Natural And Organic Personal Care Market
Global Market Study on Natural and Organic Personal Care: Mass Consumer Shift away from Chemical-based Ingredients Creates a Massive Opportunity
Rising awareness regarding health benefits of natural products such as protection against illness and ultraviolet (UV) radiation has enhanced the demand for natural and organic personal care products.
Naturally derived ingredients such as green tea extract and aloe vera are emerging as active ingredients in personal care products, owing to their multifaceted benefits over health and physical appearance.
Different chemical ingredients, including synthetic fragrances, parabens and petrochemicals are witnessing rejection and defiance from health-conscious population, generating opportunities for natural and organic personal care products to flourish.
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- Loreal SA
- Amway Corporation
- Benefit Cosmetics LLC
- Chanel S.A.
- Clarins Group
- Coty Inc.
- Estee Lauder Companies Inc.
- Johnson & Johnson
- Kao Corporation
- Laverana GmbH & Co. KG
- LVMH (Moët Hennessy -Louis Vuitton)
- MAC cosmetics
- Mary Kay Cosmetics
- Procter & Gamble Co.
- Revlon Inc.
- Shiseido Co., Ltd.
- Other Key Manufacturers (As per requirement)
Millennial Parents Pushing Demand for Premium Baby Products
Manufacturers are intensifying their efforts to capture natural and organic personal care market for kids and babies, which is projected to witness fast paced growth during the forecast period. Preference of quality over quantity by a huge chunk of millennial parents, is creating opportunities of growth for specialty products.
Key market players are scaling up their production and marketing strategies to launch premium organic products for babies and kids, to grab maximum of these newly created profitable avenues in market.
Moreover, demographic shift towards online purchase of baby and kids personal care products is also significantly contributing in the market growth.
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Emerging Asian Nations Account for Significant Consumption of Organic Products
North America and Europe, are collectively projected to hold the greater half of the market in the foreseeable time period.
Oceania, MEA and Asia are registering significant growth in personal care market owing to high demand from increasing population of working class, especially women.
Manufacturers are laying huge emphasis on expanding their footprints in developing Asian nations in an attempt to increase their product share along with revenues.
Moreover, changing climatic conditions in these regions are inducing variability in personal care products, significantly impacting the growth of natural and organic personal care market.
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Varied Distribution Channels Proliferate Sales
Abundance of distribution channels including supermarkets, malls and drugstores are establishing new relationship paradigms between manufacturers and consumers, creating superior opportunities of product promotion. Premium range of products containing green ingredients are disclosing new horizons of growth for personal care brands.
Luxury version of staples such as body cream and face cream are attracting millennial consumers with authentic certifications, creating new revenue pools for manufacturers. Multi-functionality of personal care products is also surfacing as lucrative and untapped realm, with huge potential to boost consumer data base.
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Competition Landscape Analysis
Market players are progressively using fright-based product marketing for their organic products, where they are banking on the perception of long-term side effects of chemical or synthetic ingredients.
Major brands are investing in research & developments activities to introduce improved plant and animal extracts in their personal care products, for greater market acquisition and brand recognition.
New entrants in market are making statements with unique and exclusive organic ingredients such as fish oil and plant derivatives, is create a distinguished brand image. Acknowledging the intensity of impact, market participants are reinforcing their efforts to strengthen their foothold in online distribution.
Key Segments of Natural and Organic Personal Care Market
PMR’s study on the natural and organic personal care market is divided into five significant segments - type, diaphragm material, flow rate, end use, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters related to these categories.
Key Questions Answered in PMR’s Natural and Organic Personal Care Market Report
- Which region is projected to hold a prominent market share over the forecast period?
- What will be the key growth factors propelling the demand for natural and organic personal care products during the forecast period?
- How will current trends impact the natural and organic personal care market?
- Who are the prominent market players in the natural and organic personal care market?
- What are the crucial strategies implemented by market players in the natural and organic personal care market to upscale their positions in this landscape?