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A Detailed Analysis of the Pet Snacks and Treats Market Based on the Growing Pet Humanization Trend, and Increasing Expenditure on Pet Health and Wellness
The global pet snacks and treats market is forecast to expand at a CAGR of 5.6% and thereby increase from a value of US$13.3 Bn in 2023, to US$19.5 Bn by the end of 2030.
Pet Snacks and Treats Market Size (2023E)
Projected Market Value (2030F)
Global Market Growth Rate (CAGR 2023 to 2030)
Historical Market Growth Rate (CAGR 2018 to 2022)
The pet snacks and treats market encompasses the production and sale of specialized food items designed for pets, predominantly targeting dogs and cats. These treats, distinct from regular pet food, serve various purposes, such as training aids, rewards for good behavior, and expressions of affection. Their Pet Type extends beyond mere sustenance, offering a means for pet owners to strengthen their emotional connection with animals. The benefits of pet snacks and treats are multifold, including improvements in dental health, mental stimulation, and overall well-being for pets. Dental treats contribute to oral hygiene by reducing plaque and tartar, while mentally stimulating treats help alleviate boredom and provide entertainment. Additionally, the act of treating fosters a positive environment, reinforcing the bond between pets and owners.
A significant driving factor behind the thriving pet snacks and treats market is the increasing humanization of pets. As more individuals consider their pets integral members of the family, there is a growing demand for high-quality, innovative, and health-conscious snacks. Pet owners are seeking treats that not only provide joy but also contribute to the overall health and happiness of their furry companions. This trend has led to a surge in the market as companies invest in research and development to meet evolving consumer preferences and the specific nutritional needs of pets. The market's expansion is further propelled by a heightened awareness of the role treats play in training and maintaining positive relationships between pets and their owners. Consequently, the pet snacks and treats market is poised for sustained growth as it aligns with the evolving dynamics of the modern pet-owner relationship.
Increasing Humanization of Pets
The increasing humanization of pets is a prominent driver of the pet snacks and treats market. This transformation in the way people perceive and treat their pets as integral members of the family has significantly influenced consumer behavior and purchasing patterns. As pets transition from mere companions to valued family members, pet owners are more inclined to invest in premium and specialized products, including high-quality snacks and treats. The humanization trend is characterized by a desire to provide pets with the same level of care, attention, and indulgence that family members receive.
Pet owners are increasingly seeking products that align with their own dietary preferences, health consciousness, and lifestyle choices. This shift has translated into a growing demand for treats made from natural ingredients, free from additives and preservatives, and often featuring functional benefits such as dental health promotion or specific dietary considerations.
Furthermore, the humanization trend extends beyond basic nutrition to emotional well-being, with pet owners recognizing the importance of fostering positive experiences for their pets. Treats become a means of expressing love, reinforcing good behavior, and creating shared moments of joy. This evolution in pet ownership attitudes has led to an expansion of the pet snacks and treats market, with companies responding to the demand by developing and marketing innovative, high-quality, and health-conscious products that cater to the evolving preferences of pet owners. As this trend continues to influence consumer choices, it is expected to be a sustained and influential driver propelling the growth of the pet snacks and treats market in the foreseeable future.
Increasing Awareness of Pet Obesity, and Related Health Issues
The pet snacks and treats market is challenged by the increasing awareness of pet obesity and related health issues. As pet owners become more conscious of their pets' overall well-being, there is a growing concern about the potential negative impact of excessive treat consumption on the health of dogs and cats. The risk of obesity, diabetes, and other health issues associated with high-calorie treats has led to a shift in consumer behavior.
Pet owners are becoming more discerning, opting for treats that are not only enjoyable for their pets but also nutritionally balanced. This heightened awareness has prompted a demand for treats with specific health benefits, limiting the market potential for traditional, calorie-laden options. As a result, companies in the pet snacks and treats industry face the challenge of adapting to this health-conscious consumer trend while still meeting the demand for indulgent and enjoyable pet treats.
Intensifying Brand Competition, and Market Saturation
The pet snacks and treats market is hindered by the intensifying competition and saturation in the industry. As the market experiences steady growth, numerous companies are entering the space, leading to increased competition for market share. This heightened competition puts pressure on existing players to differentiate their products, maintain quality, and innovate to stay relevant.
Additionally, price wars may arise, impacting profit margins. Companies face the challenge of continually meeting evolving consumer preferences and standing out in a crowded market. Developing effective marketing strategies, investing in research and development, and building strong brand loyalty becomes essential in overcoming this competitive landscape and sustaining growth in the pet snacks and treats market.
Increasing Focus on Pet Health and Nutrition
The expansion of premium and functional offerings that address specific health concerns and dietary preferences of pet owners provides an opportunity for market growth. With an increasing focus on pet health and nutrition, there is a significant market potential for treats that go beyond basic indulgence and align with the evolving needs of health-conscious consumers.
One strategic avenue for revenue growth is the development of treats with functional benefits, such as those promoting joint health, and digestive wellness, or incorporating natural ingredients with recognized nutritional advantages. Companies can invest in research and development to create innovative formulations that cater to specific pet health concerns, providing added value to pet owners seeking treats that contribute to their pet’s overall well-being.
Additionally, there is an opportunity to tap into niche markets with specialized dietary requirements, such as treats catering to pets with allergies, sensitivities, or those on restricted diets. Offering a diverse range of treats that accommodate various dietary preferences and restrictions ensures a broader market reach and appeals to a wider audience of pet owners who prioritize their pets' unique health needs.
The market's trajectory is significantly influenced by the overarching theme of pet humanization, where pets are increasingly regarded as family members. This paradigm shift is steering pet owners towards seeking premium, high-quality snacks, and treats that mirror their dietary preferences and health-conscious choices. One notable trend is the growing emphasis on functional and nutritious treats, reflecting a heightened awareness of pet health and a desire to address specific well-being concerns. This trend aligns with a broader societal shift towards wellness, extending not only to pet owners but also to their beloved animal companions.
Furthermore, the market exhibits a notable duality with the dominance of conventional treats alongside the rapid growth of organic alternatives. While conventional treats maintain their stronghold due to widespread availability and affordability, the surge in demand for organic treats underscores a discerning consumer base increasingly prioritizing natural ingredients and sustainable practices. Distribution channels also play a pivotal role, with online platforms asserting dominance, offering convenience and a vast product range. Simultaneously, the growth of specialty pet stores indicates a persistent demand for personalized, in-person shopping experiences and expert guidance.
Several factors, including raw material sourcing, research and development, packaging materials, and distribution channels, all contribute to the dynamic and rapid expansion of the global Pet Snacks and Treats market. Mars, Incorporated and its Affiliates, Nestlé, SCHELL & KAMPETER, INC., The J.M. Smucker Company, Hill's Pet Nutrition, Inc., Addiction Foods, Wellness Pet Company, Spectrum Brands, Inc., Unicharm Corporation, and Blue Buffalo Co., Ltd are markets.
The US, China, and Germany stand out as the top three countries producing the most of pet snacks and treats globally. The United States leads due to its large pet-owning population, high disposable income, and well-established pet care industry. China follows closely, driven by a rising middle class, increasing pet ownership, and a growing demand for premium pet products. Germany ranks third, attributed to its pet-friendly culture, strong economy, and a consumer base that values high-quality and organic pet treats. These countries showcase a convergence of factors, including robust pet ownership trends, economic strength, and evolving consumer preferences, making them key contributors to the global pet snacks and treats market.
Market players in the pet snacks and treats industry can implement several strategies to boost revenue. Diversifying product offerings by introducing innovative treats with functional benefits, such as dental health or specialized dietary options, caters to evolving consumer preferences. Collaborating with veterinarians or pet health professionals to endorse products enhances credibility and consumer trust.
Expanding distribution channels, especially through e-commerce platforms, taps into the growing trend of online pet product shopping. Implementing sustainable and eco-friendly practices in production and packaging aligns with environmentally conscious consumer values. Strategic marketing campaigns emphasizing the emotional connection between pets and owners can enhance brand loyalty. Moreover, investing in research and development to stay ahead of emerging trends ensures a competitive edge in the dynamic pet snacks and treats market.
Which is the Dominant Product Type Segment?
Sales of Eatables Dominant
The product type segment is segmented into the eatables, and chewables. The eatables category currently dominates the market, with functional and nutritious treats emerging as the fastest-growing sub-segment. The dominance of eatables can be attributed to the enduring popularity of traditional treats that provide immediate enjoyment for pets. Pet owners often seek indulgent snacks that offer a simple and pleasurable experience for their animals.
On the other hand, the fastest-growing sub-segment, functional and nutritious treats, reflects the increasing emphasis on pet health and wellness. With growing awareness of pet obesity and related health issues, consumers are gravitating towards treats that serve a dual purpose – providing enjoyment for pets while also delivering functional benefits such as improved joint health, dental care, or digestive support.
What is the Most Sought-after Form?
Conventional Products Remain Popular on Account of Widespread Availability, Affordability, and Longstanding Consumer Familiarity
The form segment is bifurcated into organic and conventional. The conventional category currently dominates the market, with organic emerging as the fastest-growing sub-segment. The dominance of conventional treats can be attributed to their widespread availability, affordability, and longstanding consumer familiarity. Many pet owners have traditionally opted for conventional treats due to their convenience and competitive pricing.
On the other hand, the fastest-growing subsegment, organic treats, reflects the growing trend of health-conscious consumers seeking premium and natural options for their pets. As pet owners increasingly prioritize organic and natural ingredients in their diets, this preference extends to their pets. Organic treats are perceived as a healthier and more wholesome choice, free from synthetic additives and preservatives. The rise of consumer awareness regarding the potential health benefits of organic options contributes to the rapid growth of this subsegment
Which Pet Type is to Be Focused on the Most Regarding Sales?
Dogs Remain the Topmost Pet Type Category
The pet type segment is sub-segmented into dogs, and cats. Dogs currently dominates as the leading subsegment, with cats emerging as the fastest-growing sub-segment. The dominance of dog treats can be attributed to the sheer popularity and widespread ownership of dogs as pets globally.
Dogs are not only more common as companion animals, but they also have a reputation for being more receptive to training and treat-based positive reinforcement. The fastest-growing sub-segment, cats, reflects a shifting trend in consumer behavior. As cat ownership continues to rise, pet owners are increasingly recognizing the importance of providing enriching experiences and nutritional care for their feline companions.
Which is the Leading Distribution Channel?
Online Channel Contributes the Largest Revenue Share as Consumers Seek Greater Convenience, Accessibility, and Expansive Product Variety
The distribution channel segment is categorized into supermarkets and hypermarkets, specialty pet stores, online, and others. The online channel currently dominates as the leading subsegment, with specialty pet stores emerging as the fastest-growing sub-segment. The dominance of online sales is driven by the convenience, accessibility, and expansive product variety offered by e-commerce platforms.
Pet owners increasingly prefer the ease of browsing and purchasing pet treats online, especially with the rise of direct-to-consumer brands and the convenience of doorstep delivery. The fastest-growing subsegment, specialty pet stores, highlights the enduring appeal of in-person shopping experiences for pet owners seeking personalized advice and a curated selection. Specialty stores often provide a more intimate and knowledgeable shopping environment, allowing pet owners to receive guidance on product choices and explore unique, high-quality offerings.
Cultural Inclination Towards Pet Ownership Keeps North America’s Primacy Intact
North America stands out as the dominating region in the pet snacks and treats market due to a combination of factors. The region has a high prevalence of pet ownership, with a significant portion of households considering pets as integral family members. Additionally, North America boasts substantial purchasing power, allowing consumers to invest in premium and specialized products for their pets. The well-established and mature pet care industry in this region, along with a cultural inclination toward pampering pets, contributes to a robust market for pet snacks and treats. The diverse range of pet products available in North America reflects the strong demand for indulgent and health-conscious treats, making it a key player in the global market.
Asia Pacific Holds the Maximum Opportunity, Driven by Increasing Awareness of Pet Health and Nutrition
The Asia Pacific region emerges as the fastest-growing market for pet snacks and treats. The growth in this region is fueled by an increasing awareness of pet health and nutrition among consumers. As disposable income rises and urbanization progresses, more households in the Asia Pacific are embracing pet ownership. The expanding middle class is willing to invest in premium and specialized pet products, including high-quality snacks and treats. This cultural shift, coupled with a growing affinity for pets, contributes to the rapid development of the pet snacks and treats market in the Asia Pacific region. The market's growth in this region signifies a shift toward a more sophisticated and health-conscious approach to pet care.
The competitive landscape of the pet snacks and treats market is prominently shaped by key players, including Mars, Incorporated, Nestlé, SCHELL & KAMPETER, INC., The J.M. Smucker Company, Hill's Pet Nutrition, Inc., Addiction Foods, Wellness Pet Company, Spectrum Brands, Inc., Unicharm Corporation, and Blue Buffalo Co., Ltd. Mars, Incorporated, and Nestlé, being industry giants, exert significant influence due to their extensive product portfolios and global reach. Smaller players like SCHELL & KAMPETER, INC., Addiction Foods, and Wellness Pet Company gain traction through a focus on specialized and premium treats, appealing to health-conscious consumers.
Spectrum Brands, Inc., with its diversified portfolio, and Unicharm Corporation, particularly strong in the Asian market, contribute to the market's dynamic. Blue Buffalo Co., Ltd., renowned for its natural and high-quality products, further intensifies competition. As market players strive to innovate, expand product lines, and cater to evolving consumer preferences, the competitive landscape remains vibrant, fostering a continual pursuit of excellence and differentiation in the pet snacks and treats sector.
New Product Launch
In July 2022, Globe Buddy ApS unveiled its inaugural line of insect and plant-based dog treats, featuring protein-rich formulations with fruits and vegetables. Branded as "Insect Crunch" and "Veggie Crunch," these eco-friendly and vegan alternatives offer consumers innovative choices for their pets. The treats are available for purchase through Globe Buddy ApS's Shopify website, Amazon, and various other retail outlets.
Market Impact: Globe Buddy ApS's introduction of insect and plant-based dog treats represents a notable shift towards sustainable and alternative protein sources within the pet snacks and treats market. This development aligns with the increasing consumer demand for environmentally friendly and plant-based options, reflecting a broader trend toward conscious pet ownership. As more pet owners seek innovative, health-conscious alternatives, such product introductions may influence other market players to explore sustainable and plant-based formulations, potentially reshaping product offerings in the pet treats market.
In May 2022, Wellness Pet Company launched "Good Dog by Wellness," an all-natural dog treats brand. The introduction of this product line reflects the company's commitment to fostering a better life for both dogs and their owners.
Market Impact: The debut of "Good Dog by Wellness" highlights the industry's ongoing trend towards premium, natural, and health-focused pet treats. Wellness Pet Company's emphasis on creating a better life for dogs aligns with the growing pet humanization trend, where owners seek high-quality treats that prioritize their pets' well-being. This development may inspire other market players to similarly focus on holistic, natural formulations, contributing to an evolving landscape of health-conscious and purpose-driven pet snacks and treats.
In December 2021, Clif Bar & Company ventured into the pet food sector by unveiling a line of plant-based snacks for dogs. The organic energy bar manufacturer introduced a range of vegan pet treats, featuring three recipes of plant-based jerky - sweet potato and blueberry, pumpkin and apple, and butternut squash with cranberry. These treats, designed for easy digestion, were slated to be available in the US market in early 2022.
Market Impact: Clif Bar & Company's foray into plant-based dog treats signals a notable expansion of the pet snacks and treats market into the vegan and organic segment. The introduction of limited-ingredient, easily digestible treats responds to the increasing demand for wholesome and transparently sourced pet snacks. This move may encourage other industry players to explore plant-based formulations, catering to the evolving preferences of pet owners seeking ethical and health-conscious options for their canine companions.
2023 to 2030
Historical Data Available for
2018 to 2022
US$ Million for Value
Key Regions Covered
Key Countries Covered
Key Market Segments Covered
|Key Companies Profiled
Customization & Pricing
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By Product Type:
By Pet Type:
By Distribution Channel:
The market is anticipated to grow at a CAGR of 5.6% during the projected period.
The pet snacks and treats market was valued at US$13.3 billion in 2023.
The US held the largest market share in 2023.
Some of the prominent players in the market are Mars, Incorporated and its Affiliates, Nestlé, SCHELL & KAMPETER, INC., The J.M. Smucker Company, Hill's Pet Nutrition, Inc., Addiction Foods, Wellness Pet Company, Spectrum Brands, Inc., Unicharm Corporation, and Blue Buffalo Co., Ltd.
Cat segment is expected to grow at the fastest CAGR during the forecast period.