ID: PMRREP35138
Format: PPT*, PDF, EXCEL
Last Updated: 21 Aug 2025
Industry: Chemicals and Materials
Number of Pages: 198
The global powder coating pretreatment market size is projected to rise from US$ 1,891.9 Mn in 2025 to US$ 2,697.8 Mn by 2032. It is anticipated to witness a CAGR of 5.2% during the forecast period from 2025 to 2032. The automotive industry's growing production volumes and demand for high-quality finishes are driving market growth for durable and sustainable coatings. The automotive sector remains a dominant end-user due to the high durability and finish quality required for vehicle exteriors. This trend has been amplified by the recovery in global car sales, which rose nearly 10%, surpassing 72 million units as supply chain disruptions eased.
In the construction sector too, investments in infrastructure and residential projects are fueling the demand for durable coatings. The growth in global construction activities, particularly in Asia and the U.S., boosts the need for pretreatment in structural components and metal finishes.
Key Industry Highlights
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Global Market Attribute |
Key Insights |
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Powder Coating Pretreatment Market Size (2025E) |
US$ 1,891.9 Mn |
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Projected Market Value (2032F) |
US$ 2,697.8 Mn |
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Global Market Growth Rate (CAGR 2025 to 2032) |
5.2% |
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Historical Market Growth Rate (CAGR 2019 to 2024) |
4.5% |
The powder coating industry is witnessing strong growth, driven by advancements in sustainable pretreatment technologies. Companies are investing in innovative solutions to enhance corrosion resistance, reduce environmental impact, and improve efficiency. PPG Industries' ENVIROCRON® Primeron primer powder portfolio, launched in January 2024, offers specialized coatings that extend the lifespan of metal substrates such as galvanized steel and aluminum.
Similarly, Jindal Aluminum has developed an eco-friendly, non-chromate pretreatment solution using Swiss-made GEMA spray guns, reducing emissions and ensuring dust-free processing. BASF is also making significant strides with its Chemetall VIANT process, which integrates conversion coating and primer paint to optimize surface preparation while cutting resource consumption.
In February 2024, BASF introduced Gardobond X 4802/2 RFU, a water-based, non-chrome, no-rinse solution tailored for the construction and home appliance industries. This innovation significantly reduces VOC emissions and enhances paint adhesion, aligning with strict environmental regulations. As industries prioritize sustainability, automated and eco-friendly pretreatment solutions are becoming the new standard in powder coating.
The growth of liquid coatings and electrocoating (E-coat), which have benefits including ease of application, lower curing temperatures, and the capacity to coat complicated geometries without edge build-up, is limiting the demand for powder coating pretreatment.
Electrocoating, widely used in automotive and aerospace industries, provides uniform coverage, excellent corrosion resistance, and cost-effectiveness for high-volume production lines. According to the studies, the global liquid coating market is projected to reach US$80 Bn by 2030, driven by innovations in waterborne and solvent-based coatings that reduce VOC emissions while maintaining superior adhesion and color retention.
The adoption of E-coats in automotive OEMs is rising due to its ability to coat interior cavities, making it a strong competitor to powder coatings. As industries seek cost-effective and high-performance alternatives, the demand for traditional powder-coating pretreatment solutions faces increasing pressure.
With the help of trade strategies to boost energy efficiency and environmental measures, manufacturers in the powder coating pretreatment market are expanding in the upcoming period. In November 2024, PPG Industries partnered with SARO/Siccardi, Italy’s largest powder coating distributor, to expand distribution networks and enhance market penetration.
Such collaborative efforts are expected to accelerate the adoption of powder coatings, increasing the demand for pretreatment solutions that improve adhesion, durability, and corrosion resistance. In addition, Schenck Process FPM’s Kemutec and Baker Perkins joined forces in September 2023 to develop next-gen powder coating production systems, enhancing efficiency while addressing environmental concerns.
The push for eco-friendly solutions is further evident in BASF Chemetall’s innovations showcased at Surface Finishing China in December 2024, reinforcing its commitment to sustainable pretreatment technologies. Henkel’s Bonderite M-NT 41044 reduces processing steps from eight to four, significantly cutting energy and water consumption.
As eco-friendly advancements continue to emerge, the powder coating pretreatment industry is set for substantial expansion, meeting sustainability and operational efficiency demands in the forthcoming period.
In 2025, the phosphate segment is expected to dominate the market, accounting for 44.5% due to its superior corrosion resistance, strong adhesion properties, and enhanced coating durability.
Phosphate pretreatments are widely used in industries such as automotive, construction, and appliances due to their compatibility with aluminum and steel substrates, with recent advancements promoting eco-friendly alternatives. In November 2024, BASF launched its next-generation Gardobond AP 9811, a low-temperature phosphate pretreatment that reduces energy consumption by 30%. Henkel introduced Bonderite M-NT 2040, a phosphate-free solution, in October 2024, to address tightening environmental regulations.
Along with this, the chromate coating pretreatment segment is expected to attain a market share of 28.3% in 2025, due to its enhanced adhesion, cost-effectiveness, corrosion resistance, and potential environmental benefits.
The automotive and transportation segment is expected to hold 46.9% of the powder coating pretreatment market in 2025, due to increased vehicle production and a growing focus on sustainable coatings.
In 2023, global automobile manufacturing surged by 10.2%, reaching nearly 76 million units. European production grew by 12.6% to approximately 15 million units, while North America saw a 12.4% increase, producing 11.7 million vehicles, with the U.S. contributing over 7.6 million units. China solidified its lead in the market, producing 25.3 million vehicles, reflecting a 9.1% increase in manufacturing output.
Advancements made by the manufacturers further highlight the sector’s expansion, presenting lucrative expansion opportunities. For instance, in September 2024, Axalta Coating Systems introduced a next-generation, eco-friendly phosphate-free pretreatment, catering to stricter environmental regulations.
AkzoNobel expanded its Interpon powder coatings range in October 2024, improving corrosion resistance for automotive components.
Increasing infrastructure and building repair activities are driving the demand for durable coatings in the construction industry, which is projected to account for 31.2% of the market in 2025. The requirement for metal pretreatment procedures in construction applications was reinforced by the 4,300 projects launched under the US$ 1.1 Tn infrastructure package that the U.S. government announced in May 2022.
In 2025, East Asia is projected to hold a 34.5% market share in the global market, fueled by the region’s expanding construction sector in China and South Korea. With continued investments in sustainable coatings, East Asia is forecast to report a high from 2025 to 2032, solidifying its dominance in industrial and construction applications.
South Korea's construction industry, valued at US$ 216 Bn in 2023, is expected to grow at a steady 3% annually, with major infrastructure projects such as smart cities and high-speed rail networks driving demand for advanced coatings.
China's construction market is undergoing regulatory changes affecting residential and commercial development, but government-led infrastructure spending continues to support industry expansion, as evidenced by regional developments.
In September 2024, Nippon Paint Holdings launched a next-gen anti-corrosion pretreatment solution for China’s steel industry, reducing environmental impact and enhancing coating efficiency. Axalta Coating Systems expanded its Shanghai R&D center in November 2024, focusing on eco-friendly pretreatment technologies.
North America is expected to hold 22.4% market share in 2025, driven by strong automotive production in the U.S. and Canada. The U.S. is the second-largest region to record 11.5 million new light vehicle sales in 2022, with 4.9 million vehicles on road in 2023.
The growing sales of electric vehicles are fueling the demand for advanced coating pretreatment technologies, ensuring enhanced adhesion, corrosion resistance, and durability. In Canada, the number of registered road motor vehicles reached 26.3 million in 2022, with EVs comprising 3.0% of light-duty registrations. The US$ 195.6 Bn foreign direct investment (FDI) into the U.S. automotive industry in 2023 reflects the region’s focus on automotive expansion and innovation, creating over 500,000 jobs.
The increasing shift toward sustainable coatings and EV production is expected to drive further adoption of high-performance pretreatment solutions, ensuring compliance with strict performance and environmental regulations in North America.
Europe is expected to achieve growth, as Germany, the U.K., France, and Italy play a crucial role in driving demand. Germany is Europe’s largest electronics market, generating over US$ 141.7 Bn in revenue in 2023, fueled by the rising demand for home appliances, consumer electronics, and industrial automation. The U.K. electronics industry, valued at US$ 20.32 Bn is expanding due to the production of automotive electronics and IoT devices, further boosting the need for powder coating pretreatment.
High-performance coating solutions are required to increase material durability and sustainability due to the boom in the automotive and aerospace industries in France and Italy. As European regulations on eco-friendly coatings tighten, companies are expected to invest in low-VOC and non-toxic pretreatment solutions, driving further market expansion in the forthcoming period.
The global powder coating pretreatment market is fragmented with numerous players driving advancements in sustainability, efficiency, and innovation. Companies including PPG, BASF, Henkel, and AkzoNobel are focusing on eco-friendly pretreatment solutions, such as water-based, non-chrome, and low-energy technologies to meet increasing environmental regulations.
Investments in automation and capacity expansion aim to improve production efficiency and meet rising demand across industries, including automotive, construction, and appliances. Strategic partnerships, such as PPG’s collaboration with SARO/Siccardi, further enhance market reach and customer support. Such developments highlight a dynamic and competitive landscape where companies strive to offer high-performance, cost-effective solutions.
In 2025, the powder coating pretreatment market is expected to reach a value of US$ 1,891.9 Mn.
By 2032, the powder coating pretreatment market is projected to grow to approximately US$ 2,697.8 Mn.
Key trends include the rising demand for durable and sustainable coatings, especially in the automotive and construction sectors.
The phosphate segment is expected to dominate in 2025, accounting for 44.5% share. This is due to its superior corrosion resistance, strong adhesion properties, and enhanced coating durability.
The market is projected to grow at a CAGR of 5.2% from 2025 to 2032.
Major players include PPG Industries, BASF, Henkel, and AkzoNobel.
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Report Attribute |
Details |
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Forecast Period |
2025 to 2032 |
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Historical Data/Actuals |
2019 to 2024 |
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Market Analysis |
Value: US$ Mn |
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Geographical Coverage |
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Segmental Coverage |
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Competitive Analysis |
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Report Coverage |
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Customization & Pricing |
Available upon request |
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