Writing Instruments Market

Market Study on Writing Instruments: Educational Institutes to Account for Steady Demand

Writing Instruments Market Segmented By Graphite Pencils, Mechanical Pencils, Fountain Pens, Ball Point Pens, Roller Pens, Gel Pens, Coloring Instruments, Highlighter & Markers Product

Writing Instruments Market Outlook (2022-2032)

The global writing instruments market is projected to expand at 3.9% CAGR and reach US$ 32.9 Bn in value by the end of 2032, up from US$ 22.5 Bn in 2022.

Worldwide sales of writing instruments account for 25%-30% share of the global stationary market at present.

Writing Instruments Market Size (2021)

US$ 21.7 Bn

Estimated Market Value (2022)

US$ 22.5 Bn

Projected Sales of Writing Instruments (2032)

US$ 32.9 Bn

Market CAGR (2022 to 2032)


Market Share of Top 5 Writing Instrument Manufacturers

5% to 10%

Find Out More about the Report Coverage


  • Société BIC SA
  • Faber-Castell
  • Mitsubishi Pencil Co., Ltd.
  • Pilot Corporation
  • Schwanhäußer Industrieholding GmbH & Co. KG
  • Newell Brands, Inc.
  • Shanghai M&G Stationery Inc.
  • Schneider Schreibgeräte GmbH
  • Kokuyo Camlin Limited
  • C. Josef Lamy GmbH Srl
  • STAEDTLER Mars GmbH & Co. KG
  • Luxor Writing Instruments Private Limited
  • Linc Pen & Plastics Ltd.
  • Hindustan Pencils Private Limited
  • Others (on request)

Demand Analysis of Writing Instruments (2017 to 2021) Vs. Market Projections (2022 to 2032)

From 2017 and 2021, worldwide demand for writing instruments increased at a sluggish CAGR of 2.8%, with the U.S., China, Japan, and India holding a major share of the global market.

In a digital period, it's possible that ink, pens, and paper will seem obsolete. However, this couldn't be further from the truth, as writing instruments, especially digital instruments, are popular across the world. Product innovation is the main factor that is driving the volume of sales of writing instruments across geographies.

The market is projected to experience a steady rate of expansion in the years ahead due to rising demand for leading- and intermediate-quality pens among savvy end users. Ongoing series of product development strategies and a sustainable approach by manufacturers are anticipated to contribute to market growth over the next few years.

Over the next ten years, the volume of sales of writing instruments is anticipated to increase at 3.9% CAGR.


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How is the Writing Instruments Market Progressing?

“Increased Use of Writing Instruments by Companies as Promotional Product”

Promotional products, including writing tools, T-shirts, outerwear, calendars, and other items are used by companies to advertise worldwide.

As an example, in 2020, The Promotional Products Association International (PPAI) piloted a market research survey in the United States to identify which kind of writing tool is used more by consumers.

Based on the survey, 7 out of 10 people in the country enjoy a pen and paper, choosing to remain anonymous with them. This builds predilection for that brand. There is also a rising need for writing equipment in offices. It is expected to increase among businesses for promotion.

“Increasing Population Major Factor for Augmented Product Adoption”

Rapid economic growth in the Asian region is driving the continent's demand growth, and customers in this region might continue to demand more writing instruments with the introduction of innovative instruments.

High population is a major factor for the augmented sales of writing instruments in the region and provides a great opportunity window for market players operating in the region in the near future.

Also, the rising number of sketchers and drawing artists has augmented the demand for party instruments. The need for different colors and types of instruments with diversified calibers is high in this category and is expected to witness high sales growth during the forecast period.

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Country-wise Insights

How are Writing Instrument Manufacturers Strategizing in the U.S. Market?

“U.S. Manufacturers Offering Multifunctional Writing Instruments”

In North America, the U.S. dominated the market for writing instruments with a share of 72.2% in 2021.

To compete with advanced technologies and drive the existence of writing instruments among electronic gadgets, writing instrument manufacturers in the U.S. are offering innovative products, such as a combo of ballpoint pen and stylus or highlighter and stylus. These two products are conveniently used together across the tech industry for mobile phones, tablets, and writing purposes.

Selling multiple colors on a single highlighter pen is expected to lead to a surge in demand for these types of products. Customers are now interested in new product designs that offer several colors along with multiple-point nibs.

Given the anticipated increase in product variety and technological innovation, the expanding market for notebooks seems to positively influence demand for writing instruments in the U.S. market.

What is the Sales Potential for Writing Instruments in India?

“Increasing Literacy Level & Improving Education Standards Aiding Market Growth”

In South Asia, India is a promising market for writing instruments and is expected to expand at a high CAGR of 6.2% through 2032.

India consists of consumers who belong to diverse groups and react differently to numerous inputs. Ease of availability of materials, low manufacturing costs, and highly cost-efficient labor in India are major factors that are stimulating the growth of the writing tools industry in the country. Additionally, these factors also encourage the growth of small- and medium-sized businesses in the country.

An increase in people-driven demand in India because of the growing literacy rate, improved school standards, and curricula are the main factors driving demand for writing instruments. Rising number of educational institutions is also anticipated to drive the sales of writing instruments in schools and colleges across India.

What is the Demand Outlook for Writing Instruments in the U.K.?

“Keeping a Journal – Still a Common Trend in the U.K.”

In Europe, the U.K. is a lucrative market for writing instruments and is expected to progress at a CAGR of 1.9% over the decade.

Keeping a journal is a timeless practice among the people in the country as it allows the recording of stories, memories, thoughts, and discipline. This practice leads to many beneficial results, including improved mental health, enhanced efficiency at work, and a more satisfying work-life balance.

Furthermore, the evolving nature of issues relative to the environment and society are leading to changes toward minimizing one’s carbon footprint among large writing instrument manufacturers in the U.K. Their operations differ; however, they have the same goal of cutting down on the usage of single-use plastic and progressively going green, leading a movement for eco-friendly writing instruments.

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Category-wise Insights

Which is the Most Prominent Selling Product Category?

“Pens Continue to Account for Substantial Market Share”

Pens accounted for a noteworthy revenue share of 60.1% in the year 2021.

The popularity of pens in the commercial sector as well as for personal use is allowing this product category to strengthen its position in the market.

Going forward, the pens segment is anticipated to register decent growth over the forecast period at a CAGR of 3.7%.

Which End User is Set to Account for High Industry Growth?

“Growing Number of Educational Institutes Driving Market Expansion”

Educational institutes are expanding all across the world, and promotional activities are increasing to promote writing instruments for end users. Analysis reveals that users under 35 are more likely to purchase writing instruments.

Adoption of writing instruments among students is expected to register a CAGR of 4% over the forecast period (2022-2032).

Companies are currently buying luxury writing instruments to provide their employees with a platform to increase their productivity.

Which Sales Channel Accounts for High Revenue Generation?

“Rapidly Increasing Online Sales & Payment Systems”

Based on sales channel analysis, hypermarkets/supermarkets accounted for a significant market share of 28.6% in 2021.

The trend for increased online sales of writing instruments is expected to increase over the forecast period. Rapidly increasing depth of the digital marketplace and digital payment methods are expected to result in a significant rise in the demand growth of online sales of writing instruments.

Competition Landscape

Writing instrument suppliers are finding new methods to limit expenses and boost their revenue potential. These strategies are being made by decreasing input costs and improving retailer strength. Well-known firms are evaluating their operational chains and contemplating them from both, output and input perspectives.

New strategic relationships with key suppliers or players to optimize performance is likely to allow market players to make cuts in their overall expenses.

Writing Instruments Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • Benelux
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia & New Zealand

Key Market Segments Covered

  • Product
  • End User
  • Sales Channel
  • Region

Key Companies Profiled

  • Société BIC SA
  • Faber-Castell
  • Mitsubishi Pencil Co., Ltd.
  • Pilot Corporation
  • Schwanhäußer Industrieholding GmbH & Co. KG
  • Newell Brands, Inc.
  • Shanghai M&G Stationery Inc.
  • Schneider Schreibgeräte GmbH
  • Kokuyo Camlin Limited
  • C. Josef Lamy GmbH Srl
  • STAEDTLER Mars GmbH & Co. KG
  • Luxor Writing Instruments Private Limited
  • Linc Pen & Plastics Ltd.
  • Hindustan Pencils Private Limited
  • Others (on request)


Available upon Request

Key Segments Covered in Writing Instruments Industry Research

Writing Instruments Market by Product:

  • Pencils
    • Graphite Pencils
    • Mechanical Pencils
  • Pens
    • Fountain Pens
    • Ball Point Pens
    • Roller Pens
    • Gel Pens
    • Others
  • Coloring Instruments
  • Highlighter & Markers
  • Others

Writing Instruments Market by End User:

  • Students
  • Independent Professionals
  • Institutions
  • Others

Writing Instruments Market by Sales Channel:

  • Hypermarkets/ Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailers
  • Other Sales Channels

Writing Instruments Market by Region:

  • North America Writing Instruments Market
  • Latin America Writing Instruments Market
  • Europe Writing Instruments Market
  • East Asia Writing Instruments Market
  • South Asia Writing Instruments Market
  • Oceania Writing Instruments Market
  • MEA Writing Instruments Market

- FAQs -

The global writing instruments market is valued at US$ 22.5 Bn in 2022.

The market for writing instruments expanded at 2.8% CAGR between 2017 and 2021.

East Asia leads the global market with 23.8% share in 2021 and is anticipated to exhibit a CAGR of 6.3% through 2032.

Prominent companies in the global writing instruments market are Société BIC SA, Faber-Castell, Mitsubishi Pencil Co., Ltd., Pilot Corporation, and Schwanhäußer Industrieholding GmbH & Co. KG.

Worldwide sales of writing instruments are predicted to increase at 3.9% CAGR through 2032.


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