the Roborock S6 MaxV, a highly intelligent vacuum cleaner with an AI-enabled sensor system and advanced object tracking technology, has been announced by Roborock, a pioneer in robotic home cleaners. Thus, when it comes to small home appliances, AI technology and connectivity performance work hand in hand.

Since this technology recognises typical robot trapping obstructions, household users can clean surfaces with less anxiety than before owing to the smart robot technology in vacuum cleaners. Modern laser technology is also being employed to create the next generation of automated vacuum cleaners, which is raising the bar for navigation.

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Country-wise Analysis

How is the Cleaning Appliances Market Striving in the U.S.?

The U.S. registered the highest share of about 27.7% in the cleaning appliances market, hence the U.S. is expected to be the most lucrative market for cleaning appliance players. The cleaning appliances market in North America is anticipated to be driven by millennials' growing awareness of cleanliness and hygiene, early establishment of top players with significant market share in the region, and other factors.

Additionally, the development of specialised dishwashing agents, laundry detergents as well as cleaning tools for particular appliances is a significant element in displaying a perception of the most innovative and effective goods that provide greater cleaning efficiency. Due to this aspect, many consumers now favour such improved and promising cleaning appliances, which has increased the amount of cleaning appliance sales.

How Does the Advancements in Australia Helps the Market Grow?

Australia is anticipated to hold comparatively lower market share of 2.3% of the total global market in 2022. In the upcoming years, the market is projected to grow due to the players' high investments in cleaning equipment.

Additionally, the technical and mechanical advancements in cleaning equipment have enhanced the quality of life for Australians. A shift in the use of these products can be seen as a result of the rising disposable income of Australian citizens and the rapid urbanisation trends happening in other parts of the world.

How is Consumer Awareness in Germany Propelling Demand for Cleaning Appliances?

Germany has been the centre of innovation and consumer demand on the European continent since it is a developed and established market. Germany's market share in the study was calculated to be approximately 5.3% of the global market in 2022.

Sales of these cleaning appliances in the German market are significantly impacted by trade agreements for remodelling and renovation of residential and commercial spaces for the exchange and upgrading of outdated appliances to newly available appliances on the market.

What is the Scope of Cleaning Appliances Market in India?

Cleaning appliance sales in India are anticipated to grow at a remarkable CAGR of nearly 17.1%. Automatic dishwashing appliances are becoming more and more popular among consumers in urban areas, and this trend is expected to pick up speed in the coming years. The popularity of surface cleaning appliances is growing as a result of improved brand identification and aggressive advertising campaigns that purposefully grab consumers' attention. Additionally, multifunctional and affordable appliances have increased sales in the area.

Category-wise Insights

Why do Consumers Prefer Direct Distributor Channels the Most?

In 2023, the direct distribution channel is expected to have a market share of around 60% of the global market. The improved trading techniques are helping to distinguish the goods and brands from those of their competitors.

As a result of increased competition, product prices have decreased, and many firms have adopted this tactic. Moreover, the participants' promotional efforts that are primarily aimed at differentiating their products from those of their rivals have increased in intensity, along with the direct distribution channel.

Which End User Possesses a Profitable Market for Cleaning Equipment?

The most frequent end user of cleaning appliances is the residential sector, which registered the biggest market share of 19.7% in 2022 and is anticipated to continue dominating during the forecast period. Although several countries have lifted the lockdown, foot traffic in business centres and places has considerably declined as people increasingly use online platforms to avoid face-to-face connection. Evidently, business owners take great care to maintain proper hygiene, protect the environment, and secure the safety of their team members and clients.

Competition Landscape

Market participants are developing new strategies to launch their products in various geographic areas. The increased competition is the reason for these actions and efforts. A persistent trend in this area will be the development of new strategic alliances with key players or suppliers in order to acquire significant market presence.

For Instance:

  • In 2022, Philips Domestic Appliances announced the launch of its range of SpeedPro cordless vacuum cleaners in India. This new line, designed to give consumers a better and more effective substitute for conventional cleaning and mopping techniques, provides a full answer to all cleaning requirements for the home.
  • A new cleaning product was revealed by Midea Group in 2022. The brand's most recent house cleaning product is known as Midea's S8+ smart dust collection robot. The S8+ is Midea's premium model and represents a fundamental change in how consumers live today's fast-paced lives at home, where they seek out intelligent cleaning helpers.

Cleaning Appliances Industry Report Scope

Attribute Details

Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Market Segments Covered

  • End User
  • Distribution Channel
  • Region

Key Companies Profiled

  • Panasonic Corporation
  • General Electric Co. (GE)
  • Whirlpool Corporation
  • Electrolux AB
  • Koninklijke Philips N.V.
  • Samsung Electronics Co. Ltd.
  • Robert Bosch GmbH
  • Honeywell International Inc.
  • LG Electronics, Inc.
  • Qingdao Haier Co., Ltd
  • Others (on request)

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Key Segments Covered in Cleaning Appliances Industry Research

Cleaning Appliances Market by End User:

  • Residential
  • Commercial
  • Industrial

Cleaning Appliances Market by Distribution Channel:

  • Direct
  • Indirect

Cleaning Appliances Market by Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East Africa

- Companies Covered in This Report -

  • Panasonic Corporation
  • General Electric Co. (GE)
  • Whirlpool Corporation
  • Electrolux AB
  • Koninklijke Philips N.V.
  • Samsung Electronics Co. Ltd.
  • Robert Bosch GmbH
  • Honeywell International Inc.
  • LG Electronics, Inc.
  • Qingdao Haier Co., Ltd
  • Other Players (As Requested)

- Frequently Asked Questions -

The global cleaning appliances market reached a valuation of US$ 6,340.5 Mn at the end of 2022.

Between 2017 and 2022, global sales of cleaning appliances increased at 7.1% CAGR.

North America leads the global market and accounted for highest share of 31.2% in 2022.

Some of the leading manufacturers of cleaning appliances are Panasonic Corporation, General Electric Co. (GE), Whirlpool Corporation, Electrolux AB, Koninklijke Philips N.V., Samsung Electronics Co. Ltd., Robert Bosch GmbH, Honeywell International Inc., LG Electronics, Inc., and Qingdao Haier Co., Ltd among others.

The global market for cleaning appliances is expected to expand at 10.1% CAGR through 2032.

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