Men’s Skincare Products Market

Market Study on Men’s Skincare Products: Analysing Men’s Skincare Products Within the Cosmetics Industry, PMR Foresees Various Opportunities for Men’s Skincare Products Manufacturers on the Horizon

A Detailed Analysis of the Men’s Skincare Products Market Based on a Growing Focus on the Cosmetics Sector, Product Regulations, and Improvements in Technology

Report ID: PMRREP33915

Number of Pages: 215

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: January-2024

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Men’s Skincare Products Market

The Global Men’s Skincare Products Market is forecasted to expand at a CAGR of 8.7% and thereby increase from a value of US$ 13,844.1 million in 2023 to US$ 24,824.0 million by the end of 2030.


Key Insights

Men’s Skincare Products Market Size (2023E)

US$ 13,844.1 Million

Projected Market Value (2030F)

US$ 24,824.0 Million

Global Market Growth Rate (2023 to 2030)

8.7% CAGR

Historical Market Growth Rate (2018 to 2022)

8.2% CAGR

Revenue Share of Top Four Countries (2022E)


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Men’s Skincare Products Market Outlook (2023 to 2030)

The men's skincare products market is a rapidly growing and ever-evolving industry that specializes in the development and distribution of hygiene products for men's skin. In recent times, societal perspectives on male hygiene have undergone a discernible transformation, as an expanding cohort of men has adopted skincare regimens. The aforementioned market comprises a wide array of products, such as cleansers, moisturizers, serums, and specialized treatments that are specifically formulated to target the distinct requirements and issues of male skin. The market for skincare products catering to environmental stressors and anti-aging formulations signifies an increasing recognition among males of the critical nature of skincare in preserving a youthful and healthy appearance.

Numerous significant factors contribute to the worldwide market's robust expansion for men's skincare products. To begin with, the evolution of societal norms regarding masculinity, which now prioritize self-care and hygiene, has motivated men to investigate and embrace skincare routines. In addition, rising disposable incomes and heightened awareness of the influence of environmental factors on skin health have contributed to an increase in demand for premium hygiene products. The prevalence of grooming influencers, social media, and celebrity endorsements serve to increase the visibility and acceptability of men's skincare routines. In addition, advancements in formulations and packaging that address distinct skin issues that are exclusive to males are crucial factors in stimulating consumer interest. The convergence of these factors places the Men's Skincare Products Market on a trajectory of sustained growth and market expansion, as the market continues to evolve.

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Market Dynamics

Which Key Factors are Propelling Higher Market Growth?

“Shifting Perceptions of Masculinity”

A major factor propelling the current paradigm shift in the global men's skincare products market is shifting perceptions of masculinity. In contrast to the historical association of skincare primarily with feminine maintenance practices, contemporary times have seen a paradigm shift regarding the expectations and standards of self-care among men. Males are progressively questioning conventional beliefs and adopting hygiene as an essential component of their welfare. As a result of this cultural transformation, the market is being reconfigured to create an atmosphere in which males are encouraged to prioritize and allocate resources toward their skincare routines.

Throughout history, societal norms and expectations have prioritized ruggedness and indifference to physical appearance as defining attributes associated with masculinity. On the contrary, modern viewpoints exalt a more comprehensive and all-encompassing conception of masculinity. Subsequently, males have become more receptive to acknowledging and addressing skincare concerns, realizing that this is a universal practice of self-care and not solely a feminine endeavor. Increasing adoption of skincare regimens among men of all ages and backgrounds is indicative of this shift. In reaction to the demand for men's skincare products, brands have created formulations that are uniquely designed to accommodate the distinct requirements of male skin. This has served to further promote and entice men to engage in skincare rituals.

Which Factors Might Affect Market Performance?

“Environmental Sustainability”

Despite the considerable expansion of the global market for men's skincare products, it is not impervious to obstacles, as environmental sustainability has emerged as a constraining factor. Brands operating in this market are confronted with a substantial challenge posed by the growing consumer preference for sustainable products and the escalating consciousness surrounding ecological issues. As consumer awareness regarding the ecological consequences of their purchases increases, manufacturers of hygiene products face mounting demands to harmonize their operations with sustainability objectives.

What Active Opportunities Can the Market Embark Upon for Increasing Revenue?

“Opportunistic Impact of E-Commerce Platforms”

As a result of the opportunistic impact of e-commerce platforms, the global market for men's skincare products is positioned for substantial growth. The advent of digital retailing has provided brands with expanded opportunities to connect with customers and leverage the convenience and accessibility of online platforms. E-commerce has emerged as a significant driver of market expansion, providing males with a discreet avenue to investigate and acquire skincare products, unencumbered by the conventional limitations of physical retail locations.

The methods by which men approach skincare have been significantly transformed by the convenience and anonymity provided by online purchasing platforms. Electronic commerce provides consumers with an abundance of product information, evaluations, and recommendations, enabling them to make well-informed decisions that are customized to their particular skincare requirements. The utilization of e-commerce to effectuate the direct-to-consumer model allows skincare brands to cultivate a closer rapport with their intended demographic, thereby fostering brand loyalty and offering customized recommendations. The transition to digital platforms in the men's skincare products market is advantageous for niche or emerging brands that lack a significant physical retail presence. This promotes healthy competition and levels the playing field.

Which Challenges Might the Market Face?

“Fierce Competition”

The global market for men's skincare products is confronted with a significant obstacle arising from fierce competition and the imperative to differentiate products effectively. Due to the exponential expansion of the market, a proliferation of novel brands and products has saturated the marketplace, thereby posing a progressively formidable challenge for distinct brands to differentiate themselves. Companies are compelled to allocate substantial resources towards research and development due to the high demand for innovation and distinctive formulations. This not only hinders the entrance of smaller competitors but also heightens the level of rivalry among well-established brands. At present, consumers are inundated with an excessive variety of choices, which poses a formidable obstacle for brands seeking to captivate and maintain their interest.

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Men’s Skincare Products Market Segmentation

What Product Type of Testing Equipment Will Be Targeted the Most for Installations?

“Moisturizers and Creams to Sell at a Rapid Pace Owing to Recognition of Importance of Moisturization”

With the potential to hold the greatest market share among the segments comprising the Men's Skincare Products Market, moisturizers and creams dominate the market. Due to the widespread recognition of the importance of moisturization and the growing consciousness surrounding hygiene regimens, this sector is positioned as an essential element of men's daily grooming practices. Moisturizers and creams' market dominance is substantially attributable to the demand for hydrating products that address a variety of skin conditions and concerns. Serums, oils, and treatments are anticipated to be the segment of the men's skincare products market with the most rapid expansion. The increasing awareness among males regarding targeted skincare solutions that address particular issues such as aging, uneven skin tone, and blemishes has led to a surge in the demand for specialized products such as serums and treatment oils. The expansion of this market segment is driven by a rising consumer inclination to allocate funds towards sophisticated skincare formulations, which mirrors a more extensive pattern of adopting holistic skincare regimens that extend beyond fundamental cleansing and moisturizing.

Which Skin Type Should Be Focused on the Most Regarding Sales?

“Oily Skin-based Products to Augment Most Sales Owing to Rising Focus of Specialized Skincare Products”

Oily Skin is anticipated to hold the highest market share in the Men's Skincare Products Market. Oily skin poses distinct difficulties that require the use of specialized skincare products, including cleansers that do not contain oil and moisturizers that provide a matte finish. The increased incidence of oily skin issues, such as acne and excessive sebaceous production, drives the demand for customized products, thereby constituting a substantial portion of the market. Sensitive Skin is anticipated to be the segment of the men's skincare products market with the highest rate of expansion. With consumers displaying an increasing awareness of their unique skin requirements, there is a growing demand for products that specifically target sensitive skin types. As a result of increased awareness and a rise in the number of men seeking delicate and hypoallergenic skincare formulations to treat issues such as irritation and redness, the sensitivity market is expanding at an accelerated rate.

Which Price Range Are Expected to Benefit the Most from Revenue Generation?

"Economic Products to be at the Forefront of Revenue Due to a Wide Range of Budget Conscious Products”

The Economy segment is anticipated to hold the highest market share in the market for men's skincare products. By prioritizing affordability and accessibility, this market segment accommodates a wide range of consumers, including budget-conscious individuals in search of efficacious hygiene solutions that do not require a substantial financial investment. Due to the extensive desirability of cost-effective alternatives, the Economy segment commands a dominant market share. The premium segment of the men's skincare products market is anticipated to expand at the quickest rate. With evolving consumer preferences gravitating towards opulent experiences, superior ingredients, and superior formulations, the market for luxury skincare products is witnessing a surge in demand. The rapid expansion of the Premium segment can be attributed to a discerning clientele that is prepared to allocate resources towards high-end products that provide exceptional effectiveness and an elevated hygiene experience as a whole.

Which Source are expected to generate the most value for the market?

"Conventionally Sourced Products to Determine High Sales due to their Established Reputation and Familiarity”

The market share of the Conventional segment is anticipated to be the largest in the Men's Skincare Products Market. Conventional skincare products enjoy widespread allure among consumers due to their established reputation and familiarity. This includes individuals who value traditional formulations and are less concerned with particular preferences or organic certifications. The extensive adoption and subsequent market dominance of conventional products can be attributed to their accessibility and frequently lower price points. The Organic sector of the market for men's skincare products is anticipated to expand at the quickest rate. The growing emphasis of consumers on natural and sustainable alternatives has led to an increased demand for organic hygiene products that are devoid of synthetic additives and chemicals. Increasing awareness of the environmental impact of conventional cosmetics ingredients and a shift toward healthier, more eco-conscious lifestyles are the driving forces behind this surge.

Which Sales Channel Are Expected to Be Valued at the Maximum?

"Supermarkets and Hypermarkets to Provide Extensive Value owing to a one-stop-shop for Hygienic Requirements”

Throughout the Men's Skincare Products Market, it is projected that supermarkets and hypermarkets will hold the most significant portion of the market. Consumers frequently select these expansive retail establishments as a one-stop shop for their hygiene requirements due to the abundant availability and ease of use they provide. Supermarkets and hypermarkets frequently stock an extensive assortment of skincare brands, thereby appealing to a wide-ranging demographic and making a substantial contribution to the overall market share. It is anticipated that the Online Retailers sector will witness the most rapid expansion within the Men's Skincare Products Market. How consumers shop has been revolutionized by the digital revolution, and the skincare industry is no exception. The expanding assortment of products, effortless navigation, and expedient doorstep delivery contribute to the growing prominence of online marketplaces among consumers. The dynamic expansion of this sector is driven by the continuous transition to electronic commerce, which reflects evolving consumer inclinations towards online merchants for the convenience and customized experience provided in the domain of men's cosmetics.

Why is North America Emerging as a Dominating Region?

“Cultural Transformation and Widening Endorsement of Male Grooming Products to Provide Growth”

With the highest potential market share, North America is positioned to dominate the global Men's Skincare Products Market. To commence, a cultural transformation has occurred in the region in recent times, characterized by an increasing endorsement and adoption of male grooming customs. A growing proportion of males are embracing comprehensive skincare regimens as a result of the societal emphasis on wellness and personal care; consequently, this has stimulated the demand for an extensive array of skincare products. Furthermore, the confluence of a firmly established beauty and hygiene sector and substantial disposable incomes establishes North America as an auspicious market for men's skincare merchandise. The region possesses a resilient retail infrastructure that encompasses specialty stores as well as online retailers, thereby enhancing the convenience of accessing a wide range of hygiene products. Consequently, North America emerges as a significant contributor to the worldwide market share, owing to a confluence of cultural transformations, economic elements, and an established hygiene sector.

What Opportunities Lie in South Asia & Oceania for Manufacturers?

“Rising Consciousness Regarding Personal Hygiene and Shifting Societal Norms to Promote Growth”

It is anticipated that South Asia and Oceania will experience the most rapid expansion of the worldwide Men's Skincare Products Market. There is a notable shift occurring in this area concerning beauty and hygiene customs, as an expanding proportion of males are coming to appreciate the value of skincare. An increasing consciousness regarding personal hygiene, shifting societal norms, and the impact of international beauty standards all contribute to the burgeoning male market for skincare products in South Asia and Oceania. Moreover, the region's heterogeneous demographics, comprising a substantial populace dispersed across nations characterized by distinct climatic conditions, present prospects for an extensive array of skincare formulations tailored to distinct skin varieties and apprehensions. South Asia & Oceania's expansion is additionally fueled by the emergence of local and international brands that pander to the market's specific requirements and the swift penetration of online retail channels. With the increasing emphasis on skincare and the adoption of hygiene rituals by men in this particular region, it is anticipated that the market will undergo substantial growth, positioning it as the most rapidly expanding area worldwide within the men's skincare sector.

Analyst Viewpoint

What do our Analysts Predict for the Future of the Men’s Skincare Products Market?

According to PMR, the worldwide market for men's skincare products is anticipated to experience significant expansion due to a combination of factors that influence the overall functioning of this emerging sector. Significant factors driving the expansion of the market comprise changing cultural perspectives, the progressive delineation of masculinity, and the growing cognizance among males regarding the criticality of hygiene in upholding holistic health. A critical determinant driving market expansion is the evolving standard of masculinity. An evolving conception of masculinity is supplanting conventional ideas of ruggedness with one that incorporates self-care practices. An unprecedented increase in the willingness of men to devote time and resources to hygiene routines has resulted in a growth in the demand for skincare products. The evolving perspective is apparent in the increasing recognition and utilization of specialized products, such as treatments and serums, as opposed to the more fundamental necessities of cleansers and moisturizers.

The global expansion of the market is anticipated to drive significant growth in regions like South Asia and Oceania, owing to evolving beauty standards and an increasing consciousness of hygiene methodologies. In addition, the perpetual appeal of e-commerce platforms will stem from the ease of use and accessibility they provide, which grants customers access to an extensive variety of products and experiences. In summary, the worldwide market for men's skincare products is distinguished by rapid changes in consumer preferences and demands, progress in technology, and an increasing focus on environmentally friendly practices. Manufacturers that adopt these modifications, place a high value on involving consumers, and conform to shifting cultural conventions are strategically positioned to prosper in this dynamic market environment.

Supply-side Dynamics

The Men's Skincare Products Market is distinguished by a highly competitive environment wherein industry-leading companies hold dominant positions. Prominent contributors consist of international corporations including Procter & Gamble, Estée Lauder, and L'Oréal. These titans of their respective industries exercise considerable sway, propelling innovation and establishing market trends. Leading nations that are actively embracing and exerting influence on the market include the United States, where the expansion of the industry has been propelled by cultural transformations in male hygiene. South Korea, a prominent center for beauty innovation, has established masculine skincare routines as deeply ingrained societal norms, which has resulted in significant market penetration. In a similar vein, European nations such as France and the United Kingdom observe a robust market presence, which is indicative of the changing societal perceptions regarding men's hygiene.

Prominent entities in the market for men's skincare products are altering the terrain with an all-encompassing strategy. They are at the forefront of formulation innovation, introducing specialized products that target distinct hygiene concerns. Brand visibility is enhanced through collaborations with influencers and personalities, which subsequently affect consumer preferences. Additionally, strategic marketing initiatives are actively challenging conventional gender norms to promote diversity and inclusiveness. Accessibility is increased through e-commerce strategies, ensuring that products reach a global audience. In addition to promoting sustainability initiatives, these players have implemented environmentally friendly packaging and ingredients. In general, the predominance of significant actors is characterized by a dedication to sustainability, inclusivity, and innovation; they determine the course of the market and establish standards for the industry.

Competitive Intelligence and Business Strategy

Prominent entities in the Men's Skincare Products Market, such as Procter & Gamble, Estée Lauder, and L'Oréal, utilize strategic initiatives to maintain and increase their market dominance. An essential approach entails an unwavering dedication to product innovation. These corporations allocate substantial resources towards research and development to create innovative hygiene products that specifically target the varied requirements of male consumers. These companies establish themselves as leaders in the industry by introducing innovative formulations, specialized products, and novel ingredients; this appeals to consumers who are interested in the most recent developments in cosmetics.

The incorporation of e-commerce is crucial to their market share strategies. In response to the worldwide transition to e-commerce, these businesses have successfully adjusted to digital platforms. A strong digital presence guarantees that their merchandise is readily obtainable by consumers across the globe. The implementation of customized online experiences, virtual consultations, and personalized product recommendations serves to augment the customer journey, thereby cultivating brand loyalty and stimulating recurring purchases. Fundamentally, dominant participants in the Men's Skincare Products Market can attain maximum market share through a strategic combination of brand development, inclusive marketing, e-commerce expertise, and a dedication to sustainability. Through their unwavering adherence to changing consumer preferences and industry trends, these participants not only maintain their portion of the market but also significantly influence the course of the men's cosmetics sector as a whole.

Key Recent Developments

Acquisition Notice

L'Oréal acquired Youth to the People, a United States-based superfood skin care specialist, in January 2022 to strengthen its ethical offerings in the extremely competitive market for men's hygiene products.

Market Impact: The strategic intent behind L'Oréal's January 2022 acquisition of Youth to the People is to strengthen its position in the global market for men's skincare products. This advancement has the potential to bolster L'Oréal's portfolio of ethical products, thereby granting the company a competitive advantage in the highly competitive market for men's hygiene products. By leveraging the knowledge and skills of Youth to the People, L'Oréal seeks to exploit the changing preferences of consumers regarding sustainable and ethical skincare alternatives, thereby exerting an impact on the market environment and possibly motivating rival companies to undergo comparable transformations.

New ProducEdgewell Personal Care Company introduced a new line of Schick Xtreme Bamboo Hybrid Razors for men in April 2022. The product is manufactured with flexible blades composed of 75% recycled steel and packaging that is 100 percent recyclable.

Market Impact: The April 2022 launch of the Schick Xtreme Bamboo Hybrid Razors by Edgewell Personal Care Company signifies a favorable transformation in the worldwide Men's Skincare Products Market. This advancement, distinguished by the incorporation of recycled steel and packaging that is entirely recyclable, corresponds to the increasing desire of consumers for environmentally conscious and sustainable hygiene products. Through the integration of these ecologically aware attributes, Edgewell has the potential to impact consumer decision-making, thereby inspiring other participants in the market to embrace

Men’s Skincare Products Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product Type
  • Skin Type
  • Price Range
  • Source
  • Sales Channel
  • Region

Key Companies Profiled

  • Procter & Gamble plc
  • Beiersdorf AG
  • Johnson & Johnson Services Inc.
  • Estee Lauder Companies
  • L'Oréal S.A
  • Unilever PLC
  • Clarins Group
  • Kiehl's LLC
  • Susanne Kaufmann Company
  • Scotch Porter Company
  • Brickell Men's Products Company
  • Menaji Worldwide LLC
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Men’s Skincare Products Market Research Segmentation

By Product Type:

  • Cleansers & Face Wash
  • Moisturizers & Creams
  • Serums, Oils, & Treatment
  • Shave Care
    •    Shaving Cream
    •    Shaving Foam/Gel
    •    After Shave Lotion
    •    After Shave Splash/Gel
    •    After Shave Balm
    •    Other shaving Products
  • Sunscreen
  • Facial Scrubs & Polishes
  • Others

By Skin Type:

  • Oily Skin
  • Dry Skin
  • Sensitive Skin
  • Combination Skin
  • Normal Skin

By Price Range:

  • Economy
  • Mid-Range
  • Premium

By Source:

  • Organic
  • Conventional

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Discount Stores
  • Salon/Grooming Clubs
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channel 

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Procter & Gamble plc
  • Beiersdorf AG
  • Johnson & Johnson Services Inc.
  • Estee Lauder Companies
  • L'Oréal S.A
  • Unilever PLC
  • Clarins Group
  • Kiehl's LLC
  • Susanne Kaufmann Company
  • Scotch Porter Company
  • Brickell Men's Products Company
  • Menaji Worldwide LLC

Frequently Asked Questions

The market is anticipated to grow at a CAGR of 8.7% during the projected period.

The Men’s Skincare Products market was valued at USD 13,844.1 million in 2023.

The U.S. held the largest market share in 2023.

The prominent players in the market are Procter & Gamble plc, Beiersdorf AG, Johnson & Johnson Services Inc., Estee Lauder Companies, L'Oréal S.A, Unilever PLC, Clarins Group, Kiehl's LLC, Susanne Kaufmann Company, Scotch Porter Company, Brickell Men's Products Company and Menaji Worldwide LLC among others.

Pulse rate segment is expected to grow at the fastest growth during the forecast period.

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