Increasing prevalence of chronic diseases such as kidney disease, bladder cancer, urological, and endocrine disorders is driving the demand for disposable incontinence products such as protective incontinence garments, urinary catheters, and other drainage products. In 2013, according to the World Health Organization, one out of four woman aged 35 years and above suffered from urinary incontinence problem.
As per the Urology Care Foundation 2019, 40 percent of women and 30 percent of men in the United States live with overactive bladder symptoms. Increasing prevalence of renal disorders and rising adoption rate of disposable incontinence products owing to its antibacterial properties and quick absorbing capability are the key drivers for growth of the disposable incontinence products market.
The global disposable incontinence products market will surpass the revenues worth US$ 9 Bn in 2019 and will thrive at a promising CAGR during the forecast period. Prevalence of incontinence across the globe is a significant market impacting factor. According to the U.S. Department of Health & Human Services 2018, nearly 25 million individuals in the U.S. experience ill effects of urinary incontinence.
The other factors responsible for increase in the frequency of incontinence includes propelling age, comorbidities, polypharmacy, functional impairment, and kidney aliments. Growing inclination towards reusable incontinence products owing to factors such as fully washable, discreetness and reusable, and cost saving is expected to hamper the demand for disposable incontinence products.
Increasing Use of Hydrophilic Technology
Among all types of disposable incontinence products, pads & liners are most preferred by customers who stay at home and pursue an active lifestyle. Kimberly-Clark created an evolutionary trend by launching pads and liners in the U.S. market through aggressive advertising of consumer products for adults with incontinence staying at home. The inclination towards the usage of these products has created new opportunities for emerging players to launch innovative products with the use of technology in the form of polymers.
Manufacturers of urinary catheter in the disposable incontinence products market are focusing on development of technologically advanced catheters for adult incontinence that reduce the risk of UTIs and offer better treatment and superior patient care. Hydrophilic technology in disposable incontinence products is being used in manufacturing of intermittent catheters as it enhances product quality and compatibility.
North America Leading the Way, Asia Pacific Growing Lucrative
North America is expected to be the dominant region in the disposable incontinence products market owing to growing incidence of chronic renal failure, mental disorders, diabetes, and other renal diseases along with rising geriatric population pool. Technological advancements in the material used for disposable incontinence products, growing consciousness towards personalized care and hygiene, and a wide distribution channel for these products will drive market growth in the region. PBE, a North American manufacturer, in 2019, developed Tranquility Male Guard providing discrete protection, super absorbency designed specifically for men.
The Asia Pacific disposable incontinence products market is expected to be a significant revenue generator during the forecast period owing to increasing prevalence of renal disorders in women and increasing geriatric population. Awareness campaigns and strategic pricing of products to target price-sensitive consumers in the region are expected to create lucrative growth opportunities for players in the disposable incontinence products market.
Market Remains a Fragmented Landscape
The disposable incontinence products market is characterized as a fragmented market. Some of the dominant players include Svenska Cellulosa Aktiebolaget, Unicharm Corp, Kimberly-Clark, and Proctor & Gamble Co. Some of the prominent brands offering disposable incontinence products include Depend, Poise, TENA, and Moli. Companies continue to dominate the market for disposable incontinence products with strategic partnerships and acquisitions to enhance disposable incontinence products product portfolio and customer base. In March 2017, Ontex acquired the personal hygiene business of Hypermarcas. The acquisition helped Ontex to expand its product portfolio. Earlier, The Hartmann Group acquired Procter & Gamble’s (P&G) Lindor, one of the well-known adult incontinence brands in Spain and Portugal.
One of the major challenges the market faces is the social stigma regarding incontinence. Efforts by local governments such as National Patients’ Associations in Europe to spread awareness regarding incontinence can improve the adoption of these products among patients. Manufacturers are working on developing products that are more discreet and comfortable. Advancements in material technologies such as development of superabsorbent polymers offering better absorption to develop slim products easing patient compliance will be an important trend.
Disposable Incontinence Products Market - Scope of the Report
Persistence Market Research (PMR) recently published a market study on the global market for disposable incontinence products. The study provides detailed assessment on the key market dynamics, including drivers, trends, opportunities restraints, and detailed information about the disposable incontinence products market. The market study presents exclusive information about how the disposable incontinence products market will grow during the forecast period of 2019-2029.
Key indicators of market growth, which include Year-on-Year (Y-o-Y) growth of the market and compounded annual growth rate (CAGR) are explained in PMR’s study in a comprehensive manner. Other information includes USFDA regulations for approval of disposable incontinence products, catheters, guidelines for the prevention of catheter associated UTI, which helps in deep understanding of the disposable inconsistence products by researchers, manufactures, and distributors. This information can help readers understand the quantitative growth prospects of the disposable incontinence products market during the forecast period.
The study is relevant for manufacturers, distributors, and investors, and can help them in developing appropriate strategies to grow in the market. Business researcher, shareholders, industry experts can leverage the information and data presented in PMR’s study.
The study also includes statistics as well as facts related to macroeconomics factors that are impacting developments in the market. It also offers actionable insights based on the future trends in the disposable incontinence products market. Furthermore, small businesses and new entrants in the disposable incontinence products market too can make use of the information presented in this study, based on which, they can make appropriate business decisions to gain momentum in the market.
Key Segments of the Disposable Incontinence Products Market
PMR’s study on the disposable incontinence products market offers information divided into four important segments— product type, raw material, distribution channel, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters associated with these categories.
Protective Incontinence Garments
Key Questions Answered in PMR’s Disposable Incontinence Products Market Report
Disposable Incontinence Products Market: Research Methodology
In PMR’s study, a unique research methodology is utilized to conduct extensive research on the growth of the disposable incontinence products market, and reach conclusions on the future growth parameters of the market. This research methodology is a combination of primary and secondary research, which helps analyst ensure accuracy and reliability of the conclusions.
Secondary resources referred to analyst during the production of the disposable incontinence products market study include statistics from government healthcare organizations, research journals, press release, annual reports, white papers, directories, and databases. Analysts have interviewed senior managers, product portfolio managers, CEOs, VPs, marketing/product managers, and market intelligence managers, who contributed to the development of this report as a primary resource.
Comprehensive information acquired from primary resources and secondary resources acts as a validation from companies in the disposable incontinence products market, and makes PMR’s projection on the growth prospects of the disposable incontinence products market more accurate and reliable.