Skin Barriers Market

Market Overview

Rising prevalence of incontinence condition and ostomy procedures will remain key reasons for the expansion of the global skin barriers market size over the coming years. It has been estimated that, around 50-70% women suffering from urinary incontinence fail to seek medical evaluation and treatment. This is essentially because of the social stigma and taboo associated with this condition. The costs of managing urinary incontinence is estimated up to US$ 32 billion per year in the U.S., which can be greater than the combined costs of some of the prevalent cancers such as ovarian, breast, and cervical.

Another major reason for the growth of the global skin barriers market is increasing number of procedures leading to ostomy. Furthermore, it has been observed that, around a hundred thousand people in the U.S. undergo surgeries that result in ileostomy or colostomy each year. High incidence of ostomy surgeries in the U.S is due to growing prevalence of diverticular disease or colorectal cancer.

Rising Incidence of Pressure Ulcers/Injuries & Moisture-associated Skin Damage to Provide Sustained Growth

Prevalence of conditions such as Medical Adhesive-Related Skin Injury (MARSI), Moisture-Associated Skin Damage (MASD), and Pressure Ulcer/Injury (PU/I) will continue to provide steady growth for the global skin barriers market. MARSI is a preventable, less recognised condition caused due to removal of the upper skin layer due to excessive use of adhesives. For example, most skin injuries reported in neonatal intensive care units are because of these, and are more common among the elderly. On similar lines, prevalence of MASD incontinence-associated dermatitis in hospitalized patients is also a major concern. Skin barriers are an effective way to deal with the aforesaid injuries.

Increasing Acquisitions & Mergers - Key Growth Strategies for Major Skin Barriers Market Players

Major players functional in the global skin barriers market rely on various types of growth strategies. These primarily include expanding their geographical reach via various agreements, acquisitions, and collaborations. This strategy is productive since it helps a company in better market penetration in the skin barriers market without spending a lot on visibility or advertisement campaigns.  For instance, in August 2018, Santus Laboratories was acquired by DermaRite to manufacture, market, and sell Lantiseptic (a topical product under skin barriers).

COVID-19 Impact on Skin Barriers Market

The COVID-19 crisis has caused major disruptions in world economies and various sectors. The healthcare industry, in general, has seen some mixed responses. However, the global skin barriers market would fall in the category of the markets facing limited impact. The COVID-19 impact on the global skin barriers market can be analysed in terms of delayed ostomy procedures and postponement of medical detection of incontinence condition, the two being medical conditions wherein skin barriers are used.

On the other hand, the global skin barriers market will witness growth through online sales channels due to the ongoing COVID-19 pandemic. Moreover, it can also be a possibility that patients (especially elderly and women) hospitalized due to COVID-19 may get detected for urinary incontinence, which otherwise goes undiagnosed.

Analysts’ Viewpoint

PMR analysts, after conducting comprehensive research and analysis of the skin barriers market, have reached a conclusion that, the market looks favourable in the coming future. At the moment, skin barrier sprays are the most sought-after in the skin barriers market by key market players. It is for the same reason that this segment is dominating the global skin barriers market. North America, followed by Europe, are expected to be the two most promising regions in the global skin barriers market during the forecast period of 2020-2030.