Rising awareness regarding health benefits of natural products such as protection against illness and ultraviolet (UV) radiation has enhanced the demand for natural and organic personal care products. Naturally derived ingredients such as green tea extract and aloe vera are emerging as active ingredients in personal care products, owing to their multifaceted benefits over health and physical appearance.
Different chemical ingredients, including synthetic fragrances, parabens and petrochemicals are witnessing rejection and defiance from health-conscious population, generating opportunities for natural and organic personal care products to flourish.
Millennial Parents Pushing Demand for Premium Baby Products
Manufacturers are intensifying their efforts to capture natural and organic personal care market for kids and babies, which is projected to witness fast paced growth during the forecast period. Preference of quality over quantity by a huge chunk of millennial parents, is creating opportunities of growth for specialty products.
Key market players are scaling up their production and marketing strategies to launch premium organic products for babies and kids, to grab maximum of these newly created profitable avenues in market. Moreover, demographic shift towards online purchase of baby and kids personal care products is also significantly contributing in the market growth.
Emerging Asian Nations Account for Significant Consumption of Organic Products
North America and Europe, are collectively projected to hold the greater half of the market in the foreseeable time period. Oceania, MEA and Asia are registering significant growth in personal care market owing to high demand from increasing population of working class, especially women.
Manufacturers are laying huge emphasis on expanding their footprints in developing Asian nations in an attempt to increase their product share along with revenues. Moreover, changing climatic conditions in these regions are inducing variability in personal care products, significantly impacting the growth of natural and organic personal care market.
Varied Distribution Channels Proliferate Sales
Abundance of distribution channels including supermarkets, malls and drugstores are establishing new relationship paradigms between manufacturers and consumers, creating superior opportunities of product promotion. Premium range of products containing green ingredients are disclosing new horizons of growth for personal care brands.
Luxury version of staples such as body cream and face cream are attracting millennial consumers with authentic certifications, creating new revenue pools for manufacturers. Multi-functionality of personal care products is also surfacing as lucrative and untapped realm, with huge potential to boost consumer data base.
Competition Landscape Analysis
Market players are progressively using fright-based product marketing for their organic products, where they are banking on the perception of long-term side effects of chemical or synthetic ingredients. Major brands are investing in research & developments activities to introduce improved plant and animal extracts in their personal care products, for greater market acquisition and brand recognition.
New entrants in market are making statements with unique and exclusive organic ingredients such as fish oil and plant derivatives, is create a distinguished brand image. Acknowledging the intensity of impact, market participants are reinforcing their efforts to strengthen their foothold in online distribution.
Natural and Organic Personal Care Market - Scope of the Report
Persistence Market Research (PMR) recently published a study report on the global natural and organic personal care market. The report provides detailed insights about key market dynamics, such as the drivers, trends, opportunities, and restraints, along with detailed information about the natural and organic personal care market structure. This market research report presents exclusive facts and figures about the growth trajectory of the natural and organic personal care market over the forecast period.
Key indicators of market growth, such as value chain analysis and supply chain, compounded annual growth rate (CAGR), and year-on-year (Y-o-Y) growth of the market are comprehensively explained in PMR’s study. This information can assist readers in understanding the quantitative development projections of the natural and organic personal care market over the forecast period.
The study holds relevance for stakeholders in the natural and organic personal care market, as well as manufacturers, distributors, suppliers, and investors, as it can help them understand applicable strategies for growth in the market. Stakeholders, investors, industry experts, researchers, and journalists, as well as business researchers in the natural and organic personal care market can leverage the information and statistics available in PMR’s research report.
The report includes facts & figures related to the macro as well as microeconomic factors that are influencing growth of the natural and organic personal care market. The study also suggests actionable insights based on the future trends in the natural and organic personal care market. Furthermore, the information presented in this report can be leveraged by new entrants and regional players in natural and organic personal care market to make business decisions and gain momentum.
Key Segments of Natural and Organic Personal Care Market
PMR’s study on the natural and organic personal care market is divided into five significant segments - type, diaphragm material, flow rate, end use, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters related to these categories.
Key Questions Answered in PMR’s Natural and Organic Personal Care Market Report
Natural and Organic Personal Care Market: Research Methodology
In PMR’s research report, an exclusive research methodology is utilized to conduct comprehensive research on the development of the natural and organic personal care market and reach conclusions on the future growth factors of the market. In this research methodology, secondary and primary research is utilized by assistant analysts to ensure precision and reliability of the conclusions.
Secondary resources are referred to by analysts during the evaluation of the natural and organic personal care study, which comprise facts and figures from World Bank, OEM websites, government websites, white papers, trade journals, and external and internal databases. Analysts have thoroughly interviewed several industry experts, such as sales supervisors, sales operation managers, product portfolio managers, senior managers, market intelligence managers, marketing/product managers, and production managers to provide insightful information.
Comprehensive information acquired from primary resources and secondary resources is validated from companies operating in the natural and organic personal care market to make PMR’s projection on the growth prospects of the natural and organic personal care market more accurate and reliable.