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Cambodia & Myanmar Writing Instruments Market

Cambodia & Myanmar Market Study on Writing Instruments: Bulk of Sales Accounted for by Hypermarkets/ Supermarkets

Cambodia & Myanmar Writing Instruments Segmented By Pencils, Pens, Coloring Instruments, Highlighters & Markers Product Type for Students, Independent Professionals, Institutions

Cambodia & Myanmar Writing Instruments Market Outlook (2022-2032)

The Cambodia & Myanmar writing instruments market is projected to expand at 4.1% CAGR and reach a valuation of US$ 100.8 Mn by 2032. This was after that market was valued at US$ 65.1 Mn at the end of 2021.

Cambodia & Myanmar Writing Instruments Market Size (2021)

US$ 65.1 Mn

Projected Sales of Writing Instruments (2032)

US$ 100.8 Mn

Market CAGR (2022 to 2032)

4.11%

Market Share of Top 5 Writing Instrument Manufacturers

75% to 80%

Myanmar and Cambodia together account for 2%-4% share in the global writing instruments market.

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Sales of Writing Instruments in Cambodia & Myanmar (2017 to 2021) Vs Future Market Projections (2022 to 2032)

Historically, from 2017-2021, use of writing instruments in Cambodia & Myanmar increased at a significant rate. Companies have aligned with prominent international and regional retailers to establish various sales channels to provide easy accessibility of their products to customers. Moreover, they are working toward installing franchise stores and brand stores across various strategic locations where they can execute several key marketing strategies such as seasonal marketing or price skimming.

The writing instruments market in these countries is currently also experiencing significant growth. Growth of the industry is currently driven by increasing promotional activities in the market. Advanced automated systems such as better production systems, and with it, better product designs, are driving market expansion.

Despite the high level of maturity and saturation in writing instruments, sales growth was seen in 2021. This market growth is mainly driven by rising demand for specific and semi-professional writing products, as adults pay closer attention to ergonomics, durability, and general product quality.

One major key factor driving the sales of writing instruments is improving economic performance in these countries, which is prompting international brands to offer their products in Myanmar and Cambodia. In addition, companies are also building strong channels of distribution with traders and supermarkets to offer a wide range of writing instruments.

Overall, the market for writing instruments in Myanmar and Cambodia is slated to expand at 4.1% CAGR over the forecast years of 2022-2032.

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How is Cambodia & Myanmar Writing Instruments Market Growth Being Driven?

“Rise in Popularity of Omi-Channel Retail Driving Demand for Writing Instruments”

Market players are increasingly focused on distributing their products through numerous platforms, such as retail stores and online channels, to boost their sales and enhance consumer outreach for writing and marking instruments.

High penetration of e-Commerce and Internet infrastructure in these countries has prompted writing instrument manufacturers to shift to e-Commerce platforms to market their products.

In these emerging economies of Cambodia and Myanmar, stationery stores in office premises and schools are continuing to register significant sales of writing instruments. Manufacturers of writing instruments also sell their products through unorganized distribution channels.

Companies choose e-Commerce sites, such as alibaba.com, to market and sell their products at affordable rates. Among the offline channels, these private label companies sell their products through various wholesalers and distributors that deal in private label products.

Apart from private label products, manufacturers of mid-level branded products rely on various unorganized distribution channels, such as retailers and specialty stores, to increase their outreach to customers and drive marking and writing instrument consumption in these two countries.

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Country-wise Analysis

What’s Driving Sales of Writing Instruments in Cambodia?

“Rising Literacy Rates and Demand for Eco-friendly Products”

Cambodia has been a promising market for writing instruments, holding a market share of 31.6% in the year 2021; the reason being growing relevance of writing in personal, professional, and social life, as well as rising literacy rates, rising population, increasing demand for eco-friendly products, and rising popularity of product innovation.

In Cambodia, students have been the primary consumers for writing instruments, and this segment is projected to experience notable CAGR over the decade.

Furthermore, expanding number of institutions, surging manufacture of writing and marking instruments, increased brand recognition, and rising demand for multifunctional pens will all contribute to the expansion of the Cambodia writing instruments market over the years ahead.

How is Consumption of Writing Instruments in Myanmar Expected to Shape Up?

“Education Push by Several Organizations”

The Myanmar writing instruments market held a market share of 68.4% in the year 2021.

The Myanmar government has made several efforts to move the country's education system away from rote learning and toward international standards. Several international and national organizations, such as the Ministry of Education and World Bank, are supporting the Myanmar government in building quality infrastructure and bring in premium writing instruments for use.

As a result of increased number of students enrolled in schools, demand for writing instruments is set to rise throughout the country.

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Category-wise Insights                                

What Continues to Be a Top-selling Writing Instrument Product?

“Writing Pen Sales in Cambodia & Myanmar the Highest”

According to this research, pens will account for a significant revenue share of 56.4% by the end of 2022.

Pens, as opposed to pencils, have made it easier for the product category to gain a significant market based on necessity and type of usage.

During the projection period, the pens segment is expected to develop at a high rate of around 6.5% CAGR.

Who are the Prominent End Users of Writing Instruments?

“Students to Continue Driving High Sales of Writing Instrument Products”

Rapidly expanding educational establishments, as well as promotional initiatives, including those for writing equipment, are expected to increase end-user adoption.

According to the report, the students category is projected to hold a significant value share for writing instruments over the decade. During the forecast years, adoption of writing instruments among students is expected to increase at a CAGR of 6.7%.

Further, over the next few years, rising professional usage of luxury writing instruments is likely to drive the sales of these instruments across both countries.

Will Online Sales of Writing Instruments Increase Significantly?

“Offline Sales Steady; Online Sales Increasing Rapidly”

Hypermarkets/supermarkets hold a high market share of 29.7%, according to the sales channel study.

Online sales, on the other hand, are predicted to increase rapidly over the forecast period as the digital ecosystem improves. Rapidly increasing online penetration and an expanding range of payment mechanisms are projected to play a significant role in pushing the online sales of writing instruments in both, Cambodia and Myanmar.

Competition Landscape

Players in the industry are constantly looking for innovative ways to cut input costs and increase output. This is being done because of increased input costs and retailing power. Well-established writing instrument companies are reviewing their operational chains from both, the output and input viewpoints.

As a result, forming new strategic relationships with key players and suppliers to attain new levels of efficiency is likely to assist market players in lowering their operational costs.

Recent Market Developments

Companies are performing intensifying research & development to create better writing instruments in the industry. Increased product innovations create a highly competitive environment, boosting the sales of writing instruments. Unique product designs, product diversification, and high-quality brands have escalated the demand for writing instruments.

For Instance:              

  • In 2021, STAEDTLER launched numerous new writing instruments, including the STAEDTLER pink fountain pen, which appeals to the female target group, and with it various other triplus fountain pens. The company also launched the STAEDTLER ballpoint pen at the same time.
  • In 2022, Pilot Corporation introduced the Erasable 3-colour ballpoint pen 'Colourful Frixion Ball 3 Slim', which can erase strokes with frictional heat.
  • In 2021, Kokuyo Camlin revamped and relaunched its wooden pencil portfolio. Supreme HD pencil is the first pencil that is 50% darker as compared to other wooden pencils in the market.

Cambodia & Myanmar Writing Instruments Industry Report Scope

Attribute

Details

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

USD Million for Value

Key Countries Covered

Cambodia & Myanmar

Key Market Segments Covered

  • Product Type
  • End User
  • Sales Channel
  • Country

Key Companies Profiled

  • Société BIC SA
  • Faber-Castell
  • Mitsubishi Pencil Co., Ltd.
  • Newell Brands, Inc
  • Shanghai M&G Stationery Inc
  • Schneider Schreibgeräte GmbH
  • Kokuyo Camlin Limited
  • STAEDTLER Mars GmbH & Co. KG
  • Linc Pen & Plastics Ltd.
  • KOTOBUKI Co. Ltd.
  • San Yann Industry Co. Ltd.
  • Others

Report Coverage

  • Market Forecast
  • brand share analysis
  • competition intelligence
  • DROT analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

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Cambodia & Myanmar Writing Instruments Industry Research Categorization

Cambodia & Myanmar Writing Instruments Market by Product Type:

  • Pencils
    • Graphite Pencils
    • Mechanical Pencils
  • Pens
    • Fountain Pens
    • Ball Point Pens
    • Roller Pens
    • Gel Pens
    • Others
  • Coloring Instruments
  • Highlighters & Markers
  • Others

Cambodia & Myanmar Writing Instruments Market End User:

  • Writing Instruments for Students
  • Writing Instruments for Independent Professionals
  • Writing Instruments for Institutions
  • Others

Cambodia & Myanmar Writing Instruments Market Sales Channel:

  • Writing Instruments Sold at Hypermarkets/ Supermarkets
  • Writing Instruments Sold at Specialty Stores
  • Writing Instruments Sold at Multi-Brand Stores
  • Writing Instruments Sold by Online Retailers
  • Writing Instruments Sold through Other Sales Channels

Writing Instruments Market by Country:

  • Cambodia Writing Instruments Market
  • Myanmar Writing Instruments Market

- Companies Covered in This Report -

  • Société BIC SA
  • Faber-Castell
  • Mitsubishi Pencil Co., Ltd.
  • Newell Brands, Inc
  • Shanghai M&G Stationery Inc
  • Schneider Schreibgeräte GmbH
  • Kokuyo Camlin Limited
  • STAEDTLER Mars GmbH & Co. KG
  • Linc Pen & Plastics Ltd.
  • KOTOBUKI Co. Ltd.
  • San Yann Industry Co. Ltd.
  • Others

- Frequently Asked Questions -

The Cambodia & Myanmar writing instruments market is currently valued at USS 65.1 Mn.

The Cambodia & Myanmar writing instruments market is set to expand at 4.1% CAGR over the decade.

The Cambodia writing instruments market is valued at US$ 21.6 Mn in 2022, and is expected to witness a CAGR of around 5.5% through 2032.

Myanmar currently leads the Cambodia & Myanmar market. In terms of value sales, the country accounts for a notable market share of 68.4%.

Société BIC SA, Faber-Castell, Mitsubishi Pencil Co., Ltd., Newell Brands, Inc, and Shanghai M&G Stationery Inc. are leading suppliers of writing instruments.

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