Natural And Organic Personal Care Market

Global Market Study on Natural and Organic Personal Care: Mass Consumer Shift away from Chemical-based Ingredients Creates a Massive Opportunity

Natural and Organic Personal Care Market Segmented By Skin Care, Body Care, Hair Care, Oral Care, Cosmetics, Fragrances and Deodorants in Hypermarkets, Specialty Stores, Drug Stores, Online Retailers, Departmental Stores


Rising awareness regarding health benefits of natural products such as protection against illness and ultraviolet (UV) radiation has enhanced the demand for natural and organic personal care products.

Naturally derived ingredients such as green tea extract and aloe vera are emerging as active ingredients in personal care products, owing to their multifaceted benefits over health and physical appearance.

Different personal care chemical ingredients, including synthetic fragrances, parabens and petrochemicals are witnessing rejection and defiance from health-conscious population, generating opportunities for natural and organic personal care products to flourish.

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  • Loreal SA
  • Amway Corporation
  • Beiersdorf 
  • Benefit Cosmetics LLC
  • Chanel S.A.
  • Clarins Group
  • Coty Inc.
  • Estee Lauder Companies Inc.
  • Johnson & Johnson
  • Kao Corporation
  • Laverana GmbH & Co. KG
  • LVMH (Moët Hennessy -Louis Vuitton)
  • MAC cosmetics
  • Mary Kay Cosmetics
  • Procter & Gamble Co.
  • Revlon Inc.
  • Shiseido Co., Ltd.
  • Other Key Manufacturers (As per requirement) 

Millennial Parents Pushing Demand for Premium Baby Products

Manufacturers are intensifying their efforts to capture natural and organic personal care market for kids and babies, which is projected to witness fast paced growth during the forecast period. Preference of quality over quantity by a huge chunk of millennial parents, is creating opportunities of growth for specialty products.

Key market players are scaling up their production and marketing strategies to launch premium organic products for babies and kids, to grab maximum of these newly created profitable avenues in market.

Moreover, demographic shift towards online purchase of baby and kids personal care products is also significantly contributing in the market growth.

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Emerging Asian Nations Account for Significant Consumption of Organic Products

North America and Europe, are collectively projected to hold the greater half of the market in the foreseeable time period.

Oceania, MEA and Asia are registering significant growth in personal care market owing to high demand from increasing population of working class, especially women.

Manufacturers are laying huge emphasis on expanding their footprints in developing Asian nations in an attempt to increase their product share along with revenues.

Moreover, changing climatic conditions in these regions are inducing variability in personal care products, significantly impacting the growth of natural and organic personal care market.

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Varied Distribution Channels Proliferate Sales

Abundance of distribution channels including supermarkets, malls and drugstores are establishing new relationship paradigms between manufacturers and consumers, creating superior opportunities of product promotion. Premium range of products containing green ingredients are disclosing new horizons of growth for personal care brands.

Luxury version of staples such as body cream and face cream are attracting millennial consumers with authentic certifications, creating new revenue pools for manufacturers. Multi-functionality of personal care products is also surfacing as lucrative and untapped realm, with huge potential to boost consumer data base.

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Competition Landscape Analysis

Market players are progressively using fright-based product marketing for their organic products, where they are banking on the perception of long-term side effects of chemical or synthetic ingredients.

Major brands are investing in research & developments activities to introduce improved plant and animal extracts in their personal care products, for greater market acquisition and brand recognition.

Analyst’s viewpoint

New entrants in market are making statements with unique and exclusive organic ingredients such as fish oil and plant derivatives, is create a distinguished brand image. Acknowledging the intensity of impact, market participants are reinforcing their efforts to strengthen their foothold in online distribution.

Key Segments of Natural and Organic Personal Care Market

PMR’s study on the natural and organic personal care market is divided into five significant segments - type, diaphragm material, flow rate, end use, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters related to these categories.

Product Type

  • Skin Care
  • Body Care
  • Hair Care
  • Oral Care
  • Cosmetics
  • Fragrances & Deodorants

Sales Channel

  • Hypermarkets
  • Specialty Stores
  • Drug Stores
  • Online Retailers
  • Departmental Stores
  • Convenience Stores

End User

  • Commercial
  • Residential


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • MEA

Key Questions Answered in Report

  • How much is the natural and organic personal care market worth?

    The global natural and organic personal care market is estimated to reach US$ 43 Bn by the year 2031.

  • What will be the demand outlook?

    The natural and organic personal care market is expected to grow twofold between 2021 and 2031.

  • What was the last 5 year market CAGR?

    The natural and organic personal care market witnessed a CAGR of 8.5% between 2015 and 2020.

  • What are the key trends for natural and organic personal care market?

    At present, regulations regarding usage of organic materials with regards to skin care are in place. This is the ongoing trend.

  • What is driving demand for natural and organic personal care?

    The fact that organic and natural personal care does away with adverse aftereffects is driving the demand for natural and organic personal care.

  • What is the market share of top 5 players?

    The top 5 players such as Aveda Corporation, The Estee Lauder Companies Inc., Bare Escentuals Beauty, Inc., The Hain Celestial Group, and Burt’s Bees hold more than 50% of the market share.

  • What are the top 5 countries driving demand?

    The top 5 countries driving the demand include the US, UK, France, Germany, and India.

  • What is North America’s market Outlook?

    North America holds more than 30% of the market share due to the US and Canada bearing the flag.

  • At what percentage natural and organic personal care market is going to register growth in Europe?

    Europe is expected to witness growth at the rate of 6% in the natural and organic personal care market.

  • Which are the key exporters of natural and organic personal care products?

    The US, France are the key exporters of natural and organic personal care products. India is a good source of raw materials herein.

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