Skin Barriers Market

Growing Emphasis on Natural and Organic Skin Barrier Products Creating New Opportunities in the Market

Skin Barriers Market by Product (Skin Barrier Sprays, Moisture Barrier Creams and Protective Ointments)

Report ID: PMRREP28816

Number of Pages: 230

Format: PPT*, PDF, EXCEL

Industry: Healthcare

Published Date: February-2023

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Skin Barriers Market Outlook (2023 to 2033)

The Global revenue from the Skin Barriers Market was approximately US$ 345.6 Million in 2022, with the global market expected to grow at a CAGR of 3.6% to reach a valuation of approximately US$ 508.0 Million by the end of 2033.

Market Size(2023)

US$ 357.8 Million

Projected Market Value (2033)

US$ 508.0 Million

Global Market Growth Rate (2023 to 2033)

3.6 %CAGR

Market Share of Top 5 Countries

52.2 %

As assessed by Persistence Market Research, skin barrier spray held a market share of around 30.9% in the global market, in 2022. The global skin barrier market holds nearly 0.8% revenue share of the global OTC consumer healthcare product market valued at US$ 42.02 Billion in 2022

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Sales Analysis of Market from 2017 to 2022 Vs Market Outlook for 2023–2033

The global market recorded a historic CAGR of 2.9% in the last 7 years from 2015 to 2022.

The stratum corneum is the name of the uppermost layer of skin. Corneocytes, or dead skin cells, and the protein keratin are both found in the stratum corneum. A lipid intercellular matrix holds these two elements together. Many diseases, including transepidermal water loss, increased sensitivity to allergens and irritants, and ultimately inflammation, may result from damage to this topmost layer of skin.

The treatments that are applied directly to the skin in order to stop the emergence of the aforementioned disorders are known as skin barrier products. These products come in a variety of formulations that are sold on the market. Creams, ointments, sprays, protectants, and lotions are typical formulas. These skin barriers perform by creating a protective lubricating film on the upper most layer of skin to inhibit water losses.

Majority of skin barrier products contains chemical compounds which are categorised as occlusive or humectant. Occlusive ingredients are water soluble ingredients include silicone / dimethicone, petroleum jelly and zinc oxide. Moreover, humectants include sorbitol, alpha hydrixy acids, glycerine, urea, hyaluronic acid and seaweed extract. Unique barrier products encompass supplementary elements like vitamin ceramides and B3 to promote restoration of skin barrier.

The global market is likely to show high growth over the coming years at a CAGR of 3.6% and reach a global market size of US$ 508.0 Million by 2033.

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How Can the Global Market Grow?

Rising prevalence of urinary incontinence and ostomy along with the mergers and acquisitions by various manufacturers are driving the market

One of the main causes for the demand of skin barriers and the expansion of the market is the rising prevalence of urine incontinence (UI) in the world.

For instance, according to comprehensive systematic review and meta-analysis of observational studies on prevalence and factors related to urinary incontinence in older adults women worldwide 2021, in BioMed Central with a sample size of 518,465 people aged 55 to 106 revealed a global prevalence of urine incontinence in older women of 37.1%, whereas Asia recorded the greatest incidence of urinary incontinence in older women of 45.1%.

Similarly, the growing number of ostomy surgeries in the world, which aids market growth. For example, according United Ostomy Associations of America to the 1M number of people in the United States living with an ostomy and 250k number of annual ostomy surgeries.

As a result, incontinence and ostomies will be major growth drivers in the skin barrier market.

One of the main drivers of market expansion is the rising incidence of medical adhesive–related skin injury (MARSI), moisture–associated skin damage (MASD), and pressure ulcer/injury (PU/I).

Medical adhesive–related skin injury (MARSI) is preventable but unrecognized illness, which is caused by the excessive use of adhesives that removes the top layer of skin. For instance, these are responsible for the majority of skin injuries documented in neonatal intensive care units. The elderly population are more prone to it.

According to a study on Medical Adhesive-Related Skin Injury Associated with Surgical Wound Dressing among Spinal Surgery Patients that was published in MDPI 2021, the incidence of MARSIs per 100 medical adhesives was 9.8%, while the incidence of MARSIs in surgical areas was 36.4%. The incidence of MASD and incontinence-associated dermatitis in hospitalised patients, both of which can be treated with skin barrier devices, are also major causes for worry.

Skin barriers, which establish a protective layer above the skin, are therefore the most efficient method for treating the mentioned problem.

Increasing acquisitions and mergers between various manufacturers are key growth strategies by the major skin barriers market players.

In order to increase their presence on the global market and develop their distribution channels for more effective market penetration, major manufacturers and distributors are forming partnerships. For instance, Laboratoires Eriger and Rahn Announce Partnership in which start up Laboratoires Eriger has assigned Rahn–Group distribution duties for its Phytovec technology in the US, UK, Ireland, and Germany.

Public awareness by the campaigns and medical support for urinary incontinence is expected to raise opportunities in the market.

Social campaign focusing on tackle taboo associated with incontinence indicates the significant growth to the skin barrier market. For instance, Urinary incontinence was brought to the public's attention through a creative billboard created by the femtech company Elvie. Out–of–home specialist Kinetic created the bespoke build for the #LeaksHappen campaign, which is a high 10 feet tall.

Campaigns like the one mentioned above would be essential in gaining market share in developed and developing nations where the market for skin barrier products is extremely limited.

In the developing countries, urinary incontinence usually goes undiagnosed. Adult diapers or briefs are an easy way to handle this issue. Many people in these areas do not have access to incontinence products because there is a lack of medical help. For nations in Africa and Asia Pacific, this presents a significant opportunity and hence an unmet demand for incontinence and skin barrier products.

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Can the Market Growth Be Affected in Any Way?

“Lack of knowledge and awareness about urinary incontinence and reluctance to purchase adult incontinence products can hamper the market”

Adult incontinence is a condition with which a lot of social taboo is attached. Many individuals find it socially embarrassing to get linked with incontinence. It is because they remain reluctant to enquire or purchase incontinence products.

Similarly, the less knowledge regarding the incontinence is restraining the market. For instance, in a recent study on Knowledge of Pelvic Floor Disorders in Obstetrics by Mckay et al. submitted in International Journal of Environmental Research and Public Health in 2018, they found that over 399 varied pregnant and postpartum women lacked information about UI and POP in 74.2% of their participants. In the same study, prim parous women, Hispanic women, and those with lower levels of education were more likely to be lacking in UI knowledge competency.

Hence, above mentioned reasons will be restraints for the global skin barrier market.

Country–wise Insights

Why is the United States Market Booming?

"Increased geriatric population in the country support market expansion."

The United States accounted for around 31.0% market share in the North America market in 2022.

The main trend in the North American skin barrier market is ongoing R&D for the launch of innovative bowel management devices for faecal management. Increased geriatric population in this area also fuels market expansion. For instance, the old population in America is currently expanding at a moderate rate and is anticipated to grow quickly in the future, according to Economics and Statistics Administration, United States Department of Commerce 2019.

How is China Emerging as a Prominent Market?

“Different localization in the country and product approvals from China to aid the market growth”

China held a market share of about 5.8% of the East Asia market in 2022.

The skin barrier products are widely adopted in the country due to different skin traits because of climatic changes and different localizations. For instance, it is now widely accepted that exposure to sunlight, particularly UV radiation, harms the skin and that this harm has been confirmed in southern Chinese women.

Product approvals, for instance Sytheon declared its Sytenol skin barrier products are certified in China as well. The first bakuchiol accepted for usage in the Chinese market which is a natural substitute for retinol.

Will the Japan Be a Lucrative Market for Skin Barrier?

“Collaborative environment by the key players to share technological advances and breakthroughs on skin health. “

The Japan market held around 5.3% market share of the skin barrier market in 2022.

The market of skin barrier in the country is on the rise due to the on–going research and development by the manufacturers. For instance, Mary Kay Inc. as a leader in skincare innovation, demonstrated its commitment to advancing skin science by serving as a symposium sponsor at The Japanese Society of Investigative Dermatology's 44th annual meeting (JSID), the symposium on skin barriers and skin redness at the conference in Aomori, Japan (November 2019) provided a collaborative environment for sharing technological advances and breakthroughs in skin health.

Why United Kingdom is More Inclined towards Skin Barrier Products?

“Increased incidence of incontinence in the country is driving the market”

United Kingdom market held around 5.2% market share of the skin barrier market in 2022.

Any age can experience urinary incontinence, although women over 50 are more likely to experience it. Creams that act as skin barriers may be a good alternative for treating this type of dermatitis. According to Incontinence U.K., there were 7 million incontinent people in the United Kingdom in 2022, or around 10% of the population. As a result, these elements might stimulate the skin barrier market in the area.

How is Germany Emerging as a Prominent Market?

“Growing greener lifestyle and demand of natural beauty products to rise the skin barrier market.”

German skin barrier market held around 4.9% in 2022.

German consumers are more likely to buy products with natural components due to their efficacy due to the advantages of natural ingredients in both beauty and skin care products. Consumers' willingness to pay more for higher-quality goods as a result is driving the growth of the nation's skin barrier industry.

Category–wise Insights

Which Product is Driving Demand within the Global Market?

“Efficacy in Clinical Trials, and Low Physiological Toxicity”

The skin barrier spray segment held around 30.6% share of the total market in 2022.

“The convenient use of skin barrier sprays to rise the demand for the sprays.”

Due to the shorter application time and the uniform distribution of the sprayed suspension, the demand for skin barrier sprays is high. The ease of application on large wounds spray over areas with unfavourable topography is also aiding the market growth of skin barrier sprays.

Which Indication is Largely Adopted within the Global Market?

“Increased incontinence and ostomy patients; and the protection at a risk skin to drive the market.”

Incontinence and ostomy held around 72.2% share of the total market in 2022.

The purpose of skin barrier creams is to physically separate the skin from faeces or urine. According to research, while urine and faeces may harm skin individually, the most serious harm happens when they are mixed on the skin. hence preventing skin irritability and degradation by managing moisture. Such favourable circumstances are luring customers.

Which Distribution Channel is Widely Adopted for Skin Barrier Products?

“To increase production reach and the businesses are moving towards institutional sales.”

Institutional sales held around 56.2% share of the total market in 2022.

The benefits of institutional sales include a channel for the sale of skin barrier products in medium and high volumes. To increase the reach of their production, manufacturers are turning to institutional sales. Similar to this is the overuse of surgical masks in institutional settings like hospitals, labs, and outpatient surgery centres. As a result, institutional sales dominate the market's distribution channels.

Competition Landscape

Companies in the industry are actively working to strategically acquire companies and involve in developing the market for skin barriers. Similarly, strategic acquisition and offers products to patients and health care providers through its distribution channels across the globe.

Some key instances of development include:

  • The majority of the United States ostomy barrier market is made up of Coloplast's SenSura Mio ostomy system, which has received approval for extended wear use in that country.
  • One of the top manufacturers of medical equipment, Stryker, has announced in June 2022 the launch of its new R&D centre, the Stryker Global Technology Centre (SGTC), in Gurgaon's International Tech Park.

Similarly, the team at Persistence Market Research has tracked recent developments related to companies in the skin barriers market, which are available in the full report.

Skin Barriers Industry Report Scope



Forecast Period

2023 to 2033

Historical Data Available for

2015 to 2022

Market Analysis

  • USD Million for Value
  • Units for Volume

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Argentina
  • Mexico
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • Türkiye
  • GCC Countries
  • North Africa
  • South Africa

Key Market Segments Covered

  • Product
  • Indication
  • Distribution
  • Region

Key Companies Covered

  • ConvaTec Inc.
  • Hollister Inc.
  • DermaRite Industries LLC
  • 3M
  • Coloplast Corp,
  • Stryker
  • Integra Lifesciences Corp
  • Smith & Nephew
  • GOJO Industries
  • Medlline Industries
  • B Braun Melsungen AG
  • Sonoma Pharmaceuticals Inc.
  • Welland Medical Ltd.
  • Essity.

Report Coverage

  • Market Forecast
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Segments Covered in Skin Barriers Industry Research


  • Skin Barrier Sprays
  • Moisture Barrier Creams
  • Protective Ointments
  • Others


  • Incontinence and Ostomy
  • Chronic Wounds
  • Pressure Ulcers
  • Skin Rash and Dry Skin
  • Atopic Dermatitis


  • Institutional Sales
    • Hospitals
    • Speciality Clinics
    • Long Term Care Centers
    • Skilled Nursing Facilities
  • Retail Sales
    • Retail Pharmacies
    • Drug Stores
    • Online Sales


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Hollister Inc.
  • ConvaTech Inc
  • DermaRite Industries LLC
  • 3M
  • Coloplast Corp,
  • Stryker
  • Integra Lifesciences Corp
  • Smith & Nephew
  • GOJO Industries
  • Medlline Industries
  • B Braun Melsungen AG
  • Sonoma Pharmaceuticals Inc
  • Welland Medical Ltd.
  • Essity.

Frequently Asked Questions

The global market is currently valued at around US$ 345.6 Million in 2022.

Sales of the market are set to witness growth at a CAGR of 3.6% and be valued at around US$ 508.0 Million by 2033.

Demand for the global market increased at a 2.9% CAGR from 2015 to 2022.

The U.S. account for most demand within the market, currently holding around 31.0 % market share.

The U.K. accounts for around 5.2% share of the Europe market in 2022.

Latin America accounts for around 3.9% share of the global market in 2022.

The China market held a share of about 5.8% in the East Asia skin barriers market in 2022.

The Germans in barriers market is set to expand at 4.9% CAGR in 2022.

The Japan in skin barriers market is expected to grow at a 5.3 % CAGR during the forecast period.

The skin barriers market in Europe is set expand at a 30.7% CAGR over the forecast period.

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