Natural Health Supplements Market

Global Market Study on Natural Health Supplements: Increasing Applications of Natural Health Supplements to Drive the Global Market

Natural Health Supplements Market Segmentation By Form- (Powder, Liquid, Soft Gel & Gummies). Europe currently holds 23.6% of the global natural nealth supplements market share while Germany has 5.2% of the global market value share.

Report ID: PMRREP15127

Number of Pages: 251

Format: PPT*, PDF, EXCEL

Industry: Food and Beverages

Published Date: January-2023

Report Price

$4900*

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Natural Health Supplements Market Outlook (2023-2033)

The market for natural health supplements can be expected to expand at a value based CAGR of 7.8% and show an increase in revenue from US$ 57,415.6 Mn to around US$ 1,21,679.4 Mn by 2033.

Natural Health Supplements Market Size (2023E)

US$ 57,415.6 Mn

Projected Sales of Natural Health Supplements (2033F)

US$ 1,21,679.4 Mn

Value CAGR (2023-2033)

7.8%

Value Share of Top 4 Countries (2022E)

40.5%

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Natural Health Supplements Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global natural health supplements market has witnessed significant growth in the historical period registering a CAGR of 6.4% in the historical period and was valued at US$ 57,415.6 Mn in 2023. The market is expected to grow steadily with increasing awareness and benefits about applications of natural health supplements.

Growing health concerns has resulted in increased demand for dietary supplement products over the past few years. Drug manufacturers have also shown keen interest in doing expansion through product development or increasing their product manufacturing capacity.

As the health and nutrition factor would continue to dominate consumer food preferences, rising natural health supplements consumption is expected to drive the market over the coming years. The global market for natural health supplements is estimated to reach an approximate valuation of US$ 1, 21,679.4 Mn in the forecast period.

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What are the Key Trends in the Market for Natural Health Supplements?

Increased Government Funding Towards Research and Development of Nutritional Supplements”

Due to a rapid increase in the prevalence of lifestyle diseases, people are now more inclined towards the concept of preventative healthcare and are adopting a healthier lifestyle. As the consumption of various kinds of health supplements promotes health and improves bodily functions, consumers are getting attracted towards such products.

This has led to the increased sales of health supplements directly boosting the market. In addition, the funding of the government towards research on the beneficial effects offered by health supplements is also on the rise. Moreover, there is increased government funding for the ingredients required to manufacture health supplements. All these factors combined are giving an impetus to the development of the global natural health supplements market.

“Self-Direct Medication Behaviour Among Consumers Fuelling Demand”

The market for natural health supplements has grown tremendously over the recent years globally. The reason for this is the increased health consciousness amongst consumers, and consequently, a shift towards healthy and nutritional food options is being witnessed. Consumers want healthy options that are non-prescribed. Moreover, there is increasing awareness amongst consumers regarding self-diagnosed channels and personalized regime options being offered by various health manufacturers and retailers through multiple online platforms.

This is increasing the market for health supplements. In addition, natural health supplements are easily available over the counter. These factors are clearly boosting the growth of the global natural health supplements market.

“Increase in Incidence of Lifestyle Diseases Leading to Preventative Health Awareness”

With increasing urbanization and the adoption of modern lifestyle patterns where there is a dearth of time to manage one’s health, there has been a steady increase in the prevalence of lifestyle diseases such as diabetes, obesity and high blood pressure.

People have begun realizing the importance of preventative health measures and therefore are drifting towards choices that decrease the negative effects of such lifestyle diseases. Natural health supplements act as a healthy alternative to prevent such diseases.

This has led to an explosive growth in the market for natural health supplements globally. Moreover, due to the increasing penetration of the internet, various health magazines and online forums such as Livestrong.com and nutraceuticalworld.com provide vital information to consumers regarding the health benefits associated with the intake of natural health supplements. This has had a positive effect on the global natural health supplements market.

“Health Benefits Offered by Natural Health Supplements Needs Validation”

As there is no regulation whatsoever on the use of natural health supplements as those for the use of prescribed drugs, the manufacturers of natural health supplements are under no compulsion to prove the safety of their products before they enter the market. This may lead to questions being raised to the efficacy of such preventative health measures. Moreover, there are certain unhealthy consequences being associated with the excessive use of dietary supplements.

However, consumers are not aware of such consequences and moreover, there are no warning signals given by the manufacturers of such natural health supplements to consumers. This is negatively influencing the growth of the global natural health supplements market.

For example, herbs such as comfrey and kava can cause serious liver disorders if take excessively. Beta carotene if taken excessively may increase the risk of lung cancer, especially among smokers. Similarly, excessive intake of iron supplements may cause nausea and vomiting and may also cause liver damage.

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Country-wise insights

What is the market value share of the North American natural health supplements market?

The North American market occupies 34.2% of the global market share while U.S holds 28.5% of the market. There is a growing trend among the U.S consumers regarding supplementation that has resulted in the growth of the market and subsequent rise towards health consciousness. This is likely to grow with manufacturers aiming to mark a global footprint and provide quality product to consumers.

What is the Outlook for the European Natural Health Supplements Market?

Europe currently holds 23.6% of the global market share while Germany has 5.2% of the global market value share. The fastest growth is seen by U.K. based on its value CAGR of 8.0%. The stringent EU guidelines regarding consumables in the food and beverage industry has pushed towards development of this industry and placed increasing pressure on manufacturers to comply while providing consumers with high quality supplements.

Category-wise insights

What is the prominent form of the Natural Health Supplements?

By form, the powder segment accounted for the highest market share of almost 43% in the global natural health supplements market. This segment is anticipated to register a CAGR of 8.6% over the forecast period and reach a market valuation in excess of US$ 63,827.3 Mn by the end of 2023.

The powder segment is expected to create absolute $ opportunity of more than US$ 35,856.3 Mn between 2023 and 2033. While liquid and soft gel sources are gaining traction, the powder source segment is likely to gain momentum during the forecast period.

How is the Application Sub Segment of the Natural Health Supplements Market Expected to benefit from advancements in production process?

Innovation in the drug delivery formats through microencapsulation and nano separation techniques are anticipated to fuel the demand in the softgels drug delivery format among manufacturers. Also, natural ingredients from marine sources and others such as fish oil and propolis are gaining signigicant traction.

Furthermore, considering the varied applications of natural health supplements, weight management and sports nutrition supplements are collectively becoming preferred choices among consumers.

Competitive Dashboard

Some of the major players in the global weight management market include Herbalife Nutrition, GNC Holdings, Inc., and Amway. The majority of companies aggressively promote natural health supplement-based products in order to improve product positioning and visibility. Natural health supplement sales are increasing significantly as a result of increased production and shelf availability of natural health supplement-based products. The consolidated nature of the natural health supplements industry and the consistency of the supply chain also encourage key players.

  • Amway plans to increase its business activities in China to meet the country's growing customer demand for wellness and health. In order to increase sales for skincare and beauty, food and nutritional supplements, home care, personal care and hygiene, and home appliances in China, the firm invested US$200 Mn in 2019 and opened a digital innovation centre there.
  • In 2018, USANA Health Sciences, Inc. expanded its presence in Europe for increasing its global footprint. The company broadened the international reach by opening companies in Romania, Germany, Italy, and Spain from 20 to 24 markets worldwide.
  • In 2018, Herbalife Nutrition Ltd created a growth and impact investment fund of US$ 90 Mn to leverage the operational expertise, acquire new health and wellness products, increase and improve technology, and carry out enhanced research for developing new products for the increasing market in China.
  • In 2018, Herbalife Nutrition Ltd created a growth and impact investment fund of US$ 90 Mn to leverage the operational expertise, acquire new health and wellness products, increase and improve technology, and carry out enhanced research for developing new products for the increasing market in China.

Natural Health Supplements Industry Report Scope

Attribute

Details

Forecast period

2023-2033

Historical data available for

2018-2022

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Form
  • Application
  • Sales Channel
  • Region

Key companies profiled

  • Glanbia PLC
  • Bayer AG
  • Koninklijke DSM N.V.
  • Kerry Group PLC
  • BASF SE
  • Alticor Inc.
  • Nutramax Laboratories, Inc.
  • USANA Health Sciences, Inc.
  • NOW Health Group, Inc.
  • Herbalife International
  • Nature's Bounty Co.
  • Abbott Laboratories
  • Bio-Tech Pharmacal Inc.
  • Seroyal International Inc.
  • NutriGold Inc.
  • Amway
  • Elavitra
  • Blackmores
  • Centrum
  • Naturex SA

Report coverage

  • Market forecast
  • Company share analysis
  • Competition intelligence
  • DROT analysis
  • Market dynamics and challenges
  • Strategic growth initiatives

Customization & pricing

Available upon request

Natural Health Supplements Industry Research by Category

By Form:

  • Powder
  • Liquid
  • Soft Gel & Gummies

By Application:

  • Bone & Joint Support
  • Immune Health
  • Digestive
  • Heart Health
  • Sports Nutrition
  • Others

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Drug & Specialty Stores
  • Online Retail
  • Other Retail Formats

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Glanbia PLC
  • Bayer AG
  • Koninklijke DSM N.V.
  • Kerry Group PLC
  • BASF SE
  • Alticor Inc.
  • Nutramax Laboratories, Inc.
  • USANA Health Sciences, Inc.
  • NOW Health Group, Inc.
  • Herbalife International
  • Nature's Bounty Co.
  • Abbott Laboratories
  • Bio-Tech Pharmacal Inc.
  • Seroyal International Inc.
  • NutriGold Inc.
  • Amway
  • Elavitra
  • Blackmores
  • Centrum
  • Naturex SA

Frequently Asked Questions

The global market for natural health supplements has a value of US$ 57,415.6 Mn in 2023.

The global market for natural health supplements has a value CAGR of 6.4% from 2018-2022.

The global market for natural health supplements has a value of US$ 1,21,679.4 Mn in 2033.

The global market for natural health supplements has a value CAGR of 7.8% from 2023-2033.

The top players hold more than 40-45% of the market share. They include Glanbia PLC, Bayer AG, Koninklijke DSM N.V., BASF SE, Abbott Laboratories, and Amway.

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