DNA-Based Skin Care Market

Market Study on DNA-Based Skin Care: PMR Foresees a Wide Range of Opportunities Arising on the Horizon, Analysing the Heightening Consumer Preference for Personalized, More Effective Beauty Solutions

A Detailed Analysis of the DNA-Based Skin Care Market Based on Rising Consumer Awareness About Personalized Beauty, and Advances in Genomic Research

Report ID: PMRREP34003

Number of Pages: 220

Format: PPT*, PDF, EXCEL

Industry: Healthcare

Published Date: February-2024

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DNA-Based Skin Care Market

The global DNA-based skin care market is forecast to expand at a CAGR of 5.4% and thereby increase from a value of US$8.6 Bn in 2023, to US$12.5 Bn by the end of 2030.


Key Insights

DNA-Based Skin Care Market Size (2023E)

US$8.6 Bn

Projected Market Value (2030F)

US$12.5 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

DNA skin care products utilize information from an individual's genetic profile to identify potential side effects of a skin care routine that should be avoided. These products offer treatments and a personalized routine to mitigate any negative effects based on genetic composition data. The application of DNA-based skin care products helps cleanse the skin, maintain moisture balance, enhance metabolism, and provide protection against harmful UV radiation.

The main categories of DNA-based skin care products include serums, creams, and other formulations. Serums, being concentrated versions of active ingredients, target specific skin care issues with potent constituents. Recent trends in scientific advancements focus on tailoring skin care products to address specific concerns based on individual genetic makeup.

Customers receive personalized recommendations after undergoing genetic testing for their skin, ensuring the highest level of compatibility with their genes. While at-home testing kits are now available for customer convenience, DNA testing was initially limited to medical facilities.

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Market Growth Drivers

Growing Demand for Personalized Skin Care Products

Individuals have diverse skin types, patterns, and concerns, prompting skin care specialists to move away from recommending a one-size-fits-all regimen or product. Recognizing the uniqueness of each person's skin, consumers are increasingly seeking personalized skin care routines tailored to their specific needs rather than relying on generic over-the-counter solutions. Skin care experts are now providing customized product suggestions, leveraging new technologies like AI and tools for enhanced outcomes.

Brands and businesses with a decade or more in the market, having studied consumer behavior, highlight the demand for a more personalized experience and skin care products designed for specific skin types and conditions. For example, Neutrogena's Skin360 Face Scanner app evaluates 2,000 face traits, including wrinkles, dark circles, and fine lines, to offer personalized product recommendations to each user. Such advancements have the potential to drive market growth, as DNA-based skin care products become more precise. Manufacturers consider a consumer's skin texture, sensitivity, existing skin issues, and goals when creating personalized skin care programs.

Brands typically provide questionnaires, tests, and virtual consultations to help customers assess their skin concerns and objectives. In response to this trend, manufacturers of skin care products are striving to gain a competitive edge, emphasizing the importance of making the online purchasing experience as personalized as the product, especially as more people turn to online shopping

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Market Restraints

Widespread Availability of Cheaper Alternatives

Substitutes in the market often come at a lower cost compared to DNA-based skin care products, presenting a significant challenge to the demand and expansion of these products. Companies providing alternative skin care options have a presence both offline and online, offering consumers convenient access to their products. Furthermore, these competing companies consistently introduce new and distinctive products to uphold their competitive advantage, thereby impeding the growth prospects for many players in the DNA-based skin care market.

Potential Side Effects of Certain Ingredients

In various countries, regulatory bodies often do not pre-approve the ingredients in cosmetics and personal care products before their market release. Some agencies solely regulate the permissible colors in such products. The growing trend of preferring products devoid of controversial ingredients, especially those derived from parabens, Sodium Lauryl Sulfate (SLS), and petroleum, is gaining momentum. Numerous reports have highlighted the potential safety concerns and side effects associated with certain ingredients. Fueled by these considerations, the sales of DNA-based skin care products may face challenges in the future.


Expansion of Personal Care Sector

The DNA-based skin care products market is poised for rapid expansion due to the increasing popularity of personal care items, such as cleansers, anti-aging solutions, skin repair formulations, moisturizers, and skin-whitening products. DNA-based skin care companies have the potential to offer products that focus on addressing the root causes of skin concerns. The markets for anti-aging, skin healing, anti-wrinkle, hydration, and brightening present lucrative opportunities for DNA-based skin care businesses.

As the skin's cell turnover rate decreases by 28% in the 20s, there is a growing demand for anti-aging and anti-wrinkle products. Many companies have introduced a variety of skin care products, including anti-wrinkle creams, moisturizers, massage oils, serums, and lotions, targeting both Gen Z and millennials to capture a significant market share. Dermatologists recommend incorporating various anti-aging skin care regimens in one's 20s, 30s, and 40s, considering the variations in collagen production with age.

To cater to a broad audience, numerous companies have developed anti-wrinkle products suitable for individuals of all ages. According to a study by the U.S. Cosmetic Company, 50% of women between the ages of 18 and 24 selected wrinkle-reduction products as part of their skin care routines. DNA-based skin care businesses can effectively meet the diverse needs of customers across specific demographics, contributing to the sector's growth

Analyst’s Viewpoint

The market is anticipated to undergo substantial expansion and change. The utilization of DNA analysis enables skin care companies to pinpoint individual skin issues and suggest tailored treatments, marking a departure from the generic one-size-fits-all skin care model and yielding more impactful results. Direct-to-consumer (DTC) brands specializing in DNA-based skin care have surfaced, presenting consumers with the ease of ordering personalized products through online platforms. These brands typically offer user-friendly DNA testing kits, enhancing accessibility for a wider audience.

Supply-side Dynamics

Several factors, including the Increasing expenditure on health and wellness products and the ongoing advancement in the field of genomics, all contribute to the dynamic and rapid expansion of the global DNA-Based Skin Care market. ALLÉL, IMAGINE LABS, Genetic Beauty, DNA Skin Institute, and EpigenCare are market leaders in the manufacturing sector. The countries of Germany, Japan, China, France, and the United States are significant producers of various goods.

The significant rise in demand for clean, sustainable, and consumer-driven ingredient compositions within the cosmetics industry in the US is expected to drive the market. In the UK, digital and social media campaigns have been instrumental in raising awareness about DNA-based skin care products, catering to the preferences of tech-savvy consumers seeking customized solutions for their needs.

Several corporations are progressively incorporating artificial intelligence to offer personalized recommendations and monitor daily changes in skin conditions, adapting to evolving lifestyles. Concurrently, certain key players are working towards the development of DNA testing kits, empowering customers to make informed decisions based on their genetic composition. It is anticipated that these expansions will substantially alter the dynamics of the market, resulting in heightened competition, reduced prices, and an influx of innovative products.

Market Segmentation

Which is the Largest Product Type Segment?

Sales of DNA-based Creams Dominant for their Hydrating Properties, and Unmatched Cosmetic Benefits

DNA-based creams are expected to lead the overall segment growth in the forecast period due to their potent hydrating properties, cosmetic benefits, and high moisturizing capabilities. These creams focus on combating the aging process by penetrating deep beneath the skin's surface and are widely utilized in the anti-aging skin care routines of women. They feature a unique enzyme called telomerase, which plays a crucial role in protecting cells from damage and premature aging.

Which is the Dominant Distribution Channel?

Offline Sales Surge Ahead Owing to Shorter Waiting Times

The rise in offline sales is driven by consumers' strong preference for genetic testing at health and wellness clinics rather than using at-home kits. Consumers perceive that tests conducted by professionals are more accurate, and products recommended by these professionals yield more beneficial results.

High-quality DNA-based skin care products are currently accessible in specialty stores, clinics, convenience stores, and medical stores, contributing significantly to offline sales. The shorter waiting time for orders and services also has further enhanced the appeal of the offline segment.

Who are the Predominant End Users?

Wellness Clinics Remain the Primary End User Category

Wellness clinics are essential in providing genetic testing services to people who want to know about their genetic composition and how that affects their skin care. Customers typically feel that professional testing yields more accurate findings, thus they prefer to use wellness clinics for their genetic testing rather than using at-home kits.

Top Regional Markets

North America Represents the Largest Revenue Contributor Region

The increase in the number of dermatology practices across North America and the surging popularity of skin care and beauty products, particularly in the US, and Canada, are key factors driving market growth in the region.

According to Harvard Medical School, there were 184 practice acquisitions by 17 private equity-backed dermatology management groups (DMG) between May 1, 2012, and May 22, 2018. Notably, practice acquisitions by DMGs saw a significant rise from 5 in 2012 to 59 in 2017. The findings highlight a growing trend of private equity firms acquiring stakes in dermatology practices in the US.

Additionally, the increasing investments and acquisitions in dermatological practices are significant contributors to the expected growth of dermatological and DNA-based skin care products in the region.

Increasing External Investments Position Europe as the Next Leg of Market Growth

The increasing investments from external sources, coupled with advancements in DNA testing technology, are anticipated to intensify the competition in the European market for DNA-based skin care products. The rapid evolution and cost reduction of DNA testing, driven by continuous technological advancements, have facilitated its commercial applications across various industries, including medical, beauty, and personal care. Luxury beauty salons and leading skin care brands in the region are quickly adopting the trend of incorporating DNA-based skin care products

Competitive Intelligence and Business Strategy

Prominent organizations, including ALLÉL, IMAGINE LABS, and Genetic Beauty are at the vanguard of this sector and are employing new technologies such as Al and ML to offer enhanced products and DNA kits. Organizations operating within this sector prioritize technological advancements, strategic alliances, and user experience improvement.

Prominent companies in the DNA-based skin care products market are focusing on the development of innovative products to secure a competitive edge. These groundbreaking DNA-based skin care offerings leverage genetic analysis to deliver personalized and targeted solutions for skin care concerns, presenting a distinctive and scientifically supported approach to address individual needs.

To distinguish themselves in this highly competitive market, these businesses strive to differentiate their products. They achieve this by providing unique features, innovative formulations, and tailored solutions that cater to specific skin care needs and preferences

Key Recent Developments

New Product Launch

In June 2021, American beauty entrepreneurs Vanessa Hudgens and Madison Beer introduced Know Beauty, a skin care line centered on DNA personalization. The DNA test is employed to identify genetic factors that can unveil the most suitable skin care routines for customers.

Market Impact: This innovative method, which uses DNA testing to identify unique genetic factors for customized skin care treatments, highlights the growing trend in the beauty industry towards accuracy and customized solutions. Celebrity support and product launches can have a big impact on consumer interest and awareness, which in turn propels the growth of the DNA-Based Skin Care Market.

 In October 2021, SkinDNA unveiled its BIOMIMIC skin care range, the result of ten years of genetic and aging research. This newly launched skin care line aims to target the five primary pathways of skin aging, offering a solution for consumers globally to maintain the appearance of youthful skin.

Market Impact: The innovative line offers customers a focused approach to preserving skin that looks young by addressing the five primary pathways of skin aging. With its innovative and successful strategy based on genetic understanding and customized skin care, this product launch benefits the market and results in a larger customer base looking for cutting-edge solutions for skin care issues

DNA-Based Skin Care Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product Type
  • Distribution Channel
  • End User
  • Region

Key Companies Profiled

  • Genetic Beauty
  • DNA Skin Institute
  • EpigenCare
  • Caligenix
  • LifeNome
  • SkinDNA
  • Priori skin care
  • RGR Pharma
  • La Biosthetique

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

DNA-Based Skin Care Market Research Segmentation

By Product Type:

  • Serums
  • Creams
  • Others

By Distribution Channel:

  • Offline
  • Online

By End User:

  • Home Users
  • Wellness Clinics
  • Salons

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

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Companies Covered in This Report

  • Genetic Beauty
  • DNA Skin Institute
  • EpigenCare
  • Caligenix
  • LifeNome
  • SkinDNA
  • Priori skin care
  • RGR Pharma
  • La Biosthetique

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 5.4% during the projected period.

The DNA-based skin care market was valued at US$8.6 billion in 2023.

The US held the largest market share in 2023.

Some of the prominent players in the market incude ALLÉL, IMAGINE LABS, Genetic Beauty, DNA Skin Institute, and EpigenCare


Creams continue to be the bestselling segment of the market.

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