Europe Fairway Mower Market

Europe Market Study on Fairway Mowers: Sports & Recreation Industry to Remain Largest End User

Europe Fairway Mower Market Analysis and Review By Drive Type (Hydraulic Fairway Mowers, Electric Fairway Mowers )

Report ID: PMRREP32443

Number of Pages: 199

Format: PPT*, PDF, EXCEL

Industry: Industrial Automation

Published Date: December-2022

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Europe Fairway Mower Market Outlook (2023-2033)

In 2023, the Europe Fairway Mower Market will be worth US$ 203.7 Mn and is estimated to expand steadily at a CAGR of 2.3 % to reach a market valuation close to US$ 255 Mn by 2033.

Europe Fairway Mower Market Size (2022A)

US$ 199.2 Mn

Estimated Market Size (2023E)

US$ 203.7 Mn

Projected Market Value (2033F)

US$ 255 Mn

Value CAGR (2023-2033)

2.3 %

Collective Share: Top 3 Countries (2022)

56.4 %

There are nearly 40,000 golf courses worldwide. Europe has 8,940 golf courses, accounting for 23% of the world's total after North America. The increased use of golf courses and the building of public gardens, parks, and commercial offices in European countries is attributed to the growth. Furthermore, the high density of green spaces in Northern and Western Europe supports the European market demand for lawnmowers.

Technological improvement with industry 4.0-inch fairway mowers helps boost the market in Europe. As a result of labor shortages and cost-cutting measures in every industry, more golf course owners and end-users prefer fairway mowers with a high return on investment. Furthermore, new product innovations, such as all-wheel drive systems for fairway mowers, allow for improved operation when cutting on uneven ground.

Government initiatives to reduce noise pollution are driving manufacturers to innovate and launch new models. For example, the European Commission has established various noise emission standards and guidelines for outdoor equipment, resulting in the development of lawnmowers with lower noise emissions on the European market.

The regional government is planning to expand green areas, such as by building public parks and expanding its shared outdoor spaces across many cities, to address environmental balance.

The UK is anticipated to hold a majority of the market share 22.6% owing to a large number of fairway mower users.

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Demand Analysis of Europe Fairway Mower Market (2017-2022) Vs. Market Forecasts (2023-2033)

The European fairway mower market grew at a CAGR of around 1.1% between 2017 and 2022.

During the COVID-19 pandemic, courses were forced to remain closed due to social distancing measures and lockdowns, resulting in a significant drop in the number of games played on the golf course. Completing routine cultural practices has been a challenge due to dramatic reductions in available labor. Keeping the course turf healthy rather than focusing on playability was one of the most difficult aspects of maintaining a golf course during the COVID-19 pandemic. Fairway mower supply and shortages during COVID have an impact on the market.

Every golf course management team and end-user needs a fairway mower and other equipment to maintain a golf course at a high standard. Fairway mowers play a vital role in maintaining and growing a golf course for professional sports purposes. The rising number of golf courses is expected to create demand for fairway mowers.

Subsequently, elevating demand for new golf courses and an increase in golf resorts are expected to substantiate the global fairway mowers market. As a result, the future of fairway mowers appears bright and even more profitable, owing to the rapidly growing awareness of golf. According to Persistence Market Research, the market will grow at a 2.3 % CAGR through 2033.

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What are the Key Opportunities for the Fairway Mower market?

“Highly efficient machine which boosts productivity”

Fairways are sections of golf courses where the length of the grass is kept short to allow for easy ball movement. Fairway mowers are specialized equipment used to maintain an even surface on a golf course.

With tight operating budgets and rising labour costs, many customers are looking for a more cost-effective way to get the job done. As a result, there is an increased demand for high-quality, efficient grass-cutting products.

Fairway mower manufacturers are heavily investing in research and development and are expected to make significant inroads in the market in the coming years. Companies are innovating to provide end users with products that last longer and require less maintenance than old fairway mowers, as well as to improve their products. Other new features, such as smart and driverless fairway mowers, new blade materials to increase cutting performance, and fuel-efficient engines, are likely to appeal to customers.

Brushless motors on fairway mowers provide several benefits, including compact design, increased efficiency, and lower noise. Importantly, various technological advancements for producing efficient and cost-effective fairway mowers are expected to thrive in the global market. Electric-powered fairway mowers and autonomous mowers are expected to become more common in the coming years. Manufacturers in the fairway mover market are not inclined to make radical changes to their equipment, but they believe that staying current with developments is critical.

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What are the Recent Trends Impacting the Fairway Mower Market?

“Smart Fairway Mower”

Smart and autonomous mowers will play an increasingly important role in golf course maintenance in the future. Golf course maintenance operations, like most industries, are having difficulty finding workers. AI and other technologically advanced fairway mowers aid in increasing cutting efficiency and performance.

Over the next few years, vendors will focus on introducing robotic mowers as the demand for technologically advanced mowers grows among consumers seeking convenience. Tech-savvy products are popular among end users because they provide convenience and environmentally friendly options. Remote-controlled fairway mowers are becoming increasingly popular among consumers in developed countries. Furthermore, the cost of the robotic, smart fairway has dropped into an affordable range, increasing demand in developing countries.

Commercial space development or government-backed infrastructure projects will also play an important role in driving fairway mower adoption in the commercial sector.

What is the Regulatory Impact on Fairway Mower Sales?

"Strengthen environmental norms."

Mowing can cause significant noise pollution for neighbouring properties, necessitating the development of new mowing policies. To avoid unwanted or extreme sound, which has negative effects on human health, wildlife, and the environment, the European government has introduced new noise pollution standards.

The growing government initiatives to regulate noise levels encourage vendors to release new models with enhanced features. For example, the European Commission's Directive 2000/14/EC established various regulations and guidelines for outdoor equipment noise emissions. The Commission identified extreme noise in the environment as one of the major local environmental problems in Europe in its "Green Paper on Future Noise Policy’. This regulation is leading to the development of fairway mowers with lower noise emissions in the European market.

Country-wise Insights

Which country is the lucrative market for fairway mowers?

According to Persistence Market Research, Britain will account for the largest market share in Europe, followed by Germany and then France, expected to continue throughout the course of the forecast period. These three countries account for 50.3 percent of the fairway mower market.

Golf is popular in the north and west of Europe, with steady progress being made in the centre and south of the continent. A growing interest in the professional sport of golf is expected to drive up demand for fairway mowers from golf courses throughout Europe. The mind-set that golf is a "rich man’s sport" drives people toward golf, and this fuels growth for fairway mower equipment in the United Kingdom.

What is the Outlook on Germany for Fairway Mowers?

Across the Europe region, Germany is in second place in terms of the market share at 17%. Germany is among the nations that have built many new golf courses in the last few years. The fairway mower market is expected to grow with a healthy CAGR over the forecast period owing to rising golf sports popularity and rising commercial infrastructure. The fairway mower market in Germany is likely to be worth USD 43.2 million over the forecast period of 2023 to 2033.

What’s Driving Fairway Mower Sales in the Rest of Europe?

Golf is gaining popularity in Europe because anyone can play it; unlike sports such as soccer or basketball, golf does not require much athletic ability.This is the key factor behind the popularity of golf in Europe, which fuels the market significantly.

There are as many as 8940 golf courses in the region, which keeps the fairway mower manufacturers in demand. With a huge population, the country tries to hold golf tournaments on a regular basis, which may increase the demand for fairway mowers. The golf tourism sector has always been profitable. The rise of exquisite golf resorts across Europe has increased revenue in the fairway mower industry. Due to the large acreage available on many of the region's golf courses and the growing number of golfers, there is a high demand for golf courses and fairway mowers in the forecast period of 2023–2033.

Category Wise Insights

Which Drive Type is More Popular for reels in Fairway mower?

Fairway reel mowers provide productivity, efficiency, and simplicity. The term "electronic commerce" refers to the sale of electronic goods. These reels are powered in two ways: by a hydraulic system or by an alternator. The electric drive type is the alternator-powered drive type.

Among the two, hydraulic reel drive types have the largest market share. These are well-known for their ease of maintenance with little or no expertise. The electric reel drive, on the other hand, is new and still has room for improvement in terms of maintainability and service extraction.

Rising technological advancements in the fairway mower, and electric drive type segment, are expected to drive significant growth during the forecast period. However, in the current situation, hydraulic drive types account for the maximum market share.

Which Cutting Width of Fairway Mower Accounts for Most Demand?

Fairway mowers are available in a variety of cutting widths to accommodate any drive type. 80 to 100 inches is the most common cutting width, which provides the best productivity possible.

A lower price is also associated with a smaller cutting width. Golf courses on a tight budget may opt for new but smaller fairway mowers in this case. Lower-weight mowers lightly compress the earth beneath them, leaving little to no trace on the field. This segment is expected to be the most profitable, with this cutting-width fairway mower accounting for more than half of the market share of sales between 2023 and 2033.

Competitive Landscape

With numerous players, the European fairway mower market is moderately competitive in nature. A large number of players in the construction and agricultural industries have developed expertise in the turf segment of the industry. Some of the players are focusing on gaining the attention of a specific demographic by launching niche products.

The European fairway mower market is consolidated among leading manufacturers. The top players control more than one-fifth of the European Fairway mower Market. The market participants are focused on launching autonomous fairway mowers and driverless fairway mowers, as these are likely to gain popularity in the near future as a result of lower overall fairway expenditure.

Some of the leading companies operating in this European fairway mower market are Deere & Company, The Toro Company, Textron Specialized Vehicles Inc. (Jacobsen), Kyoeisha Co. Ltd., Kesmac Inc., IHI Shibaura Machinery Corporation, Turf Equipment Rental, and others.

Europe Fairway Mower Market Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • USD Million for Value
  • Units for Volume

Key Regions Covered


Key Countries Covered

  • Germany
  • the U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe

Key Segments Covered

  • By Cutting Width Type
  • By Drive Type
  • By Power Rating Type
  • By Country

Key Companies Profiled

  • Deere & Company
  • The Toro Company
  • Textron Specialized Vehicles Inc. (Jacobsen)
  • Kyoeisha Co. Ltd.
  • Kesmac Inc.
  • IHI Shibaura Machinery Corporation
  • Turf Equipment Rental

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Segments Covered in Gas-Insulated Transformer Market Analysis

Europe Fairway Mower Market by Drive Type:

  • Hydraulic Fairway Mowers
  • Electric Fairway Mowers

Europe Fairway Mower Market by Cutting Width Type:

  • Up to 80’’
  • 80.1 to 100’’
  • Above 100’’

Europe Fairway Mower Market by Power Rating Type:

  • Up to 25 HP Fairway Mowers
  • 25.1 – 40 HP Fairway Mowers
  • 40.1 – 55 HP Fairway Mowers
  • Above 55 HP Fairway Mowers

Europe Fairway Mower Market by Country:

  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Russia
  • Rest of Europe

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Companies Covered in This Report

  • Deere & Company
  • The Toro Company
  • Textron Specialized Vehicles Inc. (Jacobsen)
  • Kyoeisha Co. Ltd.
  • Kesmac Inc.
  • IHI Shibaura Machinery Corporation
  • Turf Equipment Renta
  • Kubota Corporation
  • Ariens Company
  • Kesmac Inc.
  • Trimax Mowing Systems Inc.
  • Venture Products, Inc.
  • Turflynx
  • Baroness USA
  • Howardson Limited

Frequently Asked Questions

The Europe Fairway Mower Market is expected to total US$ 255 Mn in 2023.

The demand for Fairway Mower will increase by 2.3 % during the forecasted period from 2023 to 2033.

Deere & Company, The Toro Company, Textron Specialized Vehicles Inc. (Jacobsen), and others are the leading market players, which hold around 80 to 85 % of the market share.

The demand in Germany is expected to increase by 2.5 % CAGR from 2023 to 2033 on a value basis.

The UK is the leading country in the Fairway Mower market. Sales in the country will be over 22.6 % of total global demand throughout the forecast period.

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