An automated teller machine is known by several names such as automated banking machine, any time money, cash point, cash machine, cash dispenser, minibank, and bankomat. This game-changing device burst onto the scene half a century ago and has truly made people’s financial transactions infinitely simpler and more convenient. ATM machines have proliferated across both the developed and developing world and the ATM Industry Association estimates that there are more than 3 million ATM’s in place already. Thus, the time could not be more perfect to conduct an in-depth analysis on this dynamic and exciting market. Persistence Market Research in its upcoming report titled ‘Automated Teller Machine (ATM) Market: Global Industry Analysis 2012 – 2016 and Forecast 2017 – 2025’ has prepared an exhaustive report on the ATM market. The report compares and contrasts the historical analysis for the period from 2012-2016 with the eight-year forecast ending in 2025 to allow our readers to understand the ATM market with all of its respective nuances.
World-Class Research Methodology
The research methodology adopted by Persistence Market Research takes into consideration both primary and secondary research to gather all the necessary information pertaining to the ATM market. The data is validated by way of a triangulation method and scrutinized extensively using proprietary tools to extract qualitative and quantitative insights of the ATM market.
The ATM market report is properly structured and each section has been logically laid out with all the relevant facts backed up by rigorous primary and secondary research. The ATM market report begins with the executive summary and introduction section that include the market overview, definition and taxonomy of the ATM market. Our team of experts at PMR with years of experience under their belt have assessed the ATM market in great detail and made certain observations following which they have made their recommendations. The ATM market opportunity analysis comprises the value chain analysis and the macroeconomic factors that have an outsized impact on the ATM market. The former highlights the intricate relationship between different nodes in the supply chain while the latter is a glance at the drivers, restraints, opportunities and threats that impact the ATM market.
ATM Market Taxonomy
The succeeding chapters of the ATM market report focus on the performance of the ATM market with an equal emphasis on both historical and current market size forecast of important countries in every region across diverse market segments, an impact analysis of regional factors, and a market attractiveness analysis of it. A comprehensive list consisting of key market participants coupled with their presence in terms of intensity concludes this informative section of the ATM market report.
A critical section of the ATM market report highlights the competitive landscape that currently exists in the ATM market. The chapter has provided a brief company overview, key financials, recent developments, and strategies adopted so that a competition SWOT analysis is easily possible. The competition dashboard can be considered a broad-based, holistic view of the thriving ecosystem present in the ATM market and key stakeholders who wish to make long-term business decisions are well-advised to refer to this section.
Another chapter of the ATM market report touches on the ATM market in terms of region, screen size, and type. This is where crucial market findings are presented and the historical market trends and size for the period 2012-2026 are compared with the current ATM market forecast for the period 2017-2025. This is with the help of important metrics such as absolute dollar opportunity, CAGR, and Y-o-Y growth rate.
APAC the dominant region in the global ATM market
The Asia Pacific region accounted for a market share of approx. half the global ATM market in the year 2016. Europe was in a distant second place with a market share touching a fifth of the global ATM market. The APAC region led by the dynamic economies of China and India is anticipated to record a CAGR of 8.2% over the course of the forecast period, making it imperative for key stakeholders in the ATM market to be present in this region.
Rural banking crucial in the APAC ATM market
Banks have been on an expansion spree in the APAC region to cater to the financial needs of people in this highly populous continent. There is a strong focus on financial inclusion and the ATM market has proliferated in rural, remote and far-flung regions of the continent. There is also a booming demand from the urban populace that seek instant services coupled with value-based features. The continent has the largest population on the planet but the ATM ratio per person is very low. Therefore, the opportunity in the APAC market is truly limitless, particularly in the rural and semi-urban areas. For e.g. – In 2016, 20% of ATM card holders in rural areas were from the APAC region. Rural Asia is cash-centric and this ensures that the APAC ATM market is poised to grow by leaps and bounds.
Financial initiatives and encouragement critical in the APAC ATM market
Governments in the APAC region are working on rules and regulations that are expected to greatly simplify their existing financial infrastructure. These policies are put in place to ensure increased acceptance and adoption in the ATM market. A large number of these were initiated by banks a major one being provided all bank account holders their own ATM card. For e.g. – In September 2015, the Indian government permitted 100% FDI for non-banking financial institutions to install white label ATM’s with the objective of broadening the reach of ATM’s in the world’s second most populous country.
Data security a major concern in the APAC ATM market
The security of ATM machines is a key issue in the APAC ATM market. A stringent and foolproof bank policy is the need of the hour as this can be followed regionally. Factors such as unreliable telecommunication networks and adverse weather conditions have made it tricky for ATM vendors to broaden their reach in many parts of the developing world that need them the most. While satellite and wireless connections are present, high volumes lead to network congestion and coverage is typically not found across the nation in several developing regions on this continent. For e.g. – In April 2017, a man was apprehended by the Chinese police for robbing an ATM machine along with two accomplices. ATM robbery is quite common in the nation and it is necessary to deploy strong security measures to nip such practices in the bud.
Target China in the APAC ATM market
The China ATM market is on track to grow by 0.9x from 2017-2025 and reach a value of approx. US$ 8 billion by end 2025. China is likely to be larger than Japan, India, and ASEAN combined by that time and key stakeholders are recommended to devise their business strategies keeping the needs of Chinese customers in mind. However, India is projected to witness a CAGR of 9% for the period.